Always Be Testing
Business & Economics Podcasts
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
Location:
United States
Description:
Your guided tour of the world of growth, performance marketing, customer acquisition, paid media, and affiliate marketing. We talk with industry experts and discuss experiments and their learnings in growth, marketing, and life. Time to nerd out, check your biases at the door, and have some fun talking about data-driven growth and lessons learned!
Language:
English
Episodes
#40 Is MTA DOA? Andrew Covato, Ad Measurement Veteran, Founder of Growth by Science, and formerly at Google, eBay, Facebook, Snapchat, and Netflix
5/14/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Andrew Covato
Hype man & Announcer: John Potito
Duration:00:47:01
#39 Mobile Marketing & Performance Optimization, Alper Taner, Full-stack App Growth Consultant
5/9/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Alper Taner
Hype man & Announcer: John Potito
Duration:00:39:58
#38 Diversifying Traffic Sources for Long-Term Success, Jordan Carter, Affiliate Marketing Manager, SharkNinja
5/1/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Jordan Carter
Hype man & Announcer: John Potito
Duration:00:40:33
#37 Growth & Product Leader, Adam Fishman, Mozilla, Reforge EIR, Imperfect Foods, Patreon, & Lyft
4/22/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Adam Fishman
Hype man & Announcer: John Potito
Duration:00:42:08
#36 Building Better Word-of-Mouth Marketing for E-Commerce, Noah Tucker, Founder & CEO, Social Snowball
4/16/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Noah Tucker
Hype man & Announcer: John Potito
Duration:00:25:19
#35 Getting Smart Stuff Done, Jim Nichols, Former CJ and Partnerize Marketing Leader
4/8/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Jim Nichols
Hype man & Announcer: John Potito
Duration:00:46:54
#34 Tests & Learnings Applying AI to CRO & A/B Testing, Guy Yalif, CEO, Intellimize
4/1/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Guy Yalif
Hype man & Announcer: John Potito
Duration:00:43:48
#33 From Platform to Agency to Brand and Testing Incrementality Along the Way, Krystie Capobianco, Affiliate Manager, Rothy’s
3/25/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Krystie Capobianco
Hype man & Announcer: John Potito
Duration:00:35:29
#32 Retention for Leading E-Commerce Brands, Jimmy Kim, CIO & Founder of Sendlane
3/18/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Jimmy Kim
Hype man & Announcer: John Potito
Duration:00:40:02
#31 Commerce Content and Beyond, Leilani Han, Wirecutter
3/12/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Leilani Han
Hype man & Announcer: John Potito
Duration:00:48:10
#30 Analytics, Sports, Business Growth, Scott Jablonski, Business Strategy Consultant | Advisor & Investor, 77Analytics
3/5/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Scott Jablonski
Hype man & Announcer: John Potito
Duration:00:42:56
#29 High-Performance Ad Creative & Video Ads for DTC EComm Brands, Matt Gattozzi, Founder of Goodo Studios
2/27/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Matthew Gattozzi
Hype man & Announcer: John Potito
Duration:00:49:12
#28 Email and SMS for DTC EComm Subscription, Bobby Callaghan, CEO & Founder of Retentio
2/20/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Bobby Callaghan
Hype man & Announcer: John Potito
Duration:00:35:28
#27 Aligning Focus & User Experience (UX) for Marketers, Tamara Adlin, President, Adlin, Inc.
2/13/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Tamara Adlin
Hype man & Announcer: John Potito
Duration:00:45:55
#26 B2B SaaS Growth & The DTC EComm Connector, Chase Mohseni, CMO, HeatMap
2/6/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Chase Mohseni
Hype man & Announcer: John Potito
Duration:00:51:30
#25 Picking Winners: From Sales to Leading Revenue Teams, Lauren Nemeth, Chief Revenue Officer, Twilio
1/30/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Lauren Nemeth
Hype man & Announcer: John Potito
Duration:00:35:03
#24 Affiliate Marketing Education, Laura Press, Head of Affiliate and Partnerships Education, Impact
1/23/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Laura Press
Hype man & Announcer: John Potito
Duration:00:35:29
#23 Fraud Protection in Affiliate Marketing, Kalen Bushe, VP Growth, TrafficGuard
1/16/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Kalen Bushe
Hype man & Announcer: John Potito
Duration:00:39:09
#22 Navigating the Performance Marketing Agency Maze with David Rodnitzky, Founder, Agentic Shift and 3Q Digital
1/9/2024
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: David Rodnitzky
Hype man & Announcer: John Potito
Duration:00:43:51
#21 Critical KPIs for DTC ECommerce Brands to Monitor, Jon Blair, Founder, Free to Grow CFO
12/19/2023
Guiding you through the world of growth, performance marketing, and partner marketing.
We sit down with growth and marketing leaders to share tests and lessons learned in business and life.
Host: Tye DeGrange
Guest: Jon Blair
Hype man & Announcer: John Potito
Duration:00:49:59