The Fractional Edge Podcast

🎧 Ready to dive into the latest episode of The Fractional Edge podcast? In this episode, hosts Carol Frazier and Laurie Barlev are joined by guest Mike Malloy, the founder and CEO of Malloy Industries, a fractional executive matchmaking firm. Mike shares his journey from consulting to entrepreneurship and adjunct professorship, highlighting the importance of fractional executives in scaling businesses. 🚀 Mike dives deep into workforce planning and the role of fractional executives in supercharging businesses. 🔥 He emphasizes the importance of clear and transparent communication between fractional executives and companies, the significance of balancing strategy and execution, and the need for workforce planning for sustainable growth. Key Timestamps 🕒 [00:01:39] - Guest Introduction: Mike Malloy Mike Malloy shares his background and the focus of his company, Malloy Industries. [00:04:29] - Transition from Consulting to Entrepreneurship Discussion on Mike's career transition influenced by the COVID-19 pandemic and starting his own business. [00:11:04] - Balancing Strategy and Execution Discussion on how fractional executives balance strategic planning with practical execution in client businesses. [00:18:15] - Workforce Planning Discussion Discussion on the importance of workforce planning in alignment with business strategy and goals. 🎧 Tune in to gain insights on workforce planning, the role of fractional executives, and strategies for business growth. If you're a CEO, entrepreneur, or business leader looking to optimize your workforce planning and leverage the power of fractional executives, this episode is a must-listen! 🎧 Find Us On Linkedin 👥 Carol Fraser 🎙️ https://www.linkedin.com/in/awesomehrexec/ Laurie Barlev 🔊 https://www.linkedin.com/in/lauriebarlev/ Mike Malloy 💡 https://www.linkedin.com/in/mwmalloy/ The Fractional Edge Podcast 🌐 https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️Welcome to the Fractional Edge podcast! In this episode, hosts Carol Fraser and Jason Huett sit down with Paul Burani, a Fractional Chief Revenue Officer, to discuss the power of workforce planning and the impact of fractional executives on businesses. Paul shares his insights on working with mission-driven organizations, the importance of a proactive mindset in hiring fractional executives, and the intersection of revenue leadership with marketing strategies. Discover how Paul's experience in EdTech and social impact work influences his approach to helping organizations achieve repeatable outcomes and drive revenue growth. Don't miss out on this engaging discussion filled with actionable strategies and inspiring success stories. Tune in to our channel to learn how fractional executives can supercharge your business and unlock your competitive edge! Important Moments⬇️ 00:02:54 - Technology's Role in Education and Workforce Training 00:06:37 - The Role of a Fractional Chief Revenue Officer 00:09:02 - Validating Missions with Outcomes 00:13:40 - Success Stories in Fractional Work 00:29:22 - The Importance of Employer Brand Don't forget to like, share, and subscribe to our podcast to stay updated about our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/🌐 Follow Us On LinkedIn Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Paul Burani - https://www.linkedin.com/in/pburani/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ Welcome to the latest episode of The Fractional Edge podcast! 🎙️ In this episode, hosts Carol Fraser and Jason Huett dive deep into the world of workforce planning and fractional executive staffing strategies with special guest Dr. Kruti Lehenbauer! Kruti, a data and analytics expert, shares valuable insights on how data can be used to optimize workforce planning and drive business success. From the importance of understanding KPIs to the benefits of fractional leadership, Kruti provides a unique perspective on leveraging data for strategic decision-making. 🕰️Important Moments🕰️ [00:02:06] - Utilizing Data for Future Workforce Planning [00:04:15] - Moving Beyond Traditional Work Models [00:10:03] - Dispelling Myths About Fractional Work [00:15:35] - Fractional Executives' Impact [00:16:10] - Fractionals' Risk Tolerance and Engagement Don't forget to like, share, and subscribe to our podcast to stay up to date with our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/ 🌐 Find Us On Linkedin Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ Dr. Kruti Lehenbauer- https://www.linkedin.com/in/kruti-lehenbauer/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ Welcome to the latest episode of the Fractional Edge podcast! 🎙️ In this episode, hosts Carol Fraser and Jason Huett sit down with Dr. Kruti Lehenbauer, a fractional chief data officer, to delve into the world of data analytics and its impact on businesses of all sizes. Dr. Kruti shares her journey from academia to becoming a fractional executive, highlighting the importance of asking the right questions and understanding the root causes of success. She discusses how data analysis can uncover hidden insights and drive strategic decision-making in various industries. From working with large banks to small businesses, Dr. Kruti emphasizes the versatility of a fractional chief data officer and the value they bring to organizations. She shares her examples of how data analysis can optimize marketing strategies, improve customer experiences, and enhance operational efficiency. 🕰️Important Moments 🕰️ [00:02:21] - Kruti's Career Background and Journey to Fractional Work [00:08:32] - The Importance of Understanding Success Metrics [00:10:10] - Data Analysis in Marketing and its Challenges [00:13:31] - Impact of a Fractional Chief Data Officer on Different Business Sizes [00:24:02] - AI's Limitations and the Human Element in Data Analysis Don't forget to like, share, and subscribe to our podcast to stay up to date with our latest episodes. You can also connect with our podcast guests for collaboration opportunities by visiting our website here 🌐 https://thefractionaledge.com/the-fractional-edge-newsletter/🌐 💡Find Us On Linkedin💡 Carol Fraser - https://www.linkedin.com/in/awesomehrexec/ Jason Huett - https://www.linkedin.com/in/jasonhuett/ Dr. Kruti Lehenbauer - https://www.linkedin.com/in/kruti-lehenbauer/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️Carol Fraser and Jason Huett are joined by Boris Portman, the CEO of Better Engineer. They discuss the company's background and its mission to help software companies find top-quality engineers. Boris shares the story of the company's rebranding and discusses their emphasis on continuous improvement and finding engineers who have a disciplined approach to software development. 💼 Boris emphasized the importance of fostering a collaborative and team-oriented environment. He emphasized the need for companies and individuals to prioritize working together towards a common goal, where the team's success is valued above individual achievements. By nurturing a culture of collaboration, businesses can harness the collective power of their workforce and drive greater innovation and success. Important Moments [00:06:06] - Continuous improvement is key. [00:17:29] - AI complements but doesn't replace. [00:18:37] - AI will replace jobs, but new opportunities will emerge. [00:25:10] - Understanding customer intent is crucial. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ Boris - https://www.linkedin.com/in/borisportman/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎙️ The podcast episode features a conversation with Cameron Johnson, a CRO and founder of a sales and marketing consultancy called Revnu. Cameron shares his background in sales and marketing, as well as his transition into the field of fractional executive staffing. 💼 Cameron Johnson explains his experience in sales and working with small companies, as well as his decision to start his consultancy. He also mentions his executive MBA and plans for further professional development. The conversation touches on his pivot from a full-time employee to a fractional executive. Important Moments [00:03:09] Fractional CRO transitioned from sales. [00:09:29] Value of quirks in differentiation. [00:15:57] No takeaway. [00:20:23] Collaboration is key for success. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com 🌐 ⬇️ Follow Us On LinkedIn ⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Cameron - https://www.linkedin.com/in/camerondejohnson/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

🎤 In our latest episode of the Fractional Edge podcast, we had the pleasure of hosting Chrisa Boyce, a seasoned fractional COO and CSO with a rich background in marketing and branding. Our conversation delved deep into the intricacies of workforce planning and the transformative role of fractional executives in today's competitive business landscape. 💼 Culture plays a significant role in organizational success. Chrisa highlights the need to focus on people and ensure they are bought into any changes or processes. She emphasizes that Building a strong culture and integrating it effectively within the organization can lead to better engagement, retention, and overall success. Important Moments [00:04:08] - Industry Agnostic Approach [00:07:09] - Addressing the Real Problems [00:14:24] - Culture in Hybrid and Remote Work Environments [00:18:09] - Advice for Entrepreneurs Working with Executives Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 Follow Us On LinkedIn Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ Chrisa - https://www.linkedin.com/in/chrisa-zindros-boyce/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, the hosts Carol Fraser and Jason Huett introduce their guest, Steve Tate, a fractional CMO. Steve discusses his role as a fractional CMO, which involves developing strategies and executing them to help companies overcome growth blockers. He emphasizes the importance of focusing on one significant issue that hinders a company's growth and finding effective solutions for it. Steve also mentions common issues in startups, including messaging alignment and targeting the right audience mix. Important Moments [00:06:37] Timing is crucial for communication. [00:15:37] Fractional CMO can help with turnaround scenarios. [00:22:47] E-commerce brands must adapt and optimize. [00:27:02] E-commerce requires specialized expertise. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 ⬇️Follow Us On Linkedin ⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Steve - https://www.linkedin.com/in/fractional-cmo/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge podcast, Co-hosts Carol Fraser (CEO of C4 Talent) and Jason Huett (CEO of Fifth Degree Marketing) continue the discussion with Laurie Barlev, Fractional Customer Success expert. They discuss the importance of workforce planning and how it can give businesses a competitive edge. They emphasize the need to incorporate customer success into the overall strategy and plans, as well as the significance of external stakeholders, such as customers, in shaping workforce planning decisions. [00:01:23] External stakeholders in workforce planning. [00:06:29] Metrics for new clients. [00:12:27] Customer value and experience. [00:14:39] Customer success person's versatility. [00:23:55] Collaboration opportunities and expertise. 📣Don't forget to visit our website to stay updated on everything fractional!📣 🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/lauriebarlev/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Maggie Debner recalls how she set up a new business in Switzerland for a technology company. Starting with a team of 12 people, Maggie successfully achieved boots on the ground and operationalized the new business. Over 10 years, the organization has grown to over 150 people, showcasing the positive impact it had on its expansion. 00:01:35 HR is essential for successful M&A. 00:06:06 Global expansion is more accessible. 00:11:28 Fractional executives accelerate business growth. 00:15:23 Networking is crucial for success. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/maggiedebner/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Welcome to the Fractional Edge podcast, where workforce planning and fractional executive staffing take center stage. In this episode, hosts Carol Fraser and Jason Huett are joined by Chrisa Boyce, a fractional COO, and CSO, to delve into the intricacies of organizational development and strategy implementation. Chrisa shares her journey from a marketing and branding background to her current role as a fractional executive, offering valuable insights into the challenges and opportunities faced by midsize companies in the $20 to $35 million range. From addressing HR casting issues to developing organizational structures and operational strategies, Chrisa provides practical advice for CEOs and entrepreneurs looking to scale their businesses effectively. Tune in to learn about the importance of culture development, the role of HR in organizational success, and the significance of honest self-assessment and delegation in business growth. Don't miss out on this insightful discussion on workforce planning and leadership strategies. For more expert insights and collaboration opportunities, visit 🌐 https://thefractionaledge.com/ 🌐 and stay tuned for the next episode as we continue to unlock the power of workforce planning. Like, share, and subscribe to stay updated with the latest episodes! Important Moments 00:06:03 - Ideal Company Size for Fractional Work 00:08:01 - Common Challenges in HR and Operations 00:11:08 - Directly Working with CEOs 00:12:06 - The Importance of Culture in Organizations 00:17:18 - Building Infrastructure and Accountability Follow Us On Linkedin! https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/chrisa-zindros-boyce/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, Henning Schwinum, the founder of Vendux, discusses his journey from being a potential fractional executive to starting his matchmaking service for sales leadership roles. Henning explains that Vendux is the only matchmaker in the sales leadership space with a focus on sales leadership roles. They cover a wide range of industries, with a particular emphasis on SaaS, Tech, and Professional Services companies. Henning also highlights the common challenges that tech founders face when it comes to sales and the importance of finding the right sales executives to drive growth. 📣 Important Moments 📣 [00:06:02] Expert matchmaker for sales leadership. [00:09:29] Fractional executives offer flexible solutions. [00:13:39] Fractionalize work for specialized expertise. 📣Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 🎙️To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 ⬇️Follow Us On Linkedin⬇️ Carol - https://www.linkedin.com/in/awesomehrexec/ Jason - https://www.linkedin.com/in/jasonhuett/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Henning - https://www.linkedin.com/in/henning-schwinum/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode, our host Carol Fraser interviews Cosmin Gabriel, a fractional CMO, in this podcast episode. Cosmin talks about his decision to leave the corporate world and pursue a fractional lifestyle. He started his website, fractionalofficer.com, to help other professionals in similar positions make the transition. The website offers resources and a course called the fractional officer method, which focuses on building the foundation for a successful fractional executive career. Cosmin mentions that the course consists of seven affordable modules and includes guidance on establishing an online presence and acquiring customers. He also discusses the importance of executive leadership and connecting with others in the fractional community. Important Moments [00:07:44] Fractional executives are a growing trend. [00:12:23] Fractional executives offer valuable expertise. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website, 🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Cosmin - https://www.linkedin.com/in/cosminghiurau/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Join us in this episode as we dive into fractional Operations with the CEO and Founder of Lateral Solutions. Jon dives deep into the many ways that Operations acts as the backbone for every organization. He shares his insight and experience working with dozens of companies in a variety of industries and even delves into the first steps of implementing a fractional Operations expert. He offers tangible advice regarding where to start in Operations to systemize the function for a smoother, more efficient Operations function and improved business outputs. Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/jonbassford/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Carol Fraser interviews Jake, a Chief Learning Officer, who shares his 30 years of experience in training and development. Jake discusses his passion for helping others improve their skills and talks about the various aspects of his role, including onboarding programs, continuing education, and leadership development. He also mentions the impact of COVID-19 on meetings and the fluctuating nature of his work. Important Moments [00:05:14] Effective communication drives positive results. [00:09:23] Customized training for organizational growth. [00:12:28] Fractional executives offer cost-effective expertise. [00:15:46] Fractional training brings value. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jake - https://www.linkedin.com/in/jakestahl/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Jennifer Hyvonen, a fractional CMO, shares her expertise in marketing and strategy with small businesses and nonprofits. She discusses her approach of starting with executing tactics to learn about the organization's culture, processes, and strategic plan. Jennifer also highlights a case where she helped a company reposition themselves in the market during the COVID-19 pandemic, leading to better recruitment outcomes. The podcast emphasizes the value of having a fractional executive with diverse experience. Important Moments [00:00:25] Fractional CMO helps organizations grow. [00:05:41] Fractionals bring diverse expertise. [00:13:43] Innovation and agility in leadership. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Jennifer - https://www.linkedin.com/in/jennhyvonen/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this podcast episode, Carol Fraser interviews Amanda McDougal at FRAK 2023, who works for AIM, a fractional operational leadership company providing support in the mortgage and real estate industry. Amanda explains that their organization helps real estate companies during fluctuating market conditions by offering fractional support to maintain structure without the need for a full-time employee. Amanda also discusses her background in the mortgage industry and how she transitioned into her current role. She emphasizes the importance of operational coaching, which is often overlooked in the real estate industry. Important Moments [00:01:03] Fractional support for real estate. [00:04:43] Importance of transparent and humble leadership. [00:10:25] Vulnerability empowers leaders and teams. [00:15:43] Step outside your comfort zone, be transparent. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com/ 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Amanda - https://www.linkedin.com/in/amanda-mcdougal/ The Fractional Edgehttps://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

We're sharing some amazing interviews from the #frak2023 Conference held in Minneapolis, MN last month. Join Fractional Edge Co-host, Carol C. Fraser (CHRO) as she interviews an incredible array of accomplished guests. Take a listen to this episode featuring Nancy Korsah, founder of Black Business Enterprises which helps families across the globe escape poverty and build generational wealth. Important Moments [00:02:29] Opportunity to support small businesses. [00:06:05] Stop, sit, recharge, listen, connect. [00:11:07] Better together, diverse and powerful. Don't miss out on this opportunity to supercharge your business with the knowledge and expertise shared in this episode. Be sure to like, share, and subscribe to stay updated with our latest episodes. 📲 To connect with our podcast guests and explore collaboration opportunities, visit our website,🌐 https://thefractionaledge.com 🌐 Follow Us On Linkedin Carol - https://www.linkedin.com/in/awesomehrexec/ Nancy - https://www.linkedin.com/in/nancy-korsah/ The Fractional Edge - https://linkedin.com/company/the-fractional-edge/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

Join Carol Fraser (CHRO) and Jason Huett (CMO) with special guest Cameron Johnson (CRO). Cameron is the Founder and Chief Revenue Officer of Revnu Services, a firm focused on helping early-stage companies deploy high-level and tactical Revenue Operations. Cameron talks about his experience launching the company just as the pandemic kicked into high gear, the lessons he came away with, and how he's developed a methodology for helping companies scale revenue. Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge/ https://www.linkedin.com/in/camerondejohnson/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!

In this episode of the Fractional Edge podcast, hosts Carol Fraser and Jason Huett are joined by CMO and founder of Rank & File, Steve Tate. They discuss the importance of efficient budget management and leveling up creativity in order to engage with audiences effectively. Steve also notes that there are usually one or two significant things that every brand, especially startups, are experiencing but have yet to address. He highlights the importance of shedding light on these blockers and finding effective ways to solve them. The blocker could be something easily addressed or it may require a longer-term roadmap, but the key is to focus on resolving the central conflict inhibiting the company's growth. Follow Us On Linkedin https://www.linkedin.com/in/awesomehrexec/ https://www.linkedin.com/in/jasonhuett/ https://linkedin.com/company/the-fractional-edge https://www.linkedin.com/in/fractional-cmo/ Follow us on YouTube, Spotify, LinkedIn, or Apple Podcasts!