Gen3 Marketing - Actionable Insights

In this special podcast episode, host Kerry Curran brings together the Affiliate Summit West Panel members for an industry leading discussion and a replay of the session titled: "P is for Performance – Unveiling Five Cutting Edge Strategies for Today’s Full Funnel PR." Kerry is joined by Yesica Lepe, Director of Content Partnerships, Meg Kernahan from Condé Nast, and Jamie Zimmerman representing ThirdLove, a valued client of Gen3. The team explores the importance of planning and strategy in performance PR, the collaboration between publishers and agencies, and the value of search engine ranked content. They also discuss the differences between marketplaces and brand direct approaches and share insights on pitching for placements. The panelists discuss the importance of detailed briefings and forecasts, effective communication, and planning in advance, reviewing pitches and key elements, determining commissions and cost per action, and performance evaluation and measurement.

In this podcast, Rob Schab from Levanta discusses the evolution of affiliate marketing and the game-changing benefits of Levanta for CPG and manufacturer brands. He explains how Levanta works, including tracking and data insights for brands. Rob also shares a success story with Ella Bella and provides an actionable insight for brands to consider using Levanta to expand their reach and drive more sales. Takeaways Levanta is an affiliate network specifically for Amazon sellers, providing a platform for brands to track external sources and work with affiliates. Levanta offers benefits for both publishers and brands, including increased brand awareness, organic rank boost, and the ability to earn a 10% brand referral bonus. Using Levanta in conjunction with Amazon Associates allows publishers to multiply their revenue by driving external traffic to brand product detail pages. The success story of Ella Bella showcases the potential of Levanta, with the brand experiencing significant growth and brand awareness through the affiliate program.

Welcome to Gen3's Actionable Insights, where we provide performance marketing and affiliate strategies for driving business results. In this episode, we focus on partnerships and how they contribute to brand success. Our guest, Nikki Yorgiadis, Head of Gen3's Publisher Development team, brings over seven years of experience in the industry, with a background in academic research in advertising and marketing. With her expertise, Nikki sheds light on the evolution of affiliate marketing and the crucial role of relationships in driving results. She emphasizes the importance of understanding the affiliate ecosystem, highlighting how partnerships between brands and publishers operate. Nikki breaks down complex concepts like affiliate marketing for a broader audience, making it relatable through everyday examples like online shopping. Throughout the episode, Nikki emphasizes the significance of relationship building in affiliate marketing. She stresses the need for transparency, reciprocity, and genuine rapport in fostering long-term partnerships that benefit both brands and publishers. The conversation covers emerging trends in the affiliate space, including the rise of AI-driven technologies and card-linked offers. Nikki provides insights into how these innovations are reshaping affiliate strategies and opening new avenues for brands to engage with consumers.

In this episode of Actionable Insights, Kerry Curran welcomes Heather James, the Event Director for Affiliate Summit, the world's largest event for the affiliate marketing industry. As Affiliate Summit West 2024 approaches, Heather shares insights into the history of the summit, its evolution, and highlights what attendees can expect from the upcoming event. From the Meet Market to new content tracks focusing on advanced affiliate management, influencer marketing, brand-to-brand partnerships, and more, Heather provides a comprehensive preview. Additionally, she offers tips on maximizing the Affiliate Summit experience, details on the event app, and shares exciting social activities. Whether you're a seasoned attendee or a newcomer, this episode provides valuable information and a discount code (GEN320) for listeners interested in joining Affiliate Summit West 2024.

In this episode, titled "Planning to Pivot - Proactive and Reactive Strategies for Maximizing Holiday 2023," we are joined by special guests David Gill, Vice-President of Consumer Insights at Rakuten Advertising, and Cary Pierce, Director for Global Agency Services. As we prepare for the holiday season and Cyber 5, we discuss the current shopper and advertiser behaviors based on the latest data. David shares insights into the steady improvement in 2023, highlighting specific categories experiencing growth. The conversation delves into the significance of consumer intent, the shifting holiday window, and the impact of economic factors on shopping trends. Cary offers valuable perspectives from a multi-agency standpoint, emphasizing the importance of preparedness for unforeseen disruptions. The discussion unfolds to reveal the potential disruptors in the market, such as emerging platforms like Temu and SHI, prompting advertisers to be agile in their strategies. Looking ahead, the episode provides actionable insights for brands and advertisers to proactively plan for the upcoming weeks. Whether it's having creative assets ready, preparing reactive offers, or closely monitoring market trends, the key takeaway is the need for flexibility and rapid response in the dynamic holiday landscape.

Coupon, Cashback & Conquesting. In episode Eleven, we focus on the world of coupons, cashback, and conquesting, exploring how aligning your brand strategy with consumer behavior can drive sales. Gen3 Marketing's special guest is Tiara Rea-Palmer, the Director of Partnerships at CouponFollow, with a wealth of experience in the affiliate industry spanning 16 years. Tiara has a unique perspective having worked on both the advertiser and publisher sides. She's a sought-after speaker, frequently contributing her expertise at industry events and quoted in online publications. Tiara sheds light on CouponFollow's role as a coupon and cashback site, explaining how they prioritize the consumer experience to ensure satisfaction for both shoppers and advertisers. She also touches on the impact of data and research in dispelling misconceptions about coupon sites being solely low-funnel. As we approach the holiday season, Tiara provides valuable tips for brands looking to maximize their sales during Black Friday and Cyber Monday. From leveraging high-performing publishers to exploring cashback and coupon strategies, she offers actionable insights for brands aiming to make the most of this crucial shopping period.

Introducing episode ten of Gen3's "Actionable Insights" podcast featuring Vikki Danielson from TV Scientific. Discover how TV Scientific is revolutionizing the world of TV advertising, particularly in the Connected TV (CTV) space. In this episode, Vikki shares insights into their unique pay-per-outcome model, which allows brands to pay based on real results, making CTV a performance-driven channel. Vikki also reflects on her diverse career journey in affiliate marketing, her transition to the publisher side, and the impact of CTV on affiliate marketing. Learn more about the differences between CTV and OTT, the challenges of tracking and measuring CTV ad performance, and how TV Scientific's innovative approach is transforming the industry.

In episode nine, host Kerry Curran speaks with Todd Crawford, co-founder of Impact.com, discussing affiliate marketing in the financial services sector. They explore the foundation and evolution of Impact.com, the growing significance of affiliate strategies for financial firms, and consumer behavior in the financial services decision-making process. The conversation emphasizes the challenges and complexities of affiliate marketing in the regulated financial industry and provides insights into navigating compliance issues. It underscores the need for third-party perspectives to help financial companies harness the power of affiliate marketing effectively.

In this podcast episode, Gen3 Marketing welcomes Todd Crawford, one of the co-founders of Impact.com into the Gen3 Studio to discuss the intersection of influencer marketing and affiliate marketing. Todd Crawford shares his extensive experience in the industry, having been part of the team that founded Commission Junction (now CJ Affiliate) in 1998. The conversation touches on the shift from branding to performance-based partnerships, the concept of "Always On" influencer campaigns, the importance of authentic relationships with creators, and ways to bridge the gap between affiliate marketing and PR teams.

In this episode of Gen3's Actionable Insight podcast series, Kerry Curran hosts Maura Smith, the CMO of Partnerize, to explore strategies for enhancing affiliate marketing beyond short-term KPIs Maura brings her extensive 20-year experience in the affiliate marketing space to shed light on the challenges and innovations within the industry. Maura also shares real-world examples of brands that have leveraged affiliate data to drive strategic growth and discusses the diverse roles affiliate marketing can play within organizations. The episode emphasizes the value of taking a longer-term view of affiliate marketing to assess its impact on customer value and business growth.

In this episode of Gen3's "Actionable Insights" podcast, Kerry Curran hosts Alex Forsh from AWIN to explore the world of performance and affiliate marketing strategies aimed at business growth. Alex Forsh, who heads AWIN's America's division, brings her extensive experience in affiliate marketing to the conversation. She sheds light on the challenges and opportunities in the affiliate marketing space, emphasizing the need to educate senior executives about its potential. Throughout the episode, Alex and Kerry delve into various aspects of affiliate marketing, including how to explain it to those unfamiliar with the industry, the influx of new partners, and the role of influencers and PR agencies in driving its growth. They also discuss the importance of measuring earned media value, diversifying marketing channels, and data-driven decision-making.

In the latest instalment of the Gen3 Actionable Insights podcast series, Paul Tibbett, president of CJ discusses various aspects of affiliate marketing and what CMO’s might misunderstand about it. Paul touches on topics such as the evolution of affiliate marketing, the importance of data, and how affiliate marketing can be integrated into a broader omnichannel strategy. Paul also highlights the need for CMO’s to ask questions, get educated about affiliate marketing, and explore its potential for driving better outcomes and ROI. Additionally, Paul sheds a light on the upcoming CJU event in Santa Barbara, which is a valuable opportunity for networking and learning in the affiliate marketing industry.

In this Gen 3 Marketing Podcast episode titled "Credit Cards and Compliance," host Kerry Curran speaks with Jason Steele, a renowned financial services writer and founder of CardCon, a conference for credit card marketers. The discussion focuses on the significance of credit card content and compliance in the affiliate marketing landscape. They cover various aspects, including the importance of expert reviews and trustworthy information, the impact of affiliate links and commissions on writing, evaluating credit cards for content, compliance rules, the evolving trends in financial services and affiliate marketing, and the value of attending CardCon.

The third instalment of Gen3 Marketing’s Actionable Insights podcast series features Kerry Curran discussing Gen3’ original research paper presented at Affiliate Summit East. The presentation is titled ‘The Co-Dependent Commerce Journey: Why Brands Need Affiliates More Than Ever.’ In this episode, Kerry narrates her way through the presentation, providing insights into the motivation behind the research paper and the remarkable results it uncovered. Kerry emphasizes the importance of affiliate marketing in the broader marketing mix for brands. The presentation underscores how affiliate marketing plays a significant role in boosting brand visibility, driving customer acquisition, and increasing revenue. Gain your actionable insights that can elevate affiliate marketing and give it a prominent place at the table in brands’ overall marketing mix.

Join us on Episode 2 of our podcast, where we go behind the scenes with special guests Linus Gregoriadis and Mike Nutley from London Research, discussing the research process, data analysis, and uncovering fascinating insights that will raise the importance of affiliate marketing in a brand's media mix. Gain actionable insights for your brand to maximize spend on platforms, channels, and publishers. Don't miss out on this eye-opening conversation! Tune in now. About London Research: London Research works with technology vendors and digital agencies seeking to tell a compelling story based on robust research and insightful data points. It works closely with its sister companies Digital Doughnut (a global community of more than 1.5 million marketers) and Demand Exchange (a lead generation platform), both to syndicate its research and generate high-quality leads.

Gen3 Marketing is delighted to unveil a brand-new podcast series. Titled ‘Actionable Insights’ and hosted by Kerry Curran, the series explores learnings and thought leadership to improve your affiliate marketing program. In the first episode, Kerry uncovers the ‘Evolution of Affiliate’ with special guests Michael Mcnerney, founder of Martech Record and Adam Weiss, former SVP of the Rakuten Affiliate Network. In conversation with Mike and Adam, Kerry uncovers the significant growth that the affiliate platform has experienced in the past decade, the nomenclature of affiliate, the rise and rise of commerce content, and what to expect for the future of the industry. Michael Mcnerney: Michael is the founder and publisher of Martech Record, a trade publication that covers the intersection of marketing, content & commerce with a focus on affiliate and partner marketing. Adam Weiss: Adam has more than 20 years of leadership experience in the affiliate & digital space. He is the former SVP/GM of the Rakuten Affiliate Network and currently runs his own consulting practice where he works with publishers & technology partners providing solutions around strategy, partnership development, & increasing revenue. Adam also serves as an Advisor to Martech Record.