The WP SEO Show – Demystifying SEO for WordPress Websites
Business & Economics Podcasts
Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all. Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition. Let's optimize!
Location:
United States
Description:
Welcome to The WP SEO Show – THE podcast designed specifically for digital agencies looking to expand their WordPress SEO expertise. Join us as we dive deep into the world of search engine optimization and uncover the strategies, techniques, and best practices to maximize your WordPress website's visibility. Hosted by industry experts from SEOHive, each episode of "The WP SEO Show" offers invaluable insights, practical tips, and actionable advice to help you optimize your WordPress sites for search engines. From keyword research and on-page optimization to technical SEO and mobile-friendliness, we cover it all. Whether you're a seasoned SEO professional or just starting your journey, this podcast provides a wealth of knowledge to elevate your WordPress SEO game. Gain a deeper understanding of how search engines work, learn about the latest algorithm updates, and discover innovative tactics to outrank your competition. Let's optimize!
Language:
English
Website:
https://seohive.co/podcast
Episodes
025 - Structuring Recurring Services
4/17/2024
Main talking points
In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:
Links
Book a Strategy Session
Duration:00:30:57
024 - Selecting the right keywords
3/27/2024
In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.
The main talking points include:
Shoutouts
Mike Michalowicz – https://mikemichalowicz.com/
Duration:00:29:28
023 – Google's Latest Update: Tackling SPAM!
3/13/2024
Main talking points:
In this episode, Pete and Jeff discuss Google's March 2024 algorithm update. This update focuses on Google's efforts to combat spam, particularly by addressing low-quality, unoriginal, and AI-generated content.
This update isn't just about algorithm changes, however, but also introduces new spam policies, specifically targeting expired domain abuse, scaled content abuse, and site reputation abuse.
Pete and Jeff also discuss the broader implications for SEOs and website owners, encouraging them to focus on creating valuable, original content rather than relying on AI-generated or manipulative content strategies.
Links
https://blog.google/products/search/google-search-update-march-2024/https://developers.google.com/search/blog/2024/03/core-update-spam-policieshttps://developers.google.com/search/docs/essentials/spam-policies#site-reputation
Duration:00:30:40
022 - SEO Is A Game of Displacement
3/6/2024
Main talking points include:
In this episode, Pete and Jeff take a step back and look at how agencies should approach SEO for each client, and demonstrate that there is no "one-size-fits-all" approach – it all needs to be contextual to the competition.
The conversation revolves around how SEO is a game of displacement, so as a web professional, it is your job to review the competition and put a suitable plan in place for each client. That will inform your tech stack, your content structure, and maybe even the platform you choose to build the site on – everything.
The hosts also touch on surrounding themes of Keyword Research (and understanding a website's current level of operation through their Keyword Baseline), and how important speed and performance issues are in the grand scheme of things.
Links:
SEOHive Strategy SessionsHow to Understand Our Keyword Research
Duration:00:32:20
021 – The importance of a solid brief with Matt Lasky
2/21/2024
This show sees our first ever guest to The WP SEO Show - Matt Lasky.
Pete and Matt discuss the importance of a well-structured web design brief for both clients and agencies. Matt, drawing from his career experience and his book "How to Take a Web Design Brief," emphasizes how a solid brief underpins successful project outcomes, effective communication, and ultimately, client satisfaction.
Main talking points include:
This discussion highlights how a detailed, thoughtful brief is not just administrative paperwork but a foundational tool for project success and client-agency collaboration.
Links
"How to take a Web Design Brief" on AmazonMatt's LinkedIn Profile
Duration:00:46:35
020 – Our 5 minute SEO Assessment for ANY client website
2/7/2024
Our 5-minute SEO Assessment of any client website!
Disclaimer: This isn't a process for running a full SEO Audit on a website. Instead, this is the process I go through when a lead comes in to talk about SEO. Before any project has been confirmed, or any money has exchanged hands, this is the process I go through before the initial call to give me context.
This leads to two gated products...
... and from here I can present a retained proposal.
Need some help?
Book an Intro CallBook a Strategy SessionBuy some Scout Reports
Duration:00:20:27
019 – Can you guarantee SEO results?
1/31/2024
Following on from a comment made by Google's John Mueller on X, formerly known as Twitter, Pete and Jeff have an honest discussion about whether you can ever guarantee SEO Results?
Main talking points include:
Duration:00:50:20
018 - Our Recent Experience With AI Detection Tools
1/24/2024
In this episode, Pete and Jeff explore a real example of a content AI checker, and how a client interpreted the results.
Needless to say, the outcome wasn’t exactly “easy” to understand, so they chat through the results, the pitfalls and how these checkers are placed in the market at the moment.
Duration:00:41:52
017 – Your First SEO Discussion With Clients
1/17/2024
Initiating SEO discussions with clients can be hard – regardless of if this is a new client on a client you've had for years...
In this episode we explore strategies for approaching SEO sales conversations, emphasizing the importance of presenting SEO as an opportunity rather than a hard sell. We discuss the importance of understanding a client's current business state, objectives, and expectations for SEO.
We also cover themes such as assessing a client's website performance, conducting keyword research, setting realistic targets, the challenges of working with brand new businesses and the importance of not overcommitting to unattainable goals.
Main talking points include:
Approaching SEO sales conversations:Understanding the client's business:Assessing website performance:Conducting keyword research:Setting realistic SEO targetsCharging for SEO services:Long-term client relationships:
Download the SEOHive SEO Audit & Sales Presentation Template.
Duration:00:50:41
016 – The Core SEO Principles To Focus On in 2024
1/10/2024
Main talking points include:
Our first show of 2024 focuses on three core SEO principles expected to be significant in the year. The first is the enduring importance of content, especially in the context of AI's growing influence and the need for authentic, human-generated material. Secondly, technical SEO – emphasizing the increasing relevance, especially given the rise of AI-generated content and its impact on search rankings. Finally, the growing prominence of local SEO, including the importance of optimizing for local search results and map pack traffic.\
In summary:
Shoutouts
Isaac's Skiing YouTube ChannelThe Admin BarAlex Curtis / The Lead Engine
Duration:00:40:23
015 - Understanding & Improving Core Web Vitals
12/13/2023
Overview of Core Web Vitals:
We kick off this episode walking through the six Core Web Vitals – a set of metrics used by Google to evaluate the user experience of a website.
These are:
Each vital is then discussed in detail, explaining what they measure and their importance in website performance.
Strategies for Improving Core Web Vitals:
Real-World Challenges and Solutions
Pete & Jeff share practical experiences and challenges they've faced in optimizing websites, offering insights into real-world application of these strategies.
Importance of Testing and IterationSEO and Core Web Vitals as Part of a Larger Strategy
Duration:00:49:47
014 - Paid Discovery for SEO Projects
12/6/2023
In this episode, Jeff and Pete discuss the concept of "Paid Discovery" in SEO projects. They delve into why it's crucial for agencies to charge for the discovery phase of an SEO project, how it benefits both the agency and the client, and best practices for implementing this approach.
Key Points Discussed:
What is Paid Discovery?
Benefits of Paid Discovery
Running a Paid Discovery Session
Operational Considerations
Scout Reports
Duration:00:45:14
013 - SEO Influence of WordPress Custom Post Types, Categories and Taxonomies
11/29/2023
In this episode, Pete and Jeff dive into how you can better utilize some built-in but overlooked WordPress features to improve SEO on your site.
Key Takeaways on Post Types, Categories, and Archive Templates:
Post Types - The Highest Level of Organization
The Power of Categories and Taxonomies
Take Advantage of Archive Templates
Plan Site Structure and Metadata Early
Should You Have Author Archives?
The Goal: Leverage What You Have
Duration:00:54:39
012 - Musings About The WordPress 6.4 Update
11/22/2023
In this episode, Pete and Jeff muse about the trials and tribulations of WordPress Core Updates and how the latest release – WordPress 6.4 – went, as it wasn't as smooth as others have been.
They cover:
Duration:00:50:10
011 – Top 10 Common WordPress SEO Mistakes
11/15/2023
We come into contact with a LOT of websites – we audit them, we optimise them and we work hard to get them ranking in the SERPs.
In this episode, Pete and Jeff take a look through the top 10 most common SEO mistakes they come across in dealing with client websites.
** SPOILER ALERT – here's the list **
See Ep 8 - The Importance of Technical SEO
Duration:00:42:04
010 - An Introduction to SEOHive
11/8/2023
In a change from the usual schedule, now we're 10 shows in we thought it was prudent to introduce us and our company, SEOHive, a little more.
In this episode, we chat through exactly how Pete and Jeff met, how SEOHive was started and what it is that we offer today.
If you would like to discuss how SEOHive can help you, schedule a 20 minute intro call today!
Duration:00:41:51
009 – Discussing AI and SEO as of late 2023
11/1/2023
AI is the fastest growing phenomenon since the invention of the internet itself, and as with any leap forward in technology there are pro's, con's and unknowns...
In this episode, Pete and Jeff chat through the benefits and pitfalls of current SEO AI tools, and how they use them. They also touch on some of the moral dilemmas when it comes to using AI and how far you should reasonably let it go in your processes right now.
Duration:00:36:14
008 – The Importance of Technical SEO
10/25/2023
Technical SEO isn't the sexy side of SEO, but it is vital to ensure it's correct as it holds the keys to unlock the power in ALL other SEO practices.
In this episode, Pete & Jeff chat through the importance of Technical (on-page) SEO, why it's vital that those building websites understand the basics (with some tips on what you can do), and what your first steps should be on any SEO Program.
We also mention Website Ipsum – a really handy tool from Kyle Van Deusen and The Admin Bar.
Duration:00:55:25
007 – How To Rank For New Keywords
10/18/2023
In this episode, Pete and Jeff talk through how keywords are used in content. This includes:
Duration:00:47:46
006 – SEO Evolution and Algorithm Updates
10/11/2023
In this episode, Pete and Jeff chat around the lifecycle of SEO Algorithm updates and the themes that have come to pass over the last 10 years or so.
The pair also consider what to do when algorithm (or "algo") updates happen, so you can ride them out as well as possible.
Duration:00:35:47