In A(i) Nutshell

his episode of the In A Nutshell podcast discusses the major news stories in the world of AI from two conferences: OpenAI and Google. OpenAI introduced ChatGPT 4o, a computer vision model with realistic voice capabilities. Google showcased their AI assistant and their competitor to OpenAI's Sora, called VEO. They also announced Gemini, their large language model connected to Google search. Additionally, Google introduced MusicFX, a music generator. The episode concludes with a mention of a clinical trial for an AI depression tool.

Google has made a comeback in the AI race with their recent announcements. They have introduced AI music generation, generative video, and improvements to their search engine. The music generation feature, called MusicFX, is expected to be popular and accessible to the public. The generative video feature, called GoogleVO, is their version of Sora and has the potential to revolutionize the video market. Google also plans to incorporate their Gemini technology into their search engine, which will provide more relevant search results. These announcements show that Google is back in the game and competing with other AI companies.

The conversation discusses the challenges of using AI-generated content in Hollywood and the issue of iterations. The hosts explore the limitations of AI in making small tweaks or changes to generated images, videos, and music. They also discuss the potential for AI to overcome these limitations and the importance of iterations in the creative process. The conversation highlights the progress made in AI-generated images and the need for similar advancements in video and audio. The hosts predict that the ability to work with different layers and stems in AI-generated content will be a significant development in the future.

The conversation explores the trend of AI companies focusing on either the quality or control of their products. It discusses examples of companies in different domains that prioritize one over the other. The conversation also touches on the idea that as AI tools become more advanced, they may become personalized to individual users. The potential impact of AI on advertising and the role of social media agencies is also discussed.

OpenAI is rumored to be entering the search space, potentially disrupting Google's dominance. Other news includes Mid Journey launching a website version, Sora allowing video editing, X and Grok partnering, and YouTube testing generative ideas for content suggestions. Takeaways OpenAI's entry into the search space could disrupt Google's dominance Prompt-based searching may become more popular Mid Journey's website version and Sora's video editing feature are notable updates X and Grok's partnership and YouTube's content suggestions show the growing influence of AI in various platforms

Ukraine has unveiled an AI-generated foreign ministry spokesperson named Victoria. This development raises questions about the role of AI in government and decision-making. The AI spokesperson will read official statements on behalf of the foreign ministry, but the statements themselves will be written by humans. The main reasons for creating the AI spokesperson are to save time and resources for diplomats. This move by Ukraine may be the first of many countries using AI avatars in high-level positions.

During a talk Andrew gave in Romania, the issue of regulation stifling innovation in European countries, particularly in the field of AI, was discussed. The conversation explores the impact of regulations on AI trends in marketing, the limitations imposed by GDPR on technology availability in Europe, and the balance between protecting consumer rights and fostering innovation. The hosts express their split opinions on the matter, highlighting the importance of regulation in sectors like food and healthcare while acknowledging the need for a nuanced approach to AI and innovation. The conversation concludes with the recognition that finding a compromise between regulation and innovation is crucial.

Coca-Cola has launched an AI music project called Coat Sounds, which allows users to create music using the sounds associated with Coca-Cola, such as opening a bottle or drinking from a glass. The project started with an AI app that users could download and play with the sounds, and later expanded to a physical product resembling a Coca-Cola bottle with buttons that produce the sounds. Famous music producers, like DJ Marshmello, have used these sounds to create music. Coca-Cola's focus on sounds is part of their broader strategy of incorporating audio into their marketing efforts.

The conversation discusses the world's first generative AI music video and its implications for creativity and the music industry. The hosts explore the idea that technology is catching up to our ideas and how AI is enabling the creation of music videos that were previously unfeasible due to budget constraints. They also touch on the question of whether AI-generated art can be considered true creativity. The conversation concludes with a call to action for listeners to explore their own creative ideas using AI. Takeaways Generative AI is enabling the creation of music videos that were previously unfeasible due to budget constraints. The true creative talent lies in the idea, not just the execution, and AI can be a tool to bring creative ideas to life. The public will ultimately decide if AI-generated art is valuable and creative. Technology is catching up to our ideas, allowing for new possibilities in creativity. Listeners are encouraged to explore their own creative ideas using AI.

OpenAI announces partnership with Financial Times, allowing more information and summaries to be cited. Chat GPT introduces memory feature, but not yet available in the UK, Korea, and Europe. Amazon announces Amazon Q, a generative AI tool for e-commerce. Veedoo emerges as a potential competitor to Sora in video generation. Drake's song featuring 2Pac and Snoop causes controversy and potential lawsuit. Worcestershire acute hospital NHS trust develops rapid AI software to analyze brain images for stroke treatment. AI continues to make advancements in healthcare. Takeaways OpenAI's partnership with the Financial Times allows for more information and summaries to be cited, benefiting readers. Chat GPT's memory feature has been introduced, but it is not yet available in the UK, Korea, and Europe. Amazon Q is a generative AI tool that can assist with e-commerce, benefiting both sellers and customers. Veedoo emerges as a potential competitor to Sora in video generation, offering similar capabilities at a potentially lower cost. Drake's song featuring 2Pac and Snoop leads to a potential lawsuit from 2Pac's estate, highlighting the legal implications of AI-generated content. The Worcestershire acute hospital NHS trust develops rapid AI software to analyze brain images for stroke treatment, showcasing the positive impact of AI in healthcare.

In this episode, Andrew and Chris discuss the concept of remixing in the context of AI image generation. Chris shares his experience of remixing an illustration into a concept Adidas range, which then inspired an Italian art director to remix Chris's remix into 200 more images. They explore the idea of remixing logos and styles from various brands and the potential legal and trademark issues involved. They also touch on the trend of remixing videos and the importance of giving credit to the original creators. Takeaways Remixing is a common practice in music, but it can also be applied to AI image generation. Remixing logos and styles from various brands can lead to creative and unique designs. Trademark and legal issues should be considered when remixing copyrighted material. Video remixing is a growing trend, where videos are remixed using AI to create new and unique content. Giving credit to the original creators is important in the remixing process.

The conversation explores the future of music and music videos in the context of generative AI. The hosts discuss a music video featuring Childish Gambino and C3PO, highlighting the potential for anyone to create similar videos with AI tools. They also touch on the idea of licensing AI-generated voices and the role of character consistency in music videos. The conversation delves into the challenges of copyright infringement and the uncontrollable nature of content once it's on the internet. They speculate on the possibility of artists embracing user-generated music videos and the impact of generative AI on the industry. Takeaways Generative AI has the potential to revolutionize the creation of music videos, allowing anyone to create professional-looking videos with AI tools. Licensing AI-generated voices could become a new revenue stream for artists and record labels, but it raises questions about control and ownership of voices. Character consistency will play a significant role in music videos as AI allows for the recreation of iconic characters, but there may be limitations when it comes to recreating specific individuals. Copyright infringement is a challenge in the age of the internet, and once content is uploaded, it can be difficult to control or remove. User-generated music videos could become a trend, with fans remixing and creating videos for their favorite songs. Generative AI opens up possibilities for artists to revisit old songs and create new music videos, potentially breathing new life into their catalog.

What unusual jobs would you let AI do for you? In this episode, Andrew Davis and Chris Branch discuss the potential for AI to perform unusual jobs. They explore the idea of AI cutting hair, giving tattoos, providing massages, cooking, and cleaning. They consider the pros and cons of AI in these roles, including issues of trust, personal preference, and the desire for human interaction. The conversation highlights the potential for AI to enhance certain tasks, but also acknowledges the value of human creativity and the unique experiences that come with human interaction. Takeaways AI has the potential to perform a variety of unusual jobs, such as cutting hair, giving tattoos, and providing massages. The decision to trust AI in these roles depends on personal preference and the desire for human interaction. AI can enhance certain tasks by providing consistency, accuracy, and predictability. However, there is value in human creativity and the unique experiences that come with human interaction. The future of AI in unusual jobs is uncertain, but there is potential for AI to play a role in various aspects of daily life.

The conversation explores why big AI platforms like OpenAI and MidJourney have not done any significant marketing yet. The hosts discuss the reasons behind this, including the reliance on customer advocacy, the focus on product development, and the potential risks of rapid growth. They also highlight the effectiveness of below-the-line marketing strategies, such as product watermarking and influencer marketing. The conversation concludes by suggesting that the role of marketers may change as AI platforms prioritize product-led marketing approaches. Takeaways Big AI platforms like OpenAI and MidJourney have not engaged in significant marketing campaigns. Customer advocacy and word-of-mouth have played a crucial role in the growth of these platforms. Below-the-line marketing strategies, such as product watermarking and influencer marketing, have been effective for AI platforms. The focus on product development and the potential risks of rapid growth may have deterred AI platforms from extensive marketing efforts. The role of marketers may change as AI platforms prioritize product-led marketing approaches.

Join us on Linkedin Live by following our company page for invites. In this episode, Andrew and Chris discuss the potential implications of relying on platforms like MidJourney for synthetic data and the challenges of copyright and intellectual property in the age of the internet. They also explore the role of community and human connection in the advancement of technology. Takeaways The use of synthetic data can reduce costs and improve outcomes in various industries. Relying on a single platform for synthetic data can lead to a scarcity of data and potential issues with pricing. The internet has made it easier for creators to share and copy content, leading to challenges with copyright and intellectual property. The future of copyright and intellectual property in the digital age is uncertain and likely to become more complex. Community and human connection remain essential in the advancement and integration of technology.

"Today, nobody has an idea on what to teach young people that will still be relevant in 20 years time." - Yuval Noah Harari The conversation explores the quote by Yvonne Noah Harari that states that nobody has an idea of what to teach young people that will still be relevant in 20 years. The hosts discuss the challenges of the education system keeping up with the rapid changes in technology and society. They also talk about the impact of AI and how it will change various industries. The conversation touches on the evolution of mobile phones and the uncertainty of what the future will look like. The hosts emphasize the importance of teaching fundamental skills that will always be relevant, while also acknowledging the need to adapt to new technologies and ways of accessing information. Takeaways The education system struggles to keep up with the rapid changes in technology and society. AI will have a significant impact on various industries and may render certain skills irrelevant in the future. The evolution of mobile phones and the introduction of new devices like the rabbit indicate the constant change in technology. Teaching fundamental skills that will always be relevant is important, but it's also necessary to adapt to new technologies and ways of accessing information.

The conversation discusses the world's first AI beauty pageant, which has sparked controversy and raised ethical concerns. The competition, organized by Fanview, invites participants to create AI-generated images of women and enter them for a chance to win a $20,000 prize. The hosts explore the potential motivations behind the pageant and the implications of focusing solely on women. They also discuss the role of AI avatars and influencers, the involvement of creative agencies, and the possibility of AI-generated competitions in other domains. Takeaways The world's first AI beauty pageant has generated controversy and ethical concerns. The competition invites participants to create AI-generated images of women for a chance to win $20,000. The focus on women in the pageant raises questions about bias and sexism in AI. AI avatars and influencers, often created by creative agencies, play a significant role in the competition. The pageant is seen as a marketing campaign to generate conversations and promote the platform. AI-generated competitions may become more prevalent in various domains in the future.

Join us on Linkedin Live by following our company page for invites In this episode, Andrew Miles Davis and Chris Branch discuss the impact of generative AI on content creation and personal branding. They explore the opportunities and challenges that arise from the accessibility of AI tools and the proliferation of online platforms. The conversation touches on the importance of building personal relationships, the potential dangers of AI, and the need for self-assessment in the face of technological advancements. They also discuss the concept of being an influencer and the blurred lines between personal life and work in the digital age. Takeaways Generative AI has made content creation more accessible, but it has also increased competition and decreased the longevity of content. Building personal relationships and developing a strong personal brand are still crucial in the age of AI. AI can be both incredible and dangerous, and it is important to use it responsibly and be aware of its potential negative impacts. The concept of being an influencer has blurred the lines between personal life and work, leading to challenges in separating the two. Self-assessment and understanding one's value beyond their job are important in navigating the changing landscape of work and technology.

Drake has released a track featuring AI-generated vocals from Tupac and possibly Snoop Dogg, sparking a discussion about the use of AI in music. The legality and ethics of using deceased artists' voices and the ownership of AI-generated content are major concerns. Drake's move could be seen as a PR tactic to bring attention to the issue. The potential for AI to create realistic vocal tracks of living artists without their knowledge or consent is also a concern. This could open up Pandora's box in the music industry, with more artists using AI for collaborations and features. Takeaways The use of AI-generated vocals in music raises legal and ethical concerns. Drake's release of a track featuring AI-generated vocals from Tupac and possibly Snoop Dogg could be a PR tactic to bring attention to the issue. The ownership of AI-generated content and the rights of deceased artists' voices are important considerations. The potential for AI to create realistic vocal tracks of living artists without their knowledge or consent is a concern for the music industry.

Summary This episode of the In Ai Nutshell podcast covers various news topics related to AI. The hosts discuss Instagram's AI-generated search functionality, Amazon's generative playlists, Microsoft's VASA technology, Adobe's integration of AI platforms, the controversy surrounding AI-generated music including a potential AI Drake diss, and the mixed reviews of the Humane AI pin. The conversation also touches on the potential impact of AI on authenticity and the rise of deepfakes. Takeaways