Content Amplified

Most SMBs believe they need expensive tools, massive teams, and enterprise playbooks to build a real go-to-market engine. Launa Rich disagrees—and she explains why the best strategies often start with far less. In this episode of Content to Close, (our bonus Content Amplified Friday episodes!) Launa shares how smaller companies can drive real revenue with a clear brand, authentic partnerships, and systems that work long before expensive tools enter the picture. From “baby leads” to signal-based outreach, she breaks down the practical moves that actually move pipeline for SMBs trying to compete with bigger players. If you’re building GTM with limited budget, limited headcount, and a lot of pressure to deliver results—this conversation is for you. What you’ll learn in this episode: Guest Bio Launa Rich is a sales enablement and go-to-market strategist with more than 18 years of experience in technology services sales. She has worked across evolving sales environments since the early 2000s and has seen firsthand how modern GTM strategies have shifted toward credibility, trust, and signal-based outreach. Launa recently launched Secure Quota, where she provides fractional sales enablement and go-to-market guidance for companies navigating complex enterprise-style sales motions—without enterprise-level budgets. Her work focuses on helping organizations build practical systems that connect brand, marketing, and sales into a revenue-generating engine. Connect with Launa: LinkedIn Text us what you think about this episode!

What if your company already has dozens of thought leaders—you just haven’t unlocked them yet? In this episode, Laura Pursley shares how a simple interview process helped transform internal expertise into a scalable content engine. Instead of relying on one or two visible leaders, Laura’s team built a program that taps into engineers, product experts, customer success leaders, and others across the company. The result: a steady stream of authentic thought leadership powered by real conversations—not complicated production. A 15-minute interview can generate multiple pieces of content, from LinkedIn posts to blogs to short-form videos. And the best part? The experts only need to show up and talk. If you’re looking for a practical way to scale content without burning out your marketing team—or your subject matter experts—this episode outlines a model that works. What you’ll learn in this episode: About Laura Pursley Laura Pursley is the Senior Marketing Director at US Signal, where she leads marketing strategy focused on turning complex technology solutions into clear, valuable content for customers. With more than 20 years of experience in marketing—primarily across IT, healthcare technology, and cybersecurity—Laura specializes in translating technical expertise into stories and insights that help audiences understand and solve real problems. At US Signal, she developed a scalable thought leadership program that captures expertise from across the organization and turns it into a steady stream of content, helping the company expand its reach while showcasing the people behind its solutions. Connect with Laura: LinkedIn US Signal Text us what you think about this episode!

What if your best marketing asset isn’t another campaign—but the knowledge already sitting inside your company? In this episode, Katie Robinson shares how a simple effort to organize project data evolved into a firm-wide knowledge management program that transformed marketing, improved proposals, accelerated employee development, and even reduced insurance premiums. What started with binders on a closet floor eventually became a strategic advantage for the entire firm. Katie explains how marketing and knowledge management can work together to unlock better storytelling, stronger positioning, and smarter strategy. The lesson is simple but powerful: when your data and expertise are accessible, marketing becomes proactive instead of reactive. What you’ll learn in this episode: About Katie Robinson Katie Robinson is the Chief Marketing Officer at LS3P, an architecture, interiors, and planning firm with offices across the Southeast United States. With more than two decades at the firm, Katie has helped guide LS3P through significant growth while building innovative systems that connect marketing, knowledge management, and business strategy. Her work focuses on capturing the knowledge inside the firm—project data, performance metrics, and team expertise—and turning it into compelling stories that resonate with clients and strengthen the firm’s competitive position. Katie oversees both the marketing and knowledge management teams at LS3P, enabling the firm to combine data, insight, and storytelling in a way that helps projects stand out long before the proposal stage. Connect with Katie: LinkedInLS3P WebsiteText us what you think about this episode!

Most B2B content fails for a simple reason: it talks about the company instead of the customer. In this episode, Nick Centera explains how great marketers find the intersection between what the business wants to say and what customers actually care about—and why anything else turns into what he calls a “glorified pamphlet.” Nick shares a practical approach for uncovering real customer insight, mapping it to the buyer journey, and turning features into stories that people remember. We also explore the emotional side of B2B marketing—something many teams ignore even though every purchase still comes down to people making decisions. If your content feels busy but not effective, this conversation will help you rethink how you plan, structure, and tell better marketing stories. What you’ll learn in this episode: Why most B2B content fails when it focuses on the company instead of the customer “Why should the customer care?” About Nick Centera Nick Centera is a marketer in the renewable energy sector who focuses on using storytelling to connect complex industries with the people they serve. Before entering marketing, Nick worked in film and production with the goal of becoming a cinematographer. That background in storytelling now shapes how he approaches marketing—especially in technical B2B environments. Over the past decade, he has built marketing strategies that combine customer insight, narrative structure, and business goals to create content that resonates beyond product features. Nick also hosts the Renewable Storytellers podcast, where he speaks with leaders across the utility-scale energy space about the people and stories powering the industry. Connect with Nick: LinkedIn Podcast – Renewable Storytellers Qcells EPC Text us what you think about this episode!

Should marketing focus on brand or demand? That question has sparked more debate in boardrooms than almost any other marketing topic. But what if the premise is wrong? In this episode of Content Amplified, Benjamin Ard sits down with Filippa Noghani — global marketing leader, former first marketing hire at multiple startups, and builder of international teams across the U.S., Europe, and Latin America — to unpack how brand and demand actually work together. Filippa has built marketing functions from the ground up in SaaS, fintech, and IT consulting. She’s led global teams. She’s navigated seed-stage uncertainty and billion-dollar enterprises. And through experience, wins, and failures, she’s learned one critical lesson: brand and demand are not competing forces. They are coordinated levers. This conversation breaks down how to structure teams, align marketing to revenue, use conversion signals wisely, and invest in both long-term brand equity and short-term pipeline — without falling into false trade-offs. If you’re tired of the “brand vs. demand” debate, this episode will help you reframe it. What you’ll learn in this episode: About Filippa Noghani Filippa Noghani is a global marketing leader with over 20 years of experience building marketing functions from the ground up across SaaS, fintech, and IT consulting organizations. Originally from Sweden and based in New York for nearly two decades, Filippa began her career in marketing and graphic arts before moving into high-growth startups as a first marketing hire. She has led marketing through seed and Series A stages and later scaled global teams at larger organizations, including Vituso and SoftServe. Her expertise spans brand strategy, growth marketing, go-to-market execution, and revenue alignment across distributed international teams. Today, she leads global marketing initiatives focused on driving measurable opportunity contribution while strengthening brand presence in competitive B2B markets. Connect with Filippa: Filippa Noghani Filippa.ioText us what you think about this episode!

Everyone says “cut through the noise.” Almost no one explains how. In this episode of Content Amplified, Benjamin Ard sits down with Jessica Thames, Director of Marketing at Assurance Financial, to unpack one of the biggest challenges in modern marketing: attention is scarce, notifications are endless, and relevance is everything. Jessica brings 20 years of marketing experience — from sticking labels on trophies in her family’s small business to leading nationwide marketing systems in the mortgage industry. Her approach is simple but powerful: scalable content must feel personal, automation must serve relationships, and AI should enhance timing — not replace human connection. This is a tactical conversation about building thousands of personalized journeys, empowering sales teams through backend marketing systems, and using technology to deliver the right message at the exact right moment. If you’re tired of sending emails that get ignored, this episode will help you rethink how you build marketing that actually matters. What you’ll learn in this episode: About Jessica Thames Jessica Thames is the Director of Marketing at Assurance Financial, where she leads strategic marketing initiatives that support loan originators across the United States. With over 20 years in marketing, Jessica began her journey in her family’s small trophy business before moving into journalism, higher education marketing, and eventually the mortgage and lending industry. Her career reflects a consistent theme: clear messaging, strong systems, and relationship-driven growth. At Assurance Financial, Jessica oversees scalable content strategies, automated customer journeys, and CRM-powered communication systems designed to help loan originators grow their business without sacrificing personalization. Her work centers on one belief: automation should strengthen relationships, not replace them. Connect with Jessica: Jessica Lee SpencerAssurance Mortgage Text us what you think about this episode!

What if your best marketing asset isn’t your copy — but your customers? In this episode of Content Amplified, Benjamin Ard sits down with Carol Wade, Senior Director of Marketing at Watchfire Signs, to unpack a simple truth: the most powerful stories aren’t scripted — they’re lived. Carol’s journey from small-town morning radio host to B2B marketing leader reveals a throughline most brands miss. When you give real people a platform, you create connection. When you center outcomes, you create credibility. And when you amplify authentic voices, you build a content engine that compounds. This conversation moves beyond theory. Carol shares how her broadcasting roots shaped her marketing philosophy, how she convinces hesitant customers to step into the spotlight, and how her team turns one great story into dozens of high-impact assets — without overproducing or overcomplicating it. If you want your content to feel less manufactured and more magnetic, this episode is for you. What you’ll learn in this episode: About Carol Wade Carol Wade is the Senior Director of Marketing at Watchfire Signs, a leading manufacturer of LED display systems serving the sign industry, out-of-home billboard operators, sports venues, and indoor environments. With more than 15 years at Watchfire, Carol leads strategic marketing initiatives that highlight customer success, industry innovation, and measurable business outcomes. Her career spans healthcare marketing, early dot-com ventures in the mid-90s, and an energetic start in broadcasting as a radio program director and morning show host. That foundation in live radio shaped her belief in authentic storytelling — where real voices, real outcomes, and real moments create lasting impact. Today, Carol blends creative instinct with operational discipline to build marketing systems that amplify customer success at scale. Connect with Carol: Carol R. Wade https://www.watchfire.comText us what you think about this episode!

Most teams treat content like a marketing task. Pritesh Vora treats it like a revenue engine. In this episode, Pritesh breaks down a refreshingly disciplined approach to building a content engine that connects strategy, quality, and real business outcomes. Drawing from his experience scaling B2B companies 8x and 30x—and building revenue systems from the ground up—he shares how content can become the central fabric across marketing, sales, product, and customer success. His core belief is simple but demanding: content must make a real human’s life better. If it doesn’t, it won’t compound. We explore how to plan quarterly content with clarity, how to tie every content promise to a revenue moment, and why defining what you won’t do might be the most strategic move your team makes. If your content calendar feels busy but disconnected from results, this conversation will help you rebuild it with intent. What you'll learn in this episode: About Pritesh Vora Pritesh Vora is a B2B growth leader and self-described revenue engine builder. With over 13 years in the startup ecosystem, he has led business development, growth, and marketing teams while helping companies scale 8x and 30x across multiple stints. An engineer by training, Pritesh transitioned into growth and revenue leadership, eventually founding and exiting his own company. Most recently, he helped scale Sprinto from early-stage traction to thousands of customers, growing revenue from under $300K to multi-million dollars while building a 50+ person cross-functional team spanning marketing, BDR, partnerships, and operations. His approach blends systems thinking with strategic clarity—tying content directly to revenue outcomes while keeping the reader at the center. Connect with Pritesh: Pritesh's LinkedIn Profile If you’re building content but want it to move pipeline, close deals, and strengthen positioning, this episode offers a structured way to think—and execute. Text us what you think about this episode!

Most B2B brands think Instagram isn’t for them. Jenn Herman disagrees—and she has the data, strategy, and real-world results to prove it. With nearly 3 billion monthly active users, Instagram isn’t just a playground for lifestyle brands—it’s one of the largest directories of human attention on the planet. And in B2B, you’re still selling to humans. In this episode, Jenn (known globally as Jenn’s Trends) breaks down how B2B companies can stop treating Instagram like a billboard and start using it like what it actually is: a relationship engine. We unpack what content works, what metrics matter, and how to turn attention into real business outcomes—without feeling pushy or out of place. If you’ve written off Instagram before, this conversation may change your mind. What you'll learn in this episode: About Jenn Herman Jenn Herman is an internationally recognized Instagram expert and the founder of Jenn’s Trends. With over a decade of experience studying and teaching Instagram marketing, Jenn has become one of the world’s leading voices on how businesses can use the platform strategically. What started as curiosity quickly turned into specialization. When Instagram lacked practical business strategy, Jenn began researching, experimenting, and publishing insights that filled the gap. Today, she speaks at conferences worldwide, consults with brands across industries, and runs a membership community dedicated to helping businesses succeed on Instagram. Jenn is known for translating platform changes into clear action steps—and for helping brands in unconventional industries unlock results they didn’t think were possible. Connect with Jenn: Jenn's Trends Website Jenn's Trends on Instagram Jenn's LinkedIn Profile MembershipIf you’re a B2B marketer wondering whether Instagram deserves your attention, this episode gives you clarity—and a plan. Text us what you think about this episode!

What if your best-performing content didn’t start with a blog post—but with a question no one else thought to ask? In this episode of Content Amplified, Benjamin Ard sits down with Donna Parent, CMO at Dynamo Software, to unpack how quarterly first-party research became the backbone of their content strategy—and a serious competitive edge. Donna doesn’t treat research like a one-off campaign. She runs it like a product: structured, repeatable, defensible, and built for distribution. With a lean team of fewer than 10 marketers, she has led the creation of 14 in-depth industry research reports—each designed to spark conversation, earn media coverage, and fuel an entire ecosystem of content. The result? Authoritative insights that drive press, power webinars, support sales conversations, and strengthen visibility across AI-powered search. This isn’t about volume. It’s about credibility at scale. What you'll learn in this episode: About Donna Parent Donna Parent is the Chief Marketing Officer at Dynamo Software, a leading provider of software solutions for the private investment community. With more than 25 years of experience in B2B and B2C marketing, Donna has built revenue-generating teams across enterprise software companies ranging from 50-person startups to global organizations with thousands of employees. Her sweet spot lies in entrepreneurial environments where agility, experimentation, and disciplined execution drive results. At Dynamo, Donna spearheaded a quarterly first-party research initiative serving general partners, limited partners, hedge funds, and fund accountants. She personally oversees survey design, data validation, and report development—ensuring every published insight is accurate, defensible, and actionable. Her work has fueled media placements, executive editorials in outlets like Forbes Tech Council, and a scalable content engine built on credibility. Connect with Donna: Donna's LinkedIn ProfileDynamo Software's websiteLatest Research ReportText us what you think about this episode!

What if AI didn’t replace your creativity—but amplified it? In this episode of Content Amplified, Ben sits down with Mandy Arola, Director of Marketing at Nashville Software School, to unpack a question every marketer is wrestling with: How do you use AI without sacrificing authenticity? Mandy has spent over 15 years in marketing—from the music industry to tech education—and she’s learned one simple rule: always start with a real story. AI can help you scale, refine, and repurpose. But connection? That begins with something human. Together, they explore how to build a content engine powered by AI while keeping your brand voice intact, your standards high, and your audience at the center. If you’ve ever worried that AI might dilute your message, this conversation will reframe how you think about it—and give you a practical path forward. What you'll learn in this episode: About Mandy Arola Mandy Arola is the Director of Marketing at Nashville Software School, where she leads strategy and execution across content marketing, brand messaging, and community engagement. With over 15 years of experience, Mandy began her career in the music industry, spending a decade working alongside marketing teams before transitioning into the technology education space. At Nashville Software School, she has built and executed content strategies both as a team leader and as a solo marketer—proving that strong strategy and thoughtful execution matter more than team size. She specializes in creating story-driven marketing that connects online and resonates offline. Her work bridges AI-powered efficiency with deeply human storytelling. Connect with Mandy: Mandy's LinkedIn ProfileNashville Software SchoolText us what you think about this episode!

Most B2B companies don’t lose because they lack opportunity. They lose because they try to be everything to everyone. In this episode of Content Amplified, Amie Milner, EVP of Marketing and Sales Enablement at Abstrakt, breaks down how a focused niche attack strategy fuels predictable pipeline growth—and why specialization, not scale, drives stronger close rates. Amie shares how Abstrakt grew into an $80M business by narrowing its focus, aligning sales reps to specific industries, and telling one powerful story instead of a hundred diluted ones. If you’ve ever struggled to say no to a prospect, clarify your ICP, or align marketing with sales development, this conversation will sharpen your thinking. Because when you stop casting randomly and start targeting intentionally, momentum follows. What you’ll learn in this episode: Guest Bio: Amie Milner Amie Milner is the EVP of Marketing and Sales Enablement at Abstrakt, a B2B business growth company serving more than 2,000 clients across the U.S., Canada, and the U.K. Over the past decade, Amie has worked her way up from SDR to executive leadership, building Abstrakt’s sales enablement department from the ground up and leading marketing, digital strategy, and sales development under one unified vision. Her unique vantage point across marketing, outbound sales, and enablement allows her to create alignment most organizations struggle to achieve. Amie specializes in industry-focused growth strategies, outbound pipeline development, and building predictable revenue systems for small to mid-sized businesses. Connect with Amie: Amie's LinkedIn profileAbstrakt's WebsiteText us what you think about this episode!

Everyone is publishing. Few are saying anything new. In a world where AI can generate a blog post in seconds, what actually makes thought leadership real? In this episode of Content Amplified, Ben sits down with Jake Edie—clean energy expert and founder of RenewComm—to unpack how AI is reshaping B2B marketing, why most AI content feels hollow, and what separates true expertise from algorithmic noise. Jake brings a rare combination of hands-on industry experience and marketing acumen. After transitioning from consulting and marketing into the clean energy sector, he built deep operational knowledge inside a complex industry—knowledge that AI simply can’t access. And that gap? It’s where real thought leadership lives. This conversation goes beyond surface-level AI talk. It explores credibility, attention, signal vs. noise, and how companies can use AI as a force multiplier—without outsourcing their thinking. If you're building authority in your space, this episode will challenge how you create and distribute ideas. What you'll learn in this episode: About Jake Edie Jake Edie is the founder of RenewComm, a marketing agency focused on the clean energy sector. With more than 15 years of experience across consulting, marketing, business development, and commercial operations, Jake combines strategic clarity with deep industry knowledge. After beginning his career in consulting, marketing at The Princeton Review, and a software startup, Jake pivoted into clean energy to align his work with his personal values. He earned a graduate degree in environmental science and policy to complement his economics background—building expertise across business, technology, and policy. Jake is particularly passionate about how renewable energy integrates into the electric grid and how complex technical industries can communicate with clarity and credibility. Connect with Jake: Jake Edie's LinkedIn ProfileRenewComm's WebsiteText us what you think about this episode!

Custom GPTs promise speed and scale—but without intention, they can quietly erase the very voice that makes your work matter. In this episode of Content Amplified, host Ben Ard sits down with Fred Faulkner, SVP of Marketing at McFadden Digital, to unpack how leaders and teams can use custom GPTs as true collaborators—not replacements. Fred shares how he builds AI “bench strength,” trains GPTs to reflect real human thinking, and uses voice-based workflows to turn raw ideas into polished strategy without sacrificing authenticity. This conversation is practical, grounded, and honest about what works, what doesn’t, and why human judgment still sits at the center of every effective AI workflow. What you'll learn in this episode: Guest Bio: Fred Faulkner Fred Faulkner is the Senior Vice President of Marketing at McFadden Digital, a global commerce system integrator focused on helping B2B manufacturers and distributors prepare for an AI-driven future. With a career rooted at the intersection of marketing and technology, Fred has spent decades building digital experiences—from early web and SEO work to modern AI-enabled workflows. Today, Fred leads a lean marketing team while experimenting deeply with custom GPTs, voice-first ideation, and AI copilots designed to augment—not replace—human thinking. He is especially passionate about maintaining authentic voice, clear strategy, and strong process as organizations adopt AI tools at scale. Connect with Fred: https://www.linkedin.com/in/accordingtofred/https://mcfadyen.com/https://www.accordingtofred.com/Text us what you think about this episode!

Buzzwords don’t make your content smarter—they make it forgettable. In this episode of Content Amplified, Abby Ross explains why vague, overused language quietly erodes trust, weakens differentiation, and confuses the very people you’re trying to reach. Drawing from a career that spans journalism, PR, cybersecurity, and SaaS marketing, Abby shares a clear, practical approach to writing content that actually says something. No fluff. No hiding. Just words that mean what they say. What you’ll learn in this episode: Guest Bio: Abby Ross Abby Ross is a corporate communications leader with a deeply unconventional path. She began her career as a television news reporter, then moved into political communications as a communications director for a New York State Senator. From there, she transitioned into agency PR, representing clients across tech, legal, and nonprofit sectors. Abby later found her way into cybersecurity, leading media relations and corporate communications at companies including Trustwave, Bay Dynamics, IBM, and Akamai. Along the way, she also served as an acting CMO and led marketing for IBM’s elite team of hackers and incident responders. Today, Abby leads corporate communications at Hydrolix, a SaaS data analytics platform that delivers real-time performance and security insights from massive volumes of log data. You can connect with Abby and explore her work here: https://www.linkedin.com/in/abby-ross/https://hydrolix.io/Text us what you think about this episode!

People don’t trust brands. They trust people—and that changes how modern brand stories should be told. In this episode of Content Amplified, host Ben Ard sits down with Beka Wueste, Director of Brand and Marketing at Integrated Data Services, to unpack why people-centered storytelling consistently outperforms brand-first messaging. Drawing from her experience across government contracting, technology, nonprofits, and academia, Beka explains why “people content is brand content”—and how marketers can use it to build visibility, trust, and long-term relevance without chasing short-term wins. This conversation is practical, honest, and grounded in real examples—from veteran spotlights to intern capstones to customer-adjacent storytelling that actually resonates. What you’ll learn in this episode: Guest Bio: Beka Wueste Beka Wueste is the Director of Brand and Marketing at Integrated Data Services (IDS), a government consulting firm supporting Department of Defense and federal civilian customers. With an academic background in art history and digital studies, Beka brings a multidisciplinary approach to brand strategy, blending storytelling, design, and marketing operations. Over the course of her career, she has led brand and content initiatives across nonprofits, foundations, technology firms, and government contractors. Her work consistently centers on people—employees, customers, students, and veterans—as the clearest expression of a brand’s value. Beka is also a published author and artist, bringing a creative lens to highly complex and regulated industries. Connect with Beka: https://www.linkedin.com/in/beka-wueste/https://www.get-integrated.com/Text us what you think about this episode!

How Can Brands Bridge the Gap Between Human Quality and AI Efficiency? How do quality and artificial intelligence actually meet in a world increasingly flooded with "AI slop"? In this episode of Content Amplified, host Benjamin Ard sits down with Katrine Rasmussen, CMO at Pixelz, to discuss the fundamental shift from using AI as a simple automation tool to using it as a sophisticated creative partner. Katrine breaks down the "Digital Twins" philosophy, explaining why the secret to high-end visual content isn't just the technology itself, but keeping industry experts and human talent at the very center of the process. In this episode, you’ll learn: The Intersection of Quality and AIThe "Digital Twin" FrameworkEthical InnovationLegal Brand SafetyMoving Beyond the PromptAbout the Guest Katrine Rasmussen is the Chief Marketing Officer at Pixelz, a visual content leader that manages imagery and video for the product detail pages (PDP) of global e-commerce retailers. With over five years at the company, she has overseen the transition from traditional retouching to cutting-edge generative AI. Katrine is a prominent advocate for ethical AI and frequently shares insights on how the fashion industry can adopt new tech without sacrificing quality or talent. Connect with Katrine: Katrine's LinkedIn ProfilePixelz Corporate WebsiteText us what you think about this episode!

Discover how the rise of AI-generated summaries is fundamentally changing search engine optimization and why your content strategy must pivot to Answer Engine Optimization (AEO) to stay visible. In this episode of Content Amplified, Benjamin Ard sits down with Bridget Folliard Terrones, VP of Marketing and Communications at the Institute of Real Estate Management (IREM). Bridget shares her unique journey from forensic science to marketing leadership and provides a roadmap for navigating the shift from keyword-stuffing to experience-based content. Inside the Episode: The Shift to AI SummariesTransitioning to AEOThe Power of Human InsightsLeveraging Content VehiclesManaging AI RisksAbout the Guest: Bridget Folliard Terrones is the Vice President of Marketing and Communications at IREM, an organization supporting over 18,000 residential and commercial property managers globally. With 15 years of experience in the field, she brings a deep understanding of how to adapt brand strategy to new technological landscapes. Connect with Bridget: LinkedInCompany WebsiteText us what you think about this episode!

Mastering the "why" behind your audience's actions is the only way to break through the noise in an increasingly automated world. In this episode of Content Amplified, host Benjamin Ard sits down with April Grudier, a seasoned marketing leader with deep roots in both B2C and B2B, to explore the shift from surface-level demographics to belief-level audience insights. April reveals her "scrappy" methods for uncovering what keeps your customers up at night and explains why PR is no longer just "fluff"—it is a critical tool for teaching AI models who your brand is. Inside this episode: Belief vs. Demographics:The Scrappy Researcher’s Toolkit:The Content Filter:The PR Renaissance:Structuring for AI:About Our Guest: April Grudier is a versatile marketing leader who transitioned from a background in education to a prolific career in B2C and B2B marketing. Having held nearly every marketing role imaginable at major brands like Staples and BJ’s Wholesale Club, she now brings her expertise to the payments industry. She currently serves as a marketing leader at BlueSnap (recently acquired by Payrock), where she focuses on global growth and integrated content strategies. Connect with April: LinkedIn:April Grudier Company Website:PayrocText us what you think about this episode!

Discover how to create newsletters that people actually want to open by combining the efficiency of AI with the authentic voice of your internal experts. In this episode of Content Amplified, Ben sits down with Olivia Martinez to discuss how Mission uses specific GPTs to ghostwrite for their leadership while maintaining a personal touch. Olivia breaks down the exact strategies used to increase open rates by over 15% and click-through rates by 3%. Key takeaways from this episode include: About Olivia MartinezOlivia Martinez is the Director of Partner Marketing and Communications at Mission, a CDW company and AWS premier tier partner. With a background starting in healthcare administration, Olivia now focuses on growing influence with AWS sellers and overseeing Mission's external storytelling through PR, social media, and newsletters. Connect with Olivia and Mission LinkedIn:Mission Website:Text us what you think about this episode!