Content Amplified

In this episode, we interview Lyndal Cairns, a seasoned marketing strategist and former journalist who has creatively transitioned into the world of marketing. With a rich background that started in journalism and transitioned to spearheading a social media program for a health charity in Australia, Lyndal brings a unique perspective to modern marketing challenges. What you’ll learn in this episode: • How a “story bank” can revolutionize your content strategy by organizing and prioritizing ideas. • The practical steps to creating a story bank using simple tools like spreadsheets or notes apps. • Tips for maintaining an up-to-date and relevant story bank that aligns with business goals and marketing campaigns. • Strategies for extracting maximum value from a story bank by aligning content with organizational needs and market dynamics.

In this episode, we interview Abdul Rastagar, Head of Marketing at Lexitas Pharmacist Services. Abdul shares his unique journey from an organic chemist to a leading marketing executive in the niche field of ophthalmology clinical trials. His insights provide a rich understanding of today’s marketing dynamics. What you’ll learn in this episode: • Importance of First Party Data: Understand the critical shift from third-party cookies to first-party data due to new privacy laws. • Balancing Privacy with Personalization: Learn strategies for balancing consumer privacy with personalized marketing. • AI and Marketing: Insights on navigating the complexities of AI in marketing, respecting privacy, and adhering to new regulations. • The Power of Video Content: Discover the significant impact of video content in B2B marketing and how to effectively leverage it. • Optimizing the Marketing Tech Stack: Advice on streamlining your tech stack to improve efficiency and reduce costs.

In this episode, we interview Shannon Ragan, the Director of Content Marketing at Authentic8 and co-producer/co-host of the Needle Stack podcast. Shannon delves into her journey in the marketing world, emphasizing the collaborative and creative nature of content marketing and how it has been a pivotal aspect of her career. What you'll learn in this episode:

In this episode, we interview Noreen Vincent, a seasoned marketing strategist renowned for her innovative approaches in leveraging event content for extensive marketing campaigns. What you'll learn in this episode:

In this episode, we interview Alise Houserman, a seasoned marketer with a unique journey from an English major to a marketing maven. Join us as we delve into the dynamics of partner marketing and its potential to amplify business growth. What you'll learn in this episode:

In this episode, we interview Amanda Morrison, the Lead of Product Marketing at Vivino. Amanda brings a wealth of experience from her journey through various facets of content creation and strategy to her current role, where she merges her passion for wine with her expertise in content and product marketing. What you'll learn in this episode:

In this episode, we interview Elliot Volkman, the Marketing Director at Drata and host of the "Adopting Zero Trust" and "Mastering the Art of Failing" podcasts. Elliot brings a unique blend of journalism background and marketing expertise, particularly in the cybersecurity domain, to discuss enhancing brand identity through internal thought leadership. What you'll learn in this episode:

In this episode, we interview Amber Rhodes, a seasoned professional in B2B SaaS marketing at a Series A startup. Amber shares her journey from freelance beginnings to becoming an influential figure in content marketing and employee advocacy programs. What you'll learn in this episode:

In this episode, we interview Kevin White, a seasoned marketing expert currently heading the marketing team at Common Room. Kevin shares his extensive experience, starting from his early days of web development for a local surf shop to mastering digital marketing and leading growth at innovative tech companies. What you'll learn in this episode:

In this episode, we interview Shiro Hatori, the Director of Demand Generation at Concept3D, a visionary in digital marketing with extensive experience in both e-commerce and B2B SaaS sectors. What you'll learn in this episode: Strategic Insights:Podcasting as a B2B Tool:Practical Guidance:Content Utilization: Listen to the Higher Ed Demand Gen Podcast, hosted by Shiro.

In this episode, we interview Nickolas James, an accomplished content strategist with a fascinating career journey from development and production at E! to overseeing digital content at Sinclair. His diverse experiences across major networks like HBO and Conde Nast have uniquely positioned him to blend content creation with strategic marketing. What you'll learn in this episode:

In this episode, we interview Jaclyn Freedman, a seasoned marketing expert passionate about crafting multifaceted campaigns and advocating for authenticity in content. With a rich background that spans the early days of digital marketing, Jaclyn brings a wealth of experience in engaging audiences at every stage of the buyer's journey. What you'll learn in this episode:

In this episode, we interview Erin Hallstrom, a seasoned SEO specialist and former journalist who has seamlessly transitioned into the digital age of marketing. Erin shares her journey from aspiring to be Lois Lane to mastering SEO for one of the largest B2B media companies in the U.S., blending her passion for storytelling with the technicalities of search engine optimization. What you'll learn in this episode: The Evolution of Search Engines:SEO in the Age of AI:Content Strategy for AI Integration:The Future of AI and Search:Practical SEO Tips:

In this episode, we interview JP Lespinasse, a seasoned marketing professional with a rich background spanning from retail to tech, and now at Lightcast, a data company focusing on labor market analytics. What you'll learn in this episode: Comprehensive Marketing ExperienceStorytelling in MarketingInnovative Customer Engagement TechniquesContent Utilization StrategiesLeveraging Influencers Join us for this insightful conversation with JP as we delve into the intricacies of marketing in a digital age, emphasizing human-centric stories and innovative content strategies.

In this episode, we interview Nolan Necoechea, a seasoned marketer with over a decade of experience in data and AI startups. Nolan dives deep into the current state of content marketing, shedding light on the pitfalls of "zero calorie content" and how to genuinely engage your audience with impactful content strategies. What you'll learn in this episode: Understanding Zero Calorie Content:The Role of SEO and Content Volume:Creating Credible and Valuable Content:Utilizing AI in Content Creation:Future Trends in Content Marketing: Tune in for a deep dive into making content that not only captures attention but also adds real value to your audience's experience.

In this episode, we interview Ariana Shannon, a seasoned marketing director at SalesIntel with a passion for visual storytelling and brand strategy. What you'll learn in this episode: The Importance of Strategic Video Content:Creating Effective Educational and Tutorial Videos:Leveraging AI in Content Creation:Integrating Video with Business Objectives:Budget-Friendly Video Production Tips:Navigating Content Formats: Tune in to this insightful discussion with Ariana Shannon to learn how to enhance your marketing strategy with smart, effective video content that resonates with your audience and supports your business goals.

In this episode, we interview Jason Reis, a seasoned e-commerce leader who specializes in assisting overwhelmed entrepreneurs and brands in launching and scaling their online businesses. What you'll learn in this episode: Repurposing ContentEnhancing Customer AcquisitionProduction TipsAuthenticity in VideosShort vs. Long-Form ContentInvesting in Video Content Join us for a deep dive into effective content repurposing techniques with Jason Reis, and leave with actionable insights that can revolutionize your brand’s digital presence.

In this episode, we interview Chris Wilson, a seasoned leader in software and financial services with over 25 years of experience. Currently, he is shaping the future of banking and payments by leading high-impact teams at MX, focusing on partner growth and sales. What you'll learn in this episode: Deep Dive into Content Strategy:Leveraging Partnerships:Practical Application of the "Five Whys":Impact of Content Across Channels:Building Trust Through Content:

In this episode, we interview Dani Calogera, a seasoned entertainment marketing executive and advisor. Dani, formerly the head of brand and digital marketing at Showtime, delves into the dynamic world of content personalization and shares invaluable insights drawn from his extensive experience. What you'll learn in this episode: Insights into Consumer Behavior:Effective Content Personalization Techniques:Real-World Marketing Success Stories:Strategies for Small Businesses:B2B Marketing Tips: Join us to unlock the secrets of leveraging content personalization to forge deeper connections and drive engagement in today's digital landscape.

In this episode, we interview Matthias Carnahan, currently the head of marketing at ShipInsure, bringing extensive experience from the luxury branding and tech industries. What you'll learn in this episode: Insights into Transitioning Brand StrategiesThe Importance of Ethos in BusinessEffective Branding TechniquesCustomer Interaction StrategiesCreating Impactful Content Tune in for a dynamic conversation that explores the intersection of traditional and modern marketing techniques, providing actionable advice for marketers looking to evolve their strategies in the tech industry.