LEAP into Luxury

This week Natalie & MJ dive into luxury’s biggest opportunities in media strategy with special guest Karina Manolis, Client Partner at Publicis Media Luxe. In a marketing landscape that is navigating technological advancements and a vocal audience, Karina’s mastery in seamless media strategy execution demonstrates how to powerfully tell a premium brand story. Exploring the unique relationship consumers have with media platforms to successfully leverage integrated marketing communications, this episode lifts the veil on how luxury brands can authentically and effectively connect with their audience, whilst safeguarding their brand essence for an emotive response with a lasting impact. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Karina Manolis Sound: HouseStudios Social Media & Research: Sophie Bubrick

What can a brand achieve when a consistent, thoughtful and considered strategy is at the heart of every decision? This week, Natalie & MJ are joined by Annika Meller, Chief Strategy Officer for ANINE BING. As the brand's first hire and having overseen more than a decade of growth, Annika has been at the heart of the business, driving the evolution from a home-grown brand born in a garage in Silver Lake, LA to the iconic fashion powerhouse now fronted by Kate Moss. Dive into how the brand has driven continual growth, how early adoption of drop culture has afforded constant engagement from fans and their plans for expansion with global physical retail additions, including a launch into the Asian market. Hosts: Natalie Lennon & MJ Evely Guest: Annika Meller Sound: HouseStudios Social Media & Research: Sophie Bubrick

This week, Natalie & MJ meet with marketing managers Hattie Smith and Louise Barber to discuss Pandora's journey to becoming a full jewellery house, with a tailored omni-channel approach to delivering the brand's new message to the masses. This episode dives into Pandora's challenge in reframing themselves as the go-to jewellery brand for all, with a strategic emphasis on the multi-channel journey and physical retail locations nationwide. Tune in to learn how Pandora’s agile marketing strategy has paved the way for success. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guests: Louise Barber & Hattie Smith Sound: HouseStudios Social Media & Research: Sophie Bubrick

This week Natalie and MJ discuss the effectiveness of brand collaborations in an evolving consumer landscape with Jing Daily’s Brand and Collabs Editor, Sadie Bargeron. Together they unpack the future of luxury brand partnerships, discussing key elements to success for amplifying awareness and expanding into unexpected offerings. As Gen Z steer the luxury market down new and exciting avenues, collaborations in response invite big names in luxe to unlock a new catalyst for creative expression. When done well, this synergy between brands can yield viral results... but what happens when an iconic brand identity is compromised in the quest for momentary relevance? Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Sadie Bargeron Sound: HouseStudios Social Media & Research: Sophie Bubrick

Impulsive purchasing and ever-changing trends are key drivers of over-production and waste. With 6 in 10 items of clothes made every year ending up in landfills within 12 months, this episode has A LOT to unpack. This week Natalie and MJ are joined by Sam Matanle and Julian Osborne, co-founders of Batch LDN, a premium fashion start-up specialising in tailor-made suits for the modern cosmopolitan. Batch LDN have founded their ‘made to order’ business model on the growing consumer culture of sustainable and decelerated living, tackling waste at its core. The end result? A quality product designed to last that transcends fleeting fashion trends. This brand is not just selling a product, they are innovators in fashion as consumers demand products that can withstand the test of time and our natural resources begin to dwindle. A new means of production is paramount. Tune in to be the first to learn how. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Sam Matanle & Julian Osborne Sound: HouseStudios Social Media & Research: Sophie Bubrick

Hair by Sam McKnight is taking their iconic hair stylist’s legacy to the next level. You may know him for his work with Kate Moss, Bella Hadid, and Princess Diana. Natalie and MJ dive in with Rebecca Love- Social Media Manager for Hair by Sam McKnight- to unpackage the brand’s disruptive social media strategy in the self care space. The phrase Content is King takes centre stage, with organic messaging and an influencer marketing strategy that makes backstage styles accessible to consumers' every day hair care routines. Rebecca is on a mission to tell Sam’s philosophy that everyone can create their best hair day yet, and the brand’s innovative approach to socials is key. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Rebecca Love Sound: HouseStudios Social Media & Research: Sophie Bubrick

It’s hard to deny the growing power of TikTok in the modern media landscape, but how do luxury brands authentically adopt an approach that suits the lo-fi nature of the app? This week, LEAP’s luxury Gen Z-er and Senior Account Executive, Sophie Bubrick, joins Natalie and MJ to discuss the increasing popularity of the platform, the luxury brands who have adopted it with finesse and share tips for those currently unsure of how to adapt their marketing toolkit to a platform of change-driving users rejecting overly curated content. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Sophie Bubrick Sound: HouseStudios Social Media & Research: Sophie Bubrick

Jendaya is a luxury e-commerce platform bringing the richness of African culture to the global luxury consumer. Ayotunde Rufai, CEO and Co-Founder of Jendaya, launched the marketplace in 2017 with the aim of setting a new diverse standard for luxury. In this week's instalment of LEAP into Luxury, he speaks with Natalie and MJ about his journey as a start-up in the luxury industry, how the guidance of Natalie Massenet has helped the brand flourish and how online luxury brands can rise to meet the demands of the modern, global consumer. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Ayotunde Rufai Sound: HouseStudios Social Media & Research: Sophie Bubrick

Combining generative AI with the intricate design practices of the luxury industry may seem like an unexpected pairing, but Vic Riches, Head of Design and Partnerships at Marc Jacques Burton, has proven that luxury brands can harness the power of advancing technology to not only elevate their offering, but intrigue a more experimental and curious customer base with this tech-enhanced creativity boost. This week’s episode explores the ways in which luxury brands can employ AI, how generative AI has propelled the launch of her brand and optimised her creative process. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Vic Riches Sound: HouseStudios Social Media & Research: Sophie Bubrick

Highly edited campaign images, Instagram filters, Facetune… everywhere we look, we’re faced with impossible images reflecting the ‘beauty standards’ we’re meant to aspire to. Cult Beauty have joined forces with Dr Luke Evans and signed the ‘Body Image Pledge’ in a bid to drive change in the imagery that we see every day. In the second episode of the Cult Beauty mini series, Alicia Hickey – Head of Sustainability and Social Causes joins Natalie and MJ to discuss the brand’s ‘Can’t (Re)Touch This’ campaign, the fight against unattainable beauty ideals and how brands can adapt to a growing intolerance in consumers for overly-edited imagery. Join the movement by signing the Petition: https://www.change.org/p/require-all-publishers-and-advertisers-to-indicate-when-an-image-of-a-person-has-been-digitally-altered Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Alicia Hickey Sound: HouseStudios Social Media & Research: Sophie Bubrick

Cult Beauty burst onto the scene in 2008 and revolutionised purchasing for the beauty obsessed of Britain. In the first of a 2 part mini-series, Natalie and MJ are joined by Alicia Hickey, Head of Sustainability and Social Causes at Cult Beauty. Discussing the brand’s recent relaunch of their ‘Cult Conscious’ initiative, Alicia talks changes in consumer purchasing behaviour, how big brands can place conscious business at the heart of their operations and why transparency has helped build long-lasting relationships with Cult consumers. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Hosts: Natalie Lennon & MJ Evely Guest: Alicia Hickey Sound: HouseStudios Social Media & Research: Sophie Bubrick

In the opening episode of this 'LEAP into Luxury' series, co-hosts and luxury marketing masters, Natalie and MJ, set the scene for the coming series of exploration into the global luxury landscape. Visiting the past, digesting the present and debating the future, Natalie and MJ cover a breadth of contextual conversations for luxury marketing. From consumer and media trends, to technological advancements, on-demand data vs. brand building, and how the increasing spending power of Gen Z is influencing brand behaviour. This episode looks to lay the foundations for a series of innovative insights from experts across the sector. Follow us on instagram: https://www.instagram.com/leapintoluxurypodcast/?utm_source=ig_web_button_share_sheet&igshid=ZDNlZDc0MzIxNw== Presenters: Natalie Lennon & MJ Evely Sound Production: Housestudios Social Media and Research: Sophie Bubrick

Welcome to Leap into Luxury! We'll be diving into all things luxe with leading industry experts. Hosted by Natalie Lennon and MJ Evely.