Sweat Equity by Marketing Examined

In this episode, Alex and Brian discuss to frameworks to help you scale your biz. The first is the race-car framework which will help you dissect what it takes to build an efficient growth-engine that scales your brand. Then Brian breaks down a framework he uses to create 300+ pieces of content a month for 8-9 figure brands. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

So there's a way to find $1M business ideas you can spin up today. And Brian made it very easy by sharing three biz ideas ripe for opportunity. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Hostage Tape does $40M in revenue selling mouth tape. And scaled to 8-figures in just a few years. In this episode, we share how to find markets and product ready for innovation. Then how to build the infrastructure to scale. Then Brian dives deep into the enemy framework. And how you can position your brand against an enemy in the market to build a cult following and customer base. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Alex and Brian sit down with Rob Oliver, a serial entrepreneur who sold his last brand, Genius Supplements, for $30 million. Rob talks about where to spot new opportunities, how he's building brands going into the future and dishes on the mental ups and downs of building a business. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Alex and Brian show you how to blow up using TikTok Shop and share brands on track to do over $50M in revenue. Then they break down RAD Global's unique and successful launch with famous Crossfit athlete - Danielle Brandon. While uncovering what make it unique, successful, and one of one. Lastly, they break down Magic Mind's 8-figure funnel. And how they use psychology to convert traffic into customers. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

You have a vision for a million-dollar brand but then reality sets in... You don't know where to start. How to build a brand book. Or set up a website. How to differentiate yourself in the market. What to create content about. How to get your first 1000 customers. Well, take a breather... Because Oren John came on the episode and I grilled him for 40 minutes. And asked him about everything you need to build a 7-figure brand from scratch. And he laid it out in 3 phases for you to steal and go build. I'm also going to turn this into a visual playbook you can use and steal - if you want it then you can get it here when it goes live: www.marketingexamined.com/subscribe As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Ever wondered how the conquers of the past took over the world? People like Napolean, Genghis Khan, Steve Jobs...or modern-day greats like Michael Jordan or Arnold Schwarzenegger. And wonder what the difference between you and them is? Or how they became who they became? And if you think hard work is the sole answer - it's not. In this episode, Ben Wilson takes his 10,000+ hours of studying the greats for his podcast How To Take Over The World and distills it into this 45 min episode. Plus, you'll learn how to build a 7-figure podcast in 2024. From ideation to growth. Everything is covered. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Basically - want us to talk about how we'd grow your business on the pod? Drop a 5-star review. Send us the screenshot. And send us proof and your brand to podcast@marketingexamined.com and we'll feature it on the show. Much love, Alex & Brian -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Alex and Brian sit down with Lukas Pakter to give him a full free game episode on how to optimize every part of his DTC clothing brand, SquidHaus. They discuss SEO, landing page optimization, and the power of improving your conversion rate. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. Follow Lukas on Everything: IG: https://www.instagram.com/lukaspakter YouTube: @SquidTalkPodcast TikTok: https://www.tiktok.com/@squidpakter SquidHaus: www.squidhaus.com -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

As promised, this week we're diving deep into Brian Blum's entrepreneurial adventures. From his first entrepreneurship class, to launching his first product (you'll never guess what it was), to working for the San Antonio Spurs, to getting an investment from Mark Cuban and Barbara Corcoran after a successful pitch on Shark Tank - Brian explains how his passion for sports turned into a hunger for business, and the lessons he's learned throughout all his successes (and failures). From building your first sales funnel, to acquiring VC investments, there's a ton to learn in this one. Thanks for listening, and don't forget to rate and subscribe if you enjoyed. 💰 SWEAT EQUITY HAT GIVEAWAY: We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify. To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned. (US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.) Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com CHAPTERS: 00:00 - Intro 01:29 - From College Basketball to the San Antonio Spurs media team. 10:11 - Brian's first business: Teeth whitening chewing gum. 12:09 When and how to pivot your startup. 15:32 - Brian's takeaways from his first startup. 16:47 - The importance of unit economics and customer acquisition costs. 18:30 - Brian's time as CMO of Grind. 23:37 - Brian's company went on Shark Tank, and CLOSED. 25:13 - The results of being featured on Shark Tank. 28:01 - Some of Brian's biggest takeaways at Grind. 31:12 - The secret to raising VC money. 33:24 - Transitioning from Founder to Employee - Pros and Cons. 38:33 - Pivoting back to Agency life at Rctfy. 46:48 - Organic Content Masterclass with Brian

Who is Alex Garcia, and why do you tune in every week to listen to his marketing advice? In this episode, Brian interviews Alex to dig deep on his long career in the world of content and marketing. Alex shares his successes (and failures) as an entrepreneur over the past decade, including growing The Hustle & My First Million, becoming CMO at The Kollective, and much more. Alex discusses his initial forays into content creation and social media management for (essentially) every bar in Austin, to navigating the world of agency life and the transition to his current business, Marketing Examined. Stay tuned, because Brian is up next. 💰 SWEAT EQUITY HAT GIVEAWAY: We're giving away 20 Sweat Equity hats to the FIRST 20 LISTENERS to give the podcast a 5 star review on Apple AND Spotify. To enter, leave a review on Apple & Spotify, screenshot both, and send the pics on Instagram to Alex (@alexgarcia_atx), Brian (@brian_blum) OR send them in an email to podcast@marketingexamined.com. Winners will be announced soon, so stay tuned. (US based only, sorry to our fans overseas, we'll get you sorted out soon we promise.) Find the links to Apple & Spotify here: https://link.chtbl.com/sweat-equity-hat-giveaway -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com CHAPTERS: 00:00:00 - Intro & Sweat Equity Merch Giveaway 00:04:50 - From College Athlete to Agency Owner. 00:09:32 - Alex's First Agency: SocialFirst. 00:16:47 - The Hustle, and My First Million. 00:21:52 - 50 threads in 50 days on Twitter. 00:27:30 - Becoming CMO of Kollective. 00:32:27 - The Origins of Marketing Examined 00:37:50 - Should you start a newsletter in 2024? 00:45:36 - Free Game - How we'd grow YOUR brand. Luxee.

Alex and Brian sit down with Kane Kallaway to discuss the secrets to his success after just 1 year of full-time content creation (and why he doesn't care about going viral anymore). They discuss the value of an ENGAGED audience for any entrepreneur or business, the importance of "content minutes", if high production quality REALLY matters, and the pros and cons of building in public and sharing your secret sauce. If you're thinking of starting to create content for yourself or your brand, you can't afford to miss this episode. If you enjoyed the episode, consider giving us a 5 star review on Apple or Spotify. Appreciate you watching, and we'll see you next week. 💰 SUBSCRIBE TO SWEAT EQUITY ON APPLE, SPOTIFY, OR WHEREVER YOU GET YOUR PODCASTS: https://link.chtbl.com/sweat-equity Follow Kane on Everything: Newsletter: https://espressoletter.com/ IG: https://instagram.com/kanekallaway/ YouTube: @kallaway TikTok: https://www.tiktok.com/@kanekallaway wknds Podcast: @wkndstv -------------------- 🔥 WANT FREE GAME? Send us a picture of your Apple & Spotify reviews to podcast@marketingexamined.com and we'll make you a playbook in a future episode. -------------------- 📈 GROWTH PLAYBOOKS, STRAIGHT TO YOUR INBOX: For growth playbooks, deep dives, and marketing case studies, get subscribed at https://www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00 - Intro & Kane's Creator Journey 06:21 - "The Artist Gap". The challenges of learning how to make content. 08:33 - Are side hustles possible? The importance of going all-in. 15:01 - Kane's content creation process, explained. 17:07 - Should you give away your business' biggest secrets? 23:23 - Top of funnel vs bottom of funnel content. Which is more important? 29:57 - When Ben Shapiro STOLE Kane's content. 35:05 - Kane got an Apple Vision Pro. 36:10 - How important is Quality in being a successful creator? 38:34 - What is the most important aspect of high quality content? 40:05 - Kane's storytelling structure. 41:34 - How to write a good hook. 45:29 - Coming up with a fresh take about something that's huge. 47:11 - Is Kane going to go all-in on YouTube? 49:52 - Identity Dissonance & Drifting from the goal 53:02 - How do you keep your focus when working on so many things?

JT Barnett - pro hockey player turned content creator and entrepreneur - sits down with Alex and Brian to talk about the parts of content creation that nobody thinks about. Sustainability, scalability, the importance of authenticity in content and creator partnerships, and how to find your winning content playbook. If you're interested in creating content, or are a content creator looking to partner with brands, this episode is for you. Follow JT on everything: TikTok: www.tiktok.com/@jtbarnett IG: www.instagram.com/jtbarnett/ YouTube: https://www.youtube.com/@jtbarnett. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Alex and Brian sit down with Matt Halfhill, the founder & CEO of Nice Kicks to get into the weeds of the sneaker industry, and Matt's journey growing Nice Kicks from a niche sneaker blog into sneaker industry powerhouse. In this conversation you’ll hear about the evolution of the blog, shoe industry disruption, and which brands to watch in 2024. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. SPONSORED BY: Marketing Examined - Make smarter marketing moves with Alex's playbooks, in your inbox, 3 times a week. Subscribe below: http://bit.ly/marketingexaminedsub -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00:00 - Introduction 00:02:08 - The Origins of Nice Kicks 00:05:09 - Going from online to opening a physical location. 00:09:24 - Deciding to close the Nice Kicks retail store. 00:10:46 - From web-first to social first: Inside Nice Kicks' revenue. 00:16:43 - The Death of the Signature Shoe. 00:22:59 - Namesake Marketing has completely changed. 00:27:16 - What do brands need to do to succeed in the shoe business in 2024. 00:31:54 - How are the biggest shoes being disrupted? 00:34:53 - Matt's Thoughts on the Tom Brady & NoBull Merger 00:38:53 - How Media companies can survive in the attention economy. 00:42:01 - The biggest brands to watch in shoes in 2024. 00:45:54 - The history of Sneaker Drops. 00:49:53 - Are good ads dead? How advertising has changed since the Jordan Era. 00:54:27 - Huge viral potential with Out-of-Home Ads 00:58:28 - Will High Rocks take over Crossfit?

In this episode Alex and Brian sit down with Jordan Rogers, the former Marketing & Brand Director at Nike, who shares his journey from battling addiction to landing his dream role at Nike. Jordan offers an insider look at Nike's branding strategies, collaborations with renowned athletes like Odell Beckham Jr, and breaks down the complicated world of sports marketing, NIL, and college sports. This is a must listen for anyone looking to build a world class brand, influencer partnerships, or trying to land their dream job with brands like Nike. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00:00 - Introduction and Jordan's Obsession with Nike. 00:05:59 - Creating alignment between your brand and their representatives. 00:11:30 - Should brands ONLY focus on ROI? 00:13:07 - What are the key components of a strong brand? 00:16:21 - Using Ads to build your brand identity. 00:18:48 - The importance of community on Social Media. 00:22:42 - Could Nike ever become a social-first company? 00:27:15 - The Death of the Signature Athlete, and Why are Brands Obsessed with NY and LA? 00:34:41 - Jordan synced up OBJ and Cristiano Ronaldo at Paris Fashion Week 00:40:25 - The frail nature of an athlete's career 00:43:34 - NIL Collectives, and why Young Athletes need to know about them. 00:46:44 - How Jordan and Alex got started by bartering. 00:54:24 - The Death of the NCAA & the future of College Sports. 00:58:37 - Jordan on Johnny Manziel's Pro Day. 01:02:32 - Jordan's Playbook for Up-and-Coming Recruits 01:07:31 - Jordan's message to top high school recruits. 01:10:43 - How do you get a Job at Nike?

Alex and Brian talk through how Anduril’s playbook for disrupting the ultimate legacy industry, how Truff Sauce grew from starting as a theme page and reverse engineering your competitors’ funnels. If you enjoyed the show, consider checking out our sponsors below - it's the best way to support the podcast. SPONSORED BY: Marketing Examined - Make smarter marketing moves with Alex's playbooks - in your inbox, 3 times a week. Subscribe below: https://bit.ly/marketingexaminednewsletter -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- CHAPTERS: 00:00 - Intro & Venice Meetup in February. 02:58 - Anduril made a hype video for a drone, and it's incredible. 09:00 - Why founder-facing companies are king. 11:19 - How Taboo Companies win when paid ads aren't an option. 19:26 - The Halo Effect of Creating your own efficient content. 20:39 - The Secret Sauce behind Truff. 24:46 - The numbers behind the Sauce. 28:04 - How Truff seeds influencers. 37:01 - How to Spy on your Competitors when launching a brand. 42:39 - Alex & Brian's go-to tools for competitive analysis. 44:24 - Brian's Competitive Analysis playbook.

Alex and Brian sit down to talk through where affiliate marketing goes as legacy media publications lose traffic, Peacock's brilliant $110 million move to become #1 in the app store, and how they'd grow Keep It Classic Vintage. Stay tuned til the end to hear about their favorite tools to grow a DTC brand right now. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS: 00:00 - Intro 02:53 - Show Rundown 05:12 - The Death of Legacy Media 10:14 - Why NOW is the time to invest in your own content. 16:31 - The Story of the Stanley Tumbler 22:38 - Peacock's playoff gamble, and why it worked so well. 27:25 - How can Peacock keep those subscribers? 35:09 - Free Game: Keep it Classic Vintage 51:41 - Shoutout our most dedicated podcast listener.

If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHATPERS: 00:00 - Intro 00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers 05:08 - Show Rundown 08:38 - Athletic Brewing's alcohol-free marketing playbook. 15:18 - Athletic Brewing's "Give Dry a Try" 22:58 - The rise of the mocktails & the "0 proof" movement 25:58 - What are other "better for you" opportunities? 28:18 - Blueland & Subscription Business Secrets 30:50 - The growth opportunity in coffee alternatives 36:29 - How to get your first 10k followers on IG

Oren John returns to join Alex and Brian for a discussion on how to hack your way to a luxury brand. They discuss what differentiates luxury from a high end product, how to build urgency with brand collaborations, and if it's possible to to fast track your way to a higher price point. This and so many more secrets to the luxury brand market, you're not going to want to miss this one. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- Follow Oren on Everything: Instagram: www.instagram.com/orenmeetsworld TikTok: www.tiktok.com/@orenmeetsworld Website: https://orenjohn.com/ WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

In this episode of Sweat Equity, Alex and Brian break down how a company is getting a 19x ROI by sending DIRECT MAILERS, and what you can learn from their marketing strategy. They also talk about Nintendo, and how their differentiation strategy that started with the Wii made them the most valuable video game company on the planet. Finally, they spit some Free Game for a fan of the pod Jake, and his brand DateNightKitchen. They go in depth on how they'd turn his growing audience into into an 8-figure brand, and what other up-and-coming influencers can do to leverage their platforms. You're not going to want to miss this one. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1

Alex and Brian have a jam packed episode breaking down how GTA engineered the biggest launch of all-time with a leak, Red Lobster proving that an offer can be TOO good, and OLIPOP ditching paid ads to grow to $200m per year. Stick around til the end for a brainstorming session around "Moonshot Marketing" that any marketer can use. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1 CHAPTERS 00:00 - Intro 05:44 - Did Rockstar manufacture the GTA 6 Leak? 25:04 - Red Lobster's Free Shrimp Fiasco & Deals that are TOO good. 41:19 - OLIPOP's $200m Influencer Marketing Playbook 54:55 - Moonshot Marketing, and why you should consider doing it