The Forget The Funnel Podcast
Business & Economics Podcasts
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable.
In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth.
So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
Location:
United States
Description:
Every B2B SaaS leader knows the frustration of poor decision-making. Despite your team working hard to build and market a great product, revenue growth is often inconsistent and unpredictable. In this show, Claire Suellentrop and Georgiana Laudi, co-founders of Forget the Funnel, break down how to evolve beyond guesswork by adopting the Customer-Led Growth framework - a systematic approach to help businesses understand their best customers, map & measure their experience, and unlock their best levers for growth. So, if you’re a SaaS leader looking to help your marketing and product teams make smarter decisions that drive predictable revenue - this show is for you.
Language:
English
Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes
Duration:00:25:22
Voice of Customer: The Practical Method for Using Your Customer's Words to Grow
Duration:00:33:58
Leveraging Product-Led Growth for Your Sales-Led SaaS
Duration:00:31:26
Overcoming the Top SaaS Customer Research Objections
Duration:00:35:14
How To Run Customer Interviews That Unlock Growth for Your SaaS
Duration:00:26:35
Unlocking Retention and Growth: How to Set Customer-led KPIs (Part 2 of 2)
Duration:00:19:56
Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)
Duration:00:23:15
Customer Segmentation: How Successful SaaS Teams Unlock Scale
Duration:00:26:48
The Key to Differentiating Your SaaS in a Crowded Market
Duration:00:34:40
Relying on Your ‘Top of Funnel’ is a Mistake You Can’t Afford in 2024
Duration:00:42:12
How Stillio Unlocked More Effective Product Messaging by Understanding Their Most Powerful Use Cases
Duration:00:32:22
Avoiding Common Customer Research Traps (and What Good Research Looks Like)
Duration:00:32:17
Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth
Duration:00:36:10
How Customer Blind Spots are Costing Your Team & How to Fix Them
Duration:00:24:06
How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth
Duration:00:33:26
Welcome to the Forget The Funnel Podcast
Duration:00:01:12