Online Marketing and Communications

The first Moondog Marketing podcast of the new year starts with a look at Squarespace, the do-it-yourself website builder platform. After years and years of working with Wordpress, I decided to give Squarespace a try for a photography project I’ve been working on after I had little time to manage plugin and security updates for the Wordpress site we were using. I’m a huge fan of Wordpress and it’s the platform we’ve been using to build websites for well over ten years. At times, however,...

Recorded December 14, 2017 Episode 215 Fantastic, gorgeous, eye-catching onbrand images will become more and more important in 2018. Content marketing is no longer just about first class writing: content is about creating a powerful experience online now and blurry, poorly composed images simply don't cut it in today's content flow. Yes, video is going to be even more important for those companies that have bigger budgets. But for the rest of us, who rely on photos to bring our blog posts...

Recorded November 29, 2017 This week’s show starts off with a bit of a rant at Black Friday emails but the focus of the show is on how to get effectively creative with your content. So often customers talk to us about how they struggle to come up with content. For all the game plans we make for them and kick-off editorial calendars to get them working with content marketing, they get to a point where they struggle to be creative. This has a lot to do with the fact that often the people...

Episode 213 Released November 13, 2017 Bernhard Schroeder guests the show this week to talk millennials and branding. Bernhard ("Bernie") became a marketing expert working with Fortune 500 companies and went on to co-found a global integrated marketing agency with 65 offices worldwide, 10,000 employees and $1.2 billion in revenue. Currently, he is Director of the Lavin Entrepreneurship Center Programs at San Diego State University where he oversees all of the centers undergraduate and...

Released November 6, 2017, Episode 212. I've been obsessed lately with the dearth of good content being created by brands. Particularly SMBs working in the b2b space. Although we all know how important a great website is, time and time again we're talking with businesses who just don't know what to publish online. Or forget to publish anything other than the occasional status update. In this week's episode of the show, I go on a bit of a rant about why you need to put web development...

Episode #211 Certified Duck Tape marketing consultant Mark Z. Fortune is the guest on this week’s show. Co-author of the awarding winning, Amazon best-seller The Small Business Owner's Guide to Local Lead Generation, Mark shares insights into the ways in which small businesses can be more successful with their marketing in todays noisy content marketing space. In this week’s show you’ll get inspiration and information about For full show notes, please visit:...

Episode 210 Released October 23, 2017 Karen Leland joins me on the show for a lively discussion on the benefits of brand mapping, and so much more! For full show notes, please visit: moondogmarketing.com/210

Episode 209 Released October 10, 2017 Johnathan Grzybowski comes on the show to talk about the power of influencer marketing. For full shownotes, please visit: moondogmarketing.com/209

Episode 208 Released September 29, 2017 Mike Russell from Music Radio Creative visits the show (again) to talk about live streaming! For full shownotes, please visit: moondogmarketing.com/208

Recorded in the Dog House Studio at Moondog Marketing, September 8, 2017 Episode 207 MarketingProfs recently published the results of a study where they, together with Ascend2, looked at what kind of content functions best as part of the lead generation process. It was quite a surprise as they found that Research Papers were top, closely followed by video. Blogs were way down there followed by lowly infographics. On this show I discuss the ramifications of this for small...

Recorded August 28, 2017 A lot of small businesses that we work with have Wordpress websites; however, because solo entrepreneur's or SMBs don't have a lot of resources, many skimp on security and back ups. This has got me thinking whether Wordpress is the right solution for their website. As data security becomes a bigger issue, and a company's web presence imperative to their reputation online, I get frustrated when I see businesses not ensuring that their Wordpress is kept up to date....

Recorded in the Dog House Studio, Sweden. Episode 205. This week, I spoke with David Feinman, CEO and Co-Founder of Viral Ideas Marketing, about how businesses can use video as part of their social media marketing mix. David started Viral Ideas back in 2015 along with Zach Medina. Since then, the pair have built an innovative small agency specialising in videos that tell a story. They have produced truly unique videos for a variety of clients to help them build both their customer...

Released August 7, 2017 and recorded in the Dog House Studio, Täby, Sweden. I talk to Colin Gray, The Podcast Host, who has built a business out of podcasting. His latest venture is The Podcast Host Academy, which sets out to teach newbies how to podcast successfully. With a background in education and audio, Colin brings a very pedagogical approach to all things podcasting and this episode will give you insight into: All the links mentioned in the show are to be found over at...

Recorded in the Dog House Studio, Sweden July 28, 2017 Episode 203 On today’s show Lucy, a four month old basset, joins woofs Digby and Tia in the studio. Whilst Lucy and Co snore away I look at three things that caught my interest this week: InstagramPlugin updates andPop-ups. Instagram As reported in the Liverpool Echo, Laura Worthington, from Laura's Little Bakery was asked to produce a free cake for a contestant on UK tv show Love Island . Laura received a message from a member...

Recorded June 30, 2017 Episode 202 To celebrate the 10th birthday of the iPhone, this week's episode looks at mobile marketing. Is your digital marketing doing enough to work on what for many is their first screen? Does your website look good on mobile ? Does it load quickly ? Do your forms convert ? Are you taking enough time to focus on communicating effectively on mobile platforms? www.moondogmarketing.com/202

Episode 201 Recorded in the Dog House Studio, Stockholm, Sweden. Released June 26, 2017 This week, for episode 201 of the Moondog Marketing Podcast, I spoke with Gray MacKenzie. Gray is the owner of inbound marketing agency GuavaBox and co-founder of DoInbound, a project and process management tool specifically for marketing agencies. He’s also the force behind the Inbound Agency Journey, a podcast I’ve personally enjoyed very much as of late. After my time at the Fifteen Seconds...

Released June 19, 2017 Recorded in the Dog House Studio, Sweden. Last week I had the privilege to attend and speak at the Fifteen Seconds conference in Graz, Austria. With four stages and three or four thousand young, thoughtful, and engaged people, the event was a veritable tidal wave of information and ideas. I’m excited to share my thoughts and feedback with you on the podcast this week. The list of attendees included huge companies and brands like Red Bull, Facebook, GQ, the...

Released June 6, 2017. Recorded in the Dog House Studio, Täby, Sweden. Episode 199. Phew! Lately, small businesses are having a love affair with the idea of membership sites. I say “the idea” because oftentimes, implementing this platform successfully has more hurdles than expected. A lot of people get excited about one or two aspects and don’t truly think through the sales funnel. Based on Australia’s east coast, wedding and portrait photographer Andrew Hellmich runs the premium...

Episode 198 Recorded at the Dog House Studio, Stockholm. The hyperbole surrounding e-commerce vs. brick and mortar stores has been impossible to ignore lately. Think pieces sound the alarms for the “death” of this or that industry or physical good. LinkedIn features reams of articles about the Retail Apocalypse, and it’s easy to see why. Major retail players like Sears and Macy’s have shuttered long standing stores and declared bankruptcy. How much truth resides in all this hand-wringing?...

Recorded May 8, 2017 in the Dog House Studio, Stockholm, Sweden I talk to Genecia Alluora Luo, co-founder at Soul Rich Woman, a platform that provides women entrepreneurs in Asia with the support, tools and knowledge to run their own business, through business coaching and courses. Genecia Alluora Luo founded Soul Rich Woman, a platform that aims to empower and connect women entrepreneurs in Asia. Genecia is a former Miss Singapore-International 2006 who is now a business coach in...