eCommerce MasterPlan

Costanza Tomba is a co-founder and CPO (Chief Product Officer) at TA-DAAN, a brand founded in 2020 as a destination for craftsmanship, creativity, and sustainability, selling contemporary craftsmanship across homes, gifts, accessories, and jewellery. Their community is over 200,000 followers, and a network of over 5,000 artisans across Europe creating the products. TA-DAAN fully launched on Shopify in 2023 and in the first year achieved sales of over EURO 500,000 and is currently growing 30% every month. Hit PLAY to hear: Key timestamps to dive straight in: [04:12] Evolution from showcasing to facilitating commerce for artisans. [08:56] Strong alignment and connection in founding team. [09:55] Business grew from 4 to 17 people. [14:40] Testing operational activities before crowdfunding decision. [18:38] Pop-ups engage with people, build brand. [20:19] Listen to Costanza’s Top Tips! Full episode notes here: https://ecmp.info/488 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Emily Hollender is a Fractional Marketing Director for Early-Stage Consumer Start-ups, especially those looking to build brand and community across both online and offline platforms. Current and past clients include: Rent the Runway, The Wing, Tia, The Sill, and Modern Animal. Hit PLAY to hear: Key timestamps to dive straight in: [04:25] How Emily ended up doing community marketing. [08:02] Unlocking sustainable organic growth without paid media. [10:51] Centering customer in decisions, creating two-way dialogue. [13:59] Investing in ambassador program takes time, dedication. [18:26] New technologies and community management softwares offer exciting possibilities for creating branded digital communities. Focus on program integrity before investing in tools. [20:11] Find out how your customers are being motivated. [22:46] Incorporate community into business strategy for success. [23:54] Listen to Emily’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Sherratt is the founder and CEO of gloveglu, a global sports brand specialises in goalkeeper products and services. Founded in 2010, they now sell via their Shopify store, marketplaces, and wholesale. In 2023, gloveglu sold to over 80 countries, growing at 45% year on year with annual sales on track for £2.5 million in total, with 20% via the eCommerce store. Hit PLAY to hear: Key timestamps to dive straight in: [05:58] gloveglu idea stemmed from working with Ulsport. [09:09] Shopify technology facilitates global b2b and b2c. [12:29] Core products produced in-house, b2b distribution. [14:43] Gloveglu offers grippy, wash, and refresh options. [16:49] Soccer stores upsold Glove Group products effectively. [20:14] Considering expansion in sporting niche market focus. [23:00] Keeping it simple and focused. [24:14] Listen to Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Yup, we're doing another multi-guest mashup! This time we're asking SEVEN eCommerce Tech specialists for their answer to this question: "What is your top tip for Tech Stack Optimisation in 2024?" Tech Stack Optimisation – but what’s that??! I hear you cry. Well, it’s how you can get more out of your tech stack – from your website to your marketing tools, to your back end systems, to the tools you use behind the scenes to keep your team organised. Our guests are: Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we find out how to get more out of your tech stack this 2024 and save costs, save time, speed up project delivery and improvements. PLUS, improve customer experience for better customer retention and higher margins. Find all the notes at https://ecmp.info/485 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Kate Doran is the founder of Flotsam Flo. An upcycled accessories brand founded in 2021 who create products from waste that cannot easily be recycled, or is impossible to recycle. Selling via the Shopify site, taking bespoke and corporate orders and recently diversifying into workshops. They’ve even got 14 bins located around Cornwall to collect their raw materials. Hit PLAY to hear: Key timestamps to dive straight in: [04:00] Graphic design degree taught to see differently. [06:19] Seizing opportunities after brain hemorrhage realization. [09:29] Upcycling items into new products with purpose. [15:18] Reusing waste for sustainable gifts and workshops. [16:11] Teaching sewing, reducing plastic waste, empowering others. [19:42] Kate’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Sarah Whale is a B Leader (that’s someone certified to help other businesses become B Corps) and founder of Profit Impact where she helps many businesses create a thriving future. She's joining us to discuss the BEST bit about being a B Corp - the long term impact it has on your business performance. Hit PLAY to hear: Key timestamps to dive straight in: [04:54] B Corp recertification includes review and reverification. [07:49] Evolving standards, global changes call for action. [10:19] Annual report publication focused on people, planet, profit. [13:34] Rethinking business purpose and choices for impact. [16:52] Emphasizing governance as essential for business success. [19:36] Sarah’s Top Tips! Find the notes here: https://ecmp.info/483 Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Josh Pitman is the Managing Director at Priory Direct, purveyors of Planet Friendly packaging, and certified B Corp. Founded in 2006, Priory Direct is the eCommerce side of the Priory Business Group. Running sales via their bespoke website, and customer service team, they now supply over 21,000 UK businesses. Hit PLAY to hear: Key timestamps to dive straight in: [02:44] Josh’s eCommerce journey. [05:49] Transition from eager marketing to validated sustainability. [07:24] Successful B Corp certification, achieved with pride. [09:51] Sustainability means people, planet, and profit. [14:29] Packaging efficiency saves money and promotes sustainability. [17:49] New job titles reflect changing stakeholder needs. [19:25] eCommerce brands struggle with physical world impact. [20:47] Josh’s Top Tips! Find our notes at https://ecmp.info/482 Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Lucy Jeffrey is the Founder of Bare Kind – a seller of bamboo socks that save endangered animals. Bare Kind is based in the UK and sells globally mainly via Shopify and wholesale platform Faire. Founded in 2018, last year they hit £530,000 total sales about 20% of which was wholesale. Hit PLAY to hear: Key timestamps to dive straight in: [02:43] Changes in the business. [04:40] Focusing on profit ahead of growth. [07:52] Positives from bringing her partner into the business. [11:36] Fear of doing the certification process because it’s too much work. [14:41] A checklist for making your business better. [19:10] Leverage the B Corp network and put the work in. [24:03] Lucy’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Paul Walker was until very recently Chief Commercial Officer at Vivobarefoot. Founded in 2012, Vivoebarefoot is at the forefront of “good retail”, a case study many others try to emulate, and a B Corp. They sell via a Magento store, a single store in Covent Garden London, and wholesale channels. And over the 10 years Paul was there, the whole business went from £4m to £70 million and eCommerce grew £500k to £50 million. This is the first our 4 episode "B Corp" series to celebrate B Corp month. Hit PLAY to hear: Key timestamps to dive straight in: [03:47] Mission, derivative shoes, escape big corporate world. [07:35] Team structure and bringing teams in-house. [11:22] Innovative shoe design and eCommerce platform. [13:07] Finding the right people makes life easier. [18:13] How B Corp means differently for different types of businesses. [20:25] Paul’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Nick Reed is the founder at Neem London, a men’s fashion brand focused on making climate conscious clothing. He also has a phenomenal background in men’s fashion buying – he was instrumental in taking Charles Tyrwhitt from £10m to £200m and spent 4 years driving buying efficiency at Moss Bros. Neem London was founded in 2021, and sells via it’s Shopify store & London shop. They now are doing £400-£500,000 a year. Hit PLAY to hear: Key timestamps to dive straight in: [04:24] Sustainable supply chain, attractive lease deals, customer interest. [07:18] Challenging to prioritize sustainability in business decisions. [13:31] Focus on sustainable fabric and customer engagement. [17:28] Companies use life cycle assessments to track environmental impact, improve data analysis and estimation. [18:46] Companies offer tech for product impact estimation. [20:07] Listen to hear Nick’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

James Francis is the Sales and Marketing Director at Mozillion. The mobile phone marketplace. In fact the UK’s first consumer to consumer marketplace for buying and selling preowned and refurbished mobile phones. Founded in 2021, they now have a multi-million pound annual turnover, and have tripled in size in the last 12 months. Hit PLAY to hear: Key timestamps to dive straight in: [04:44] Transitioning from telesales to digital eCommerce. [07:30] Sales and marketing, mostly online, but adaptable. [11:34] Early days of Mozillion, focus on customer service priority. [15:41] Word-of-mouth a key factor for sellers. [17:59] TikTok and educating audiences through video. [21:30] CTO improves SEO, organic traffic drives growth. [23:05] James’ Top Tips! Find our notes here: https://ecmp.info/478 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Freddie Winterbotham is the co-founder at CosyPanda, sellers of sustainable warmth in the shape of hot water bottles and covers. They sell via their Shopify store, wholesale, and collaborations. Founded in 2022 they’ve already achieved £100k in the first 16 months of trading. Hit PLAY to hear: Key timestamps to dive straight in: [04:08] Building products around problems people were struggling with. [06:29] The exhaustive nature of trade shows. [08:25] Improving hot water bottles through quality materials. [10:37] Sustainable materials are used for creative covers. [14:20] Paid for big press feature, no result. [18:39] Hot water bottle market not entirely sustainable. [20:13] Plus, hear Freddie’s Top Tips! Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Checkout the Upflip Podcast https://ecmp.info/upflip This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

TikTok is a channel with HUGE potential for eCommerce brands, and if you want to make it work for you - you need to listen to this episode. Host Chloe Thomas is discussing the ins and outs of the various TiKTok and TikTok Shop strategies you can deploy with a group of total TikTok Experts including: Hit PLAY to hear: Key timestamps to dive straight in: [02:02] Best way to drive sales on TikTok [06:35] Can you do just one TikTok marketing tactic? [10:00] Do you need to invest in your organic brand account? [13:02] Ads! [15:39] Who does TikTok Shop work best for? [19:52] Do you list all your products on TikTok Shop? [24:50] What incentives are there to use TikTok and advertising? [27:25] Live stream success tips [32:57] Fulfilment and Ops checklist [38:04] Affiliates and Influencers advice [44:19] Their 2024 strategy tips Find our notes here: https://ecmp.info/476 Contact SHOPLINE >>> https://ecmp.info/shopline Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

James Barron is a fashion buyer. With over 13 years at ASOS, and previous roles at Envy, Moss Bros, M and S, and Arcadia, there’s little James doesn’t know about either buying third party brands in or product development of own brand fashion. Hit PLAY to hear: Key timestamps to dive straight in: [03:36] Online buying offers more product options. [07:51] Understand customer, adapt sales, follow for rewards. [11:50] Build diverse brand portfolios, adapt to trends. [15:01] ASOS offered variety and convenience online. [18:31] North Face improved women's wear, increased market share. [22:08] Collaboration between buyer and merchandiser is essential. [24:24] Importance of exit margin over intake margin. [26:09] James shares his Top Tips! Access our notes here: https://ecmp.info/475 Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Every January, we come up with an episode that serves as your comprehensive guide to achieving success. This year, our guest experts are again sharing their top tips for eCommerce success in 2024. They are: Tune into this expert mash-up episode as we find out how to ensure profitable growth, what personalization and efficiency mean this 2024, how planning is key, and why you should really be listening to your customers – and so much more. Access our notes via https://ecmp.info/474 Want even more 2024 tips? Sign up for our Free webinar here: https://ecmp.info/explore Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024... Hit PLAY to hear: Key timestamps to dive straight in: [06:21] Tips for choosing and maximising upcoming industry events. [18:52] Must-attend UK events. [23:45] Must-attend events in the USA. [26:43] Making the most of virtual events. [31:20] Taking an eco-approach to attending events. Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024 This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Haydn Parks is a CRM specialist. He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur. Hit PLAY to hear: Key timestamps to dive straight in: [04:58] CRM is understanding the customer at every level of the buying journey. [08:29] Understanding customer behavior and how to influence it. [12:21] Defining clear goals crucial for successful projects. [15:13] Understanding customer data for better business decisions. [17:40] Leverage existing infrastructure for business growth. [19:59] Involving everyone in the business and getting processes in place. [21:29] Look at the data and find out if your goals have been met. [22:49] Listen to Haydn’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic. Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago. Hit PLAY to hear: Key timestamps to dive straight in: [04:08] Shifting from sales to marketing. [05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns. [07:39] Get the basics of SEO right to build and grown your brand. [09:56] Plans for bringing more traffic to the website. [12:18] Naturepedic focuses on customer education. [13:11] Getting repeat customers due to great customer service. [16:22] Brand educating on healthy living, environmental impact. [19:08] Benefits of outsourcing. [20:49] Hear Arin’s top tips! Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers. Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year. Hit PLAY to hear: Key timestamps to dive straight in: [03:37] Successful calendar design led to a successful Etsy business. [08:12] Challenging process, but created reusable acrylic wall decor. [09:20] How they create products that stay on-brand. [13:30] Selling seasonal products and dealing with inventory concerns. [15:47] The importance of both negative and positive reviews. [17:00] Doing things right in the business, and not just on the sustainability side. [18:39] Listen to Michele’s top eCommerce tips. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items. Founded in 2010, they now have over 25 million users who have purchased over 100 million items. Listen to discover: Key timestamps to dive straight in: [05:14] Starting a business by grabbing the opportunities given to you. [09:31] Ensuring the quality of sellers on the G2A marketplace. [11:17] Strict verification process for sellers, but fast sell-through rate. [16:20] To build your business, clearly communicate what you stand for. [18:33] Community is essential for growth and success. [21:46] Working with influencers to scale G2A. [23:31] Bartosz shares his top tips. Apply to join Chloe's Free eCommerce Club! >> https://ecmp.info/club Find the tech to solve your challenges at eCommerce Tech >> https://ecmp.info/tech Get all the links and resources we mention & join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/