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The Future of What

Music Podcasts

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

Location:

Portland, OR

Description:

Founded by Music Biz President, Portia Sabin as a way to educate musicians on the realities of the music business, The Future of What Podcast has become a forum where the most significant voices in our industry discuss important issues of the day. Tune in as she hosts important industry figureheads and innovators alike in exciting discussions on where the music business is headed next!

Twitter:

@krsfow

Language:

English

Contact:

5037567412


Episodes
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Episode #282 — Navigating a Fragmented Industry: Songtradr’s Paul Langworthy on Music Rights & Licensing

2/24/2026
Songtradr was founded by artist & producer Paul Wiltshire as a solution for independent artists to upload their own tracks to be licensed all in one place, in response to him facing these struggles in his own career. Since then, the platform has expanded and tailored its strategy to the complexity of the music business by acquiring companies like 7digital, Big Sync, MassiveMusic and Bandcamp. In this episode, Songtradr CRO Paul Langworthy breaks down some of these industry complexities, touching on fragmentation, how connection doesn’t always require transparency, the looming threat of licensing infringement, and the importance of paying attention to new market players.

Duration:00:21:59

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Episode #281 — Democratizing Music Legislation Education: A Conversation with Matthew Wilson & Michelle Davis of Arnall Golden Gregory LLP

2/17/2026
Music law is important for everyone in our industry to be familiar with, no matter your role or experience level. This episode features Matthew Wilson and Michelle Davis of Arnall Golden Gregory LLP, two entertainment lawyers who champion this belief by spreading their own wealth of knowledge to others via mentoring & education programs. The two discuss their respective backgrounds and involvement in academia, Music Biz’s #NEXTGEN_U Student Summit, the parallels between current & past legal proceedings in music copyright law, and more!

Duration:00:20:13

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Episode #280 — How Clearnote is Revolutionizing Contract Management in Today’s Music Business

2/10/2026
To keep pace with change, adapting to new technologies is essential. Good Boy Records has not only adapted, but created their own tech — an AI-powered legal platform called Clearnote. This platform was developed by Good Boy’s founders & their VP of Operations, Cameron Siasi, to meet the demand for a more streamlined legal process for industry attorneys, especially in an age where tens of thousands of songs generate legal paperwork on a weekly basis. In this interview, Cameron breaks down Clearnote’s contract creation & storing capabilities, and how the platform serves as an example of ways AI can improve efficiency in our industry.

Duration:00:10:14

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Episode #279 — Artist-First Music Marketing: A Conversation with Danny Garcia of SongTools

2/2/2026
After noticing artists spending more than they were getting at agencies, Danny Garcia developed SongTools to let music creators take control of their marketing campaigns via playlisting and ad tools. Though originally delivered primarily to artists themselves, SongTools has expanded to integrate within distribution platforms, producing success for partners like Symphonic where they drove a 70% client retention rate within 30 days. Here, Danny discusses the approach SongTools is taking to educate artists, how their playlisting ecosystem works & why it is important, along with how the platform navigates the influx of Gen AI music.

Duration:00:18:43

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Episode #278 — From Label Power to Artist Power: How Green Tea Distro Supports Modern Musicians

1/13/2026
While traditional label models still dominated in 2014 when David Dann founded Mind of a Genius Records, the pendulum has swung in favor of artists and distribution deals in the digital era, setting the stage for the creation of Green Tea Distro. GTD provides support to artists at all stages and budgets, offering services from song development to monthly workshops to day-to-day A&R support. David joins us on the podcast to share his extensive artist development knowledge, including tips on audience building in an oversaturated market where we see before we hear, and the factors at play creating a youth-driven music industry.

Duration:00:19:45

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Episode #277 — The Future of Fraud Protection: Beatdapp’s Trust & Safety OS Explained

1/7/2026
After analyzing nearly 7 trillion streams and 70 trillion data points in the past 18 months, Beatdapp continues to advance the industry’s fraud protection efforts with their new Trust & Safety Operating System. Marking a milestone for Beatdapp, this platform is their first to provide for all sectors of the music industry while also being portable to gaming, creator platforms, streaming video, television and publishing. In this interview, Beatdapp’s Morgan Hayduk and Andrew Batey break down the five unique capabilities of the OS, the partnership behind their customer due diligence, the future of tracking AI, and how even the smallest of details – such as the version of an AI platform and device used to commit fraud – are pertinent in intervention.

Duration:00:20:31

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Episode #276 — How the MFFA Is Taking Ownership of the Music Industry’s Fraud Issue

1/5/2026
Two years after the formation of the Music Fights Fraud Alliance (MFFA) and almost one year into Michael Lewan’s appointment as Executive Director, the organization has reached many milestones – including helping put together this year’s iteration of our annual Trust & Safety in Music Symposium! In this episode, Michael details the specific issues the MFFA tackles, what the alliance has accomplished since he joined last February, and discussion points he’s helped program for the symposium. He also touches on why it’s important for our industry to come together during a time when there is a high demand for anti-fraud measures across all sectors.

Duration:00:14:17

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Episode #275 — Standing Out in the Crowded DSP Space: A Conversation with Qobuz’s Dan Mackta

12/16/2025
What began in 2007 as a hi-res music download store has grown into a vital platform for global music fans eager for a human-curated, high-quality listening experience. Qobuz has had a massive 2025, which saw them peak at #4 on the iOS App Store thanks in part to viral posts calling out their 24-bit hi-res streaming & download offerings and editorial team-led recommendations. This month, we talk to Qobuz’s Managing Director, Dan Mackta about the company’s history & recent success, how the Qobuz experience is akin to shopping for music at your local record store, the many ways it differentiates from the top DSPs of the day, and more!

Duration:00:19:08

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Episode #274 — Louis Posen Reflects on 30+ Years of Hopeless Records: Indie Success, Charity and the Future

12/9/2025
Hopeless Records has passed its third decade in business since we last had label founder Louis Posen on the podcast, so we caught up with him once again to talk all things Hopeless and indie labels! In this episode, Louis walks us through the unique origin of Hopeless, its early ties with Fat Wreck Chords, and their strong commitment to charity – housing Sub City, Songs That Saved My Life and Hopeless Music Academy as a part of the Hopeless Foundation. He also dives into the importance of knowing both the creative and business side of the industry, the interesting place that indies sit in the music ecosystem today, and how the industry can better approach issues like supply & demand and AI.

Duration:00:26:31

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Episode #273 — Unifying the Music Industry’s Data: A Conversation with Artist Growth’s Matt Urmy

11/19/2025
The digital age has created a plethora of data resources for artists and their teams, but it has also highlighted the glaring disadvantages of unorganized, siloed workflows within our industry. As an event management, project management and business intelligence platform, Artist Growth is a testament to how more centralized information creates a better picture of exactly what is and isn’t working for an artist in real time. Hear from Artist Growth co-founder & CEO, Matt Urmy as he walks through the platform's history, examines parallels between data sharing practices during the emergence of both streaming and AI, and details two current marketplace pressures that are helping to break data siloes.

Duration:00:23:25

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Episode #272 — Updates on Indie Music Retail from The Vinyl Groove Records, The Sound Garden and Zia Records!

11/12/2025
In this episode, we caught up with David Wolfe of The Vinyl Groove Records, Brian Burkert of The Sound Garden, and Mike Durham & Christina Wilson of Zia Records, who highlight the everlasting importance of physical music by diving into exciting happenings at each of their stores. Our guests discuss the impact of the recent Luminate + Street Pulse deal, how Black Friday serves as “Record Store Day Lite,” the resurgence of the CD, and the younger generation’s affinity for vinyl. They also touch on the role of record stores as hubs for community and music curation, trends affecting both their customer base and the products hitting the shelves, and much more!

Duration:00:44:03

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Episode #271 — Safeguarding Our Industry: Inside Vobile’s Fight Against Fraud

11/4/2025
The need for meaningful rights protection will always exist across both the video and audio content industries. Expanding their arm into the audio field with the acquisition of Pex, Vobile now provides solutions for both. We brought Vobile’s SVP of Sales, Larry Mills onto the podcast to discuss the robust sector of the music industry that is fighting against the mass scale of fraud occurring on a daily basis. Mills identifies the important differences between fraudulent assets and fraudulent behavior, along with improvements in fraud-fighting from distributors, and shares upcoming announcements from Vobile on how they’re ensuring ethical AI use!

Duration:00:16:08

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Episode #270 — How Mamas In Music is Caring for Caregivers in Our Industry

10/28/2025
Consideration of those in a caregiving role is often an afterthought in many industries, but creative industries add an extra layer of challenge due to inconsistent income and schedules. While looking for support in her journey of motherhood while maintaining a career in music, Mamas In Music co-founder Tiff Randol noticed a lack of community, and banded together with Mary Leay to create this support system. We connected with Tiff to discuss the events, partnerships and other initiatives Mamas In Music is looking to put forward, how we as an industry can collectively support mothers better, and much more!

Duration:00:17:13

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Episode #269 — Reinventing Music Search: AIMS’ Solution for Precision and Unbiased Results

10/21/2025
Searching large catalogs via tags can be time-consuming, reinforce biases toward what we already know to save time, and leave a large portion of artist works unexplored. AIMS API looks to utilize AI as an assistive tool for objective and accurate full-catalog discovery via search options that include natural language prompts, similar audio matching, and lyric search to benefit clients working as editors, sound designers, music supervisors, and beyond. In this episode, AIMS CTO Einar Helde unpacks the company’s origins, how their search technologies work, and their upcoming search tool that has already become a sought-after product.

Duration:00:16:23

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Episode #268 — How Bootleg Is Super-Serving Superfans With a New Kind of Merch

10/14/2025
Superfans have been discussed as a promising new revenue stream for artists, and Bootleg is leaning into this concept with an app designed to allow fans to purchase limited release, high-quality audio merch captured from live shows. This platform not only creates direct revenue for touring artists, but helps fans across genres build a community with fellow concert-goers. We spoke with founder Rod Yancy about the app’s offerings, the value The MLC provides in licensing music, how labels are looking to participate with the service, and what's on the horizon!

Duration:00:14:18

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Episode #267 — Gut Instincts and Data: The Constants of A&R’s Evolution

10/7/2025
Killphonic Rights is a creator-founded, full-service music company, with Michelle Fantus serving as Head of A&R. Michelle has witnessed the evolution of artists and repertoire over her tenure in the industry, seeing music consumption go from iTunes downloads to streaming, and now music discovery being redefined by AI & algorithms. While some things have changed for A&R over the past decade, the practice remains the same at its core. In this episode, Michelle walks through the performance measures that A&Rs of both the past and present evaluate, the two “buckets” A&Rs tend to fall into, what this new era of music discovery brings, and more!

Duration:00:18:43

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Episode #266 — ONErpm’s Artist-First Approach to Business

9/30/2025
As a distributor, publishing company, creator of DIY platform OFFstep and one of the world's largest music MCNs on YouTube, ONErpm is considered a full-service, modern record label. The company puts artists at the forefront by emphasizing transparency & education at both the front end and back end, and even has its own CMS platform for artists to track spending & marketing plans. In this episode, Head of Marketing Jenna LoMonaco details how ONErpm supports & helps to develop their artists’ vision, along with the company’s strategic incorporation of modern tech, and clears up misconceptions on exploitation in the industry.

Duration:00:14:47

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Episode #265 — What It Means to Win A Clio Award: A Chat With Michael Kauffman

9/23/2025
The Clio Awards have celebrated advertising & creative works across industries dating back to the 1950s, diversifying into different programs over time, including Clio Music in 2014. In this episode, we speak with Michael Kauffman of Clio Music on the three pillars of The Clios, and break it down further into the three award areas of the music branch, along with how to enter. Michael also expands on the true value of recent winning campaigns from around the globe, and the importance of cause-based work & recognition through awards in the music industry and beyond.

Duration:00:17:52

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Episode #264 — How Has Music Evolved Into Such a Viable Asset Class?

9/16/2025
In the past, artists needed to sign with record labels who would take out bank loans in order to provide financing. Now thanks to companies like Sound Royalties, artists can receive financing via advances without giving up any ownership. Possible income generating streams for artists have also grown from few to many, transforming music into a viable asset class. In this episode, Alex Heiche discusses how this evolution occurred, the importance of educating artists on where their income is coming from, and more on Sound Royalties – including where & how they operate and the solutions they provide.

Duration:00:18:38

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Episode #263 — Assessing the State of AI in Music with Voice-Swap’s Mike Pelczynski @ Music Biz 2025

8/26/2025
Mike Pelczynski has been a part of many important conversations on the subject of AI as the Chief Strategic and Innovation Officer of voice conversion platform, Voice-Swap. These discussions revealed that general sentiments towards AI have shifted from fear to that of constructive concern. In this episode, Mike examines how some issues posed by AI can be addressed using solutions we are already familiar with, the importance of strategic partners for major stakeholders, how the music industry’s approach to AI guides other industries, and more!

Duration:00:15:54