Late Night Internet Marketing and Online Business with Mark Mason

Send us a text Ever felt like you need to become a social media star to succeed in your business? During a recent crawfish boil in Texas, I met a debt coach we'll call "Jill" who perfectly embodied this common struggle. Despite having incredible expertise and genuine passion for helping people escape the devastating cycle of debt, Jill was hitting a wall with client acquisition because of her strong aversion to social media platforms. This conversation sparked a powerful question worth considering: If you had the cure for a serious problem (like cancer, or in Jill's case, debilitating debt), but disliked Facebook, would you simply refuse to use an effective channel to reach those who desperately need your help? The reality is that marketing discomfort often creates an unnecessary barrier between skilled professionals and the very people they're meant to serve. The good news? You don't need to dance on TikTok or expose your personal life to build a thriving client base. The tiny offer strategy provides an elegant solution for the social-media-averse professional. By creating a small, low-risk product (typically $7-$17) and promoting it through minimal ad spend, you can build a list of actual buyers who have already demonstrated their willingness to invest in solutions. These buyers are far more likely to convert to higher-ticket coaching services when appropriately followed up with. What makes this approach particularly valuable is its flexibility. You can build your business behind a brand identity rather than your personal image—using a cartoon avatar or focusing on the transformation you provide. The goal isn't to make significant profit from the tiny offer itself but rather to break even on advertising while creating a bridge between cold traffic and high-ticket sales. Perhaps most importantly, this strategy forces us to examine what's really behind our marketing resistance. Are we taking a principled stand, or are we simply afraid of failure, criticism, or visibility? Understanding these underlying factors can help us make more intentional decisions and potentially overcome limiting fears that keep us from fulfilling our mission to help others. Ready to start? Create a simple yet valuable tiny offer based on expertise you already possess, test it with minimal ad spend, measure results, and continually refine your approach. Need support? Join our free VIP forum at vipmarkmason.com where I'll personally answer your questions. Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.

Send us a text Launching an online business when you have zero followers can feel like shouting into the void. The anxiety, uncertainty, and fear of failure loom large—but these challenges are exactly what we tackle head-on in this practical, no-nonsense episode. We begin by dismantling the common misconception that successful businesses need a massive, newsworthy launch. The truth? Everyone starts at zero. That Instagram influencer with 500,000 followers? They once had none. That e-commerce store making six figures monthly? They once celebrated their very first sale. What separates successful entrepreneurs isn't having a perfect launch—it's having the courage to start despite having no audience and the persistence to keep going. Through a real-world example of a niche product (an eco-friendly water bottle designed specifically for elderly users), we explore actionable strategies for building momentum from scratch. Rather than fixating on a big launch event, we discuss the power of leveraging your existing network, creating shareable content that speaks to your target audience's pain points, building an email list from day one, and testing small ad campaigns that can scale as you grow. Perhaps most valuable is the mindset shift: viewing marketing not as a performance to be perfected but as a discovery process where each small win provides data and direction. Every first customer leads to a second, every second to a tenth, and so the momentum builds—not overnight, but day by day, through consistent effort and authentic connection. Whether you're just getting started or feeling stuck with minimal traction, this episode provides both the practical steps and the mindset tools to move forward with confidence. Because the most important thing isn't having a massive audience—it's taking that first brave step and then showing up consistently, one day at a time. Ready to overcome your launch anxiety and start building your business? Join our free VIP community at vip.markmason.com where we can discuss your specific challenges and celebrate your wins together. Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.

Send us a text Friction is the silent killer of momentum in side hustles, preventing entrepreneurs from building the consistency needed for success. By eliminating friction through automation and AI tools, we can transform our businesses into efficient systems that practically run themselves. • Identifying sources of friction in your business processes • Understanding the difference between static friction (getting started) and kinetic friction (staying in motion) • Using automated scheduling with tools like Motion to ensure consistent content creation • Leveraging ChatGPT for content ideation, outlines, and show notes • Streamlining production with tools like Stream Deck, Ecamm, and Descript • Automating distribution across platforms with Make.com and Repurpose.io • Applying automation principles to different business models (example: drop shipping) • Breaking down business processes into steps that can be partially or fully automated Identify your most important business processes that need optimization, then ask ChatGPT in research mode to recommend automation and AI solutions for your specific situation. Start with one friction point, perfect it, then move to the next to build lasting systems for sustainable success. Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.

Send us a text Fresh from my role as Emcee at Social Media Marketing World 2025, I've returned with game-changing insights that are already reshaping my approach to business. These aren't just theoretical concepts—they're practical strategies that can transform your entrepreneurial journey, especially if you're balancing a side hustle with other responsibilities. The AI revolution has arrived, but not in the way many feared. Rather than replacing marketers, artificial intelligence is amplifying our capabilities in remarkable ways. For solo entrepreneurs who don't have teams for brainstorming, AI fills the ideation gap brilliantly. It's not just about working faster—it's about producing higher quality work with less effort. From content planning to podcast workflows, the right AI implementation can elevate your business while reducing your workload. Paid advertising is undergoing a seismic shift as Meta and Google lean heavily into AI-driven optimization. Soon, you'll simply provide your creative assets and their algorithms will handle everything else. The specialized knowledge once required for effective advertising is becoming less necessary, making sophisticated campaigns accessible to everyone. For side hustlers with limited time, this democratization of advertising represents a huge opportunity. Perhaps most eye-opening was learning about "tiny offers"—products priced between $27-$97 that serve as perfect entry points for cold traffic. These self-liquidating offers allow you to connect with potential clients, establish relationships, and cover advertising costs simultaneously. It's a refreshing alternative to the high-ticket, all-consuming hustle promoted by many marketing gurus, and it's ideally suited for those building businesses alongside other commitments. The overarching message became clear: sustainable success requires working smarter, not harder. You simply cannot hustle around the clock indefinitely—something has to give. By implementing strategic AI tools, embracing content repurposing, and creating accessible offer structures, you can build a thriving business without sacrificing your sanity. Join my free VIP community at vip.markmason.com where I'm sharing more detailed strategies and providing personalized guidance to help you implement these approaches in your unique situation. Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.

Send us a text Zig Ziglar changed my life when I was just 18 years old, and decades later, his wisdom continues to shape my approach to business and life. After borrowing a set of his cassette tapes from my girlfriend's entrepreneurial father, I became captivated by Zig's unique ability to distill complex success principles into actionable wisdom that resonates across generations. What makes Ziglar's teachings particularly valuable for online entrepreneurs is their perfect balance of simplicity and profound truth. Whether you're launching a dropshipping store, building a content business, or creating digital products, these five principles cut through the noise and address the core challenges that prevent most side hustlers from achieving their goals. The first principle—"you don't have to be great to start, but you have to start to be great"—liberates us from the paralysis of perfectionism. Too many aspiring entrepreneurs remain permanently stuck in the planning phase, waiting for the perfect moment that never arrives. The second principle reveals the secret to sustainable success: "you can have everything in life you want if you'll just help enough other people get what they want." When you shift your focus from what you can get to what you can give, your business transforms from a self-serving venture into a vehicle for meaningful impact. Ziglar's third teaching reminds us that "it's your attitude, not your aptitude, that determines your altitude." I've witnessed this repeatedly throughout my career—the most successful people aren't necessarily the most naturally talented, but rather those with resilience and a growth mindset. The fourth principle offers freedom from the weight of past mistakes: "failure is an event, not a person." By separating setbacks from your identity, you can extract valuable learning without crushing your confidence. Finally, Ziglar's observation that "motivation doesn't last—neither does bathing, that's why it's recommended daily" underscores the importance of intentionally maintaining your mindset. What principle resonates most with your entrepreneurial journey right now? Share this episode with someone who needs these timeless insights, and join me next week as we explore practical AI applications for podcast creators and online business owners. Resolutions off the rails? You’re not alone. But there’s still time to turn things around. The ALIGN Productivity Challenge is a proven system to help you achieve your goals in just 90 days—no fluff, no overwhelm. Head to AlignProductivity.com and start your comeback today.

Send us a text Are you constantly chasing goals but feeling like you're missing the mark? You're not alone. This episode takes a closer look at my personal journey of using the Align Framework to create a five-day mini course within a challenging 90-day timeline. The Align Framework offers a structured method for keeping your goals on track, allowing for both clarity and accountability. Listen in as I outline how I set achievable SMART goals, tackled common pitfalls, and transformed my vision into reality through meticulous planning. Discover how integrating weekly reviews and harnessing the right tools, like an innovative scheduling system, revolutionized my workflow and allowed me to stay on track. Every setback became an opportunity to reevaluate and recalibrate, ultimately leading to a successful course launch. I delve into the importance of building sustainable habits that reinforce your goals and encourage continuous progress. Whether you're looking to create your own course or achieve any personal milestone, this episode provides actionable insights you won't want to miss. Ready to start your journey? Explore the Align Productivity course at alignproductivity.com, and for a limited time, use code APFREE25 for free access. Let’s get you aligned to reach your goals!

Send us a text Unlock the secrets to achieving your goals with clarity and precision as I, Mark Mason, guide you through the common pitfalls of goal-setting and how to rise above them. Ever wondered why your goals feel out of reach? Discover how the Align framework can transform vague ambitions into clear, actionable plans. Broadcasting from a chilly studio in Dallas, I promise you'll learn how to set specific, measurable, and time-bound 90-day goals that keep you focused and driven. Together, we'll explore why understanding the deeper motivations behind your goals, like shedding pounds, is crucial for success and how accountability partners and habits can be your best allies in this journey. Step into a world where setbacks are not failures but invaluable lessons, with stories of perseverance like that of Thomas Edison to inspire you. Celebrate every small victory as we explore the power of momentum in achieving your dreams. Plus, get excited for the upcoming Align Productivity course, available for free during its launch, designed to help you document and enhance your productivity journey. By sharing my insights and enthusiasm as a solo entrepreneur, I aim to make a lasting impact on your life, turning knowledge and passion into tangible results. Join me, and let's create a positive difference together.

Send us a text Unlock the secrets to a highly productive and successful 2025 with the Align Productivity Framework. Imagine setting goals so impactful that they transform your year, all while crafting a clear action plan to make them a reality. This episode promises to guide you through this powerful system, grounded in the wisdom of productivity giants like "The 12 Week Year," "The One Thing," and "Atomic Habits." From dreaming big to defining the steps necessary to achieve your visions, I share how you can break down your ambitions into 90-day SMART goals that truly align with your long-term aspirations. As we dissect the principles of the 12 Week Year, you'll learn to prioritize effectively and harness the power of deep work sessions. Whether it's developing a new course to generate six-figure revenues or simply battling the whims of Dallas weather, I share personal insights and practical strategies to help you stay on track. And don't miss the lighter reflections on the quirky, unpredictable climate shifts that keep Texans on their toes. Join us next week for a special segment on the top 10 pitfalls to dodge on your journey to achieving those ambitious goals.

Send us a Text Message. Ever felt overwhelmed trying to maintain a journaling habit amidst the chaos of daily life? I did too—until I discovered a method that transformed my approach entirely. In this week's Late Night Internet Marketing podcast, I sit down with my friend Cliff Ravenscraft to unravel my journey of integrating AI into my journaling routine. We discuss how the traditional methods just never stuck for me and how AI, specifically ChatGPT-4, has become my personal journaling assistant during my daily commutes. This innovative use of AI has turned previously unproductive car time into a valuable opportunity for reflection and goal-setting. Your commute could be the key to unlocking a more organized and insightful life! Join us as we unravel the benefits of AI-powered journaling, from verbal recounting of daily events to generating comprehensive entries for Apple Notes. We explore the broader implications of AI in enhancing productivity and how those who effectively harness its power can gain a competitive edge in their personal and professional lives. Don't miss this episode if you're looking to revolutionize your journaling practice and reap the benefits of advanced AI technology.

Send us a Text Message. Ever wondered how top entrepreneurs overcome challenges and scale their online businesses? Join us in an electrifying mastermind discussion where industry titans Cliff Ravenscraft, Pat Flynn, Ray Edwards, Leslie Samuel, and Michael Stelzner share their secrets, all brought to life through the power of AI. Discover how to align your business with your passions, identify your perfect niche, and tackle imposter syndrome. Pat Flynn emphasizes the need for authenticity and consistency, while Leslie Samuel provides a foolproof method for market validation. Cliff Ravenscraft reveals the mindset shifts necessary to conquer self-doubt, and Ray Edwards breaks down his acclaimed PASTOR method for writing persuasive copy that converts. But that's not all – we also dive into the fascinating world of AI-generated personas. Learn how ChatGPT can simulate expert advice from industry leaders and explore the revolutionary potential of a Mark Mason GPT model for tailored coaching. This episode blends human expertise with cutting-edge AI technology, showcasing how they can augment each other to revolutionize your entrepreneurial journey. Don’t miss out on these invaluable insights that could transform your online business!

Send us a Text Message. Ever dreamt of transforming your artistic visions into a wearable canvas? Join me, Mark Mason, in my Texas studio where I share seven essential tips to launch and grow a successful print on demand t-shirt business. Venture with me through the nuts and bolts of niche selection, the art of leveraging freelance designers, and the delicate dance between cost and quality that keeps customers coming back for more. Discover how we could take my daughter's artistic talents and turn them into a flourishing family brand, and why choosing the right print-on-demand service, like Printful or Teespring, could be the game-changer your business needs. Now, let's talk about the pulse of any t-shirt venture: branding and marketing. I'll let you in on why these two elements, though they may seem like background noise at the start, become the driving force behind scaling your sales from a modest few to the coveted thousands. Get the scoop on interruption marketing on social media platforms, and why a top-tier customer experience with an ironclad return policy is the cornerstone of a reputable brand. It's about creating a magnetic presence that not only captures but sustains a robust client base. But it's not just about the triumphs; it's also about the challenges and how to stay afloat when times get tough. I open up about a particularly testing April, juggling my day job, family, and this side hustle without dropping the ball on content creation. Hear the strategies I employ to remain steadfast towards my goals, celebrating small milestones like expanding our affiliate networks and the pivotal role listener engagement plays in shaping our content. If you've ever felt like you're swimming against the current, let this be your reminder that small wins pave the path to big dreams. And remember, inspired by Disney's wisdom, just keep swimming!

Send us a Text Message. Step right up and grab your peanuts and Cracker Jacks, because today I'm unveiling the secret playbook where the grand old game of baseball meets the high-stakes world of marketing. Imagine if you could knock your marketing strategy right out of the park – well, folks, that dream starts here. I'm Mark Mason, and I'll be your guide through the intertwined worlds of baseball and business, where consistency is your MVP and attention to the minutiae can win the series. Now, let's tip our caps to the coaches, the unsung heroes who cultivate champions both on the diamond and in the boardroom. In today's episode, I toast to those who teach us to savor the 'quality at-bats' of life, turning small victories into grand slams of success. Join me as I draw parallels between the guidance of a seasoned coach and a savvy mentor, revealing how this wisdom can illuminate the path towards your goals, whether you're a rookie or a seasoned slugger in the entrepreneurial leagues. As we round third and head for home, we chat about the shared fundamentals crucial to both baseball and business. It's all about continuous improvement, whether you're perfecting your swing or mastering the digital curveballs of SEO and content creation. I'll share my excitement for the sports season ahead and the delicate balance between our passion for the game and those cherished moments spent with family. So lace up your cleats and let's play ball, because this conversation is your ticket to the big leagues of life and online marketing.

Send us a Text Message. Ever wondered how the latest AI breakthroughs are shaking up the marketing landscape? Get ready for a riveting discussion on the release of ChatGPT 4.0 and its massive implications for your business strategy in 2024. From my own experiences with AI's uncanny knack for churning out content that sidesteps conventional search engines, to its game-changing role in ensuring compliance in the electronics industry, we'll unravel the ways AI is driving growth and spurring innovation for marketers and small businesses alike. Strap in for a deep-dive into the AI-powered tools redefining content creation and SEO. Discover how Clarity Scribe AI is using the PASTOR method to craft compelling copy that boosts productivity by leaps and bounds, and how SEO giants like Surfer SEO and Clearscope are leveraging AI to dominate search rankings. But it's not all smooth sailing. We'll tackle the thorny issues that come with AI-generated content, like maintaining authenticity and navigating the tricky waters of potential regulations and copyright complications. Wrapping things up, we're not just talking about the potential of AI—we're living it. I'll share some personal tales of AI in action, from podcasting with the help of Opus Opus Clip to delving into AI's ability to parse complex sports footage. And with sage advice from Cliff Ravenscraft on the endless possibilities AI brings to the table, we're inviting you to join the conversation. Share your AI ventures and let's together ride the wave of this transformative tech that's redefining what's possible in marketing and beyond.

Send us a Text Message. Stuck in neutral with your side hustle? Let me guide you through reigniting that entrepreneurial spark as we explore the psyche behind our passions and the practical steps to prioritize them once again. Imagine reclaiming your 'why' and navigating through life's relentless hustle to carve out a sacred space for your side project. In this episode, you'll discover my personal toolkit—five pivotal tips that have not only helped me but are now ready to transform your approach. We'll talk about the art of realigning commitments and the tactical habit of scheduling non-negotiable time blocks, ensuring that your side hustle gets the attention it deserves. For my fellow creators juggling the daily grind, I share productivity hacks that will revamp your content game. Hear how I integrate AI marvels like Opus Clip and ChatGPT into my workflow, turning daunting tasks into efficient triumphs. I'll also let you in on how Descript can change the way you edit audio and video, revolutionizing your creative process. And for the parents out there, there's a heartfelt discussion on the invaluable lessons our children learn from youth sports—the resilience, the teamwork, the highs and lows—all from my family's personal journey through the world of competitive games. Tune in for a blend of inspiration, tech tips, and parenting insights, all designed to fuel your side hustle journey.

Send us a Text Message. Embark on a journey to the core of your personal values and discover how they can steer your internet business to remarkable success. My chat with personal coaching maestro Cliff Ravenscraft opened my eyes to the profound ways our deepest principles can shape our decisions and fuel our entrepreneurial spirit. Uncover the hidden rules that govern our paths to triumph as we dissect the importance of aligning our professional strategies with the values that resonate most profoundly within us. You'll learn why recognizing these values is not just philosophical banter, but a concrete strategy for motivating choices and hurdling over the common obstacles faced by online tycoons. As the winds of life shift, so must our aspirations adjust. Join me as I reflect on the importance of remaining true to life's varying seasons, with personal anecdotes on how my family commitments have reshaped the priorities that mold my life's work. Gain insights on how to navigate productivity cycles, tap into the power of journaling, and leverage time tracking to elevate your performance. Plus, you'll hear the resounding impact of Cliff's coaching, a beacon of guidance in the often-tumultuous world of online business. Through his Mindset Answer Man initiative, he's sparked transformations that reach far beyond the bottom line—truly, the 'Yoda' of life coaching.

Send us a Text Message. Have you ever considered the cosmic dance of a solar eclipse as a masterclass in marketing precision? Join me, Mark Mason, on a journey that connects the celestial mechanics of an eclipse with the meticulous world of product launches. As astronomers chart the stars to witness nature's grand display, we marketers too must craft our strategies with care to captivate our niche audience, ensuring our own moments of triumph in the marketplace. In today's episode, I recount the serene beauty of the eclipse's path of totality in Texas and distill essential marketing insights from this natural marvel, demonstrating the art of anticipation and flawless execution. But beyond the stars, there's the warmth of human connection—a theme we unravel as we revisit a vibrant meetup for the Late Night Internet Marketing Podcast community. Like the fleeting shadow of an eclipse, we remind ourselves that business challenges are but temporary blips on the radar. I'll share tales of overcoming hurdles with the same resilience and awe that my 70-something-year-old mother displayed during her first enchanting encounter with a solar eclipse. It's a blend of heartfelt experiences and strategic savvy that will leave you both enlightened and inspired. So grab your eclipse glasses and let's explore the universe of marketing together.

Send us a Text Message. Discover the resilience of email marketing as a cornerstone of your business when social media turns its back on you. Leslie Samuel's cautionary tale of being banned from YouTube spotlights the volatile nature of online platforms and the stark reality that, without warning, your digital empire can crumble. Yet, amidst the ruins, an engaged email list stands as a beacon of hope. This episode isn't just about the pitfalls of digital reliance; it's a treasure trove of strategies for growing a robust email list that not only weathers storms but thrives in them. From the compelling success story of Jason Van Orden to actionable tips using platforms like ConvertKit, learn to turn subscribers into a loyal community that powers your business engine. The dark web of channel bans and hacked accounts holds a grim lesson for online entrepreneurs, and Leslie Samuel's Interactive Biology channel serves as a prime example. My journey through the treacherous territory of online bans reveals why being one of the "good guys" in the digital space matters. Security is paramount, just as locks are to a storefront, so is two-factor authentication to your online presence. This episode is packed with insights on safeguarding your digital assets and keeping your audience within arm's reach. It's not just a conversation; it's a masterclass in fortifying your business against the unexpected and ensuring your voice is never silenced.

Send us a Text Message. Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coaching sessions to supercharge your digital strategy. Imagine giving your website a shot of adrenaline that rockets it up the search engine ranks—well, that's what you're in for with today's insights. From the nitty-gritty of fixing broken links and finessing your keyword game to the sweepingly strategic like ensuring your NAP data sings in harmony across the web, we're not skipping a beat. And because we love getting technical, we'll even peek under the hood at canonical tags and robotstxt files to keep those search engine bots happy. So, buckle up and get ready for a tune-up that'll make your site's traffic meter hit the red zone.

Send us a Text Message. Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions. Ever wonder why some emails are the gate-crashers of the inbox party while others languish unseen? We'll reveal the alchemy behind irresistible subject lines and the secret sauce of personalization. And it's not just about the open rates—we're dishing out insider tips to craft compelling headlines, engage social media audiences, and optimize your landing pages to perfection. As a sports parent, I've mastered the art of balancing kids' schedules with the adrenaline of marketing success, and I'm sharing these anecdotes to illustrate that effective messaging can indeed be life's game-changer. But wait, there's more to this episode than tips and tricks—it's a heartfelt call to action for marketers. We hold the key to doors that might lead someone to exactly what they need, and it's our ethical duty to market with integrity. Using the analogy of a lifesaving cure, we explore the gravity of our influence and the potential to touch lives far beyond the reach of our campaigns. Tune in and equip yourself not just with the skills to boost your marketing, but with the awareness that every word can make a profound difference.

Send us a Text Message. Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers and buyers. This episode promises not just inspiration but strategic insights into finding and fostering evergreen niches with serious growth potential. We're venturing into uncharted territory with affiliate markets that are begging for innovation - think drone photography gear, sustainable pet products, and the burgeoning world of RoboAdvisors. Each of these areas comes with its own set of challenges and rewards, from navigating regulations to discerning quality in a market prone to greenwashing. We dissect the appeal of subscription boxes for home bakers and why online coding boot camps could be your ticket to riding the tech wave to success. So, buckle up and let's explore how these unexpected niches can be the key to separating your content from the crowd and opening doors to profitable partnerships.