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Building a Law Firm

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Out with the old… in with the new.

Here are all the new places you need to go... Like the new Facebook page to get access to the daily recordings - Follow me on instagram to get a live peek into my life PLUS other super fun content (i.e. this is likely the place I'll do my rants...) - The podcast - subscribe and review to be entered to win my top 10 influential books of all time -...


LinkedIn Magic with Steven Perchikov | BLF 137

Got a real treat here for you all today. Steven Perchikov the LinkedIn master comes onto the show to talk about how law firm owners can use LinkedIn to get new clients. And, if you want to go farther, faster, click the link below to check out a cool masterclass he put together: Enjoy! -------------------------------------------------- The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and...


How Heather Increased Revenue 33% Instantly | BLF 136

Today's episode is a special one because the advice in here is IMMEDIATELY actionable. I know this to be the case because Heather implemented the advice and on the same day saw results! To find out exactly what I'm talking about, listen to the show! The perfect law firm has four elements: 1. consistent quality leads 2. proven replicable sales process 3. processes and systems 4. owner scarcity or expansion If you can master those four pillars you can start a law firm and build a law firm...


3 Common Law Firm Marketing Video Mistakes | BLF 135

I have been doing a bunch of law firm marketing recently in the form of video marketing. I love it for many reasons, one of which is law firm SEO, and another of which is that it just gets us a ton of business. And I see you all out there trying to do the same thing, However, I see a couple of the same mistakes happening over and over and over again, and I wanted to point them out to you today to save you the trouble. First, making your law firm marketing videos on your personal Facebook...


How to Use Content to Get Law Firm Clients Fast (the ENTIRE framework) | BLF 134

Want more after listening to this? Go to for information on joining me LIVE and in person to work through this process. Ever wonder EXACTLY how I use content to get new clients to my law firm? Well, today is your lucky day. I break it all down here. ------------------------------------------------- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a...


What to do (and NOT do) when Business Slows Down | BLF 133

You ever experience a slow down with your law firm? I have - many times. And I will again. Here are some of the things I do to keep from going crazy AND break out of those slumps as fast as possible... -------------------------------------------- Building a Law Firm works on three pillars: 1. consistent content 2. paid advertising 3. Mindset If you can master those three pillars you can start a law firm and build a law firm that will give you EVERYTHING you want in life. These videos will...


Fix Today’s Problems Today… | BLF 132

Common "tomorrow problems" 1. “I need to work on my business and not in my business.” 2. I need to hire an attorney right now when you don’t have consistent revenue or client acquisition systems. 3. I need a new CRM/etc. when I don’t even have clients. Today’s typical problems… 1. I need more potential clients at my door. 2. I need to sign up more of the potential clients that come through my door. 3. I need to be organized enough so that shit doesn’t fall through the cracks. 4. I need to...


The Difference Between Winners and Losers | BLF 131

I listened to a podcast the other day that talked about the difference between winners and losers, and I decided to come up with my own list... 1. Winners do the thing when they don’t feel like it. Losers do the thing when it conveniences them. 2. Winners play the long game. Losers quit early. 3. Winners embrace failure. Losers run away from it. 4. Winners invest in themselves. Losers go it alone. 5. Winners don’t make excuses. Losers blame everyone and everything else. 6. Winners hang out...


5 Law Firm Owner Lessons from My Visit to the Dentist | BLF 128

I went to the dentist today. No cavities, but I learned a little about my business. Here are the 5 law firm owner lessons from my visit to the dentist. Cheers, Christopher Small


Lessons from My Office Day in LA | Building a Law Firm 127

Transcript Below... Hey, everybody, and welcome to another episode of the Building a Law Firm Podcast. I'm your host, Christopher Small, and this is the Internet's most passionate show about the business of law firms. What is up everybody? Hopefully, you're having a great day, a great week, a great month, a great year. The year is almost over. And, I've been doing some big things to get ready for next year and I'm going share some of those today. But, before we get to that, I wanted to let...


How to Get More Law Firm Clients with Less Work

If you own a law firm and take client meetings of any sort, you know the pain and frustration of actually getting a meeting set up and having it actually happen. There tends to be a lot of back and forth, particularly when someone enters their information on your website on a fillable form. In fact, I'm certain that most of the people that contact you that way you never even hear from again. You reach out to them with the information they provided but all you get in return is crickets....


5 Law Firm Website Must Haves

When you are starting a law firm there is no more important asset than your law firm website. It creates credibility. It creates trust. It establishes expertise. And, if done right, it can generate a TON of clients. Here are five elements every successful website has. And if your law firm website does not have these things, you are going to lose in the end. 1. Home page/landing page. 2. Blog. 3. Projects. 4. Testimonials. 5. Contact. Cheers. Christopher Small If this isn't enough for you,...


Where Have I Been? | Building a Law Firm 124

It has been quite some time since I last posted a podcast show here, and I wanted to end the drought and tell you a little bit about what I've been doing. It all boils down to four main things. First, the law firm got REALLY busy. So busy, in fact, that my manpower and systems were being pushed to the limit. So... I had to do change something. Second, I hired a new full time paralegal, expanded the office, and got her up and running. Then, the personal life started kicking in. Third, I had...


Don’t Let August Slip Through the Cracks

Don't Let August Slip Through the Cracks August is a month when most people take a vacation. Not much work gets done. It's REAL easy to write August off and tell yourself "in September I'll get back in the game." It's REAL easy to say "my potential clients are taking August off so why even try?" I'm here to tell you that that's fine. Go ahead and do that. But know there are people like me who, although they are taking time off in August, still have their head down and are busting their...


Three Law Firm Marketing Video Tips for Even Better Results | Building a Law Firm 122

 Three Law Firm Marketing Video Tips for Even Better Results My two video shows, Estate Planning TV (see it at and WA Probate TV (see it at account for a tremendous amount of my business. There are brand building advantages. There are law firm SEO advantages. There are no like trust advantages. And I'm always trying to get law firm owners to create a show for their law firm so they can get new clients on the regular. Most of the time I...


Stop Listening to Law Firm Marketing Advice from Your Mother | Building a Law Firm 121

 Stop Listening to Law Firm Marketing Advice from Your Mother I was playing golf with a guy last week that was not good. He wasn't terrible, but you could definitely tell he was a beginner. As we made our way around the course one of the other guys that was with us, who was also not a good golfer, started giving him tips for changing his swing around. After a few holes of listening to this I leaned over and said to the guy... "If you actually want to get good go get a lesson from a pro. But...


3 Hidden Reasons You Won’t Advertise Your Law Firm | Building a Law Firm 120

3 Reasons You Won't Advertise Your Law Firm When I started my law firm I was 100% against law firm advertising. I thought it was unnecessary. I thought it was worthless. I thought I would never do it. And then I realized I was an idiot. As more and more time has gone by and I've talked to more and more law firm owners, I've realized most of us have some demons to exorcise when it comes to law firm advertising. The best way to do that is to call out those hidden mental roadblocks holding you...


119: It’s Not Supposed to be Easy…

It's Not Supposed to Be Easy... Systems and processes are necessary for efficiency, a consistent experience and work product, and effectiveness. But make no mistake about it, you are still going to have to will yourself to success every day. You are still going to have to push yourself to perform. You will never truly be "comfortable." So, when you find yourself struggling through the day, don't be disappointed. Rejoice in the fact that you have the guts to push through. Okay, that's it....


118: 5 Reasons Your Law Firm Website Sucks

5 Reasons Your Law Firm Website Sucks I have seen a lot of law firm websites in my day... And most of them suck. I thought I'd run down five reasons your law firm website sucks, and how to fix the problems, so you can get more clients, make more money, and have a better life. Here we go. 1. Your Law Firm Website Is All About You No one cares that you are aggressive or compassionate or dedicated, or that you have an LLM, graduated from Harvard, or are a member of the Rotary. Humans are...