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Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impact on marketing, "AI Marketing" is your go-to resource for staying ahead in the dynamic world of AI marketing. Tune in to explore how artificial intelligence is transforming marketing.

Location:

United States

Description:

Season 4: Join Mark Fidelman on "AI Marketing," where cutting-edge AI solutions meet modern marketing strategies. Each episode, we dive into the latest and most effective AI tools revolutionizing the marketing landscape. From deep dives into specific AI technologies to discussions with industry pioneers, our podcast keeps you at the forefront of AI-driven marketing innovation. Whether you're a marketing professional eager to enhance your campaigns or a tech enthusiast curious about AI's impact on marketing, "AI Marketing" is your go-to resource for staying ahead in the dynamic world of AI marketing. Tune in to explore how artificial intelligence is transforming marketing.

Language:

English

Contact:

7602624252


Episodes
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Here Are My 3 Favorite ChatGPT Use Cases For Marketing

4/19/2024
Mark discusses his experiences with using AI tools like Chat GPT for various tasks, including content creation, financial analysis, and marketing. He emphasized the importance of double-checking AI outputs with professional experts and highlighted the potential of AI to enhance marketing professionals' work. Mark shares his experience with using AI tools for marketing purposes, including generating ideas for marketing campaigns and tokenizing projects for funding. Using ChatGPT for marketing tasks. Mark for Delta discusses using ChatGPT for writing and editing. Speaker uses ChatGPT to analyze financials, transcribe podcasts, and provide insights. Speaker2 shares 3 use cases for ChatGPT: reviewing, brainstorming, and making marketing proposals more creative. Speaker2 encourages listeners to share their own ChatGPT use cases in the comments or via email. Brought to you by http://www.Fanaticsmedia.com Want to hire Mark to build a world-class AI Driven marketing team to double your leads and sales? Goto www.fanaticsmedia.com to schedule.

Duration:00:06:41

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The Killer AI App for Finance

4/15/2024
Join host Mark Fidelman as he dives into the transformative world of artificial intelligence in the latest episode of "AI Unveiled." with Jas Dhillon of FinanceIQ.ai This episode is a treasure trove of insights for enthusiasts and professionals alike, exploring the cutting-edge applications of AI tools like Jasper in content production, team collaboration, and beyond. Mark and Jas kick off the discussion by examining how Jasper and similar AI tools are not just facilitating but revolutionizing content creation, making it simpler for businesses to communicate their value propositions and establish authority in their respective fields. They share personal anecdotes and professional experiences, revealing how these tools enhance efficiency and drive traffic. The conversation then pivots to the intriguing potential of AI in marketing and its significant impacts on the college application process, a topic that resonates with many parents and students today. Listen in as they discuss the reliability of AI detectors and the next generation's advanced AI capabilities, providing a comparative analysis of popular AI writing tools such as Jasper, Claude 3 Opus, and GPT-4. Jas also provides an exclusive look into his company, Finance IQ, and its pioneering AI-powered tools designed to automate business processes in the asset management sector. He highlights a notable project with Franklin Templeton, showcasing how their AI technology has streamlined tax processing, reduced error risks, and enhanced overall efficiency. The episode doesn't shy away from the challenges either. Jas and Mark address the hurdles in developing AI systems, the ongoing need for improvements, and the exciting future of AI applications in legal and financial sectors. Moreover, Jas shares his excitement about his upcoming presentation at the prestigious 'Imagination and Action' AI conference in Boston, inviting listeners to join him for what promises to be an enlightening experience. Tune into "AI Unveiled" for a compelling journey through the landscape of artificial intelligence with two seasoned experts, Jas Dhillon and Mark Fidelman, who not only reveal the current state of AI technology but also its promising future. Whether you're an AI novice or a veteran, this episode is packed with valuable insights and practical advice to help you harness the power of AI in your professional endeavors. Want to hire Mark Fidelman, contact him at www.fanaticsmedia.com or on LinkedIn at www.linkedin.com/in/fidelman

Duration:00:37:10

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This AI Marketing Tool Will Change Everything

4/13/2024
Brought to you by http://www.Fanaticsmedia.com Topic: AI in marketing and the transformative potential of AI technology, specifically focusing on tokenization and content creation. Key Points Discussed: AI's Role in Marketing: Future of AI and Marketing: Innovative AI Tools and Applications: Notable Quotes: On AI AdoptionOn AI's PotentialOn Content Creation with AIOn Personalization Conclusion: The podcast effectively showcases the intersection of AI technology with modern marketing practices, emphasizing the transformative impact AI can have on content creation and personalization. Mark's discussion serves as a call to action for marketers to embrace and become proficient with AI tools to stay competitive and innovative in the rapidly evolving digital landscape.

Duration:00:12:41

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Here's Why You Need a Fractional CMO

9/29/2021
Sheila Kloefkorn of KEO Marketing and I discuss what Fractional CMOs do and how to get the most out of them. If you can't afford a very experienced CMO, then this a great option for companies that want best in class marketing at a fraction of the cost. BIO KEO Marketing, an award-winning B2B marketing agency in Phoenix, Arizona, develops marketing strategies and systems that help clients generate more leads and sales. Sheila Kloefkorn, as Fractional CMO, enables select companies to leverage senior-level marketing talent and highly trained specialists, to save time and reduce stress for business owners and their companies.CEO Sheila Kloefkorn brings 25 years leading in-house marketing departments and large boutique agencies. For more information, please visit https://keomarketing.com Reach Sheila https://twitter.com/keomarketing Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Duration:00:21:22

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How to Build a Unicorn Company

9/14/2021
Ray Wang and I discuss his new book and what qualities unicorn companies have that you can emulate. So Ray wrote the book, because he realized digital transformation is not enough. We've been talking about it. And he realized because the game had changed, you have to do it differently. A great example was like if you look at most companies today, I think something like in the fortune 500, almost 40% 47% of companies are owned by the same people. And it's literally like a handful, 14 investors and they're playing a different game. Everybody Wants to Rule the World will help you: Ray's book: https://www.raywang.org/books/everybody-wants-rule-world-surviving-and-thriving-world-digital-giants BIO R “Ray” Wang (pronounced WAHNG) is the Founder, Chairman and Principal Analyst of Silicon Valley based Constellation Research Inc., He co-hosts DisrupTV, a weekly enterprise tech and leadership webcast that averages 50,000 views per episode and authors a business strategy and technology blog that has received millions of page views per month. Wang also serves as a non-resident Senior Fellow at The Atlantic Council's GeoTech Center. Since 2003, Ray has delivered thousands of live and virtual keynotes around the world that are inspiring and legendary. Wang has spoken at almost every major tech conference. His ground-breaking best selling book on digital transformation, Disrupting Digital Business, was published by Harvard Business Review Press in 2015. Ray's new best-selling book about Digital Giants and the future of business titled, Everybody Wants to Rule The World was released July 2021 by Harper Collins Leadership. Wang is well quoted and frequently interviewed in media outlets such as the Wall Street Journal, Fox Business News, CNBC, Yahoo Finance, Cheddar, CGTN America, Bloomberg, Tech Crunch, ZDNet, Forbes, and Fortune. He is one of the top technology analysts in the world. ---------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Duration:00:15:45

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The Art of Ranking on the First Page of Google

9/2/2021
Listen in as David Finberg and I discuss SEO and how to rank on page one of Google search results. BIO David Finberg is a digital marketing master, CEO and founder of Peaks Digital Marketing, who creates websites and highly targeted SEO campaigns with measurable results for small, medium and enterprise brands. He empowers business owners with the tools, data, and resources to have success with SEO and achieve massive success within their businesses. David knows what it takes to achieve first-page search results on Google, and wants to help others do the same. ------ About Us If you're interested in learning more about cryptocurrency marketing or ecommerce marketing, goto www.fanaticsmedia.com

Duration:00:52:20

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Revealing the Recognized Expert Formula

8/16/2021
Dorie Clark and I discuss the Recognized Expert Formula. We break down how to become an expert in a noisy and crowded market. Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50, and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes’ Top 5 Business Books of the Year, as well as Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, a producer of a multiple Grammy-winning jazz album, and a Broadway investor. You can download her free Long Game self-assessment workbook and learn more at Visit HTTP://www.dorieclark.com/thelonggame. --------------------------------

Duration:00:35:05

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How to Become a Category King in Your Industry

8/10/2021
Today’s guest, Mark Donnigan, designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies. With his 20 years of experience as a transformative B2B marketing and business leader, Mark understands how to succeed in today’s winner takes all market by building categories and thinking differently. On Mark's website he has a super valuable Category Creation Guide that is free and ungated! You won't get slathered with lead gen forms on my site! ----------------------- Want to learn more? Contact HTTP://www.fanaticsmedia.com

Duration:00:27:49

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How to Create Dashboards to Measure Your Marketing Performance

7/29/2021
Learning how to Listen to data (ie, getting better at understanding how our marketing is performing by measuring for the conversation we're having with the market) is one of the hottest topics today. Join Mark Fidelman and Chris Mercer as they do a deep dive into Marketing analytics BIO Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results. In short, Mercer helps marketers know, trust, and grow their numbers. Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Duration:00:37:13

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How to Pitch Influencers and the Media

6/14/2021
Amanda Whitcroft and I discuss the best approaches to getting influencers and the media to talk about your brand. BIO Amanda Whitcroft is the founder and owner of Panda PR & Marketing, representing clients across the sustainability, healthcare, technology, and lifestyle spaces. Although she established Panda in 2018 with a focus on hospitality, Whitcroft had to pivot due to the devastating effects the pandemic had on restaurants, hotels, and hospitality at large. Through creativity, innovation, and persistence, Panda PR has become a force in the growing green space, actively branching out into content creation and project management as she saw an increased need for more boutique-like services from global clientele. Whitcroft received her Bachelor’s Degree from Adelphi University, completed ECornell’s Blockchain Fundamentals certificate in 2020, and is currently studying for her LSATs with the intention of attending law school in the near future. FINAL QUESTIONS: 1. Hottest digital marketing technology that you recommend ClubHouse FINAL QUESTION 2. Who is the most influential person in marketing today? Gary Vaynerchuk ------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Duration:00:30:52

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How to Master PR and Drive Leads

5/19/2021
Join Victoria and I as we walk through how to create and launch an effective PR campaign. You will learn how to: 1. Plan and organize PR 2. How to launch it 3. What to look out for 4. How to make it successful BIO Victoria Kennedy is the CEO of Victorious PR, a media agency that helps Entrepreneurs, Real Estate Brokerages, Mortgage Companies, and Solar Businesses get featured in industry-specific publications, local press, podcasts, and top publications to be seen as Industry Leaders in their fields. She often talks about how companies and individuals leverage digital PR to not only increase their visibility but also directly grow their revenue. Victoria has been featured in over 200 publications including Forbes, Entrepreneur, Yahoo Finance, TV & radio stations, and the TEDx stage. Contact Victoria at @GoVictoriaK and www.victoriouspr.com --------------------------------- Want to work with Fanatics Media, HTTP://www.fanaticsmedia.com

Duration:00:23:17

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How to Overcome the Fear of Branding

4/28/2021
Meghan Lynch understands branding and she understands the challenges of doing it effectively and affordably. Listen in as we cover the basics and the benefits of branding. BIO Meghan will provide you with the experience and expertise to make smarter, faster, better positioning decisions that drive growth. Our flagship program is Solve for Y, and we further support our clients with CMO-level strategic oversight, budget management, and marketing plan execution management. Take the Quiz https://sixpointcreative.com/digitalbrandbuild/ Megan's contact info Six-Point Creative sixpointcreative.com 276 Bridge Street Springfield, MA 01103 -------------------- Work with Fanatics Media www.fanaticsmedia.com

Duration:00:22:36

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Here's Why Press Releases are Cool Again

4/27/2021
Are press releases cool again? BIO Mickie Kennedy 22 years ago I realized that small businesses desperately need a press release service they could actually afford. I decided to launch E-Releases, to help businesses and brands generate game-changing media placement to elevate their credibility, reputation, media presence, and generate new sales! Since then, I have generated tens of millions of dollars in earned media for my clients, generating web traffic, sales, and new opportunities at a fraction of the retail price. Our world-class team of writers and publicists have secured our client's spots in top outlets including: ✔️ Washington Post ✔️ ABC ✔️ NY Times ✔️ Forbes ✔️ Business Insider ✔️ NBC ✔️ FOX ✔️ and much more! However, actions speak louder than words. Check out https://www.ereleases.com/client-reviews/, to see how 100’s of entrepreneurs, businesses, and brands have received the media coverage and exposure they needed to THRIVE during the COVID pandemic. 👉 You can book a call with me or speak to my team Monday through Friday (7am to 7pm Eastern Time) at 800-710-5535. Listen to CEO of eReleases https://www.linkedin.com/in/publicity/ ------------------------ Need help with PR, contact us at HTTP://www.fanaticsmedia.com

Duration:00:29:53

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Copywriting Best Practices to Close More Deals

4/22/2021
Copywriting Strategies for entrepreneurs. Learn the tricks to getting great sales copy. BIO Margo White is The No.1 Copywriter For Entrepreneurs with 12+ years of experience in business management. There are lots of great copywriters. Still, no one taught entrepreneurs how to do their "homework" and control every piece of content shared by their company. That was before Margo entered this market. She created a unique system - the Content DNA - that helps businesses break through the "online noise," stand out from the crowd of their competitors and stay on top of the mind of their prospects. She often says: "Your CONTENT is your biggest asset. You can outsource the writing, but you need to develop a strategy on your own." Now she consults Fortune 500 companies and perspective start-ups of the Silicon Valley. Today you will learn how to apply this system to your business and create content that drives ACTION. Find her on Twitter @themeanmarketer Want more information? www.fanaticsmedia.com

Duration:00:24:52

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How to Steal Traffic from your Competitors

4/21/2021
This SEO tactic will help steal traffic from your competitors. Listen in as Kevin Urrutia explains this SEO hack. BIO Kevin Urrutia is the co-founder of New York based Voy Media who specialize in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane which helps you to build. launch, grow and scale a successful online business. Learn more www.fanaticsmedia.com

Duration:00:18:14

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GAME CHANGER: How Omni-Channel Social Ads Are Disrupting Marketing

4/6/2021
Digital advertising can be easy, and I discuss with Zeze Peters how he combines advanced engineering with behavioral science to build the one ad platform to rule them all. BIO: Zeze is the cornell-educated rocket-scientist founder and CEO of Beam.city. He spent the last 15 years building simple solutions to complex problems in applied AI, eCommerce, Big data systems and consumer goods for Fortune 1000 companies. He leads the team at Beam.city. We believe that digital advertising can be easy, and we are combining advanced engineering with behavioral science to build the one ad platform to rule them all. Schedule a call: calendly.com/zeze-beamcity/convo. Reach him at @beamcityinc ------------------- Reach Mark Fidelman @markfidelman www.fanaticsmedia.com

Duration:00:22:00

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How to Create an Offer You Can't Refuse

3/22/2021
Steven Van Belleghem is on a mission to help marketers bring customer experience and brand experience together by creating offers for their customers that can't refuse. Learn the 4 components in developing this model. BIO: Steven Van Belleghem is an international keynote speaker. These past years Steven has given more than 1,000 presentations at events in over 40 countries. His core expertise is the future of customer experience. The combination between customer-centric thinking, the latest technologies and the human touch is the guiding principle in Steven’s stories. Steven is an entrepreneur. He is the co-founder of inspiration agency Nexxworks and social media agency Snackbytes. As an investor he is also involved in the fast-growing digital agency Intracto and AI scale-up Hello Customer. Finally, Steven is also on the board of directors of Plan International. In addition to his entrepreneurial activities Steven is also a part-time marketing professor at the Vlerick Business School and a guest lecturor at London Business School. His opinion is often shared in media like Forbes, Warc, The Guardian,… Steven has authored five international bestsellers and has sold more than 150,000 books. His work has been translated into seven languages and he is the recipient of a variety of awards (most innovative marketing book, best marketing book, best international business book). Steven's latest book, the "Offer You Can't Refuse" or his own content on my YouTube channels. www.youtube.com/stevenvanbelleghem How to reach Steven: @stevenvbe ------------------ Add to end of Post Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Duration:00:19:38

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What You Need to Know About AI and Google Ads

3/20/2021
Mike Rhodes explains how to use artificial intelligence and Google Ads to move the needle on revenue and leads Mike Rhodes is the CEO and founder AgencySavvy and WebSavvy, and co-author of the world’s best-selling book on Google Ads ‘The Ultimate Guide to Google Ads’. His award-winning digital marketing agency WebSavvy is based in Melbourne, Australia. Since 2006, Mike and his team have been running campaigns for brands around the globe, and it’s now one of Australia’s largest independent Google agencies. Mike’s passion for the future of AI and Machine Learning has seen him invited to speak at over 100 events around the world, including Traffic & Conversion Summit, Baby Bathwater and Digital Summit Moscow. A teacher at heart, Mike is passionate about the AgencySavvy community and helping agency owners to ‘do’ Google Ads better and scale their agency. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC

Duration:00:19:34

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How to Crush it on Amazon

3/16/2021
Peter is a master at building Amazon businesses. He reveals all his secrets and walks us through how he builds businesses and millions in revenue on Amazon. BIO Peter is an Amazon sales professional Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Duration:00:40:08

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The Two Ingredients to Long Term Marketing Success

3/12/2021
If you want to do something truly innovative in 2021, you need to create distance from business as usual. Traditional business structures love stability and predictability. Yet, many organizations believe the two essential ingredients for long-term success are creativity and innovation. We call the relationship between these two opposing expectations the Proximity Paradox – the belief that those who are closest to a subject are best-qualified to innovate for it. In reality, intense proximity limits creativity. We need to create distance from challenges in order to see the best way forward. There are three areas where you’ll find the Proximity Paradox affecting business: the way people work together, the processes you use to push work through your organization, and where your company fits in your industry. BIO Kiirsten May is the co-owner of UpHouse, a marketing agency in Canada. She and her business partner, Alex Varricchio, started UpHouse in 2017 with the mission to help in-house marketers create stronger brands and smarter marketing plans. Their team has won Telly Awards, Atomics Awards and has been recognized as one of Canada’s top 50 most creative agencies. Kiirsten and Alex believe diversity of thought, opinions and people make for better ideas and more resilient business. They wrote a book on this topic. It’s called the The Proximity Paradox. It’s a marketing book filled with practical and impractical ideas to kickstart your creativity. Contact the host Mark Fidelman at HTTP://www.fanaticsmedia.com or @markfidelman Subscribe to the Brand Builder Podcast: https://apple.co/2QXzFnC Want to discuss your ecommerce program? Start here: Marketing Discussion Call Scheduler https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=9891456 PRIVATE call with Mark: https://app.acuityscheduling.com/schedule.php?owner=17597053&appointmentType=14005869

Duration:00:27:10