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Appintop — Mobile App Marketing

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23. Beth Kindig. Personagraph. Get to know your users and increase conversions.

Listen in iTunes Guest:Beth Kindig Developer Evangelist at Personagraph Company:Personagraph Since mobile environments don’t have cookies and publishers have few insights into mobile users, one of the biggest challenges facing the mobile ad ecosystem is how to target appropriate ads to diverse audiences. Download

Duration: 00:40:15

22. Antoine Sakho. Busuu. Today’s challenges of marketing Educational Apps.

Listen in iTunes Guest:Antoine Sakho Senior Product Manager for mobile products at busuu Company:Busuu Antoine Sakho, from busuu, expands on how to succeed in today’s rapidly growing market of education-related Apps, shares the key elements on how to grow in the mobile market, discusses web vs. mobile options, talks about smart marketing solutions and development […]

Duration: 00:37:56

21. Adam Ben-David. Supersonic. App Monetization by advertising

Listen in iTunes Guest:Adam Ben-David Head of Developer Operations at the international in-app monetization and user acquisition Company:Supersonic Supersonic is one of the most powerful advertising technology stacks for mobile apps in the World, used by developers like EA and others across more than 200 countries. Download

Duration: 00:42:40

20. Erdem Inan. Peak Games. Marketing mobile games in Middle East and Turke

Listen in iTunes Guest:Erdem Inan Director of business intelligence and marketing at Peak Games Company:Peak Games Peak Games is a Turkish social gaming company that is growing, some sources say, faster than EA and Wooga. Originally a social gaming company, Peak Games now derives over 50 percent of its revenue from mobile games. Over 11 […]

Duration: 00:36:36

19. Niccolo de Masi. Glu Mobile. How to leverage the power of celebrity to

Listen in iTunes Guest:Niccolo de Masi CEO of Glu Mobile Company:Glu Mobile The mobile game Kim Kardashian: Hollywood, launched on June 25 this year by Glu Mobile has taken the mobile gaming industry by storm. The game has catapulted to the top of the charts and made $1.6 million in the first 5 days after […]

Duration: 00:41:42

16. Paul Cockerton. Dynamo PR. How to run a Successful PR Campaign?

Listen in iTunes Guest:Paul Cockerton The co-founder and MD of Dynamo PR Company:Dynamo PR As of August 2014, over 1.6 million apps had been uploaded to the App Store since it opened. The vast majority of them either received no attention in the press, or evoked too feeble a reaction in the media to be […]

Duration: 00:42:49

15. Matt Shea. WildTangent. How to monetize F2P games through mobile gaming

Listen in iTunes Guest:Matt Shea Vice president of product and technology and the head of studio at WildTangent Company:WildTangent Wildtangent is a mobile games network that has nearly 27 million monthly active users. In April 2014 Wildtangent has been named the number one mobile gaming network in the US by comScore. Founded in 1998 as […]

Duration: 00:34:27

13. Alexis Bonte, Erepublik Labs, Soft Launch of The Mobile Game

Listen in iTunes Guest:Alexis Bonte, The CEO ofErepublik Labs Company:Erepublik Labs The most known title of eRepublik Labs is free-to-play social MMOG eRepublik. Launched in 2008, eRepublik has 5 million registered users. This year the company is launching its new game Tactical Heroes, this time built for the mobile platforms. As Tactical Heroes is being […]

Duration: 00:39:19

12.Scott Prather, PlayPhone, Social gaming networks: an alternative to app

Listen in iTunes Guest:Scott Prather, the vice president of business development at PlayPhone Company:PlayPhone As practice shows, the most popular ways for players to find new games is to look at the top charts of the app stores. The competition for the prime positions in the app store ratings is at all-time high. We invited […]

Duration: 00:28:02

11. David Chang, Gamblit Gaming, How to monetize mobile games with real-mon

Listen in iTunes Guest:David Chang,the chief marketing officer of Gamblit Gaming Company:Gamblit Gaming Gambling games are some of the highest grossing apps in the App Store. Placed at 9 and 10 in top grossing overall US charts casino games from Big Fish Games and Slotomania making between $60 000 and $70 000 per day. Gamblit […]

Duration: 00:47:36

10. Mickey Maher, Unity Technologies, How to use game replays in mobile gam

Listen in iTunes Guest:Mickey Maher,senior director of business development at Unity Technologies Company:Unity Technologies Unity Technologies is behind the 3D game development engine. In 2014 the company acquired mobile game marketing startup Applifier. Today we are going to talk about marketing mobile games with shared gameplays and cover the effectiveness and the future of video […]

Duration: 00:32:49

10. Candy Yang, Aarki, Making the most of interactive advertisement?

Listen in iTunes Guest:Candy Yang, Senior Business Development Director. Company:Aarki As the cost of advertising mobile apps growing, the app developers are looking for ways to increase click-through rates and overall effectiveness of mobile ads. Here is what they can achieve with interactive ads. In this episode of AppInTop mobile app marketing podcast we talk […]

Duration: 00:39:05

08. Paul Müller,, Mobile Analytics 2.0

Listen in iTunes Guest:Paul Müller, CEO Understanding where users come from, how they interact with an app and how much revenue they bring to the app developers are all essential questions. Many mobile developers work with the first-generation systems but there is a lot of space to improve as the existing systems have significant […]

Duration: 00:45:06

07. Jan Hinrichs, Beluga Linguistics, How to localize mobile apps

Listen in iTunes Guest:Jan Hinrichs, Founder Company:Beluga Linguistics Many developers start off by creating an app for their local market. Yet, translating your app to other languages and making it available in other countries opens up new, often less competitive markets and help improve conversions. Today we invited the founder and director of Beluga Linguistics […]

Duration: 00:44:14

06. Ouriel Ohayon, Appsfier. Apple’s crackdown on incent ads: what are the

Listen in iTunes Guest:Ouriel Ohayon, CEO Company:Appsfier Apple is on the mission to make app ranking reflect its true popularity amongst users. So the company wants to fight incent ads and fake reviews, two popular mechanisms used by some app publishers to boost the ranking of their apps. In this episode of AppInTop mobile app […]

Duration: 00:46:11

05. Oren Kaniel, Appsflyer. How to analyse, measure and optimise user acqui

Listen in iTunes Guest: Oren Kaniel, CEO Company: Appsflyer App publishers spend money on advertising but how do they know if the money is spent well? Independent tracking services help them understand sources and the quality of the users. AppsFlyer provides independent app tracking service that allows evaluating user acquisition channels, measuring their lifetime value […]

Duration: 00:40:06

04. Ashwin Venkatraman, InMobi. Native ads: how to increase conversions?

Listen in iTunes Guest:Ashwin Venkatraman, director of product management Company:Inmobi Native ads on mobile devices blend seamlessly in the app content. According to InMobi, native ads are claimed to be 5 times more effective than banner ads and the native ad segment is estimated at $8-10 billion per year. Founded in 2007, InMobi is a […]

Duration: 00:39:49

03. Nebo Radović, Nordeus. What marketing tactics work best for a sports ga

Listen in iTunes Guest:Nebojša Radović Marketing manager Company:Nordeus Top Eleven with over 50 million registered users, 12 million monthly active users and close to 5 million daily active users on Web, Android and iOS devices, is the most played online sports game in the world. We talk to the marketing manager of Nordeus Nebo Radović […]

Duration: 00:42:38

02. Evgeny Kosolapov, iFree, How to Market Mobile Apps in China

Listen in iTunes Guest:Evgeny Kosolapov CEO iFree Company:iFree How to Market Mobile Apps in China. China is the largest market for mobile apps in terms of downloads, yet instead of Google Play developers have to promote their apps through hundreds of local app stores. The CEO of iFree Asia Evgeny Kosolapov shares his insights about […]

Duration: 00:39:21