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Book Marketing Show Podcast

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12: Setting Up a Book Publishing Company

When it’s a good idea for an author to start thinking about starting a publishing company? One reason would be to start publishing other people’s works. Another would be if you are sued, the rights to your books could be included in your financial assets and could end up in someone else's possession. Today’s case study is my own lawyer, Clint Coons of Anderson Advisory. Clint helped me set up Ebookpreneur, LLC, the company under which I have KindlePreneur, KDP Rocket, and this podcast. He...

Duration: 00:27:47

11. Creating a Symbiotic Package to Market and Sell Your Book

You’ve written your book and picked out what you think are the perfect elements to help it sell: an engaging title, a nice cover, and a description using properly researched keywords. But why isn’t it selling? The idea behind the Symbiotic Book Package is that each aspect of your work has been tailored for a specific market, and it reaffirms to that market that this is the perfect book out there for them. For more, visit

Duration: 00:20:52

10. What's Better for Self-publishing: KDP Print or CreateSpace?

Learn the difference between the print on demand services, KDP Print and CreateSpace. Both are owned by Amazon, however, there are differences between the two that all authors should know about. Through this episode I hope you’ll be able to know which one you should use, and if you have used the other previously, is it worth switching your books over. For more information including resources mentioned in this episode, go to

Duration: 00:18:01

9: How to Effectively Collaborate with Other Authors on a Book and Double Your Sales

Learn how collaborating with another author not only helps you to make more books faster, but also cut costs and combines both of your marketing capabilities so as to create a better chance of book sales success. But there are some things you should be weary about, and using the tips we go over in this episode, you should have a better chance of success, if not also be able to create a large list of great books under your name, like our case study will show you. For more, visit...

Duration: 00:19:01

8: How to Get Book Reviews Without an email List, Website or Fans

Learn about reviews and how they affect sales. I’ll show you a tactic you can use to get book reviews even if you don’t have an email list, following or fans. Even if you do have those things, this tactic will still help you get even more reviews and build our your email list with the right kind of readers who like to leave positive and happy reviews. For more, visit

Duration: 00:27:45

7: Using Book Promotion Sites to Launch Your Book

Learn about book promotion sites, how they actually work, and how authors can use them in order to get their books to a large amount of readers. They can be a powerful tool for book launches, as well as a steady drip of sales over time. However, not all promotion sites are created equal and some are a waste of time. Plus there are things authors should consider so that they get the most out of this tactic and reap the best benefits going forward. Don't miss any of the sessions:...

Duration: 00:14:55

6: Using Box Sets to Create Mammoth Marketing Teams for your Sales

How authors are banning together, putting their books in a box set, and using their collective marketing power to create powerhouse selling machines that propel them to super sales heights like USA Today Bestseller and even NYT bestselling status. Want to join in on the fun and combine forces with other like minded authors? We’ll see the steps it takes, the preparations necessary and how to find the right group . Plus, hear directly from someone who’s done it multiple times and has been...

Duration: 00:17:01

5: How Authors Can Sell Their International Rights, the Right Way

Learn how authors can sell the rights to their books, but to specific markets in the world. This way, you don’t have to relinquish your full rights to your book, but can actually have a publisher in a foreign market take your books, perfect it for that market and help you both make money in a market you wouldn’t have made much money in any ways. Sounds like a win-win situation, right? Well, getting a deal and making sure it is beneficial for you is the tricky part. Luckily, in this...

Duration: 00:20:01

4: Kindle Select vs KU vs Mass Publication: What’s an Author to Do?

We’re going to explore the benefits of the programs KU, Kindle Select and the ability to sell your books on other markets. If you setup your book for KU or Kindle Select, you cannot put your book on other markets such as iTunes, Kobo, or Barnes & Noble. This leaves us with one very important question: should an author enroll in KU? Tune in to find out and listen to the stories of two author who have different opinions but have seen success in their choice. What you’ll discover is that...

Duration: 00:22:23

Book Category Selection - Finding Hot Niches

All you need to know about Amazon categories; including how categories can help you sell more books, how to find the right categories and even a secret method to discovering how many books you’d need to sell in one day in order to become a bestseller. Imagine, you no longer have to guess - I’ll show you how to get real data and know what your target sales mark is. Then I’ll bring on Chris Fox as a case study who will show you how he used categories and found hot niches for his books....

Duration: 00:16:51

Keyword Mastery for Nonfiction and Fiction Authors

In this lesson I’m going to first talk about how Amazon shoppers use Amazon to find their next book and how we as authors can get our books in front of the right shopper and get discovered through the use of Kindle Keywords. I’ll show you what makes a good keyword and how to find out how many people actually type that word into Amazon. Then I’ll bring on TS Scott, a fiction writer who had some initial success when he first started but it wasn’t until he realized the importance of...

Duration: 00:30:01

Book Marketing 101 foundation

The importance of book marketing to both the published and self-published world. Amazon launched the Kindle Direct Publishing program or, also known as KDP and changed the publishing industry in two major ways: 1. We no longer need to land a publishing deal 2. KDP allows authors to enter the market on their own. In this episode I explain both in detail. For more information, visit Stay subscribed so you never miss a lesson!

Duration: 00:10:59

Welcome to the Book Marketing Show

Are you ready to increase your book sales? Want to hit the bestseller list consistently? Well, welcome to the Book Marketing Show. In this weekly podcast, Dave Chesson will teach you some of the best book sales tactics that work consistently in today’s market. Then to show the tactics in action, Dave brings in top-notch guests to show you how they used the information you just learned in the episode in order to improve their sales - and how you too can do the same. Creator of...

Duration: 00:05:57