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Digital Politics

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Location:

Vero Beach, FL

Genres:

Politics

Description:

This is non-partisan show that covers the business of politics rather than the squabbling that goes on across the political spectrum.

Language:

English


Episodes

Facebook Video Ads

5/6/2015
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Justin Kistner, VP Marketing,Mixpo.com@Mixpo New features of video ads on Facebook and online video adbest practicesfor branding and direct response.

Duration: 00:19:27


Power of Citizen Influencers

4/29/2015
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Roz Lemieux, CEO, Attentive.ly @Attentive_ly Identifying and engaging citizen advocates and using them to dramatically increase the audience for campaign calls to action.

Duration: 00:20:37


Nationalizing Campaigns To Gain Support and Donations

4/22/2015
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Taryn Rosenkranz, Founder and CEONewBlueInteractive.com@new_blueDC Online and offline need to be combined for effective fundraising, value of small contributors, impact of political surrogates, and best uses for social media.

Duration: 00:19:17


Phone Polls and Listening to Social

4/15/2015
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Robert Blizzard, Partner, Public Opinion StrategiesPOS.org@RobertBlizzard Need to use cell phones as well as land lines for more accurate polling, value of engagement on social media, and which voters are open to persuasion.

Duration: 00:18:24


Using Big Data To Make Smarter TV Ad Buys

4/9/2015
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Dave Morgan, CEO,Simulmedia.com @Simulmedia Proliferation of television channels and increase in viewer data is making it possible to see consumers and voters as more than just part of a demographic group and how more effective tv ad placement produces stronger return on investment of media dollars.

Duration: 00:20:54


When Do Voters Make Up Their Minds and Changing the Narrative About Discrim

4/1/2015
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Ben Tulchin, President,TulchinResearch.com@TulchinResearch Impact of early and mail-in voting on media budgets, what Governor Mike Pence was thinking when he signed the Religious Freedom Law in Indiana, and changing the LGBT rights narrative to one about anti-discrimination.

Duration: 00:19:34


Mobile App Streamlines Field Activities

3/25/2015
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Aris McMahon, Senior Vice President, Advantage Inc.advainc.com Winner of AAPC Campaign Excellence Award for best technology talks about smart mobile app that eliminates the need for paper for precinct walkers and facilitates real-time data analysis at campaign headquarters, and trend to more live calls that capture more data about voters they connect with.

Duration: 00:18:26


Make Serious Fun To Engage More Voters

3/18/2015
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Michael Spitzer-Rubenstein, Partner, Buzzmaker buzzmaker.net@WeAreBuzzMaker Impact of email fundraising appeals, state and local campaigns persuade on social media, lack of interest in campaign mobile apps and need to have web sites that perform on all screens.

Duration: 00:18:57


The Politics of Email Servers and What Hillary Has Revealed

3/11/2015
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Colin Delany, Founder,ePolitics.com How many other elected officials and high level appointees have their own email server, what are we to make of elected officials who claim they have never sent an email, and will people-powered politics make a come back in 2016.

Duration: 00:19:00


Digital Leaders Under 40

3/4/2015
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Tim Rosales, Vice President, The Wayne Johnson AgencyTheAgency.us The next generation of political consultants getting recognition from AAPC and use of paid social media to drive interest in ballot initiatives.

Duration: 00:18:13


Humor and the Sharing Economy

2/25/2015
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Ben Huh, CEO and Founder,cheezburger.com Should candidates use more humor in campaign ads, driving engagement with creators, downside of viral successes, and value of humor particularly when speaking with Millennials.

Duration: 00:20:23


Testing Amplification Political Ads on Facebook

2/18/2015
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Brent Blackaby, Co-Founder,TrilogyInteractive.com Using targeted Facebook ads to supporters to drive increased donations through email appeals.

Duration: 00:21:36


Web Site Best Practices For State and Local Races

2/11/2015
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Jon Massengale, COO, Upstream Communications GetUpstream.com Targeting voters even in small races, need for refreshing candidate web sites, reaching out to Spanish speaking voters, and Facebook strategies for fundraising and list building.

Duration: 00:18:46


Alternative Power Bases

2/4/2015
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Colin Delany, Founder,ePolitics.com Koch brothers money, big money influence on fundraising, and the need for more people with strong digital skills to work on campaigns and with outside groups.

Duration: 00:18:59


Local Civic Engagement

1/28/2015
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Sherwood Moore, Director of Marketin,thrdPlace.com Activating consumers and citizens to participate in local projects through innovative site that supports big brands, non-profits, government agencies and local activists.

Duration: 00:18:27


Cuban Opportunities and Challenges

1/21/2015
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Jeff IsaacLawyerInBlueJeans.com Frequent traveler to Cuba reports on his most recent trip and the potential for business development and cultural exchanges, expanding use of mobile devices and challenges for opening up the Cuban economy.

Duration: 00:18:25


Effective Political Ads in a Cluttered Environment

1/14/2015
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Brad Todd, Founding Partner, On Message onmessageinc.com Political ads as programing and creating video in a variety of lengths to be seen on mobile device, game console or at the movies and development of Spanish language messages for Republican candidate Rick Scott in Florida.

Duration: 00:18:18


Radio Ads and The Changing Nature of Opposition Research

1/7/2015
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John Balduzzi, President, The Balduzzi Group balduzzigroup.com Political radio ads provide cost-effective means to reach voters in down ballot races, door hangers aren't going away, and how opposition research is changing now that everyone has access to public records.

Duration: 00:18:56


Online Activism and Offline Demonstrations

12/17/2014
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Shaun Dakin,DakinAssociates.com Grassroots organizing accelerated by social media and online tools, tapping into the Facebook community, and value of visualizing success.

Duration: 00:19:03


Rapid Response and Crisis Management

12/10/2014
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Matthew Dybwad, Partner, CRAFT craftdc.com Key lessons learned in political campaigns being applied to non-profits, corporations, political organizations and SuperPACs and insights about micro-targeting voters.

Duration: 00:18:56

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