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Digital Politics

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This is non-partisan show that covers the business of politics rather than the squabbling that goes on across the political spectrum.

This is non-partisan show that covers the business of politics rather than the squabbling that goes on across the political spectrum.
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Vero Beach, FL




This is non-partisan show that covers the business of politics rather than the squabbling that goes on across the political spectrum.




Facebook Video Ads

Justin Kistner, VP Marketing, New features of video ads on Facebook and online video adbest practicesfor branding and direct response.

Duration: 00:19:27

Power of Citizen Influencers

Roz Lemieux, CEO, @Attentive_ly Identifying and engaging citizen advocates and using them to dramatically increase the audience for campaign calls to action.

Duration: 00:20:37

Nationalizing Campaigns To Gain Support and Donations

Taryn Rosenkranz, Founder and Online and offline need to be combined for effective fundraising, value of small contributors, impact of political surrogates, and best uses for social media.

Duration: 00:19:17

Phone Polls and Listening to Social

Robert Blizzard, Partner, Public Opinion Need to use cell phones as well as land lines for more accurate polling, value of engagement on social media, and which voters are open to persuasion.

Duration: 00:18:24

Using Big Data To Make Smarter TV Ad Buys

Dave Morgan, CEO, @Simulmedia Proliferation of television channels and increase in viewer data is making it possible to see consumers and voters as more than just part of a demographic group and how more effective tv ad placement produces stronger return on investment of media dollars.

Duration: 00:20:54

When Do Voters Make Up Their Minds and Changing the Narrative About Discrim

Ben Tulchin, President, Impact of early and mail-in voting on media budgets, what Governor Mike Pence was thinking when he signed the Religious Freedom Law in Indiana, and changing the LGBT rights narrative to one about anti-discrimination.

Duration: 00:19:34

Mobile App Streamlines Field Activities

Aris McMahon, Senior Vice President, Advantage Winner of AAPC Campaign Excellence Award for best technology talks about smart mobile app that eliminates the need for paper for precinct walkers and facilitates real-time data analysis at campaign headquarters, and trend to more live calls that capture more data about voters they connect with.

Duration: 00:18:26

Make Serious Fun To Engage More Voters

Michael Spitzer-Rubenstein, Partner, Buzzmaker Impact of email fundraising appeals, state and local campaigns persuade on social media, lack of interest in campaign mobile apps and need to have web sites that perform on all screens.

Duration: 00:18:57

The Politics of Email Servers and What Hillary Has Revealed

Colin Delany, Founder, How many other elected officials and high level appointees have their own email server, what are we to make of elected officials who claim they have never sent an email, and will people-powered politics make a come back in 2016.

Duration: 00:19:00

Digital Leaders Under 40

Tim Rosales, Vice President, The Wayne Johnson The next generation of political consultants getting recognition from AAPC and use of paid social media to drive interest in ballot initiatives.

Duration: 00:18:13

Humor and the Sharing Economy

Ben Huh, CEO and Founder, Should candidates use more humor in campaign ads, driving engagement with creators, downside of viral successes, and value of humor particularly when speaking with Millennials.

Duration: 00:20:23

Testing Amplification Political Ads on Facebook

Brent Blackaby, Co-Founder, Using targeted Facebook ads to supporters to drive increased donations through email appeals.

Duration: 00:21:36

Web Site Best Practices For State and Local Races

Jon Massengale, COO, Upstream Communications Targeting voters even in small races, need for refreshing candidate web sites, reaching out to Spanish speaking voters, and Facebook strategies for fundraising and list building.

Duration: 00:18:46

Alternative Power Bases

Colin Delany, Founder, Koch brothers money, big money influence on fundraising, and the need for more people with strong digital skills to work on campaigns and with outside groups.

Duration: 00:18:59

Local Civic Engagement

Sherwood Moore, Director of Marketin, Activating consumers and citizens to participate in local projects through innovative site that supports big brands, non-profits, government agencies and local activists.

Duration: 00:18:27

Cuban Opportunities and Challenges

Jeff Frequent traveler to Cuba reports on his most recent trip and the potential for business development and cultural exchanges, expanding use of mobile devices and challenges for opening up the Cuban economy.

Duration: 00:18:25

Effective Political Ads in a Cluttered Environment

Brad Todd, Founding Partner, On Message Political ads as programing and creating video in a variety of lengths to be seen on mobile device, game console or at the movies and development of Spanish language messages for Republican candidate Rick Scott in Florida.

Duration: 00:18:18

Radio Ads and The Changing Nature of Opposition Research

John Balduzzi, President, The Balduzzi Group Political radio ads provide cost-effective means to reach voters in down ballot races, door hangers aren't going away, and how opposition research is changing now that everyone has access to public records.

Duration: 00:18:56

Online Activism and Offline Demonstrations

Shaun Dakin, Grassroots organizing accelerated by social media and online tools, tapping into the Facebook community, and value of visualizing success.

Duration: 00:19:03

Rapid Response and Crisis Management

Matthew Dybwad, Partner, CRAFT Key lessons learned in political campaigns being applied to non-profits, corporations, political organizations and SuperPACs and insights about micro-targeting voters.

Duration: 00:18:56

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