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Enrollment Growth University: Higher Education | Recruitment | Professional Development-logo

Enrollment Growth University: Higher Education | Recruitment | Professional Development

Business & Economics Podcasts >

More Information

Location:

United States

Language:

English

Contact:

405-206-8580


Episodes

27: Prepping for a Web Redesign at Gettysburg College w/ Paul Fairbanks

2/12/2018
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Paul Fairbanks, Director of Creative Services at Gettysburg College discusses the front work necessary to prepare for, get buy-in, and launch a successful web redesign process at your institution. Find a breakdown of this episode here.

Duration:00:13:13

26: Building a New Brand Architecture at Indiana University w/ Dr. Rob Zinkan

2/5/2018
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Dr. Rob Zinkan, Associate Vice President for Marketing at Indiana University discusses the pros and cons of a branded house vs. a house of brands approach to brand architecture in higher education, and why we should consider thinking of colleges and universities more like cities than corporations.

Duration:00:15:29

25: How Johns Hopkins University Uses Chatbots to Automate Customer Service w/ Gus Sentementes

1/29/2018
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Gus Sentementes, Audience Engagement Manager at Johns Hopkins University discusses how to build your very own chatbot to automate customer service, better assist students, and increase your inquiry generation.

Duration:00:12:39

24: How Eastern Washington University Spins Up New Programs in Record Time w/ Dr Scott Gordon

1/22/2018
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Dr. Scott Gordon, Provost and Vice President for Academic Affairs at Eastern Washington University, discusses how they partnered with Microsoft to spin up a new business analytics degree program, in less than a year, to meet Microsoft’s demand for graduates with data analytics experience.

Duration:00:14:59

23: Belmont University’s Student Social Media Street Team w/ Lougan Bishop

1/15/2018
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Lougan Bishop, Web and Digital Media Manager at Belmont University, discusses how to leverage students to build social media street teams and add authentic voices to your enrollment communications.

Duration:00:15:05

22: Web Accessibility in Higher Education w/ Mark Greenfield

1/8/2018
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Mark Greenfield, Digital Strategist at University at Buffalo, talks about how to make your higher ed website “accessible”, and both the improved student experience and legal necessity of doing so.

Duration:00:15:23

21: Making Higher Ed Leaders Digitally Savvy at Florida State University w/ Josie Ahlquist

1/1/2018
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Dr. Josie Ahlquist, Research Associate & Instructor at Florida State University, talks about how important it is for higher ed leaders to be digitally savvy and how they can get there at your institution.

Duration:00:22:15

20: University of Minnesota’s Content Strategy Practice w/ Amanda Costello

12/26/2017
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Amanda Costello, Editor and Content Strategist for the College of Education and Human Development at the University of Minnesota, talks about content strategy and how to work effectively with faculty and other SMEs to produce great content at your institution.

Duration:00:20:36

19: Launching a Podcast at Skidmore College w/ Jackie Vetrano

12/18/2017
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Jackie Vetrano, Social Media Coordinator at Skidmore College, explains the storytelling, content and brand benefits of launching a podcast, and why your college or university may want to launch your very own.

Duration:00:13:39

18: Faculty’s Role in the Recruitment Process at Calvin College w/ Ryan Bebej

12/11/2017
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Ryan Bebej, Assistant Professor of Biology at Calvin College, discusses faculty’s role in the enrollment process – what it is, what it could be, and what it definitely shouldn’t be.

Duration:00:11:10

17: Building a Modern-Day Media Relations Strategy at Delaware Valley University w/ Tom Durso

12/4/2017
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Tom Durso, AVP of Marketing and Communications at Delaware Valley University, discusses what a modern higher ed media relations strategy should look like, and whether or not the same media gatekeepers are even still relevant anymore.

Duration:00:12:31

15: Cornell University and the Future of Advancement Operations w/ Ashley Budd

11/20/2017
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Ashley Budd, Director of Digital Marketing (Advancement) at Cornell University talks about the latest advancements in alumni tools, technology and AI that are changing engagement and fundraising at Cornell altogether. Find a breakdown of this episode here.

Duration:00:20:46

14: Advanced Digital Measurement Tools at Wayne State University w/ Nick DeNardis

11/13/2017
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Nick DeNardis, Director of Digital Communications at Wayne State University discusses the must-have tools for your higher ed measurement tookit.

Duration:00:21:57

13: Boston University’s Social Media Etiquette During National Tragedies w/ Kat Cornetta

11/6/2017
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Kat Cornetta, Assistant to the Dean of Students at Boston University, discusses why the best social media response during a national tragedy may very well be silence.

Duration:00:18:29

12: How Middle Tennessee State University Prepares Students for Gainful Employment Prior to Graduation w/ Dr. Colby Jubenville

10/30/2017
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Dr. Colby Jubenville, Director of the Center for Student Coaching and Success at Middle Tennessee State University, discusses how their coaching strategy effectively prepares students for gainful employment PRIOR to graduation.

Duration:00:26:07

11: “Pie Your Professor” Highlights Concordia University, Nebraska’s Day of Giving w/ Seth Meranda

10/23/2017
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Seth Meranda, Director of Marketing at Concordia University, Nebraska, discusses how a Facebook Live stream had their community glued to their screens and reaching for their checkbooks during a “Pie Your Professor” fundraising campaign during their Day of Giving. Find a breakdown of this episode here.

Duration:00:11:30

10: How Fresno Pacific University Leverages Faculty in Their Enrollment Marketing w/ Jillian Coppler

10/16/2017
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Jillian Coppler, Executive Director of Enrollment Marketing at Fresno Pacific University, discusses the enrollment growth benefits of prioritizing healthy relationships between faculty and your enrollment marketing office. Find a breakdown of this episode here.

Duration:00:15:49

9: Harvard University Seeks Authenticity Through Video w/ Mike Petroff

10/9/2017
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Mike Petroff, Senior Associate Director of Content Strategy at Harvard University, discusses how video helps make Harvard as an institution appear more attainable, and Harvard students more accessible.

Duration:00:15:16

8: Building a Modern Higher Ed Marketing Team at University at Albany (SUNY) w/ Dr. Joseph Brennan

10/2/2017
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Dr. Joseph Brennan, VP of Communications & Marketing and Clinical Professor of Business at The University at Albany, discusses how to hire, organize and structure your higher ed marketing department to fulfill current and future institutional enrollment goals.

Duration:00:18:20

7: Concordia University, Irvine Brings the 4 P’s Back to Higher Ed Strategy w/ Rick Hardy

9/25/2017
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Rick Hardy, AVP of Marketing at Concordia University, Irvine, discusses how his team takes a product marketing approach to academic program development and promotion. Find a breakdown of this episode here.

Duration:00:18:39

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