Enthusiastically Self-Employed: business tips, marketing tips, and LinkedIn tips for coaches, consultants, speakers, and authors.

Every May, Mother's Day marketing seems inevitable. But for some, like me, these messages are less about celebration and more about navigating a sea of reminders of personal loss or the complexities of parenthood. Throughout this heartfelt episode, I explore the realm of empathetic marketing, sharing not only my own journey but also how solopreneurs and businesses can honor their customers' diverse experiences with sensitivity and grace. We've all seen our inboxes inundated with reminders not to forget Mom on her special day, but what goes unaddressed is the twinge of pain these messages can cause. I offer simple, practical suggestions to allow your subscribers to opt-out from holiday-specific communications, a practice that isn't just about avoiding discomfort but also about showing understanding and respect for individual circumstances. I extend practical advice to solopreneurs and businesses on how to craft marketing that is both compassionate and inclusive. By listening to this conversation, you'll grasp the profound impact a human touch can have in business communications, and how responding with kindness to expressions of loss can make all the difference. BLOG: https://www.mellermarketing.com/blog/mothers-day-fathers-day-email-opt-out LinkedIn Post: https://www.linkedin.com/posts/brendameller_some-of-us-dont-have-a-mom-stop-sending-activity-7191779747197079553-klcW ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ever felt that twinge of guilt when you turn down a "quick coffee" because deep down, you know your time is worth more? In this talk, I'll take you on a journey through my own experiences, from the early, over-eager days of saying yes to every coffee invite, to the present where I've mastered the art of graciously declining while keeping my connections robust and my calendar in check. This episode is peppered with humor and the hard-earned wisdom that comes from setting boundaries that ensure our expertise isn't just appreciated but compensated. Being freelance does NOT mean you work for free! Learn how a cheeky Instagram post about consulting fees became a viral sensation, and more importantly, how it underscores the message that our time as freelancers is precious. I'll share practical tips for balancing professional commitments with personal time—because no one wants to spend their weekends playing catch-up when they could be sipping mimosas at brunch, right? Original IG post from 2019: https://www.instagram.com/p/B2AbUYQldtD/ 2024 LinkedIn Post: https://www.linkedin.com/posts/brendameller_consultant-coach-solopreneur-activity-7186317493982916608-DTKO Want to "Pick My Brain"? I do offer 1-to-1 LinkedIn coaching services. Visit this to learn more: https://www.mellermarketing.com/1-to-1-linkedin-coaching and pick an option to get started 😎 ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock the secrets to podcasting success with the guidance of Adam Schaeuble, a master podcaster and entrepreneur who transformed his career from fitness center owner to podcasting strategy coach. My conversation with Adam is an inspiring tale filled with practical insights for anyone aiming to make their mark with a podcast. Listen in as Adam reveals the key strategies that led to the success of his latest podcast, Podcasting Business School, designed to help service providers and coaches expand their reach through engaging audio content. Choosing the right name for your podcast can be the difference between obscurity and stardom, and we dissect the art of podcast naming to help you capture the attention of your ideal audience. We navigate the common pitfalls and provide you with a checklist to ensure your podcast title resonates with potential subscribers and enhances discoverability. When it comes to measuring success, we go beyond just download numbers, highlighting the benchmarks and strategies that align with your podcast goals, whether you're looking to treat your podcast as a hobby or a profitable business venture. Wrapping up our discussion, we explore the powerful strategies behind repurposing content, community engagement, and hosting innovative events like my monthly pod pals zoom party that connects podcasters for collaboration. We also delve into the importance of content planning and embracing imperfection, with my personal story of podcasting pitfalls serving as a humorous reminder of the growth journey. As we bid farewell, I encourage you to share your podcasting experiences and join the conversation on our socials, especially if you're a LinkedIn enthusiast looking to make waves in your network. CONNECT with Adam: https://www.linkedin.com/in/millionpoundmission/ Listen to Podcasting Business School: https://www.podcastingbusiness.school/ Join Adam's Download Growth Club: https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=BRENDA Watch our chat on YouTube: https://www.youtube.com/watch?v=PvbGeeLBw84 ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock a world of sharpened focus and productivity with certified professional organizer Angie Hyche, our special guest who masterfully unpacks the pervasive issue of clutter in our lives. Whether it's a pile of unsorted mail that's taking over your kitchen counter or a calendar so crammed that it leaves you gasping for breath, Angie's expert guidance offers a beacon of hope. We traverse the landscapes of physical and mental messes, discovering the subtle yet profound ways they can obscure our paths to success and contentment. Angie doesn't just diagnose the problem; she prescribes personalized solutions that promise to streamline your environment and your mind. Feel the weight lifting off your shoulders as we map out the art of calendar curation. Imagine a schedule that serves not just as a list of tasks but as a collection of purposeful actions steering you toward your ambitions. The conversation shifts to a reminder about making time for strategic reflection, and the art of distinguishing the essential from the expendable in your professional life. This episode isn't just about finding time; it's about refining it to its purest form, making every second count. For our Innovation Women and Speaker Friends, don't miss the exclusive event invite tucked in at the end—because sometimes, the ultimate decluttering is the fusion of brilliant minds in a symphony of shared growth and learning. Connect with Angie: https://www.linkedin.com/in/shipshape-solutions/ Watch this episode on YouTube: https://www.youtube.com/watch?v=rC4en4y92lg?sub_confirmation=1 ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Have you ever felt like your LinkedIn profile is more of a stiff suit than a true reflection of who you are? Join the LinkedIn "Trifecta" for our monthly chat. Featuring Michelle J Raymond, Michelle B Griffin, and Brenda Meller, we share techniques to help you learn how to properly Brand, Market, and Sell Yourself on LinkedIn. Together, we dissect the noise of AI-generated content and offer up our personal stories as a testament to the fact that real connections stem from real people. We delve into the concept of a "digital twin" and how aligning your online presence with your real-life identity isn't just good practice; it's essential to stand out in today's digital crowd. Watch the playback on LinkedIn: https://www.linkedin.com/events/7177786274332725248/ ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock the full potential of your small business with my insider tips on enhancing visibility through strategic event promotion. In this episode, I lay out a roadmap for coaches, consultants, and solopreneurs to make their mark with an impactful events calendar. You’ll get a peek into my own tactics for promoting all your events, from interactive virtual workshops to those exclusive client meet-ups. Not only will you learn how to list events to demonstrate your expertise, but I’ll also guide you through using landing pages to convert curious site visitors into engaged participants. And don't worry about keeping your audience in the loop; I've got a solid routine with LinkedIn and emails that keeps everyone eagerly anticipating what's next. Step up your organizational game with our deep-dive into event calendar management, where efficiency meets innovation. I chat about the ease of maintaining a fresh and relevant events list with the help of smart tools like Tockify and how it integrates seamlessly with website solutions like Kajabi. As promised, here are the links I've mentioned: View my LIVE Event Calendar: https://www.mellermarketing.com/events-presentations Event Calendar - Tockify https://tockify.com/ -- offering a free and paid version Website -- Kajabi: use my link for 30 days free https://app.kajabi.com/r/6L82zSo7/t/mtjgzuip As always, my affiliate links -- including Special Offers & Partner Discounts -- can be found here: https://www.mellermarketing.com/specialoffers ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ever pondered about trading the predictability of a 9-to-5 for the thrill of calling your own shots? Join me as I chat with the ever-inspiring Liam Darmody for a deep dive into the enthralling world of self-employment. We get real about transitioning from the corporate grind to the freedom and challenges of entrepreneurship, sharing our journeys of personal brand investment and how it's shaped our careers to better align with our passions. In this heart-to-heart, Liam and I discuss the intertwining of hobbies and professional life, revealing how authenticity on platforms like LinkedIn can draw in opportunities and connections that resonate with us on a deeper level. We tackle the fears of judgment and the outdated notion of keeping personal and professional lives separate, highlighting the strength that comes from being genuine in every aspect of our lives. Plus, we celebrate the supportive communities that have bolstered our confidence and enabled us to grow both personally and professionally. Wrapping up, we offer listeners some practical strategies for making the most of your social media presence, focusing on LinkedIn as a tool for business growth. Liam introduces his new venture, Liam's Brandstand, underscoring the value of supporting each other's brand journeys. Whether you're looking to strengthen your voice on LinkedIn or simply craving inspiration to take the leap into self-employment, this episode is brimming with encouragement and wisdom to help you navigate the vibrant landscape of personal branding. Originally aired on LinkedIn / YouTube on Tuesday, December 5, 2023. Connect with Liam: https://www.linkedin.com/in/liamdarmody1 https://www.liamsbrandstand.com/ Watch it on YouTube: https://www.youtube.com/watch?v=LfUclql80ck?sub_confirmation=1 ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Can headshot sessions be fun? YES! Join the conversation with Scott Lawrence, a headshot photographer who's an expert in professional headshot photos, but who has a knack for capturing fun poses that can help you shape your personal brand. In this episode, we discuss how a headshot does more than just show your face—it shows the world who you are and what you stand for, even if you're self-employed as a coach, consultant, speaker, and/or author. As we discuss the blend of photography and personal branding, I share how the images Scott has captured of me over the years have made a positive, memorable impact on my social media engagement. We go beyond the basics – discussing how comfort in front of the camera isn't just a skill but a necessity in our digitally-driven age. Scott and I cover the nuances of presenting an authentic self, from the clothes that capture your essence to the power of personal touches that add depth to your professional portrayal. It's all about crafting a brand image that's as dynamic and unique as you are. Wrapping up, Scott and I dive into the practical tips that can elevate your professional presence, from the perfect backdrop for video calls to the subtleties of choosing attire that won't date your image. If you're looking to brush up your LinkedIn profile or you're simply hungry for a different type of headshot photo session, this episode is your go-to guide. Personal Branding Sessions can be so much more and can even include Silly Faces, Outtakes & Props. Originally aired November 28, 2023 Connect with Scott: https://www.linkedin.com/in/slawrence3/ ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I'll remind you of the value of surrounding yourself with others when you're self-employed. You'll gain inspiration, continually learn, build alliances, and more! PRO TIPS: Find a group at your level or or betterFind a group at your level, or still developing Let me know if you found this helpful. Email me at brenda@mellermarketing.com ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Embark on a literary adventure with the esteemed Lynne Golodner, who graces us with her presence on our latest podcast to unfold the tapestry of the publishing world. Lynne, a writer and mentor with a wealth of experience in journalism, marketing, and PR, shares her personal narrative of growth and the inception of Scotia Road Books, a press lavishing attention on the voices of women writers over 40. Together, we dissect the complexities of live streaming, audience connectivity, and the intricate dance of crafting a successful author brand and robust market strategy. Our dialogue transcends the surface-level chatter, delving into the heart of self-publishing and the imperative of professional quality in book production – a pursuit that can stand shoulder to shoulder with the giants of the industry. The journey of publishing a book is akin to navigating an intricate labyrinth, and through our conversation, listeners gain a compass to steer by. From the financial intricacies of self-publishing to the strategic choices that frame an author's career trajectory, every decision is a foundational stone in the edifice of your professional goals. The tales of my own experiences serve as signposts, highlighting the value of diverse feedback and setting expectations for those about to embark on their first publication. These insights are a beacon for those seeking to hone their craft and those forging their path in the publishing journey. As we draw the curtains on our session, the focus shifts to the cultivation of an author's career, akin to tending a garden that requires constant nurturing. We plant seeds of thought on the importance of author marketing, the creation of a captivating backlist, and the potential for series and spin-offs that continually entice your readers. Moreover, we pay homage to the inspirational Elizabeth Gowing, underscoring the power of strategic networking and community engagement. Lynne, with her expert guidance on the publishing process, ensures that patience and a learning spirit are the companions of any author looking to leave a lasting imprint in the dynamic world of storytelling. Originally aired November 21, 2023 Connect with Lynne: https://www.linkedin.com/in/lynnegolodner/ https://scotiaroadbooks.com/ Book writing software: https://www.atticus.io/ ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ever faced the pressure of staying composed when tech gremlins wreak havoc on a live event? This podcast breaks it all down for you, due to a recent LinkedIn Live interview, which you can watch here: https://www.linkedin.com/events/7160420507631190016 From audio mishaps to frozen screens, I dissect LinkedIn Live's every unpredictable moment, demonstrating how to pivot strategies, keep cool, and communicate with your audience to turn tech turmoil into a masterclass in adaptability. This episode isn't just about rolling with the punches; it's about embracing them, laughing along the way, and delivering value—and a good story—for you! ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ever feel like you're on the brink of burnout, juggling your entrepreneurial dreams and personal well-being? Fear not, as Dr. Sandra Lewis joins us to deliver a lifeline for the hardworking entrepreneur. In our engaging conversation, we peel back the layers on the importance of self-care, discussing how our bodies are more than biological machines; they're barometers for our health and harbingers of burnout. Dr. Lewis, a clinical psychologist and personal energy strategist, shares her expertise on recognizing and responding to our body's signals to maintain sustainable success. With the hustle culture permeating every corner of entrepreneurship, we often forget that productivity and well-being must dance together in harmony. Listen in as we reveal practical strategies that weave self-care into the very fabric of your work life. We chat about creating those much-needed pauses—yes, even a dance break counts!—to reignite creativity and sustain energy levels. These candid strategies and personal anecdotes serve as a reminder that taking care of business starts with taking care of you. Wrapping up our conversation, we turn to the heart of what keeps us fueled—purpose and connection. We explore the transformative journey Sandra embarked on, from academia to entrepreneurship, and how understanding your 'why' can profoundly influence your work and voice. Beyond personal stories, we underscore the power of community and support networks, like Innovation Women, for entrepreneurs grappling with stress. So, give yourself the permission to pause, plug in, and be guided towards a more balanced, purposeful existence in the demanding world of entrepreneurship. ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Being self-employed can be challenging at times. Especially when business demands, illness, staffing changes, or anything unless unpredictable occurs. In this episode, I discuss why it's important to be agile, nimble, and give yourself grace! The good news? Your audience probably won't even know if you're off schedule. I pull back the curtain on how pivoting swiftly has been key to my entrepreneurial ventures, especially through the unpredictable waves of COVID and staff turnovers. From maintaining a content calendar to bouncing back after personal setbacks, I'll walk you through the resilience and grace that self-employment demands, all while keeping your business on course. I also offer two examples of how I've pivoted recently with my business. I discuss the impact of tweaking my podcast schedule, and a "softer" response to my 'Bootcamp with Brenda' course in conjunction with my own desires to evolve this online course. I hope this episode inspires you to give yourself space and grace to pivot in your business when needed. ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Learn how setbacks can become stepping stones in this conversation with Angel Henry, who has seamlessly transitioned from tech guru to a master of leadership and inclusion. In this episode, Angel shares her insights, where mishaps are not merely brushed off but embraced as the valuable life lessons they truly are. Listen and learn about a four-step Agile Mindset framework, a versatile tool that transcends beyond the boardroom into the realm of personal aspirations. Angel reveals how listing tasks, weighing their values, and the art of reflection can revolutionize not only how you approach project management but also personal endeavors like fitness goals. Discover the profound difference between a fixed and a growth mindset, and equip yourself with practical strategies for effective problem-solving whether you're an author facing writer's block or a consultant juggling myriad client needs. As we wrap up, Angel and I delve into the underestimated power of feedback in honing our craft, with QR codes emerging as the unsung heroes of interactive presentations. We ponder over the creation of robust professional networks and the solidarity found in cohorts, especially through trying times such as during a pandemic. If you're looking to not just survive but thrive in both your professional and personal life, by adapting, reflecting, and growing, this is an episode you won't want to miss. Originally aired live on LinkedIn on Tuesday, November 7, 2023 Connect with Angel on LinkedIn: https://www.linkedin.com/in/theagileenthusiast/ Watch it on YouTube: https://www.youtube.com/watch?v=5BF6oOw6OUE ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

My mom and the Michigan State Fair is a memory baked into my heart, and it's one of the moments that transformed pie from a mere dessert into a slice of my personal brand. On Pi Day, join me as I recount the journey from baking with love to branding with purpose, and how pie isn't just a sweet treat but a cornerstone of my professional identity. We'll explore the creation of #socialmediapie and the evolution that led to my LinkedIn strategy book, "Social Media Pie: How to Enjoy a Bigger Slice of LinkedIn," infusing the essence of pie into every my business, and gain inspiration for YOUR business through the process. As we celebrate the delicious dualities of pie and branding, we'll also shine a spotlight on the clever marketing collaborations that Pi Day stirs up in the Metro Detroit area. A slice of pie at Achatz bakery and a complementary coffee from Biggby Coffee aren't just treats for your palate but a masterclass in synergistic promotions. This episode is a fusion of nostalgia, strategy, and entrepreneurial spirit that's sure to inspire – whether you're a pie aficionado, a branding enthusiast, or just in search of a sweet slice of inspiration. ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Ready to give your LinkedIn profile the New Year's makeover it's been craving? Join the LinkedIn Trifecta Talks as we, Michelle Griffin, Michelle Raymond, and I, Brenda Meller, unveil our insider strategies to revamp your personal brand and optimize your presence on LinkedIn. Whether you're basking in the Sydney sun or bundled up in Michigan, our global conversation aims to transform your online persona from overlooked to overbooked. This episode is brimming with insights on everything from leveraging the 'Open to Work' feature for job seekers to creating a buzz for your business with an impressive company page. We dissect live profiles, providing real-time feedback and showcasing the impact of community accountability. Find out why your LinkedIn headline might be the secret weapon you're not using enough, and learn the nuances of profile optimization that even Google appreciates. With a sprinkle of humor and a host of actionable tips, we guide you through refining your professional narrative for maximum impact. Cap off your learning spree with our discussions on personal branding that extends beyond just your job title. From Susie's leap into entrepreneurship with Mad Little Marketer to Dale's seamless transition into consulting post-retirement, we share stories of real-world LinkedIn triumphs. And if mastering your LinkedIn headline for 2024 sounds like a daunting task, fear not—we break down the art of crafting an introduction that not only captures attention but also conveys your unique value proposition. Get ready to make your LinkedIn profile not just a reflection of your past, but a beacon for your future success. Join Us LIVE We go LIVE once a month on LinkedIn. Our next show is Tuesday, April 9 at 4:30pm ET. Listen / watch here: https://www.linkedin.com/in/michellebgriffin/recent-activity/events/ Connect with Michelle B. Griffin on LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Connect with Michelle J. Raymond on LinkedIn: https://www.linkedin.com/in/michellejraymond/ This episode originally aired Tuesday, January 16, 2024. ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Embark on a journey with me as we unlock the secrets of streamlined website navigation through the innovative use of a 'fat footer.' Reflecting on my own experience with mellermarketing.com, I reveal how this simple design element can improve access to essential services and resources on your website, ensuring everything you need is right at your fingertips. No more endless clicking or scrolling; a fat footer could be the game-changer your website needs to enhance user interaction and satisfaction. As we dissect the intricacies of responsive design for varied device screens, gain actionable insights from my corporate marketing history on creating a user-friendly experience that keeps visitors coming back for more. A cluttered navigation menu is a quick way to lose your audience. That's why we're discussing the transformative potential of the fat footer; it's like a Swiss Army knife for your growing online space, offering a solution to the labyrinth of hidden submenus. By concentrating your website's heart and soul into a visible and accessible area, we're paving the path to a more intuitive user experience. Join the conversation and see how this could apply to your digital presence. Follow along on my website: https://www.mellermarketing.com/ ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Are you ready to transition from a solopreneur to a business leader with your very own team? That's exactly what we're tackling with the help of recruiting expert Adam Klug. Together, we're unveiling the blueprint for solopreneurs to make their first hire, discussing the importance of finding a candidate who not only fits the job description but also aligns with your company culture. From the intricacies of creating a detailed scorecard for evaluating potential candidates to implementing a performance-based interview process, this episode is your guide to expanding your business with the right people by your side. Hiring your first employee is a milestone, and we've got the insights to make it a success. I, Brenda Meller, share my own journey with Meller Marketing, discussing how a well-crafted careers page adds legitimacy and attracts quality candidates. We'll navigate the legalities and the must-dos of onboarding to ensure you're setting up your new team member for success. Our conversation is peppered with actionable advice and personal anecdotes, making the intimidating process of hiring feel like an achievable, exciting step in your business journey. Wrapping up, Adam Klug from Express Employment Professionals shares his wealth of knowledge on specialized recruiting, particularly in light industrial, skilled trades, office services, and more. He underscores the value of a clear hiring process and how proper onboarding is crucial for employee retention. For those self-employed listeners eager for hiring assistance, Adam's tips, including using tools like chat GPT for crafting job descriptions, are invaluable. Tune in to be empowered with the expertise to confidently hire and foster your very first employee. Originally Aired on Tuesday, October 31, 2023 Watch this on YouTube https://www.youtube.com/live/CenlCPMrv9w?si=ixzm7wYrhuBry1fl?sub_confirmation=1 Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-klug/ Learn more about his company: https://www.expresspros.com/FarmingtonHillsMIsrg/ Learn about HRUnite! Michigan https://hrunitemichigan.com/home ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

Unlock the secrets to transforming your LinkedIn profile into a magnet for speaking engagements and sales opportunities with cybersecurity expert Michala Liavaag and me, Brenda Meller. We review Michala's LinkedIn presence, pinpointing how to make her speaker identity pop with her header image and finessing profile components to shout her cybersecurity prowess from the virtual rooftops. Listeners will snag actionable tips on leveraging stage photos to beef up credibility and the art of crafting a message that reels in the ideal audience. Dive deep into the craft of tailoring a LinkedIn profile for speaker bookings, as we emphasize the goldmine of having your contact info at the fingertips of future collaborators. Learn to spotlight your speaking triumphs in the featured section, finesse an about section that captures attention, and sidestep common blunders like broken images. Plus, don't miss our spotlight on Innovation Women, an incredible network bolstering female speakers worldwide, and a warm nod to our own Michala for her contributions. Join us and supercharge your speaking career with the insights from this episode! ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)

The Importance of Managing W.A.F.F.L.E.S. to Make Better Decisions with Katie Nall Imagine conquering the emotional chaos that clouds decision-making with Katie Nell's 'WAFFLES' technique. This podcast peels back the layers of Worries, Anxiety, Fear, Frustration, Lethargy, Exhaustion, and Stress, as we sit down with the esteemed mathematician and TEDx speaker to learn how we can apply her blueprint to our lives. Katie's heartfelt storytelling adds a personal touch to our conversation, as she shares her challenges in marketing this method and the triumphs of those who've embraced it. By mastering our emotional responses with her innovative approach, we unlock the potential for success in every facet of our lives. Have you ever felt like your brain has a mind of its own, especially under stress? We're engaging with the 'lizard brain' and showing you how to soothe it using tapping, or the Emotional Freedom Technique (EFT). Katie and I guide you through this fascinating process, offering not just a discussion but a live demonstration of how tapping can calm deep-seated anxieties and fears, leading to profound personal breakthroughs. It's not only educational but also a unique auditory experience that might just change the way you handle stress. For the self-employed warriors out there, we haven't forgotten you. Katie and I reveal the secret sauce to fostering connections and community through platforms like LinkedIn. We share tips on engaging with content and the art of visibility in the digital landscape. Whether you're navigating your personal 'WAFFLES' or gleaning inspiration from Katie's journey, this episode is laden with wisdom for both personal and professional growth. So, plug in, take a breath, and let's unravel the path to emotional clarity and networking prowess together. Connect with Katie: https://www.linkedin.com/in/katienallphd/ https://www.nalledgeco.com/ Interview originally aired Tuesday, October 17, 2023 To see the list of upcoming interviews, visit: https://www.mellermarketing.com/upcoming-live-interviews WATCH on YouTube: https://www.youtube.com/live/A3yyNsN91Hs?si=Bl2oW-EGmacPqolv ****************************** 15 LinkedIn Profile Tips for Coaches and Consultants FREE Download at mellermarketing.com/list This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business. ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie. Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller (click MORE to invite me to connect and mention you listened to my podcast)