Brands for a Better World (formerly Evolve CPG)

Three Latin-American food brands saw the opportunity to go further, faster, together – so they took it. Stefanie Garcia Turner of Tuyyo, Jocelyn Ramirez of Todo Verde, and Regina Trillo of Nemi share how they met, why they decided to merge their businesses and brands, and what their vision is for the new brand, unified under Tuyyo. The three woman-and-minoroty-owned brands share a mission of amplifying their Latin-American food culture through authentic and innovative latin foods, representation food culture, and community impact . Learn how this strategic merger will allows each leader to lean into their strengths, and how collaboration aligned on shared values can accelerate growth in the challenger food brand space. Takeaways: Sound Bites: Links: Stefanie Garcia Turner on LinkedIn https://www.linkedin.com/in/stefanie-garcia-turner/ Jocelyn Ramirez on LinkedIn - https://www.linkedin.com/in/jocelyncramirez77/ Regina Trillo on LinkedIn - https://www.linkedin.com/in/regina-trillo-a5055711/ Tuyyo - https://tuyyofoods.com/ Tuyyo on Facebook - https://www.facebook.com/tuyyofoods/ Tuyyo on Instagram - https://www.instagram.com/tuyyofoods/ Tuyyo on Pinterest - https://www.pinterest.com/tuyyofoods/ Tuyyo on TikTok - https://www.tiktok.com/@tuyyofoods Tuyyo on YouTube - https://www.youtube.com/channel/UC4b_-VIdL7Yl7UQb91y5Vow … Tuyyo Wefunder - Coming soon… … Todo Verde (website will go away soon) - https://todoverde.org/ Nemi (website will go away soon) - https://neminative.com/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Timestamps: 0:00 - Introduction of guests and their brands 2:11 - The idea of merging to amplify Latin American food culture 3:14 - The role of Jocelyn as a connector 4:14 - Initial conversations and alignment of goals 5:09 - Personality tests and understanding team dynamics 6:18 - Personal insights and alignment of values 7:19 - Confirmation of shared vision and responsibilities 8:36 - Expanding vision and impact 9:23 - Egoless collaboration and shared goals 10:16 - Overcoming personal challenges in the merger process 11:33 - Open communication and external support 12:47 - Technical adjustments during recording 13:00 - Introduction and alignment of values and vision 13:29 - Discussion on dividing responsibilities among the founders 13:49 - Initial retreat and mission alignment 14:19 - Specific roles and responsibilities based on skills 15:16 - Transitioning responsibilities before the merger 15:57 - The natural fit of the founders' skills 16:18 - Pre-existing relationships and collaboration 17:27 - Importance of enjoying the process and having fun 19:20 - Branding and unifying product lines under Tuyo Foods 20:11 - Transition phase and retail placement 21:11 - Marketing strategies and community engagement 22:34 - Plans for easing the transition on retail shelves 23:28 - Supply chain synergies and manufacturing efficiencies 25:12 - Cost reduction strategies and shared resources 26:54 - New shared vision and broader goals 27:39 - Community focus and brand representation 29:28 - Expanding Latin American...

This is the Steaz comeback story! Hear how the brand founders were brought back into the company to help renew the purpose and passion of the brand, which led to a collaboration with Wild Orchard to launch the first line of Regenerative Organic Certified ® canned teas! We speak with Eric Schnell of Beyond Brands, who was one of the original founders of Steaz, to learn more about the history of Steaz and his vision for the reboot. Then Mike Fransz, Director of Marketing for Nova Naturals, the company that owns and manages the Steaz brand now, shares why they brought the founders back and how it’s recharged the whole team and brand. Michael Ham, founder of Wild Orchard, then shared the story of the world’s only Regenerative Organic Certified ® tea brand and the role they play in this collaboration. We discuss the new product line, the challenges of this innovative and collaborative process, and what’s bringing each guest hope for the future of our food system. Enjoy! Takeaways: Sound bites: Links: Steaz - https://drinksteaz.com/ Steaz on Linkedin - https://www.linkedin.com/company/steaz---the-healthy-beverage-company/ Steaz on Facebook - https://www.facebook.com/officialsteaz Steaz on Instagram - https://www.instagram.com/steaz/ Steaz on X - https://www.facebook.com/officialsteaz … Eric Schnell on LinkedIn - https://www.linkedin.com/in/eric-schnell-b133a425/ Beyond Brands - https://beyondbrands.org/ Beyond Brands on LinkedIn - https://www.linkedin.com/company/beyondbrands/ … Mike Fransz on LinkedIn - https://www.linkedin.com/in/mikefransz/ Nova Naturals - https://nova-natural.com/ Nova Naturals on LinkedIn - https://www.linkedin.com/company/nova-natural/ … Michael Ham on Linkedin - https://www.linkedin.com/in/michael-d-ham/ Wild Orchard - https://www.wildorchard.com/ Wild Orchard on LinkedIn - https://www.linkedin.com/company/wildorchardteas/ Wild Orchard on Facebook - https://www.facebook.com/wildorchardteas/# Wild Orchard on Instagram - https://www.instagram.com/wildorchardteas Wild Orchard on YouTube - https://www.youtube.com/channel/UCQ21UewP8Yx6ZMlzh8NKe0w Wild Orchard on TikTok - https://www.tiktok.com/@wildorchardtea … Natural Products Expo West: https://www.expowest.com/en/home.html … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 The Origins of Steaz: A Journey Through Tea 09:16 Reviving a Legacy: The Return of Founders 18:13 Collaboration for Change: Steaz and Wild Orchard 23:48 Understanding Regenerative Organic: A New Standard 28:03 The Impact of Healthy Soil on Health and Taste 35:00 The Rise of Regenerative Organic Certification 37:55 Community and Education in Regenerative Practices 41:03 Commitment to the Planet: 1% for the Planet 43:00 Challenges in Collaboration and Supply Chain 53:55 Hope for the Future of Food Systems See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Gage shares his best practices for attending Natural Products Expo West – the biggest trade show in the United States for the better-for-the-world product industry! Tune in to hear 10 tips for making the most of the show, based on Gage’s ~15 years of experience attending Expo West as a brand, packaging, booth, and campaign designer who’s helped some of the industry most beloved brands stand out at the show. Tune into the episode or read below for his top tips! You can also download a copy here for easy reference later. https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West! 1. Define Your Target ROI 2. Plan Ahead 3. Be Clear & Compelling 4. Crush Your Booth 5. Draw Attention 6. Connect With Your Community 7. Take Care of Yourself 8. Be Brave, Be Active 9. Don’t Try to Do it All 10. Follow Through Links: Natural Products Expo West: https://www.expowest.com/en/home.html 10 Tips to Crush Expo West Download: https://docs.google.com/document/d/1eBpd7dVhxB-30-yPrvQ8Mn8nAar5oYOUx6fX1B3Wevc/edit?usp=sharing. See you at Expo West! … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Expo West Best Practices 05:23 Defining Goals and ROI for the Show 08:21 Planning Ahead: Accommodations and Sessions 10:42 Crafting a Clear and Compelling Message 13:05 Maximizing Your Booth's Impact 15:59 Drawing Attention and Engaging the Audience 16:19 Connecting with Your Community 20:40 Self-Care During the Event 22:08 Being Brave and Active 23:06 Managing Expectations and FOMO 25:28 Following Through After the Show See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Holly shares her journey as a nutritional scientist and formulating chemist, and how that experience led her to develop JostArriba, an instant coffee with added brain health and mental well-being benefits. We discuss the nootropic and adaptogen ingredients, like Reishi, Lions Mane, Ashwagandha, and L-Theanine, and how Holly obsessed over not just the functionality of the ingredients, but how the final product tastes. She then talks about the formation of her brand, Eightbillion, and the rigorous process of becoming a Certified B Corp, which reflects her commitment to ethical practices and community support. We wrap up by talking about her vision for the future of the company, her advice for fellow impact-driven entrepreneurs, and how a better world is one in which everybody is nicer, kinder, calmer, and feeling better about themselves and others. Try it for yourself. Get 20% Off with promo/coupon code: GAGE. - https://eightbillion.com/Gage Takeaways: Sound bites: Links: Holly Xing on LinkedIn - https://www.linkedin.com/in/hollyxing8b/ Eightbillion - https://eightbillion.com/ Eightbillion on Facebook - https://www.facebook.com/eightbillionplanet/ Eightbillion on Instagram - https://www.instagram.com/eightbillionplanet/ Eightbillion on YouTube - https://www.youtube.com/@drinkeightbillion Eightbillion on TikTok - https://www.tiktok.com/@drinkeightbillion … Eat Real - https://eatreal.org/ … The Four Agreements: A Practical Guide to Personal Freedom, Book by Don Miguel Ruiz - https://www.miguelruiz.com/the-four-agreements/ The Fifth Agreement: A Practical Guide to Self-Mastery, Book by Don Miguel Ruiz - https://www.miguelruiz.com/the-fifth-agreement/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Holly and Eightbillion.com 07:49 Understanding Nootropics and Adaptogens 12:06 The Coffee Dilemma: Caffeine vs. Health 22:57 Ingredients of JostArriba: A Deep Dive 30:40 The Role of Ashwagandha and Other Key Ingredients 35:38 The Power of Kindness 37:10 Customer Transformations and Emotional Connections 39:10 The B-Corp Journey 43:43 Building a Sustainable Brand 49:25 Commitment to Sustainable Packaging 54:53 Vision for a Better Future See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Karl Strovink, CEO of Blue Bottle Coffee, discusses the brand's evolution, its commitment to quality and sustainability, and the innovative approaches being taken to redefine coffee experiences. He highlights the importance of community, the role of creativity in coffee culture, and the challenges posed by climate change. Strovink also shares insights on leadership and the significance of caring in building a better world. Takeaways: Sound bites: Links: Karl Strovink on LinkedIn - https://www.linkedin.com/in/karl-strovink-9852a517/ Blue Bottle Coffee - https://bluebottlecoffee.com/us/eng Blue Bottle Coffee on Facebook - https://www.facebook.com/bluebottlecoffee Blue Bottle Coffee on Instagram - https://www.instagram.com/bluebottle Blue Bottle Coffee on X - https://x.com/bluebottleroast Blue Bottle Coffee on YouTube - https://www.youtube.com/channel/UCyki4e6RG84BT_xzi4oYkRw … A CEO for All Seasons, Book by Kurt Strovink (and others) - https://www.mckinsey.com/featured-insights/mckinsey-on-books/ceo-for-all-seasons American Nations, Book by Colin Woodard - https://colinwoodard.com/books/american-nations/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Blue Bottle Coffee 08:04 The Evolution of James Freeman's Role 10:54 Innovations from the Blue Bottle Studio 13:39 Quality and Technology in Instant Coffee 18:21 Securing the Future of Coffee 22:27 Exploring Coffee Varietals Beyond Arabica 26:46 Achieving Carbon Neutrality and Sustainability Goals 33:10 The Shift to Oat Milk and Consumer Preferences 37:11 East Meets West: Blue Bottle's Global Expansion 41:56 Bridging Cultures: The East-West Connection 42:43 Uniformity vs. Localization in Coffee 44:19 Crafting Unique Experiences: The Blue Bottle Journey 45:48 Balancing Innovation and Tradition 49:46 Strategic Growth: Expanding with Distinction 52:06 Word of Mouth: Building a Loyal Customer Base 55:34 Lessons from Converse: Brand Stewardship and Leadership 01:00:37 The Balance of Profit and Purpose 01:04:03 Caring for Community: Building a Better World See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The conversation centers around the Transition to Organic Partnership Program (TOPP), a USDA initiative aimed at supporting farmers in transitioning to organic practices. Ben Bowell and Jessy Beckett Parr discuss the program's origins, goals, and the collaborative efforts of various organizations involved. They highlight the importance of technical assistance, mentorship, and community building in fostering a successful organic farming network. The discussion also touches on the program's impacts, future sustainability, and the significance of respect and collaboration in achieving a better world for agriculture. Takeaways: Sound bites: Links: Transition to Organic Partnership Program - https://www.organictransition.org/ Impact Report for Transition to Organic Partnership Program - https://www.organictransition.org/impact-report/ Ben Bowell on LinkedIn - https://www.linkedin.com/in/ben-bowell-85901a1b3/ Jessy Becket Parr on LinkedIn - https://www.linkedin.com/in/jessy-beckett-parr-a5a681185/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to the Transition to Organic Partnership Program 04:33 Understanding the Transition to Organic Partnership Program 07:57 The Role of Partnerships in Organic Transition 09:07 Regional Partners and Their Selection Process 11:31 Goals and Objectives of the Transition to Organic Partnership Program 15:20 Highlights and Accomplishments of the Program 20:14 The Importance of Collaboration and Community 23:37 Managing a Successful Collaborative Program 26:54 Getting Involved in the Program 29:13 Who is the Program For? 31:06 Free Resources and Support for Farmers 32:16 Future Plans for the Program 35:00 Funding Opportunities and Strategies 37:36 Advice for Collective Action and Collaboration See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Cassidy Johnston shares her journey from growing up in the city to becoming a first-generation large scale beef producer and ranch consultant. She talks about a college research project exploring the relationship between environmentalists and ranchers and how that led her to an internship where she met her husband, and eventually to her life on a farm. She discusses the complexities of ranching at scale, the importance of animal welfare, her thoughts on regenerative and organic practices, and the communication challenges that arise ag people and non-ag people make assumptions about each other. Cassidy advocates for building a more resilient food system that prioritizes collaboration and understanding among all stakeholders, and dreams of a better world where more people have access to high quality food. Takeaways: Sound bites: Links: Cassidy Johnston on LinkedIn - https://www.linkedin.com/in/casskjohn/ JRC Consulting - https://jrcranchconsulting.com/ JRC Consulting on LinkedIn - https://www.linkedin.com/company/jrc-ranch-management-consulting/ CKJ Communications & Consulting - https://casskjohnston.com/ … When Breath Becomes Air by Paul Kalanithi (Book) - https://www.goodreads.com/book/show/25899336-when-breath-becomes-air … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Cassidy Johnston's Journey 09:08 Navigating the Urban-Rural Transition 14:59 The Intersection of Ranching and Environmentalism 20:54 Understanding Regenerative Practices in Agriculture 32:49 The Role of Communication in Agriculture 44:47 Quality vs. Quantity in Food Production 56:31 Advice for Aspiring Ranchers 62:30 Building a Better Food System See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Madelyn Morris, co-owner of Mickelberry Gardens, shares insights into her journey of creating a honey herbal wellness brand that specializes in oxymels – a tonic made of honey, vinegar, and herbs. She discusses the benefits of oxymels, the importance of sourcing local and organic ingredients, and the value of B Corp certification. Madelyn share their founding story, the challenges they faced in the early years of the business, and what they’ve been able to accomplish in their 15 years in business. She offers advice for aspiring entrepreneurs, highlighting the importance of passion and adaptability in business, and we wrap up with Madelyn sharing her vision of a better world. Takeaways: Sound bites: Links: Promo Code: BRANDSFORABETTERWORLD 15% off on all oxymel honey tonics, sprays, and skin care from our online shop! www.mickelberrygardens.com … Madelyn Morris on LinkedIn - https://www.linkedin.com/in/madelyn-morris-86642819/ Mickelberry Gardens - https://mickelberrygardens.com/ Mickelberry Gardens on LinkedIn - https://www.linkedin.com/company/mickelberry-gardens/ Mickelberry Gardens on Facebook - https://www.facebook.com/MickelberryGardens/ Mickelberry Gardens on Instagram - https://www.instagram.com/mickelberrygardens/ Mickelberry Gardens on YouTube - https://www.youtube.com/@mickelberrygardens2593 … Changing Your Mind by Michael Pollan (Book) - https://michaelpollan.com/books/how-to-change-your-mind/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Mickelberry Gardens 06:09 Understanding Oxymels: The Sweet and Sour Remedy 09:02 Product Offerings: Exploring Unique Formulations 11:46 Transitioning from Pharmaceuticals to Natural Remedies 14:51 The Journey of Starting a Business 17:37 The Importance of Local and Organic Sourcing 20:55 The Health Benefits of Honey and Its Sources 23:59 Lessons Learned in Business Growth 26:43 Reflections on Business Strategy and Growth 33:56 The Evolution of Business Growth 35:45 Current Operations and Challenges 38:23 The Importance of Delegation 41:37 Manufacturing Control and Revenue Streams 43:51 Becoming B Corp Certified 47:47 Advice for Aspiring Entrepreneurs 53:44 Personal Insights and Recommendations See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Allison Carey, VP of Marketing at Raw Sugar Living, talks about the brand’s mission to provide better-for-you hair and body products at an affordable price, while also lifting spirits through positive messages, images, and experiences. She touches on the Gen Z consumer’s desire for authenticity, education, and values-alignment in the brands they support, and how the brand appeals to that generation through their raw voice and integrity. Allison sheds insights into their product development guardrails, and the importance of creating products that are safe for sensitive skin, kids, and even fur kids (dogs). We discuss the brand’s commitment to us 100% post consumer recycled (PCR) content in their bottles by 2030, their give back program that has donated over 20 million bars of soap and other clean essentials to families in need, and what the future looks like for Raw Sugar Living. We wrap up by hearing Allison’s personal vision for a better world. Takeaways: Sound bites: Links: Allison Carey on LinkedIn - https://www.linkedin.com/in/allison-carey-23942849/ Raw Sugar Living - https://rawsugarliving.com/ Raw Sugar Living on LinkedIn - https://www.linkedin.com/company/raw-sugar-living/ Raw Sugar Living on Facebook - https://www.facebook.com/rawsugarliving/ Raw Sugar Living on Instagram - https://www.instagram.com/rawsugarliving/ Raw Sugar Living on TikTok - https://www.tiktok.com/@rawsugarliving_ … Joyful (Book) by Ingrid Fetell Lee - https://www.goodreads.com/book/show/43300050 … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, John Tran talks about joining Vita Coco to help evolve their sustainability and social impact programs at the same time that were becoming a publicly traded company and going through the rigorous B Corp Certification process. He shared how they shifted their impact efforts from a collection of passion projects to a more coordinated and comprehensive ESG framework focused on protecting natural Resources, building thriving communities, and championing health & wellness. John then detailed some impact programs, like their ambitious goal of distributing and planting 10 million seedlings and trees globally! This conversation also covers the health benefits of coconut water, some big challenges in the coconut industry, and the importance of collaborating with local organizations to maximize impact in farming communities. John wraps up by sharing that a better world is one in which everyone is thriving, economically, socially, and beyond. Takeaways: Sound bites: Links: John Tran on LinkedIn - https://www.linkedin.com/in/john-tran-07047715/ Vita Coco - https://vitacoco.com/ Vita Coco on LinkedIn - https://www.linkedin.com/company/the-vita-coco-company/ Vita Coco on Facebook - https://www.facebook.com/VitaCocoUS/ Vita Coco on Instagram - https://www.instagram.com/vitacoco Vita Coco on X - https://x.com/vitacoco Vita Coco on SnapChat - https://www.snapchat.com/@vitacoco Vita Coco on TikTok - https://www.tiktok.com/@vitacoco? … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Jasen Urena and Ted Robb tell us how New Barn became part of the NestFresh family, and how the two brands are helping each other scale their positive impact. From New Barn’s long journey toward becoming Regenerative Organic Certified, to NestFesh’s 30+ years of being early adopters of certifications like Non-GMO Verified, Certified Humane, and Humanely Hatched, both brands love to push the industry forward. The conversation touches on the importance of supporting family farms, protecting animal welfare, and making the world better for future generations. Jasen and Ted wrap up by sharing what’s next for the brands, their favorite ways to eat their products, and their definitions of a better world. Takeaways: Sound bites: Links: NestFresh - https://nestfresh.com/ Jasen Urena on LinkedIn - https://www.linkedin.com/in/jasen-urena-27179013/ NestFresh on LinkedIn - https://www.linkedin.com/company/nestfresheggs/ NestFresh on Facebook - https://www.facebook.com/NestFreshEggs NestFresh on Instagram - https://www.instagram.com/nestfresheggs/ NestFresh on YouTube - https://www.youtube.com/user/NestFreshEggs NestFresh on TikTok - https://www.tiktok.com/ … New Barn - https://www.newbarnorganics.com/ New Barn on LinkedIn - https://www.linkedin.com/company/newbarnorganics New Barn on Facebook - https://www.facebook.com/newbarnorganics New Barn on Instagram - https://www.instagram.com/newbarnorganics New Barn on Pinterest - https://www.pinterest.com/newbarnorganics/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Paul Schiefer, president of Amy's Kitchen, shares the inspiring founding story of the company, which began with a quest for better frozen meals. He discusses the innovative approaches to product development, the importance of company culture and values, and the value of embracing complexity in business. Paul highlights Amy's commitment to sustainability and their B Corp status, emphasizing the impact of organic and vegetarian practices. He also shares insights on the future vision for the company, the importance of curiosity and passion in entrepreneurship, and personal reflections on food and life. Takeaways: Sound bites: Links: Paul Schiefer on LinkedIn - https://www.linkedin.com/in/paulschiefer/ Amy’s Kitchen - https://www.amys.com/ Amy’s Kitchen on LinkedIn - https://www.linkedin.com/company/amy's-kitchen/posts/?feedView=all Amy’s Kitchen on Instagram - https://www.instagram.com/amyskitchen Amy’s Kitchen on Facebook - https://www.facebook.com/amyskitchen Amy’s Kitchen on YouTube - https://www.youtube.com/user/AmysKitchenMovies Chapters: 03:00 The Founding Story of Amy's Kitchen 06:01 Innovation and Product Development at Amy's 09:03 Cultural Values and Company Evolution 11:47 Navigating Growth and Market Challenges 15:00 The Drive to Create Quality Fast Food 17:47 Maintaining Independence and Company Values 31:10 Launching a Unique Concept 33:06 The Importance of Sustainable Growth 35:43 Commitment to Impact and B Corp Status 40:04 Holistic Approach to Sustainability 44:47 Future Vision for Amy's Kitchen 52:24 Advice for Aspiring Entrepreneurs See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Kevin Bayuk shares what inspired them to create the Next Economy MBA program, who it’s for, and what the curriculum covers. We talk about the shortcomings of the existing MBA programs and the need for one that goes beyond basic ESG frameworks. Bayuk talks about how they’ve used participant feedback to continuously evolve the program, and how their alumni continue to stay engaged after graduating. We then talk about the Next Economy MBA book, which serves a nice introduction to topics in the program, the other technical assistance Lift Economy provides, and what new offerings are on the horizon. Kevin wraps up by sharing his vision of a better world. Takeaways: Sound bites: Links: Kevin Bayuk on LinkedIn - https://www.linkedin.com/in/kevinbayuk/ Lift Economy - https://www.lifteconomy.com/ Lift Economy on LinkedIn - https://www.linkedin.com/company/lifteconomy/ Lift Economy on Facebook - https://www.facebook.com/LIFTEconomy/ Lift Economy on X - https://x.com/lifteconomy Lift Economy on YouTube - https://www.youtube.com/channel/UC5D6TM2pOWwGNcxA-ucd-Eg The Next Economy MBA - https://go.lifteconomy.com/nextmba Book: The Next Economy MBA - https://bookshop.org/p/books/the-next-economy-mba-redesigning-business-for-the-benefit-of-all-life-erin-axelrod/028990c9a162693f Podcast: Next Economy Now - https://podcasts.apple.com/us/podcast/next-economy-now-for-the-benefit-of-all-life/id1074584017 See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this episode, Syed and Amer share how family tragedy, living around the world, and experience in the packaged good industry all led them to launch their own food brand, Auntie Rana’s. They share how their marketing strategy resulted in landing 300 influencers, 4-5 retail partners, and loads of press by the week of their official launch. The discussion covers their 100 year family history in business, their connection to and passion for the food industry, and why they’ve decided to donate 5% of their product to wildlife conservation. Syed and Amer and excited to be the first to introduce North America to the Naga chili, which is beloved for its fragrance in other parts of the world. The conversation then goes on to talk about the challenges they faced launching the brand, their hopes for the future, and what a better word means to Syed and Amer. Takeaways: Sound bites: Links: Auntie Rana’s - https://auntieranas.com/ Syed Khaleque on LinkedIn - https://www.linkedin.com/in/syed-khaleque-586aaab/ Auntie Rana’s on LinkedIn - https://www.linkedin.com/company/auntie-rana-s/about/ Auntie Rana’s on Instagram - https://www.instagram.com/auntieranas/ Auntie Rana’s on Facebook - https://www.facebook.com/auntieranas/ Auntie Rana’s on TikTok - https://www.tiktok.com/@auntieranas … Borneo Orangutan Survival Foundation - https://www.orangutan.or.id/ Wildlife Alliance - https://www.wildlifealliance.org/ Wildlife SOS - https://wildlifesos.org/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Jordan Buckner, founder of Foodbevy, discusses the Foodbevy Insider Boxes, which deliver curated food and beverage products to food enthusiasts and CPG industry pros. He explains the process of selecting products, the themes behind each box, and the importance of community feedback in deciding which foods to feature. Buckner walks through some of the products you’ll find in the upcoming Winter 2025 box, and teases possible future collaborations, like their box featuring the Naturally Rising Pitch Competition finalists. We wrap up by talking about Buckner’s mission of supporting emerging brands and providing valuable resources for food and beverage founders. Takeaways: Sound bites: Links: Jordan Buckner on LinkedIn - https://www.linkedin.com/in/jordanbuckner Insider Box by FoodBevy - https://insider.foodbevy.com FoodBevy - https://www.foodbevy.com FoodBevy on Facebook - https://www.facebook.com/foodbevy FoodBevy on Instagram - https://www.instagram.com/foodbevy FoodBevy on YouTube - https://www.youtube.com/channel/UCenY4faC-_51rfYjWUgEGAQ Joyful Co - https://joyfulco.com/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Foodbevy and Insider Boxes 04:17 Curating the Insider Box Experience 06:21 Themes in Product Selection 08:09 Discovering New Favorites 10:26 Subscription Frequency and Management 10:57 Exploring Unique Products 12:25 Shelf-Stable Convenience 13:54 Controversial Brands and Ingredients 15:16 Emerging Brands and Trends 17:50 Exciting Upcoming Products 19:28 Winter Box Preview 21:04 Innovative Flavors and Ingredients 23:15 Unique Snack Options 25:01 Lower Sugar Movement in Snacks 26:07 Fermented Products and Gut Health 27:04 Exploring Unique Flavors: The Gut Nuts Experience 32:53 Building a Community: The Insider Experience 41:53 Evolving Product Offerings: Customization and Feedback 46:54 Resources for Success: Supporting Food and Beverage Founders 51:08 The Importance of Community and Support in Business See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Doug Behrens, CEO of Catalina Crunch, shares the inspiring story of the brand's inception, rooted in founder Krishna Kaliannan’s personal journey with Type 1 Diabetes. The discussion delves into the early success, fast growth, and eventual plateau of the brand that warranted a new approach if they wanted to grow past $75 million. Doug highlights the need for profitability in today's market, which empowers them to grow without the need for outside capital, and explains how they took a fresh look at their products and team to reignite growth – emphasizing the importance of mainstream taste, brand authenticity, and consumer trust as they push toward $200 million this year. We wrap up with Doug sharing his vision for a kinder, more sustainable world through better-for-you snacks. Takeaways: Sound bites: Links: Doug Behrens - https://www.linkedin.com/in/doug-behrens-43bb422/ Catalina Crunch - https://us.catalinacrunch.com/ Catalina Crunch on Linkedin - https://www.linkedin.com/company/catalina-crunch/ Catalina Crunch on Instagram - https://www.instagram.com/catalinacrunch/ Catalina Crunch on Facebook - https://www.facebook.com/catalinacrunch … … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 The Genesis of Catalina Crunch 08:53 Founder Versus Operator 15:01 Navigating Product Innovation and Market Trends 20:57 The Importance of Authenticity and Trust 26:46 Profitability and Sustainable Growth 32:56 Future Vision and Market Opportunities 38:57 Advice for Aspiring Entrepreneurs 44:56 Building a Better World Through Brands See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Lex Evan ®, founder and CEO of Lexington Bakes, discusses the growth of his brand, focusing on the wildly successful launch of his new chilled oat bars and the strategic decisions made to optimize product offerings for retail. The conversation highlights the brand's commitment to organic ingredients and radical ingredient transparency, the challenges and successes in co-manufacturing, and the importance of maintaining product quality. Lex discusses the recent $1 Million investment round and how that will help unlock the next stage of growth, including new product innovations, scaled manufacturing, and increased marketing efforts. As he grows the brand, Lex plans to remain committed to sustainability and organic ingredients, emphasizing the impact of consumer choices on the planet. Takeaways: Sound bites: Links: Lex Evan on LinkedIn - https://www.linkedin.com/in/lexevan/ Lexington Bakes - https://lexingtonbakes.com/ Lexington Bakes on LinkedIn - https://www.linkedin.com/company/lexingtonbakes Lexington Bakes on Instagram - https://www.instagram.com/lexingtonbakes Lexington Bakes on TikTok - https://www.tiktok.com/@lexingtonbakes Lexington Bakes on X - https://x.com/lexingtonbakes … Elk Marketing - https://elkhq.com/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Lexington Bakes 05:16 The Journey of Oat Bar Development 12:51 Consumer Response and Market Strategy 18:56 Packaging Evolution and Design Optimization 30:41 Bootstrapping and Growth Strategies 39:00 Navigating Co-Manufacturing Challenges 40:58 Celebrating Wins and Learning from Challenges 51:45 Product Innovations and Future Plans 57:37 Vision for a Better World See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Whitney Douglas, Director of Sales at Living Alchemy, discusses the transformative power of fermentation in health supplements and its historical significance. She explains how Living Alchemy uses fermentation to enhance the potency and digestibility of their products, emphasizing a holistic approach to nutrition. The discussion also covers the launch of their new book, 'The Living Alchemy Book of Fermentation,' which aims to educate readers on the benefits of fermentation and provide practical tips and recipes. Whitney shares insights on the importance of returning to natural health practices and the need for unity in the wellness community. Takeaways: Sound bites: Links: Whitney Douglas on LinkedIn - https://www.linkedin.com/in/whitney-douglas-36110512/ Living Alchemy - https://livingalchemy.com/ The Living Alchemy Book of Fermentation - https://livingalchemy.com/products/the-living-alchemy-book-of-fermenation Living Alchemy on Facebook - https://www.facebook.com/therealalchemyusa/ Living Alchemy on X - https://x.com/TherealalchemyU Living Alchemy on LinkedIn - https://www.linkedin.com/company/living-alchemy-fermented-supplements/ … Philosopher Foods Fermented & Sprouted Nuts - https://philosopherfoods.com/ … The Gene Keys Book - https://genekeys.com/product/the-gene-keys-paperback/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Living Alchemy and Fermentation 06:13 The Science of Fermentation and Its Benefits 08:54 Holistic Health and Whole Plant Nutrition 12:10 The Evolution of the Supplement Industry 14:58 Addressing Health Concerns Through Natural Solutions 17:55 Product Development and Customer Feedback 21:07 The Living Alchemy Book of Fermentation 23:51 The Historical Context of Fermentation 26:52 The Future of Living Alchemy and Customer Engagement 34:33 Understanding Fermentation and Its Importance 35:37 The Journey of Writing a Cookbook 38:12 Exploring Unique Recipes and Their Significance 42:44 The Collaborative Process of Recipe Development 44:29 The Challenges and Surprises in Fermentation 47:13 The Impact of Fermentation on Health 49:21 Reflections on the Book Writing Experience 51:01 The Role of Authenticity in Personal Growth 57:47 Envisioning a Better World Through Unity See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Sara Stender Delaney, founder of Sarilla Beverage, shares her journey from her roots in Vermont, to her transformative experiences in Rwanda, and what inspired her to create a non-alcoholic organic tea spritzer company. She discusses the challenges of launching a beverage brand, the importance of regenerative agriculture, and her commitment to social impact and mental health. Sara emphasizes the need for personal growth and responsibility in creating a better world, highlighting the interconnectedness of health, community, and sustainability. Takeaways: Sound bites: Links: Sara Stender Delaney on LinkedIn - https://www.linkedin.com/in/sarastenderdelaney/ Sarilla - https://www.drinksarilla.com/ Sarilla on LinkedIn - https://www.linkedin.com/company/drinksarilla/ Sarilla on Instagram - https://www.instagram.com/drinksarilla/ Sarilla on Facebook - https://www.facebook.com/DrinkSarilla Sarilla on X - https://x.com/drinksarilla Sarilla on YouTube - https://www.youtube.com/@drinksarilla Sarilla on TikTok - https://www.tiktok.com/@drinksarilla … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Sarilla Beverage and Its Origins 14:50 The Impact of Rwanda on Sara's Journey 24:50 The Birth of Sarilla Beverage 31:45 Product Development and Challenges 38:52 Navigating the Beverage Industry 39:50 Building a Supportive Network 50:55 Understanding Regenerative Agriculture 01:05:09 Envisioning a Better World See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this conversation, Bryon White, co-founder of Yaupon Brothers, discusses the unique qualities and benefits of Yaupon, the only caffeine-containing plant native to North America. He shares insights into the history of Yaupon, its cultivation, and the innovative flavored blends that have emerged. The discussion also covers their recent influencer branded products and the importance of building authentic relationships with influencers for successful marketing. We discuss the challenges faced by the CPG industry, and the role of regenerative agriculture in sustainable farming practices. Bryon emphasizes the need for entrepreneurs to understand their customers and the significance of leaving the world better than we found it. Takeaways: Sound bites: Links: Bryon White on LinkedIn - https://www.linkedin.com/in/bryon-white-b9b172b0/ Yaupon Brothers - https://yauponbrothers.com/ Yaupon Brothers on Facebook - https://www.facebook.com/YauponAsiTea/ Yaupon Brothers on Instagram - https://www.instagram.com/yaupontea Yaupon Brothers on YouTube - https://www.youtube.com/channel/UC1hGFk-WriknjdCK0iqF0MQ Yaupon Brothers on TikTok - https://www.tiktok.com/@yauponbrothers … Black Drink, A Native American Tea (Book) - https://www.thriftbooks.com/w/black-drink-a-native-american-tea/2851945/item/28550797/#edition=3163440&idiq=33503911 … Uncle Pappy Florida Chai - https://yauponbrothers.com/products/yaupon-tea-uncle-pappys-zippacket-16 Uncle Pappy on Instagram - https://www.everglades.org/ Uncle Pappy on Tik Tok - https://www.tiktok.com/@unc.pappy Uncle Pappy on YouTube - https://www.youtube.com/channel/UC7arn0PnTCPNbAKRzNhD-vQ Friends of the Everglades - https://www.everglades.org/ … Brands for a Better World Episode Archive - http://brandsforabetterworld.com/ Brands for a Better World on LinkedIn - https://www.linkedin.com/company/brand-for-a-better-world/ Modern Species - https://modernspecies.com/ Modern Species on LinkedIn - https://www.linkedin.com/company/modern-species/ Gage Mitchell on LinkedIn - https://www.linkedin.com/in/gagemitchell/ … Print Magazine Design Podcasts - https://www.printmag.com/categories/printcast/ … Heritage Radio Network - https://heritageradionetwork.org/ Heritage Radio Network on LinkedIn - https://www.linkedin.com/company/heritage-radio-network/posts/ Heritage Radio Network on Facebook - https://www.facebook.com/HeritageRadioNetwork Heritage Radio Network on X - https://x.com/Heritage_Radio Heritage Radio Network on Instagram - https://www.instagram.com/heritage_radio/ Heritage Radio Network on Youtube - https://www.youtube.com/@heritage_radio Chapters: 03:00 Introduction to Yaupon and Its Significance 05:50 Health Benefits and Unique Qualities of Yaupon 08:48 Consumer Reactions and Perceptions of Yaupon 11:41 Yaupon Varietals and Flavored Blends 14:41 The Founding Story of Yaupon Brothers 17:41 Processing Yaupon and Its Accessibility 20:45 Affiliate Marketing and Influencer Collaborations 23:48 Successful Collaborations and Product Development 26:45 Future of Affiliate Marketing and Building Relationships 41:51 The Shift in Investment Landscape 44:52 Challenges in Starting New Ventures 47:44 Influencer Collaborations and Market Expansion 52:37 Embracing Regenerative Agriculture 58:03 Advice for Aspiring Entrepreneurs 01:06:32 Defining a Better World See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.