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Millionaire Sales Systems Podcast

Business & Economics Podcasts

The Millionaire Sales Systems Podcast helps women of color financial experts and service based businesses book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WOC finance expert to expand your reach, change the status quo, and make real MONEY. My mission is to create more relief in the industrywith automated sales

Location:

United States

Description:

The Millionaire Sales Systems Podcast helps women of color financial experts and service based businesses book out and hit 5-figure months, 6-figure months, and build 7-figure empires by mastering lead gen and sales calls to create repeatable (and simple) sales systems.I’m your host, Ro Shah. I was tired of seeing “finance bros” representing the financial industry with their outdated takes, and knew it needed to change. That’s why my mission is to show you simple strategies you can use as a WOC finance expert to expand your reach, change the status quo, and make real MONEY. My mission is to create more relief in the industrywith automated sales

Language:

English


Episodes
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Millionaire Series: Forcing your Million Dollar Vision with Sheneya Wilson

11/15/2024
Millionaire Series: Journey to the Millionaire Status: Sheneya Wilson, aka The People CPA In this special series Ro interviews Sheneya Wilson, aka The People CPA, about her journey to millionaire status in the business world. Sheneya shares her background and experiences growing up in the Bronx, New York, her passion for financial literacy, and the various business ventures she has launched, including FOLA Financial and FoleyEDU. She discusses the importance of mentorship, overcoming self-doubt, and staying focused on the bigger vision. Sheneya also highlights her work in international financial education, and the challenges and rewards of transitioning from a CPA to a CEO. Her insights provide valuable lessons for aspiring entrepreneurs and business owners. 00:00 Introduction to the Millionaire Series 00:21 Meet Shanaya Wilson: The People CPA 02:12 Shanaya's Journey to Entrepreneurship 04:26 Building FOLA Financial 11:03 The Role of Mentorship 14:55 Transitioning from CPA to CEO 19:58 International Impact and Vision 24:25 Overcoming Challenges and Staying Positive 30:01 Final Thoughts and Where to Connect Instagram: @thepeoplescpa Website: folafinancial.com/connect Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:34:33

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Millionaire Series: Making Millions After Burning Out with Kirsten Roldan

11/14/2024
Mentorship Series: Achieving Million Dollar Peace with Kirsten Roldan: Mastering Email Marketing and Team Systems In the Millionaire Mentor series, Ro introduces her past mentor and coach, Kirsten Roldan. Kirsten discusses her journey from a challenging upbringing to becoming a successful business coach for coaches, service providers, and agency owners. She elaborates on her programs, 'Million Dollar Email' and 'Million Dollar CEO,' which help clients scale their businesses peacefully through email marketing, team systems, and mindset work. The conversation covers Kirsten's personal experiences, the importance of peace in business, actionable strategies for managing burnout, and the essential role of email marketing. Kirsten also provides insights into effective hiring and maintaining team efficiency. 00:00 Introduction to the Millionaire Mentor Series 01:04 Kirsten Roldan's Background and Journey 06:06 The Importance of Peace in Business 16:00 Email Marketing: A Game Changer 26:01 Team Management and SOPs 32:09 Conclusion and How to Connect with Kirsten Guest Info: Website: https://kirstenroldan.com/million-dollar-ceo Email: team@roldancomarketing.com Instagram @kirstenroldan Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:34:24

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Millionaire Series: Celebrating your way to 1 Million with Dielle Charon

11/13/2024
Mentorship Series: From Social Worker to Multi-Million Dollar CEO with Dielle Charon In this episode, Roma introduces Dielle as part of her mentor series. Dielle shares her inspiring journey from being a social worker with substantial student loan debt to building a multi-million dollar coaching business. They discuss Dielle's strategic approach, including the concept of 'under-goaling,' the importance of celebration, and building a brand around one's offers. Dielle also touches on overcoming challenges and keeping business strategies simple and focused. The conversation emphasizes the significance of mindset, simplicity, and consistent positive reinforcement in achieving business success. 00:00 Introduction to the Mentor Series 00:27 Dielle's Journey from Social Worker to Business Coach 03:21 The Importance of Planning and Selling for Freedom 07:39 Celebration as a Sales Strategy 13:14 The Concept of Undergoing 17:47 Strategies and Mindset for Business Growth 21:38 Conclusion and Final Thoughts Dielle's info: Website: info@diellecharon.com Instagram @diellecharon Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:22:55

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53: Vulnerability Series Part 4: Glowing up is ugly

10/23/2024
#glowingeffect #glowingup #glowingup #rebranding #glowupmoments Vulnerability in Entrepreneurship: Normalizing the Struggles In this final part of my vulnerability series, I open up about the not-so-glamorous reality of building a business. I share my experiences as a sales and systems coach and highlight the common misconception of a 'glow-up' journey. From tough conversations to the behind-the-scenes struggles, I aim to normalize the challenges faced by entrepreneurs. Join me as I discuss the ups and downs, stress, and sacrifices that come with creating a six-figure business. Remember, it's okay if the path isn't picture-perfect. 00:00 Introduction to the Vulnerability Series 00:38 The Reality of the Glow Up Culture 01:20 Behind the Scenes of a Six-Figure Business 01:47 Embracing the Roller Coaster Journey 02:44 Grace in Imperfection 05:05 Conclusion and Final Thoughts Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:05:21

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52: Vulnerability Series Part 3: Juggling your 9-5 and Business is nothing to be ashamed of

10/16/2024
#quitting #startingabusiness #whentosell Balancing a Successful Business and a 9-to-5 Job | Vulnerability Share Series Part 3 In Part 3 of my vulnerability share series, I discuss the challenges and mindset shifts required to successfully manage both a thriving business and a full-time job. I share my personal experience of earning over $150,000 in my first year while still working my nine to five, debunking the myth that you have to quit your day job to succeed as an entrepreneur. I also talk about the importance of financial security and planning before making the leap, and emphasize that there's no one-size-fits-all approach to deciding when to quit your job. Join me as I normalize the reality of juggling both and share practical tips for finding your own path. 00:00 Introduction to the Vulnerability Series 00:25 Challenging the Entrepreneurial Myth 00:51 Balancing a Business and a 9-to-5 Job 01:33 Financial Security Before Quitting 02:12 Personal Experiences and Advice 03:59 Final Thoughts and Encouragement 05:28 Conclusion and Next Steps Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:06:09

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51. Vulnerability Series Part 2: Feeling Like a Fraud and Copycat in Business

9/18/2024
Overcoming the Fear of Feeling Like a Fraud in Business In part two of her vulnerability series, Roma, a sales and systems coach, opens up about her experience of feeling like a fraud and a copycat in her entrepreneurial journey. She shares her internal struggles with guilt and shame, stemming from using concepts learned from mentors and integrating them into her own teachings. Roma emphasizes the normalcy of this process and the importance of adding one's unique spin and creativity to existing ideas. With the support of a powerful quote about creativity and familiarity, she aims to alleviate the fear of lacking originality in business. Roma encourages entrepreneurs to focus on how their work differs and innovates rather than being paralyzed by guilt. 00:00 Introduction to the Vulnerability Series 00:29 The Fear of Being a Copycat 01:53 Overcoming Guilt and Embracing Creativity 03:05 The Reality of Innovation in Business 05:10 Final Thoughts and Upcoming Content Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:05:43

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50 Vulnerability Series Part 1: Waiting for Permission Is Killing Your Sales

9/11/2024
Giving Yourself Permission: The First Step to Success In this episode, Roma, a sales systems coach, emphasizes the importance of giving yourself permission to pursue your dreams, whether it's starting a business, making a big life change, or even something as simple as buying a T-shirt. Roma shares her journey of creating over half a million in sales in less than three years and discusses the common barriers to self-permission, particularly for women of color and daughters of immigrant parents. She identifies three key areas where people often wait for permission—self, family, and friends—and provides actionable advice on overcoming these hurdles by seeking validation from communities aligned with your goals. Roma encourages viewers to build self-trust and surround themselves with supportive networks as the first step in achieving their aspirations. This is the first part of her vulnerability series, with more insights to come. 00:00 Introduction: Dare to Give Yourself Permission 00:13 Meet Roma: Sales Systems Coach 00:27 The Journey to Business Success 00:43 Waiting for Permission: A Common Hurdle 02:08 Seeking Validation from Yourself 03:21 Family Approval: A Double-Edged Sword 04:41 Friends and Peer Pressure 05:18 Finding Your Community 06:18 Conclusion: Start Your Journey Now 06:56 Part One Wrap-Up Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:07:20

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49. Context Switching: Why it kills your productivity and how to prevent it

8/28/2024
Mastering Energy Management for Entrepreneurs In this episode, I discuss the concept of context switching for entrepreneurs who juggle multiple roles and responsibilities, such as a day job, side hustle, family obligations, and team management. I shift the focus from traditional time management to energy management, emphasizing how switching between tasks can drain one's energy. I outline five key elements—coaching/advisory, sales, W2/side hustles, personal responsibilities, and team interactions—and advise you to evaluate which activities take up the most energy. I also offer strategies for scheduling tasks to minimize exhaustion and enhance productivity. Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:05:24

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48. Building your Sales Team for Your 100k Year (the one hire you need)

7/31/2024
In this video, we discuss the crucial hires needed to grow a business to six figures. Starting with the importance of hiring a mentor, they describe how a good mentor can guide business owners through the necessary steps for success. We emphasize hiring a lead generator next to constantly bring in new clients. And lastly, we further advise on the importance of hiring a CPA and a bookkeeper when your business income starts to exceed $50,000, as these professionals can help manage finances and taxes efficiently. Here's the inside scoop on our personal experiences and recommendations for finding and hiring these key roles. 00:00 Introduction: Who to Hire to Hit Six Figures 00:21 The First Essential Hire: A Mentor or Coach 02:11 Scaling Up: Hiring a Lead Generator 03:21 Financial Management: Hiring a CPA and Bookkeeper 05:44 Conclusion: Summary of Key Hires Connect with the host: - Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall - Do you want sales strategies sent straight to your inbox? Sign up HERE. - More of a visual learner: sign up for your youtube channel here Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:06:14

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47. Building Her 30k Person Community With Money Coach Sadia

7/17/2024
Sadia: Empowering Financial Journeys In this episode, we sit down with Sadia, a financial expert dedicated to helping individuals achieve their financial goals. Sadia shares her inspirational journey from studying economics and law to thriving in the world of investment management, and eventually becoming a mentor for those seeking financial independence. Throughout the conversation, we explore the challenges she faced as an outsider in a hierarchical and male-dominated industry, her transition to entrepreneurship during COVID-19, and her unwavering commitment to making financial education accessible to everyone. Join us as we delve into the importance of understanding your ‘why’ in business, overcoming fears to build a personal brand, and the empowering impact of financial literacy. 00:00 Introduction to Sadia 00:12 Sadia’s Background and Career Journey 00:26 Facing Industry Challenges 02:41 Dealing with Hierarchy and Class Differences 06:50 Transition to Entrepreneurship 06:50 Building a Personal Brand 12:33 Overcoming the Fear of Social Media 21:30 Empowering Women Through Financial Literacy 18:03 The Importance of Financial Foundations 26:41 Sadia’s Why and Industry Beliefs 32:19 Conclusion and Final Thoughts Sadia's Info: Instagram: @wealth.with.sadia www.linkedin.com/in/sadia-financial-literacy Connect with the host: -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -Do you want sales strategies sent straight to your inbox? Sign up HERE. - More of a visual learner: sign up for your youtube channel here Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:37:31

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46. Preventing Success Amnesia To Make More Sales

7/4/2024
In this episode I go over why you're stuck at the same income or plateauing with your sales especially if you've been in business for longer than 12 months Connect with the host: -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall - Want in on my 100k sales funnel for free? Sign up HERE. - More of a visual learner: sign up for your youtube channel here Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:04:50

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45. Building Community and 100k+ Businesses with Money Coach, Rita Soledad Fernandez Paulino

6/19/2024
In this episode with Soledad from @wealthparatodos, we go over Where to find Soledad: Instagram: @wealthparatodos LinkedIN: www.linkedin.com/in/wealthparatodos Website: https://www.wealthparatodos.com Freebie: https://wealthparatodos.com/freebies mini course: https://courses.wealthparatodos.com/diverse-self-care Connect with the host: -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -Do you want sales strategies sent straight to your inbox? Sign up HERE. - More of a visual learner: sign up for your youtube channel here Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:27:26

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44. Rebrand or Not: When to Invest and How to Do It Right

6/5/2024
Was a 20k Rebrand Worth It? In this episode, we dive into the details of a $20,000 rebranding journey. We discuss the cost breakdown, the impact of the rebrand on the business, and whether it was ultimately worth the investment. Tune in to find out about the challenges, successes, and lessons learned from this comprehensive rebranding effort. Introduction to the $20,000 Rebrand Journey So was a 20, 000 rebrand worth it? In the video, I'm going to Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:07:47

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43. Mental Health Work for Sales with Queenie Wei

5/22/2024
In this episode, I talk with Queenie Wei, a personal wealth coach for middle class families looking to create generational wealth and level up their financial literacy game. Queenie discusses how she determined what she needed for personal and business growth. Hear what Queenie has learned and the advice she has for others. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Queenie Website: soulvibecapital.com TikTok: @queeniewwalsh Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:22:32

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42. Why I started my business in the first place

5/8/2024
I am sharing an episode of the Visionary Voices podcast where I was featured as a guest. Host Ida Azefor is the owner of Peerless Accounting and she brings accounting clarity to Canadian businesses. In our conversation, I share my story and the ways I empower Women of Color to take over the financial industry, one sale at a time. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Ida Instagram: @idaazefor Podcast: Visionary Voices Podcast Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:14:42

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41. Why Automations are a necessity with Ashley Pendergraft

4/24/2024
In this episode, I am joined by Airtable expert Ashley Pendergraft of Systems Over Stress. With Systems Over Stress, Ashley specializes in setting up group programs, masterminds, and memberships in Airtable. Ashley shares how she got started with systems and what led her to use Airtable over other free and popular options. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Ashley Website: systemsoverstress.co YouTube: Systems Over Stress Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:13:13

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40. Why Sales is a Wealth-Building Tool

4/10/2024
I am sharing an episode of the Keep What You Earn podcast where I was featured as a guest. Host Shannon Weinstein is a CPA who is on a mission to simplify money and empower others through knowledge. In our conversation, we unlock the secrets of sales as a wealth-building tool and why mastering it is non-negotiable for your business's growth. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Shannon Instagram: @shannonkweinstein Podcast: www.keepwhatyouearn.com Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:33:08

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39. Increasing your prices with Miranda Basden

3/27/2024
In this episode, I am joined by Miranda Basden, tax expert and six-figure tax strategist for small businesses. Miranda started her business by offering basic bookkeeping and accounting services. She has transitioned to walking beside her clients to help them plan for the future and be more profitable. Miranda says she has fallen in love with the journey that her business is taking and explains why that has helped her find success. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Miranda Instagram: @miranda.basden Website: www.basdenaccounting.com Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:29:35

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38. Using a sales menu for revenue generating activities

3/13/2024
I introduce the concept of a sales menu so you can prioritize what to do in your business. I walk you through how to set up your own sales menu so you can quickly and easily take the action you need to make sales today. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:05:22

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37. Building Out and Launching a Group Program with Brittne Halford

2/28/2024
In this episode, I am joined by Dr. Brittne Halford, an Internal Medicine Physician and Wealth Coach. Brittne talks about how she increased her financial literacy and developed her signature group program so she can help other women optimize the use of money to create a life that brings them joy. In this episode: Resources and Links -Want to work with me? Choose your option from below and book a call: CALENDLY.com/theroshah/salescall -1:1 Sales & Systems Coaching: a VIP 1:1 experience to work 1:1 every week to hit your next 5 figure month with rinse and repeat sales systems -Lead Gen Lab: a high impact six-month group container with access to other WOC industry leaders in finance -Do you want sales strategies sent straight to your inbox? Sign up HERE. Connect with Brittne Instagram: @brittnehalford Website: morejoymorewealth.com Connect with Ro Instagram: @theroshah Support the show Connect with the host: - Want to work with me? Choose your option from below and book a call: calendly.com/theroshah/salescall - Do you want automations and sales strategies sent straight to your inbox? theroshah.com/email-series - More of a visual learner: sign up for your youtube channel https://youtube.com/@theroshah

Duration:00:33:15