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For Immediate Release Podcast

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For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.

For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.
More Information

Location:

San Francisco, CA

Description:

For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.

Twitter:

@FIRpodcast

Language:

English

Contact:

1-415-881-7435


Episodes

For Immediate Release #108: Communicators' Steep Technology Adoption Curve

10/9/2017
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Kami Huyse and Lee Odden joined host Shel Holtz for conversations about the challenges of fake news and trolling during a crisis, the issues that arise when your public actions and your corporate behaviors don't align, cause marketing and the rise of the "belief-driven buyer," the slow adoption of technology by communicators, and the continuing benefits of business blogging. Dan York reports on another data breach (this time it's Disqus); Yahoo's data breach, which affects all 3 billion...

Duration: 01:21:44


For Immediate Release #107: Words and Music

10/2/2017
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Deirdre Breakenridge and Elizabeth Sosnow joined host Shel Holtz to talk about Twitter doubling its character count, companies engaging in "AI-washing," whether words are on the wane as marketers rely more and more on music, the increasing number of communicators navigating the world of blockchain, and whether the pivot to video may have been a mistake. Dan York reports on developments in live video streaming. Continue Reading → The post FIR #107: Words and Music appeared first on FIR...

Duration: 01:16:06


For Immediate Release #106: Toot Your Own Horn

9/25/2017
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Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about the FTC's settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands; content creators who have seen their advertising revenues plummet in the wake of YouTube's use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content (most of...

Duration: 01:22:14


For Immediate Release #105: Center Stage for Credible Sources

9/18/2017
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Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about the self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code); how various fields will be affected by speech recognition (including PR and communications); itch Joel's plea to the advertising industry to not mess up ads for voice; the proliferation of fake scientific journals (and what it means for the PR industry); Pew research...

Duration: 01:27:12


For Immediate Release #104: Two Versions of Three H's

9/11/2017
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Employee communication thought leaders Paul Barton and Sean Williams joined host Shel Holtz to talk about whether companies have improved their crisis and emergency communications since 9/11; why change communication should be part of the employee communication effort United Technologies will engage in as a result of its acquisition of Rockwell Collins; the heavily criticized crisis communication from Equifax in the wake of their recent data breach; the gap between HR and executives'...

Duration: 01:31:56


For Immediate Release #103: #Happy #Birthday, #Hashtag

9/4/2017
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Marshall Kirkpatrick and Augie Ray joined host Shel Holtz for conversations about the hashtag, which just celebrated its 10th birthday; a study that found people who get business communication featuring emojis don't think positive things about the person who sent it; Microsoft-based VR headsets that are about to hit the market at lower price points than the competition, potentially propelling Virtual Reality into the mainstream...or not; Facebook Page reach has declined 20% in 2017; and...

Duration: 01:34:49


For Immediate Release Podcast Eposide #102: Does VR Candy Taste as Good

8/28/2017
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Scott Monty and Laura Pevehouse joined host Shel Holtz for conversations about the uses to which social media's is being put by victims of flooding from Hurricane Harvey, candy companies are trying to find ways to make up for lost impulse sales as the number of cash registers declines; we've heard it before, but eMarketer insists it's for real this time: Teens are abandoning Facebook for Snapchat and Instagram (and maybe iMessage); Sonos, the Internet-of-Things speaker company, says...

Duration: 01:27:53


For Immediate Release #101: Is Amazon Spark the Missing Social Media Link?

8/21/2017
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Nora Ganim Barnes and Michael Harry Klein joined host Shel Holtz for conversations about how one brand mishandled responding to a consumer's observation on Facebook; business was front-and-center in last week's political news; how Twitter manages to keep surviving; Amazon has launched a shoppable social network with limited availability; and Instagram got gamed, leading two companies to pay fees and give product to fake accounts. Dan York reports on the latest evolution of the Facebook...

Duration: 01:18:28


For Immediate Release #100: Locked and Loaded

8/14/2017
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The August Hobson & Holtz Report (and episode 100 of FIR) features conversation about a SNCR initiative to address fake news, an AI bot that detects plagiarism, a little-known Twitter feature that's helping Trump supporters amplify their messages, a new crop of agencies targeted Generation Z, and a Buffalo hotel adding Amazon Echoes to every room. Dan York's Tech Report covers Soundcloud and new features in Instagram and Facebook. Continue Reading → The post FIR #100: Locked and Loaded...

Duration: 01:24:22


For Immediate Release #99: Let's Invite the Regulators In

8/7/2017
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Sherrilynne Starkie and Christopher Barger joined host Shel Holtz for conversations a federal district judge who ruled that a Loudon County, Virginia public official cannot block social media users from accessing the posts on her Facebook Page, which she set up to share information from her government role and to solicit feedback; a passenger ultimately called 911 after spending six hours on the tarmac with no air conditioning during one of the hottest days of the year (do these publicized...

Duration: 01:20:29


FIR #98: We Really Hate Those Toilet Paper Bears

7/31/2017
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Jen Phillips and Doug Haslam joined host Shel Holtz for conversations about Twitter's plan to introduce a $99 monthly subscription service as it loses 1 million American users, Procter & Gamble dropping millions of dollars in digital ad spending and not detecting any difference in sales, Volkswagen's approach to rebuilding employee confidence after its emissions scandal, a study from MWWPR that finds one-third of Americans are brand activists, and Augmented Reality's potential to change...

Duration: 01:28:44