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For Immediate Release Podcast

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For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.

For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.
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San Francisco, CA


For Immediate Release is a podcast series addressing the intersection of the online world with public relations and organizational communications. It is anchored by the twice-weekly Hobson and Holtz Report.








For Immediate Release #120: Kill Social Media and Hope It Dies

This week's conversations featured Deirdre Breakenridge on the ROI of ethical behavior and PR's role in serving as the company's conscience, Marshall Kirkpatrick on American's love-hate relationship with social media (as documented in a new Harris Poll), and Phil Gomes on Kodak's announcement that it would introduce a blockchain-based photography registry and a cryptocurrency for purchasing rights to images. Also in this episode: Facebook's latest News Feed update focuses on friends and...

Duration: 01:01:29

For Immediate Release #119: New Year, New Format

This is a landmark episode of "For Immediate Release." It's the first show of 2018, the beginning of our 14th year of podcasting, and the introduction of a new, faster-paced format with a shorter overall runtime. Joining host Shel Holtz for some quick conversation in addition to other stories are Gini Dietrich (on Snapchat's new feature that lets you embed Snapchat Stories anywhere on the web), Paul Barton (on the increasing focus companies are placing on employee experience, or EX), and...

Duration: 01:01:51

For Immediate Release #118: Longer Tweets , Creepy Tweets, and Tweetstorms

Neville Hobson joined Shel Holtz for the monthly installment of "The Hobson & Holtz Report" to discuss a group of UK newspapers using robots to help write stories; research that found higher engagement for tweets that took advantage of the new 280 character count; Adobe's announcement that Storify will shut down; how GoFundMe is changing the shape of disaster relief; the flooding of the FCC's comment server with fake comments; and whether that Netflix was really all that creepy. Dan York...

Duration: 01:35:51

For Immediate Release #117: A Dilly Dilly Episode

Doug Haslam and Ike Pigott joined host Shel Holtz for this week's FIR podcast to talk about a study that finds most employees don't think their real-world job experience matches their employers' brands; a small craft brewer called a new beer Dilly Dilly and got a special cease-and-desist from Bud Light; LinkedIn is letting Slideshare fall into obscurity, YouTube's algorithm for finding objectionable content is sweeping up innocent creators; and brands are secretly buying their way into...

Duration: 01:27:27

For Immediate Release #116: Is More Annoying Content the Future of Media?

David Spark and Ryan Williams joined host Shel Holtz for this week's FIR podcast to talk about a few of Henry Blodget's 14 predictions about the future of media; a few of David Spark's list of 10 ways companies annoy us that they don't know about (or do they?); whether internal communicators still need to keep proving their value; how one media company managed its digital transformation by recognizing that being digital means giving people a voice; and what Salesforce is up to bringing...

Duration: 01:17:42

For Immediate Release #115: Digital Coloring Book Ads Are Here (And They Work)

Jennifer Zingsheim Phillips and Lynette Young joined host Shel Holtz for this week's FIR podcast to talk about when to send your Black Friday and Cyber Monday promotional emails if you want customers to actually open them; whether Google and Twitter (or media outlets) could introduce provenance to facts in order to help readers know when what they are reading is true; the growing importance of "brand safety" to chief marketing officers; how Honda is using Facebook ad targeting for...

Duration: 01:25:26

For Immediate Release #114: Stupid chatbots

Chris Christensen and Christopher Penn joined host Shel Holtz for this week's FIR podcast to talk about Todd Defren's departure from SHIFT Communications, the newly-identified podcast "super listener," the rise of the travel podcast category, whether you should turn your Instagram account over to a bot, AI as the "new electricity," United Airlines' auction of hardware from a Boeing 747 to MileagePlus members, and the importance of addressing a crisis quickly. Dan York reports on the...

Duration: 01:25:02

For Immediate Release #113: Not a 280-character episode

In November's Hobson & Holtz Report, Neville and Shel talked about Twitter's new 280-character limit, how Uber's new CEO crowdsourced a new set of corporate values, a survey finds members of the traditional media think the fake news problem is elevating trust in traditional media, pregnant moms engaged with social media on an informational website are more likely to have their kids vaccinated, a start wants to change employment with blockchain-based CVs, and Taylor Swift's lawyers created...

Duration: 01:37:23

For Immediate Release #112: Marketing as a Profit Center

Olivier Blanchard and Christine Perkett joined host Shel Holtz for conversations about these topics communication associations lining up to join Richard Edelman's global ethics initiative; the role of the CMO is changing and those who can't adapt are being cast aside; data suggests some people hunger for longer-form content (both web pages and videos); communicators are missing important steps when planning a campaign; consumers like it when brands break gender stereotypes. Dan York...

Duration: 01:24:59

FIR #111: PR, values, and #metoo

Serena Ehrlich and Kathy Klotz-Guest joined host Shel Holtz for conversations about the #metoo hashtag that is becoming a movement (and its implications for companies), a mission-based nonprofit organization's use of data to target a company for action; the rise of LinkedIn as a serious alternative social network; Facebook's test of a separate News Feed for content from Pages; KFC's brilliant guerilla marketing effort around its secret 11 herbs and spices; and look at future trends in news...

Duration: 01:32:49

For Immediate Release #110: CEOs Torturing English

With Shel away at a conference, Dan York served as host and brought in Joe Thornley and Sallie Goetsch for a lively discussion. Topics included Facebook's latest change with an "Explore Feed" that seems to decrease Page visibility; a new report on fake news and misinformation - are there any answers?; blockchain ideas for WordPress; social media policies at the New York Times and Wall Street Journal; the BBC and AI; CNN gets permission to fly drones over crowds... and more... Continue...

Duration: 01:19:35

For Immediate Release #109: CEOs Torturing English

Neville Hobson joined Shel Holtz for the October edition of the monthly Hobson & Holtz Report. This month's topics covered a proposed Magna Carta for Artificial Intelligence, a connection between CEOs mangling English and falling share prices, what PR needs to do to look after its own reputation in the wake of the Bell Pottinger scandal, new studies add to the body of evidence supporting companies taking positions on social and political issues, an app in the UK is enabling activists to...

Duration: 01:27:10

For Immediate Release #106: Toot Your Own Horn

Melissa Agnes and Dave Fleet joined host Shel Holtz for conversations about the FTC's settlement with social media influencers who failed to disclose their relationship with the brand that paid them, sending a signal that the regulator will no longer confine its actions to the brands; content creators who have seen their advertising revenues plummet in the wake of YouTube's use of Artificial Intelligence to prevent advertising from being injected into potentially offensive content (most of...

Duration: 01:22:14

For Immediate Release #105: Center Stage for Credible Sources

Neville and Shel got together for the September edition of The Hobson & Holtz Report to talk about the self-inflicted downfall of the UK PR agency, Bell Pottinger (and kudos to the PRCA for putting teeth in its ethics code); how various fields will be affected by speech recognition (including PR and communications); itch Joel's plea to the advertising industry to not mess up ads for voice; the proliferation of fake scientific journals (and what it means for the PR industry); Pew research...

Duration: 01:27:12

For Immediate Release #104: Two Versions of Three H's

Employee communication thought leaders Paul Barton and Sean Williams joined host Shel Holtz to talk about whether companies have improved their crisis and emergency communications since 9/11; why change communication should be part of the employee communication effort United Technologies will engage in as a result of its acquisition of Rockwell Collins; the heavily criticized crisis communication from Equifax in the wake of their recent data breach; the gap between HR and executives'...

Duration: 01:31:56

For Immediate Release #103: #Happy #Birthday, #Hashtag

Marshall Kirkpatrick and Augie Ray joined host Shel Holtz for conversations about the hashtag, which just celebrated its 10th birthday; a study that found people who get business communication featuring emojis don't think positive things about the person who sent it; Microsoft-based VR headsets that are about to hit the market at lower price points than the competition, potentially propelling Virtual Reality into the mainstream...or not; Facebook Page reach has declined 20% in 2017; and...

Duration: 01:34:49

For Immediate Release Podcast Eposide #102: Does VR Candy Taste as Good

Scott Monty and Laura Pevehouse joined host Shel Holtz for conversations about the uses to which social media's is being put by victims of flooding from Hurricane Harvey, candy companies are trying to find ways to make up for lost impulse sales as the number of cash registers declines; we've heard it before, but eMarketer insists it's for real this time: Teens are abandoning Facebook for Snapchat and Instagram (and maybe iMessage); Sonos, the Internet-of-Things speaker company, says...

Duration: 01:27:53

For Immediate Release #99: Let's Invite the Regulators In

Sherrilynne Starkie and Christopher Barger joined host Shel Holtz for conversations a federal district judge who ruled that a Loudon County, Virginia public official cannot block social media users from accessing the posts on her Facebook Page, which she set up to share information from her government role and to solicit feedback; a passenger ultimately called 911 after spending six hours on the tarmac with no air conditioning during one of the hottest days of the year (do these publicized...

Duration: 01:20:29