Full Arch Advantage Podcast

Kristen Wasilewski, SMC's internal marketing specialist, joins Gary to talk about the systems dentists need to implement to successfully add full arch, how to track and optimize your marketing and sales, and what it takes to double your full-arch collections. Find out more about this program here: Website: https://smcnational.com/services/full-arch-coaching/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️https://smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Drew Phillips, senior CFO advisor at PracticeCFO, talks with Gary about what he’s learned helping full-arch practices grow, the difference between a sales model and a recurring revenue model in dental, and why you need to know that full arch is an all-or-nothing bet. Connect with our Guest: Drew Phillips Senior CFO Advisor at PracticeCFO Website: https://practicecfo.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️https://smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Stacy Farley, co-founder of Full Arch Sales Academy, returns to the show to talk about how she’s teaching dentists to start closing 70% of their full-arch cases and what steps go into creating a winning full-arch sales funnel. Connect with our Guest: Stacy Feffer-Farley Co-Founder of Full Arch Sales Academy Website: https://fullarchsalesacademy.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️https://smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Armand Jusuf, S3 Smiles’ technical director of guided surgery, joins Gary to talk about how digital dentistry is dramatically reducing the number of appointments needed to complete a full-arch restoration, how this can also lower costs, and what the downsides are. Connect with our Guest: Armand Jusuf Technical Director, Guided Surgery at S3 Smiles Website: https://s3smiles.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️https://smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Mark McCawley, a periodontist at McCawley Center for Laser Periodontics and Implants, joins Gary to talk about why failing full-arch implants are a huge problem in dental, how he treats failed implant cases, and why dentists who want to do only full-arch cases risk causing harm. Connect with our Guest: Dr. Mark McCawley Periodontist at McCawley Center for Laser Periodontics and Implants Website: https://www.mccawley.com/ 📧Get smarter using FREE custom practice growth maps. Visit➡️https://maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️https://smcnational.com/events Need new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Stephanie Miner and Nikki Cox, owner and treatment coordinator of West Lakes Dentistry, talk about how they’re generating 10 arches a month as a GP practice, why full-arch marketing is so different, and how they’ve solved the patient financing problem.Connect with our Guest:Website: https://www.westlakesdentistry.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Jason Auerbach, founder of Riverside Oral Surgery, talks with Gary about creating an ideal patient journey, why he came to embrace social media, and why good marketing is all about relationships.Connect with our Guest:Website: https://riversideoralsurgery.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. James Amaning, owner of Amazing Dental Solutions, talks with Gary about why full-arch growth takes serious commitment, what he learned when he failed to grow after doubling his marketing budget, and how he thinks about pricing and payment.Connect with our Guest:Website: https://www.amazingdentalsolutions.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📅 Learn growth tactics ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Armand Jusuf, technical director of guided surgery at S3 Smiles, returns to the show to talk about how guided surgery makes it easier for GPs to do full arch, what challenges may come up, and why it creates peace of mind.Connect with our Guest:Website: https://s3smiles.com/📧Get smarter using FREE custom practice growth maps. Visit➡️maps.smcnational.com to get your FREE new patient growth maps! 📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Dr. Michael Gu, president of Dr. Michael Gu DDS Inc, talks with Gary about what he’s learned leading 3 full-arch practices, why teamwork is the key to full-arch growth, and how doctors need to understand clinical, operations, and marketing in order to succeed.Connect with our Guest:Facebook: https://www.facebook.com/p/Michael-Gu-DDS-Inc-100064047880050/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Armand Jusuf, S3 Smiles’ technical director of guided surgery, talks with Gary about how his company makes adding full-arch simpler and less intimidating for dentists, plus what the learning curve for a guided surgery approach looks like.Connect with our Guest:Website: https://s3smiles.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Joanne Villani, co-founder of PreVu Software, talks with Gary about how her company’s cosmetic simulation software helps dentists close full-arch cases by helping patients to literally see how treatment could transform their appearance.Connect with our Guest:Website: https://www.prevudental.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

CLA’s Mike White joins Gary to talk about what he sees practices doing to generate more full-arch cases, what many accountants get wrong about marketing budgets, and why each of your KPIs needs to belong to someone on your team.Connect with our Guest:Website: https://www.claconnect.com/en📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Margaret McGuckin and Gary talk with Craig Taylor, CEO of InfoCision, about how practices can convert more calls into scheduled consults, why you need to contact leads within minutes, and how outsourcing your scheduling can deliver ROI.Connect with our Guests:Website: https://i3ignite.com/Website: https://www.infocision.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Margaret McGuckin and Gary talk with Dr. Joshua Renken about what he’s learned from building full-arch systems that can scale to multiple practices, why his practices don’t hire admin staff, and why dentists who want to add full-arch shouldn’t rush it. Connect with our Guests:Website: https://i3ignite.com/Website: https://renkendentistry.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. The event is on FEB 29 - MAR 2, 2024. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

i3 Ignite’s Margaret McGuckin returns to the show to join Gary in a conversation with Linda Harvey, founder of the Dental Compliance Institute, about the top compliance mistakes full-arch dentists make, plus how to solve them.Connect with our Guests:Website: https://i3ignite.com/Website: https://dentalcomplianceinstitute.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Margaret McGuckin returns to the show, alongside GnA Consult founder Greg Essenmacher, to talk about what makes a successful full-arch consult, why empathetic listening is so important, and how to overcome operational barriers to conversion.Connect with our Guests:Website: https://i3ignite.com/Website: https://www.dentalconsult4u.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

In episode 2 of our special series featuring I3 Ignite co-founder Margaret McGuckin, she joins Gary and Unify founder Tanner Applegate to talk about why AI is making it easier for more practices to add full arch, how dentists can take advantage of new tech opportunities, and how to integrate new tech into your workflow.Connect with our Guests:Website: https://i3ignite.com/Website: https://www.unify.dental/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

i3 Ignite co-founder Margaret McGuckin, along with CEO Johnny McCray and COO Michael Price of Lake Liberty Corporation, join Gary for a conversation about how rising interest rates are affecting the full-arch space, whether patients would prefer a better rate or a lower monthly payment, and how to find the right words to use when talking to patients about their financing options.Connect with our Guests:Website: https://i3ignite.com/Website: https://www.lakeliberty.co/dental📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/

Jack Meyers, SMC’s director of marketing, returns to the show to share how to use 7 essential KPIs that will help you optimize your funnel so you can create, convert, and close more full-arch patients.Connect with our Guest:Website: https://smcnational.com/📧Join us in Nashville, Tennessee at AlignerCon to learn the playbook for boosting clear aligner cases in your practice. Buy 1 Get 1 FREE ticket to this event next year. Visit➡️alignercon.com📧Send in any of your questions about dental marketing by leaving a comment, DMs, or email us at ➡️askgary@smcnational.com📅 Learn growth tactics + make connections at our live events! ➡️smcnational.com/eventsNeed new patients? Request your marketing plan: https://smcnational.com/contact/