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Inside Outside Innovation

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Inside Outside Innovation explores the ins and outs of innovation with raw stories, real insights, and tactical advice from the best and brightest in startups & innovation. Each week we’ll bring you the latest thinking in Lean Startup, Design Thinking, Corporate Venture Capital and more.




Ep. 72 - Greg Satell and "Mapping Innovation"

Greg Satell is the author of "Mapping Innovation: A Playbook for Navigating a Disruptive Age.” Greg talked with our host, Josh Berry about his book and what his goal was in writing it. He also broke down common constructs about innovation including portfolio management and finding the right process for the problem. Greg provided a great list of resources for mid-level companies who want to get more involved in research but aren't sure where to start, including: Holland's Manufacturing...

Duration: 00:20:19

Ep. 71 - Ken Skistimas w/ GE Digital

Ken Skistimas, director of User Experience at GE Digital., joined Brian Ardinger to talk about the "the power of sketches." With previous experience at Salesforce and a family background in illustration, Ken has been in and around design all his life. He shared how his small team works on a wide gamut of project sizes and types of problems. Ken emphasized the value in leaving things a little raw when suggesting new products and how it allows customers to interact more honestly with the...

Duration: 00:13:07

Ep. 70 - Jyoti Shukla w/ Nordstrom

Brian Ardinger, co-founder of Inside Outside Innovation and Econic, sat down with Jyoti Shukla, senior director of user experience at Nordstrom. She talked about some of the challenges they’ve faced as a 116 year old retail business transitioning in a world of disruption. Jyoti also gave some specific examples about how to prioritize customers when testing new user experiences and emphasized the importance of diversity when considering and developing profiles of customer personas. The best...

Duration: 00:19:08

Ep. 69 - Slava Rubin, co-founder of Indiegogo

Slava Rubin is a co-founder of Indiegogo, the crowdfunding website that helps entrepreneurs and startups validate products and bring them to market. Slava shared with Brian how corporations, such as GE and Whirlpool, are using the platform as well to validate their product research with massive success. He also gave an excellent example of how sites like Indiegogo allow product developers to adjust to market demands almost immediately. You can reach Slava directly at

Duration: 00:14:08

Ep. 68 - Lindsay Angelo, strategy consultant

Lindsay Angelo is a former Strategist with Lululemon but is now pursuing a new venture as a strategy consultant. She talked with Josh about trends in the retail space especially around the idea of a self-actualization economy and how democratization of retail influences the way that people invest and the way products are developed. She also touched on what brands she sees doing things right and what the innovation scene looks like in Vancouver. Reach out to her at

Duration: 00:15:32

Ep. 67 - Dan Toma w/ "The Corporate Startup"

Dan Toma is a co-author of the book "The Corporate Startup" along with Tendayi Viki and Esther Gons. He got his start as an entrepreneur working in and around startups and then in accelerators. The book came out of one of his first corporate innovation jobs with Deutsche Telekom, which is the third largest carrier in the world. Dan and Josh talked about some of the trouble spots for corporate innovation teams, how to measure results for optimization and innovation differently, and some...

Duration: 00:16:39

Ep. 66 - Dave Robertson w/ "Brick by Brick"

David Robertson, author of Brick by Brick and formerly at Wharton, just recently accepted a new position at MIT’s Sloan school. He also hosts a podcast of his own called Innovation Navigation that’s available on Sirius XM channel 111. David and Josh sat down to talk about why they do a bad job on their podcasts and blogs, what third wave innovation really is, and examples from GoPro to Lego about the possibilities for success and failure that go along with incremental innovation Go to...

Duration: 00:21:43

Ep. 65 - Jason Calacanis w/ "Angel"

Today’s episode features special guest, Jason Calacanis, longtime angel investor and author of the book "Angel." He and Brian talked about why he wrote this particular book, what it takes to be an angel investor, and how senior executives in a corporation can harness the power of angel investing for the sake of their personal portfolio and the benefit of their company. Jason’s handle on social media is @Jason, and you can find his book on Amazon.

Duration: 00:24:14

Ep. 64 - Dave Knox part 2

In part 2 of our interview with Dave Knox, founder of The Brandery, we talked about melding the cultures between startups and corporations and also between people within just one organization. Dave also gave some tips about how to bridge both gaps. The takeaway? Don’t be a tourist.

Duration: 00:10:22

Ep. 63 - Dave Knox w/ The Brandery

In our interview with Dave Knox, the founder of The Brandery, we talked about how geography and history can uniquely influence a place to be innovative and how that tradition has played out in his city of Cincinnati.

Duration: 00:11:03

Ep. 62 - Arvind Nagarajan part 2


Duration: 00:12:28

Ep. 61 - Arvind Nagarajan w/ Pearson Affordable Learning Fund

Today's show is part one of a two part series with Arvind Nagarajan who is the director at Pearson Affordable Learning Fund (PALF). Arvind shared with Josh about the unique structure of his organization, what for-profit schools look like and how they've been successful. Reach out to him on linkedin or at

Duration: 00:13:01

Ep. 60 - Dave Mattin w/ TrendWatching

Today’s show is an interview with Dave Mattin, a global leader at Trendwatching. He talked about the shift he’s observed in the values of status and some examples of how that shift has affected marketing and branding. Reach out to him at

Duration: 00:20:00

Ep. 59 - Summit Speakers

Today’s show is a sneak peek at three of the speakers who will be featured at the summit next week. Simona Ahuja, Josh Ness, and Jonathan Bertfield shared their insights about mindsets and tools and which one has to come first.

Duration: 00:15:50

Ep. 58 - Christina Bechold w/ Samsung NEXT

For today’s episode we’re bringing back an interview with Christina Bechold from Samsung Nextventures and founder of Empire Angels, a venture capital firm based in New York. She shared the insights she’s gained about the difference between corporate and private VC funding and how to navigate the dynamics when a startup fosters a relationship with a corporation. Connect with her on Twitter @CMBechs or at

Duration: 00:15:38

Ep. 57 - SXSW Q&A

Today's show is the third part of our series from interviews we recorded live at South by Southwest. This one is all your questions and our answers: How to balance separate cultures in the same corporation; how to manage a portfolio for innovation; what is innovation; and what does it take to achieve it?

Duration: 00:19:23

Ep. 56 - Target's Techstars pt. 2

Today’s show is the second part of our three part series from our live recorded session at SXSW. Our guests were founders and CEO’s from Target’s Techstars accelerator. Fernando Moncayo is a co-founder of Inspectorio, a service to streamline the process of inspection in a variety of verticals and to make the process more accountable and fair. He also shared insights about what it means to fail as an entrepreneur and how to avoid common pitfalls.

Duration: 00:18:05

Ep. 55 - Target's Techstars at SXSW

Today’s show is the first part from our live recording at south by southwest where we interview teams from Target’s accelerator techstars. Atif Siddiqi, CEO of Branch Messsenger, and Nevin Shetty and Lizzy Ellingson, founders of Blueprint Registry, joined us on stage to talk about Target's Techstar program, work/life balance, and asking what you can do for a corporation in addition to what they can do for you.

Duration: 00:19:47

Ep. 54 - Robert Wolcott w/ Kellogg

Robert Wolcott is a professor of innovation at Northwestern's Kellogg school of management, co-founder of the Kellog Innovation Network, and his articles can often be found in Forbes. Robert shared how corporations can start the ongoing process of innovation including the important step of scouting in the periphery of startups instead of just the core parts of major competitors. You can reach Robert on LinkedIn or at his email:

Duration: 00:15:34