Kidlit Marketing Made Easy(er)
Education Podcasts
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author?
Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work.
Tune in twice a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author.
Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
Location:
France
Genres:
Education Podcasts
Description:
Do you write for children or young adults? Have your latest book sales been disappointing or nonexistent? Are you ready to begin marketing yourself as a kidlit author? Hi! I’m Lou - host of Kidlit Marketing Made Easy(er) where I help authors with book marketing and author branding. As a developmental editor and author, I know that you want to spend time writing, not marketing. I also know that you need to create connections and build relationships with your readers so you can share and sell your work. Tune in twice a month and learn how to build an engaging social media presence, author newsletter and author brand without wasting precious writing time or becoming overwhelmed. I’ll share step-by-step, actionable marketing strategies you can use to effectively and confidently build your unique audience as a children’s and young adult author. Here’s something I tell all my clients: start here, start now, just start. Tomorrow’s you will be grateful that today’s you did.
Language:
English
Website:
https://loupiccolo.com/blog/
Email:
lou@loupiccolo.com
Episodes
#9 Creating an Opt-In for Your Author Newsletter
6/12/2024
The world is a busy place in which we're constantly bombarded by text messages, voice messages, phone calls, social media notifications and emails. There's only so much stimulation a nervous system can take! Many people are filtering their sensory experiences to keep the noise out by toning down their time spent on social media or online.
When you create an opt-in for your newsletter, you want to make sure that you're not part of the noise that potential subscribers filter out!
In this episode, we look at how to do that by:
For show notes, transcripts and links mentioned in the episode, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:10:48
#8 How Often Should I Send My Author Newsletter?
4/24/2024
"When should I send out my author newsletter?"
That's one of the most frequently asked questions my children's authors ask. How do you know how often is too often and how much is not enough?
In this episode, we'll answer those questions by looking at:
Bonus: When should you NOT send out a newsletter? You'll find that information in this episode too!
For show notes and transcripts, visit my website.
You can also connect with me on Instagram.
Have something to say? Send me a message!
Duration:00:10:33
#7 Voice and Tone in Your Author Newsletter
4/10/2024
Your voice is particular to you. It's a natural part of who you are. But a lot of authors find it difficult to access their voice and to decide on tone when writing their newsletter.
In this episode, we'll be taking a peek at:
Bonus: There's a challenge that, should you accept it, will have you writing your first newsletter in your authentic voice and in a tone you'll be able to sustain for a long time.
For show notes and transcripts, visit my website.
You can also connect with me on Instagram.
Have something to say? Send me a message!
Duration:00:09:47
#6 What Do I Talk About in My Author Newsletter?
3/27/2024
If you're not sure what you're meant to be talking about in your children's author newsletter, you're not alone! This is the most common problem all newsletter writers struggle with when they're starting out.
In this episode, we break your newsletter up into three parts to make the process easier:
Bonus: you get access to a list of 24 content ideas you can use to write your newsletter.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:07:48
#5 Nurturing Your Author Newsletter Mindset
3/6/2024
The most important investment you can make in your career as a children's author is to spend time nurturing your author newsletter mindset.
If you’re thinking of a newsletter as something gimmicky or sales-y, this episode will help you shift your mindset so you can bridge the gap between where you are today and creating an author newsletter.
We look at:
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:09:09
#4 Starting an Author Newsletter
2/7/2024
As a children's or young adult author, you need a newsletter. While you may feel that you don't have time to write a newsletter or even enjoying reading them, a newsletter will help you create deeper connections with readers which has a greater possibility of leading to sales at some point down the line. In fact, newsletters have a greater possibility of leading to sales than any other marketing tool out there.
In today's episode, we'll be taking a peek at:
Bonus: I share links to four of my freebies so you see how they're set up and what they look like.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:10:36
#3 How Marketing Kidlit Is Different
1/23/2024
As a children's or young adult author, you need to connect with both your ideal customer and your ideal reader who are not the same people. This is how marketing for children and young adults is different to authors of other genres.
In this episode, we'll be looking at:
Bonus: a look at a successful children's author and poet who masters connecting with young readers both online and face-to-face to build relationships and market her work.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:09:52
#1 What is Marketing Anyway?
1/1/2024
Most authors and creatives love the work they do and they want to be left alone to do it. What they don't want is to have to market themselves or their work. Marketing feels like something shameful that shady authors do, and they don't want to be confused with pushy salespeople and the hard sell.
The good news is that marketing has nothing to do with selling. While it may be a means to an end, marketing is simply connecting with people who like the same things you do.
In this episode, we take a look at:
Bonus: an example of a well-known author who markets through mindful and authentic connection with her readers.
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:09:41
#2 How Do I Start with Book Marketing?
1/1/2024
In this episode, we take a look at the foundation of your children's or young adult book marketing strategy which consists of three elements:
In children's and young adult literature, who is your target audience? Is it children or the people buying books for them? Knowing where to find these people online will help you connect with them. What are your goals in connecting with these people? Is it to sell books? If so, how many is enough for you and why? If not, what is your goal in marketing?
Having both the answers to these questions and a clear marketing strategy means you market yourself and your work to the right people. If not, you'll be marketing to everyone and reaching no one. And who has time for that when you could be writing?
For show notes and transcripts, visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:10:46
Official Trailer: Kidlit Marketing Made Easy(er) with Lou Piccolo
12/19/2023
How do you:
These are just some of the big questions that we'll be digging into on the Kidlit Marketing Made Easy(er) podcast.
Each episode is designed to help you take immediate action on the most important strategies for marketing yourself as an author no matter where you're at on your unique marketing journey.
For show notes and transcripts, please visit my website
You can also connect with me on Instagram
Have something to say? Send me a message!
Duration:00:01:13