MAP IT FORWARD Middle East

Advertising Sponsor This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description In Part 5 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading shifts the focus of the discussion from understanding the market to navigating it. Carley Garner shares practical ways coffee businesses can prepare for both best-case and worst-case scenarios in an environment defined by volatility. One of the key realities discussed in this episode is that in commodities markets, there are always winners and losers, and those outcomes are often interconnected. This makes preparation less about predicting outcomes and more about managing exposure. We explore hedging strategies, the role of cash flow discipline, and why complacency during good times is one of the biggest risks businesses face. The episode also introduces the idea of shared risk across the supply chain and whether there are ways for different stakeholders to work together to create more stability in an inherently unstable system. This is not about finding certainty. It’s about building resilience. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description In Part 4 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from @Decarleytrading shares her outlook on where coffee prices may go in 2026, and why volatility does not always lead to the outcomes people expect. Rather than offering simple predictions, this episode focuses on how markets behave under stress. Carley explains how fear, panic buying, and positioning by large market participants influence price movements, often in ways that appear irrational to those outside the futures market. We also explore how seasonal patterns, supply expectations, and macroeconomic pressures interact, and why markets often move ahead of the reality they are pricing. A key theme in this episode is uncertainty. Not as something to avoid, but as something to understand and prepare for. If you are making decisions about pricing, purchasing, or risk exposure, this conversation offers a more grounded way to think about what may come next. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description In Part 3 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading gives us her take on one of the most difficult and emotionally charged questions in the coffee industry: Can the futures market ever support a fair price for producers? Carley Garner approaches this question from the perspective of how markets are designed to function, not how we might wish they functioned. Futures markets do not consider the cost of production. They do not aim to ensure fairness. They exist to facilitate risk transfer and price discovery between participants with opposing needs. This episode explores why that reality creates tension in coffee, where producers are often the least protected participants in the system. We also dive into concepts like backwardation, the role of large market participants, and whether there are practical ways to use the tools of the futures market while still working toward more stable and sustainable pricing structures. This is not a comfortable conversation, but it is a necessary one. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com Episode Description In Part 2 of this 5-part series on The Daily Coffee Pro Podcast by Map It Forward, Carley Garner from Decarley Trading expands the conversation beyond coffee to examine how geopolitical conflict is reshaping the broader commodities landscape, and what that means for coffee prices. When war enters the equation, the impact is rarely isolated. Energy markets react first. Oil and natural gas prices shift. Shipping routes become unstable. Insurance costs rise. And those changes cascade into agriculture, manufacturing, and consumer behavior. Carley explains why rising energy costs don’t just increase production expenses; they also influence demand. As fuel and food prices rise, consumers begin to make different choices, and those choices ripple back through the supply chain. This episode challenges the assumption that higher costs always lead to higher prices. In some cases, the opposite happens: demand weakens, credit tightens, and prices struggle under the weight of economic pressure. For coffee professionals, this is a critical lens: understanding that the biggest risks may not be at origin, but in the systems that connect production to consumption. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way. WhatsApp: https://wa.me/50487350786 Email: sean@hondurancoffeealliance.com Episode Description In this first episode of a five-part series on The Daily Coffee Pro Podcast by Map It Forward, Lee Safar sits down with commodities broker Carley Garner from @Decarleytrading to unpack one of the most misunderstood aspects of the coffee industry: how prices are actually determined. In coffee, there is a persistent belief that prices reflect supply and demand at origin. But in reality, the futures market is influenced by a far more complex mix of factors, including speculation, algorithmic trading, index funds, and macroeconomic positioning across commodities. Carley breaks down the relationship between fundamentals and speculation, explaining how these forces interact and why they can at times appear completely disconnected from what farmers, exporters, and roasters are experiencing on the ground. This episode also explores why hedging feels inaccessible to much of the coffee industry, how the futures market is designed to function, and why it often fails to serve the needs of smaller stakeholders. If you’ve ever questioned whether the C-Market reflects reality or is something happening around the coffee industry rather than for it, this conversation will give you a clearer framework for understanding how it actually works. Connect with Carley Garner and DeCarley Trading: https://www.decarleytrading.com https://www.linkedin.com/in/carleygarner/ https://www.instagram.com/decarleytrading/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description In the final episode of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we connect the dots between production, exports, tariffs, and global market behavior. Jonas explains why Brazil has exported significantly less coffee over the past year, how tariffs and logistics are shaping trade, and why the market may be underestimating supply constraints. We also explore the future of coffee farming, labor shortages, and whether the next generation will choose to stay in the industry. This episode brings everything together and highlights what the coffee industry should be paying attention to right now. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com Episode Description In Part 4 of this 5-part series with Brazilian Coffee Agronomist Jonas Leme Ferraresso, we examine sustainability, regenerative agriculture, and agroforestry, and why certifications are not the solution many believe they are. Jonas shares practical insights into how farmers are adapting to climate pressure through diversification, biological inputs, and soil management. He also challenges the logic behind certification systems that often increase costs without improving outcomes. This is a grounded conversation about what actually works—and what doesn’t, when survival is on the line. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way. WhatsApp: https://wa.me/50487350786 Email: sean@hondurancoffeealliance.com Episode Description In Part 3 of this 5-part series with Brazilian Coffee Agronomist, Jonas Leme Ferraresso, we explore how genetics, irrigation, and modern farming technology are shaping coffee production in Brazil. Farmers are investing heavily in new varieties, irrigation systems, and inputs to maintain yields, but these solutions come with increased costs and new risks. Jonas explains why higher-yield varieties require more resources, why irrigation is expanding, and why genetic innovation is not moving fast enough to keep up with climate change. This episode asks an uncomfortable question: Are we solving the problem, or making it more expensive to survive? Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description In Part 2 of this 5-part series, Brazilian Coffee Agronomist, Jonas Leme Ferraresso, breaks down what’s actually happening with Brazil’s 2026 coffee harvest. While market narratives suggest a strong or even record crop, the reality on the ground is far more complex. Jonas introduces the concept of “islands of production,” where some regions are performing well while others struggle, creating a misleading picture of total output. We also explore the growing role of robusta (conilon), climate pressure on arabica, and why recent weather improvements may benefit future harvests, not this one. If you’re making buying decisions based on headlines, this episode is essential listening. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct. Instagram: https://www.instagram.com/arcadiagreencoffee/ WhatsApp: https://wa.me/353877871523 Episode Description In this first episode of a five-part series, Lee Safar sits down with Brazilian agronomist Jonas Leme Ferraresso to explore how global conflict is already impacting coffee production in Brazil. From rising energy costs to fertilizer dependency and currency shifts, this conversation breaks down why it’s naive to assume coffee will remain unaffected by geopolitical instability. Jonas shares insights from the field across Brazil’s major growing regions, explaining how oil prices, nitrogen fertilizers, and global trade disruptions are directly influencing production decisions. This is not speculation. This is what farmers are dealing with right now. If you work anywhere in the coffee value chain, this episode will change how you think about risk. Connect with Jonas Leme Ferraresso: https://www.linkedin.com/in/jonas-leme-ferraresso-b5391027/ https://www.instagram.com/jonascoffeeagronomist/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description This is Part 5 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry. In the final episode of the series, Lee Safar explores what coffee businesses should be paying attention to as geopolitical conflict begins to reshape global trade systems. Rather than focusing on predictions, Lee encourages the industry to watch signals — measurable indicators that reveal how the crisis is evolving and how it may impact coffee supply chains. Four signals are particularly important. The first is shipping routes, including the Red Sea and Suez Canal. Changes in shipping routes, container availability, and freight costs can dramatically affect the movement of coffee around the world. The second signal is energy markets. Oil and natural gas prices influence fertilizer production, transportation costs, roasting energy expenses, and overall agricultural economics. The third signal is trade consolidation. As crises intensify, smaller businesses may struggle while larger companies expand their influence through acquisitions and market consolidation. The fourth signal is supply chain resilience. Businesses that diversify suppliers, maintain inventory buffers, and strengthen relationships across the supply chain will be better positioned to adapt. Lee argues that the coffee industry must broaden its focus beyond cup quality to include logistics, geopolitics, energy markets, and financial risk. Understanding these signals will help businesses make better strategic decisions as global uncertainty continues to unfold. Connect with Lee Safar and Map It Forward here: https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee https://www.instagram.com/leesafar https://www.instagram.com/mapitforward.coffee *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description This is Part 4 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry. In this episode, Lee Safar explores the macroeconomic ripple effects that global conflict can trigger across the coffee industry. War affects far more than the regions where fighting occurs. It disrupts the systems that power global trade — energy markets, shipping networks, financial systems, and currency stability. Lee breaks down three major economic forces already shaping the global response to the conflict. The first is oil and energy shocks. Rising oil prices affect nearly every aspect of the coffee industry, from fertilizer production and farm inputs to transportation, roasting energy costs, and food inflation. The second is freight inflation. As geopolitical risk increases, shipping insurance costs rise and logistics companies reroute vessels to avoid dangerous areas. These disruptions increase the cost of moving goods globally, including green coffee. The third is currency and financial volatility. Because coffee and oil are traded in US dollars, instability in currency markets can ripple across coffee-producing countries, affecting export pricing, producer income, and hedging strategies. These interconnected pressures create powerful inflationary forces throughout the coffee value chain. From rising farm input costs to higher freight prices and increased retail prices, the economic effects of conflict extend far beyond the battlefield. In the final episode of the series, Lee explores what the coffee industry should be paying attention to now in order to prepare for what may come next. Connect with Lee Safar and Map It Forward here: https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee https://www.instagram.com/leesafar https://www.instagram.com/mapitforward.coffee *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way. WhatsApp: https://wa.me/50487350786 Email: sean@hondurancoffeealliance.com Episode Description This is Part 3 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry. In this episode, Lee Safar explores how geopolitical conflict exposes the uneven distribution of risk across the coffee supply chain. The coffee industry often speaks about producer vulnerability, but crises like this reveal how risk moves through every layer of the supply chain, from farmers and exporters to traders and roasters. Lee explains how producers may face indirect impacts through rising fertilizer costs, fuel price volatility, and export delays that strain already fragile farm economics. Exporters often carry the largest financial exposure during logistics disruptions. With coffee already purchased and contracts to fulfill, delays in containers, shipping schedules, and currency markets can create significant financial pressure, particularly for smaller exporters. Traders typically have more tools to hedge against volatility, while farmers increasingly use supply and demand dynamics to manage risk by delaying sales when prices are unfavorable. Roasters and downstream buyers ultimately feel the cumulative effect of disruptions earlier in the supply chain, including rising freight costs, unpredictable arrivals, stock shortages, and pricing instability. The episode highlights the importance of understanding risk across your entire supply chain and strengthening relationships with partners who can navigate uncertainty together. In the next episode, Lee explores the economic domino effect of geopolitical conflict across the coffee industry. Connect with Lee Safar and Map It Forward here: https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee https://www.instagram.com/leesafar https://www.instagram.com/mapitforward.coffee *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct. Instagram: https://www.instagram.com/arcadiagreencoffee/ WhatsApp: https://wa.me/353877871523 Episode Description This is Part 2 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry. In this episode, Lee Safar explores the shipping system that moves coffee around the world and explains why disruptions in West Asia could have significant implications for the global coffee industry. Approximately 80–90% of global trade moves by sea, and coffee is deeply dependent on those maritime logistics systems. Lee explains the importance of several key trade routes that shape global coffee movement, including the Strait of Hormuz, Bab al-Mandeb, and the Suez Canal. These waterways connect Africa, Asia, and Europe and carry enormous volumes of global trade. When shipping routes become unstable due to conflict, ships may be forced to reroute around the Cape of Good Hope, adding thousands of nautical miles and weeks of travel time. This increases fuel costs, freight prices, insurance premiums, and supply chain uncertainty. The episode also explores why these disruptions affect different coffee supply chains differently. Coffee moving from East Africa and Asia toward Europe relies heavily on the Red Sea corridor, while some Latin American routes may be less directly affected. Understanding these logistics systems is essential for coffee professionals trying to navigate the uncertainty created by geopolitical conflict. In the next episode, Lee explores who is likely to be hit first in the coffee value chain as these disruptions unfold. Connect with Lee Safar and Map It Forward here: https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee https://www.instagram.com/leesafar https://www.instagram.com/mapitforward.coffee *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com Episode Description This is Part 1 of a five-part series: War, Trade, and Coffee — What the Middle East Conflict Means for the Global Coffee Industry. In this solo episode, Lee Safar explores why geopolitical conflict has a direct and immediate impact on the coffee industry. Coffee is one of the most globally traded commodities in the world. While we often think of coffee as an agricultural product, the reality is that coffee moves through a much larger system that includes energy markets, global shipping routes, and financial trade systems. When conflict emerges in regions that sit at the centre of global trade — particularly in West Asia — the ripple effects move quickly through those systems. In this episode, Lee explains three key systems that shape how coffee moves around the world: • Energy and fuel markets • Global shipping routes and maritime trade corridors • Trade finance and the banking systems that support global commodity markets Understanding these systems is essential for anyone working in coffee today. As conflict unfolds in one of the most strategically important regions for global shipping and energy, the coffee industry will likely experience ripple effects across pricing, logistics, and supply chains. This episode sets the foundation for the rest of the series, where we’ll explore the shipping crisis, the economic domino effects across the coffee value chain, and what coffee professionals should be paying attention to as global conditions evolve. Connect with Lee Safar and Map It Forward here: https://www.linkedin.com/in/leesafar/ https://mapitforward.coffee https://www.instagram.com/leesafar https://www.instagram.com/mapitforward.coffee *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by the Map It Forward Patreon Monthly Discussion Group. Join our Roasted Coffee tier on Patreon for early ad-free access to podcast episodes, our weekly industry insights blog, and access to exclusive monthly live discussion groups with coffee professionals from around the world. Head to https://patreon.com/mapitforward to join the community. Episode Description This is Part 5 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association. In this final episode, Rebecca explains how the Australian coffee industry is entering a new phase of development. For decades, Australian farms relied on just a small number of coffee varieties. Today, growers are participating in global research programs testing dozens of Arabica varieties to determine which ones perform best in Australian conditions. The discussion also explores Australia’s strict biosecurity protections, which have kept major coffee diseases out of the country while also limiting access to new plant genetics. Rebecca shares how new varieties, collaborative research programs, and new growers entering the industry may shape the future of coffee production in Australia. The episode closes with a reflection on the importance of land stewardship, regenerative farming practices, and leaving the farm healthier for the next generation. Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Map It Forward Podcast Advertising. In 2026, fewer businesses can justify expensive trade shows. Advertising on a Map It Forward podcast connects you directly with a global audience of coffee business owners and professionals across the value chain. We offer flexible pricing structures and accept payment in US dollars or select cryptocurrencies. Email support@mapitforward.org to learn more. Episode Description This is Part 4 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association. In this episode, we explore the relationship between biological farming practices and coffee quality. Rebecca explains how regenerative agriculture focuses on improving soil health through microbial diversity, compost systems, cover crops, and reduced chemical inputs. These biological systems encourage beneficial microbes that help unlock nutrients and deliver them to plants. The conversation also explores practical techniques being tested on Australian coffee farms, including worm composting, compost teas, wood-based compost, and agricultural waste streams used to build soil fertility. These approaches are part of a growing movement in agriculture focused on building resilient farming systems that support long-term productivity and potentially influence crop quality and flavor. In the final episode of the series, we explore the economics and future of Australian coffee farming. Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arcadia Green Coffee, Colombian coffee exporters taking fresh green coffee from Colombia to the world — farm to roastery, direct. Instagram: https://www.instagram.com/arcadiagreencoffee/ WhatsApp: https://wa.me/353877871523 Episode Description This is Part 3 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld Coffee Farms and President of the Australian Grown Coffee Association. In this episode, Rebecca explains the major structural and economic challenges facing Australian coffee farmers. Land in Australian coffee regions can cost millions of dollars, and farmers must invest heavily in equipment, processing infrastructure, and labour just to operate. Australia also lacks cooperative processing systems common in other coffee-producing countries, which means smaller growers often struggle to access harvesting equipment or mills. The conversation also explores labour costs, regulation, harvest timing challenges due to rainfall patterns, and the economic reality that many coffee farms must rely on value-added businesses like roasting in order to remain financially sustainable. This episode offers an honest look at why producing coffee in Australia is so challenging — and why those challenges reflect broader economic pressures across the global coffee industry. Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by Arkena Coffee Marketplace, connecting you to the next coffee harvest in Ethiopia through direct trade. https://arkenacoffee.com/ https://www.instagram.com/arkenacoffee/ Email: hello@arkenacoffee.com Episode Description This is Part 2 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association. In this episode, we move from history into the present and explore what makes Australian-grown coffee distinct in the cup. Rebecca explains how coffee in Australia is grown in a cooler subtropical climate rather than in the tropical environments that define most coffee-producing countries. In regions such as northern New South Wales and parts of Queensland, coffee grows in rich volcanic soils and ripens over an extended cycle of around eleven months, which contributes to sweetness and flavor development in the fruit. She describes the taste profile often associated with Australian-grown coffee as naturally sweet, chocolate-forward, and berry-like, with differences emerging between regions depending on climate, soil, and local conditions. The conversation also explores how some Australian coffees share similarities with certain Kenyan and Hawaiian coffees, while still expressing a distinctly Australian terroir. We also examine the relationship between landscape and farming practicality. Because many Australian coffee farms are located on rolling land rather than steep mountain slopes, some are able to use machinery in ways that would not be possible in many traditional coffee-growing regions. Rebecca explains why that matters economically, particularly in a high-cost producing country. The episode also introduces the varietals that have historically been grown in Australia, including K7 and Catuai, and discusses how newer cultivar trials are helping growers understand which varieties may be best suited to future Australian production. We also touch on processing methods, with Rebecca explaining why wet processing has traditionally been used in much of Australia due to the local rainfall patterns and lack of long dry harvest windows. This conversation provides a deeper understanding of how climate, soil, altitude-equivalent conditions, varietals, and farm infrastructure all combine to shape the flavor and farming reality of Australian-grown coffee. In the next episode, we explore the challenges Australian coffee farmers are facing right now, including costs, climate, scale, and the pressures shaping the future of the industry. Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org

Advertising Sponsor This episode is brought to you by The Honduran Coffee Alliance, connecting Honduran coffee producers with global buyers in a fair, sustainable, and commercially viable way. WhatsApp: https://wa.me/50487350786 Email: sean@hondurancoffeealliance.com Episode Description This is Part 1 of a five-part series on Australian Grown Coffee with Rebecca Zentveld, second-generation coffee farmer at Zentveld’s Coffee Farms and President of the Australian Grown Coffee Association. For many people in the global coffee industry, the idea that coffee is grown in Australia still comes as a surprise. Yet modern coffee farming in Australia has been developing for more than four decades. In this episode, Rebecca explains how the modern Australian coffee industry began in the 1980s, when a small number of growers in northern New South Wales and far north Queensland began planting Arabica coffee commercially. She shares how her own family became part of that movement, planting coffee behind Byron Bay and helping establish one of the early farms in the region. The conversation also reaches further back into history, examining Australia’s little-known coffee-growing past in the late 1800s and early 1900s, when coffee was grown successfully enough to win awards in Europe before the industry faded. Rebecca explains how that historical record gave early growers confidence that quality coffee could once again be grown in Australia. We also explore what made Australia’s coffee sector different from the beginning. Many of the early growers were not generational farmers but people entering agriculture after careers in other industries. That shaped the way farms developed, how value-adding became part of the business model, and why some growers moved into roasting and direct sales rather than simply exporting green coffee. Rebecca also reflects on how Australia’s volcanic soils, cooler subtropical climate, and longer ripening periods created the foundation for a distinctive coffee-growing environment. At the same time, high labour costs and rising land values made profitability far more challenging than in many traditional producing countries. This episode sets the foundation for the series by explaining where Australian coffee farming came from, why it remains relatively small, and why it matters in the wider global conversation about coffee origins, value creation, and farming viability. In the next episode, we look at where Australian coffee is today, focusing on terroir, climate, varietals, and the distinct flavor profile of Australian-grown coffee. Connect with Rebecca Zentveld and Zentveld’s Coffee Farms here: https://www.zentvelds.com.au/ https://www.instagram.com/zentveldscoffee/ https://www.agca.au/ *************************************** About Map It Forward The Daily Coffee Pro is produced by Map It Forward, supporting coffee professionals globally across the supply chain. Website: https://mapitforward.coffee Mailing list: https://mapitforward.coffee/mailinglist Patreon: https://www.patreon.com/mapitforward Instagram: https://www.instagram.com/mapitforward.coffee/ Contact: support@mapitforward.org