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Madison & Culture

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Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.

Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.
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Location:

United States

Networks:

dgital

Description:

Media. Art. Advertising. Sports. Music. Film. The lines between commerce and culture are more fluid than ever before. Culture shapes advertising, advertising shapes culture and technology enables both. Join David Sable, Global CEO of iconic agency Y&R, as he talks to some of the liveliest, most eclectic individuals using creativity to connect with people.

Language:

English


Episodes

NBA Commissioner Emeritus David Stern Talks Branding and Race in Sports

11/14/2017
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In a no-holds-barred conversation, David Stern talks politics and race throughout the NBA’s rich and storied history. As advertising and revenues skyrocketed, Stern stayed humble and built a powerful brand.

Duration: 00:51:09


Weight Watchers CEO Mindy Grossman Goes Beyond Dieting and into Branded Well-Being

10/31/2017
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As the consumer mindset evolves towards health consciousness, how can new technologies enable a healthier, more connected life? In other words, what’s ahead for Weight Watchers?

Duration: 00:41:44


Art Gallery Founder Steven Sachs Talks New Media at Bitforms

10/17/2017
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What is “new media art,” and can tapping into new technologies play a role in brand identity?

Duration: 00:39:11


AdCouncil President and CEO Lisa Sherman: Using Our Superpowers for Good

10/3/2017
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Smokey the Bear, cyberbullying and the first ever emoji for purpose.

Duration: 00:33:24


Nickelodeon CMO Pam Kaufman Proves Out the Millennial Story

9/19/2017
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Praised for constantly imagining new live experiences and creating thriving partnerships, Nickelodeon CMO and President of Consumer Products Pam Kaufman shares insights on brand evolution beyond screens. Television isn’t dead, but never underestimate the importance of family, and its impact on future generations of consumers.

Duration: 00:38:09


When Childhood Dreams Become Reality

9/5/2017
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Pop Culture Expert and Editor of the Spider-Man comics, Danny Fingeroth discusses the evolution and rise of comic books and how they reflect popular culture

Duration: 00:39:19


Tim Shriver, Chairman of the Special Olympics

8/22/2017
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This week, David Sable speaks to the Chairman of the Special Olympics, Tim Shriver.

Duration: 00:33:56


Why Digital Marketing is Like Watching 6-Year Olds Play Soccer

7/25/2017
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GroupM’s Rob Norman shares an abundance of insights from an intimate dinner at Martha’s Stewart house to the experience of sharing the building of his own house on Facebook. Hitting on the big topics facing advertisers today, Sable and Norman cover the distinction between Brand Equity and Brand Activation in understanding the value of Targeting, a definition of “TV” and how future programming will impact advertisers, and why we need to pay attention to where consumers are deriving the most...

Duration: 00:52:55


Children Matter, UNICEF Matters, and Caryl Stern Makes Sure It Does

7/11/2017
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A unique conversation with UNICEF USA’s President & CEO Caryl Stern on how marketing with a simple clear proposition is critical to its success, how UNICEF is accessing the world’s greatest technology to deliver solutions to children more efficiently and effectively, and lessons on influencer marketing from the first non profit to do so. The inspirational Caryl Stern shares her own personal experience as the child of refugees and how that has affected her life’s work helping children...

Duration: 00:43:14


Defining Creativity with the Creative Force Behind WPP's 7th Year at #1

6/27/2017
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A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it? How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …

Duration: 00:37:08


Why Amazon And Netflix won't be taking over NHL production anytime soon

6/13/2017
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How will the multi-sensory experience of an NHL game be captured by Virtual Reality? NHL’s ‎Executive VP Marketing Brian Jennings talks about hockey’s evolved audience, how technology and the introduction of new and additional cameras have brought the fan even closer to the ice— so much so that “it’s almost like a video game," and why Amazon and Netflix and others won’t be taking over the production any time soon.

Duration: 00:53:15


Sailing the Winds of Engagement and Love for Goldfish Crackers

5/30/2017
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Listen this week for a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and why micro targeting is not always worth the premium.

Duration: 00:45:28


The Thing About the Internet of Things and Other Things

5/16/2017
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Y&R Global CEO, David Sable, and GroupM Chairman, Irwin Gotlieb, discuss the IOT, privacy issues, data collection, and when you will be trading in your flat screen TV for a virtual reality wall – no headset needed.

Duration: 00:54:33


Teaser Episode

5/9/2017
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"Madison & Culture" launches Tuesday May 16th!

Duration: 00:01:27