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Merchants of Dirt Podcast

Sports & Recreation Podcasts >

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Location:

United States

Language:

English

Contact:

5713362278


Episodes

Outreach and the Art of Recreational Engineering - MOD042

12/25/2017
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Merchants of Dirt Episode #42 There are certain levels of outreach where the marketing of each endeavor depends on how much time you have or what kind of impact you want. Three Kings of Outreach Today I answer listener emails regarding three very unique outreach strategies: Paul wants to know if 4-weeks is enough time to effectively market an event that is experiencing low pre-registration online. Brian was curious about what my platform would have been if I had been elected to the...

Duration: 00:27:46


Make event management jelly with Jennifer Crawford - MOD041

12/17/2017
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Merchants of Dirt Episode #41 Jennifer "Jelly" Crawford from The JellyVision Show walks me through the strategies and struggles of directing a conference from the ground up. Enter the Jellysode Jennifer "Jelly" Crawford from The JellyVision Show is the founder and event director of DC Podfest, a small but scrappy podcasting conference held once a year in Washington, DC. Jennifer started DC Podfest in 2015 with a vision of seeing it as a community for like-minded podcasters to come...

Duration: 00:26:57


Oh, No! Where’s Kyle? He has all the gear! - MOD040

12/10/2017
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Merchants of Dirt Episode #40 Don’t be the single point of failure by being the only one with all the gear by building a few gear redundancy strategies into your plans. Single Point of Failure (SPOF) When someone has all the gear — all the tents, tables, and computers — then you have a single point of failure. In systems architecture, a single point of failure (SPOF) is when a part of a system that, if it fails, will stop the entire system from working. You never want a SPOFs in your race...

Duration: 00:40:04


5 Things That Make a Multi-Day Slogfest Special - MOD039

12/3/2017
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Merchants of Dirt Episode #39 There are some hidden challenges that hide within the multi-day slogfest that few one-and-done race directors have experienced. Directing a Multi-Day Race The multi-day race is a special kind of challenge that requires more than one plan, better communications, and hopefully a few hours of sleep. In this episode, I’m going to give you the five (5) takeaways I learned after directing a Multi-Day racing event that include: These are the hard lessons learned...

Duration: 01:10:38


Turkey Day Trail Time Tips - MOD038

11/26/2017
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Merchants of Dirt Episode #38 Exploring a new trial on a holiday like Thanksgiving can be very rewarding so long as your plan includes these 7 important tips. Tips for Visiting a New Trail Bring the right gear Talk to the locals Plan for disaster Take a moment to enjoy the scenery Expect to get turned around Get back before sunset If you have a plan, exploring a new trail solo can be very rewarding. Happy Thanksgiving! Turn Coffee into Outdoor Recreation Ricks Roasters Coffee Company...

Duration: 00:23:43


Take Your Race Promotion on the Road - MOD037

11/19/2017
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Merchants of Dirt Episode #37 Break your race out of obscurity by announcing your event at other events using the roadshow concept to get the word out. Take Your Race Promotion on the Road Did you know your race is a product? Well, it is! Your race is a time sensitive, exclusive product that can only be experienced the one time it is offered. If you miss it, you miss the experience of the product until next year. Maybe there will be another race, but there will never be another race...

Duration: 01:18:19


Everything’s Bigger in Montana - MOD036

10/31/2017
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Merchants of Dirt Episode #36 When you compare your local races to championship races you learn that it's the same plan, course design, and processes, only on a bigger scale. Merchants of Dirt Podcast Turns One! Merchants of Dirt Podcast released Episode #1 on On October 13th, 2016. It all started after I built Reckoneer.com into a strong blog about off-road race direction and event management. I was looking for another way to share my race building tips without having to always point...

Duration: 00:44:40


Four Horsemen of the Race Planning Apocalypse - MOD035

9/11/2017
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Merchants of Dirt Episode #35 Learn how to prepare yourself for the possibility that one or all of the four horsemen of race planning will show up and wreck your race. The Four Horsemen of the Race Planning Apocalypse CompetitionPermissionRegistrationCancellation The Horseman of Competition Competition - Races on your same day. You have to protect your top dates and locations by being Hard to Kill. Here are some key strategies for surviving the Horseman of Competition: Learn more at...

Duration: 00:43:43


Save Your Race with Measures and Metrics - MOD034

8/27/2017
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Merchants of Dirt Episode #34 You will never effectively adapt your races to unforeseen problems if you don't have any measures or metrics to base decisions on. I explore the process of deciding how to break up a race day category that had too many racers, and the advantages having (and not having) data gave me. The Decision Metric Do you have a system for collecting data about your races? Do you look at the numbers, analyze your situation, and make sure everything is going as...

Duration: 00:48:00


What you can learn from race hater Mr. Murphy - MOD033

7/26/2017
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Welcome to the Merchants of Dirt Podcast Episode #33, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider's guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In This Episode I teach you what you can learn about your own race day preparation process with a real-world example of a Mr. Murphy -- the wannabe activist and trail extremist -- and his race day sabotage antics. Call to...

Duration: 01:15:35


Inside the Race Director’s Studio Part 2 - MOD032

7/8/2017
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Welcome to the Merchants of Dirt Podcast Episode #32, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider's guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, we continue with Part 2 of Inside the Race Director's Studio we I take you behind the scenes of the third mountain bike race in the series and learn what thinking goes into deciding when to call the race due to...

Duration: 01:03:15


Inside the Race Director’s Studio - MOD031

6/27/2017
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Welcome to the Merchants of Dirt Podcast Episode #31, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider's guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, I take you behind the scenes of the first mountain bike race in a four-race series and learn what thinking goes into preparing and directing a recent race. Wednesdays at Wakefield Race #1 I just directed a local...

Duration: 00:54:34


Turn a No into a Yes with Relationship Building - MOD030

6/20/2017
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Welcome to the Merchants of Dirt Podcast Episode #30, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider's guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, I illustrate how to turn a No into Yes and get into places you’ve never raced before by using an approach that will help you form better relationships with your local trail steward organizations. An Example of a...

Duration: 00:36:11


Your Growth Model Needs To Go To The Gym - MOD029

6/12/2017
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Welcome to the Merchants of Dirt Podcast Episode #29, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, learn how race promoters use the Always Be Racing (ABR) growth model to maintain their sales volume enough to make racing a full-time gig. Always Be Racing Building volume has everything to do with the number of...

Duration: 00:49:27


Mr. Murphy Loves Your Cut-and-Paste Waiver - MOD028

5/14/2017
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Welcome to the Merchants of Dirt Podcast Episode #28, hosted by Reckoneer.com founder Kyle M. Bondo. In this episode, you learn why waivers your first line of defense against personal injury lawsuits and remind you that it is your duty as a race promoter to avoid being negligent. Having a Solid Liability Waiver is Vital All off-road sports are inherently dangerous and involve clear risks, but so is not having a well-written liability waiver. Not only are waivers your first line of...

Duration: 00:29:35


You Can't Fix a Race You Never Start - MOD027

5/5/2017
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Welcome to the Merchants of Dirt Podcast Episode #27, hosted by Reckoneer.com founder Kyle M. Bondo. In this episode, you can't fix a race you never start, so stop caring about what other people might think and go define your own race direction style. Negative Thinking Reality Checks Reality Check #1 -- Everyone starts somewhere YOU HAVE VALUE and your race will have value too, but you can’t create value if you never actual build the thing. Reality Check #2 -- Anything worth doing is...

Duration: 00:36:00


Get Busy Crunching the Numbers with Cy Sack - MOD026

4/19/2017
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About the Merchants of Dirt Podcast The Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo, is a show dedicated to helping you build better off-road races and give you the sports management skills needed to promote successful mountain biking, trail running, orienteering, adventure racing, and endurance events. As part of the Reckoneer Media Network, Merchants of Dirt Podcast joins the Get Lost Racing Podcast in supporting Reckoneer’s education mission to teach race...

Duration: 01:00:32


How Not to Suffer Registration Woes - MOD025

4/11/2017
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About the Merchants of Dirt Podcast The Merchants of Dirt Podcast, hosted by Reckoneer.com founder Kyle M. Bondo, is a show dedicated to helping you build better off-road races and give you the sports management skills needed to promote successful mountain biking, trail running, orienteering, adventure racing, and endurance events. As part of the Reckoneer Media Network, Merchants of Dirt Podcast joins the Get Lost Racing Podcast in supporting Reckoneer’s education mission to teach race...

Duration: 00:40:13


Get Soggy Setting Courses with Mark Montague - MOD024

4/5/2017
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Welcome to the Merchants of Dirt Podcast Episode #24, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, Mark Montague and I get into what it takes to put on adventure races. Interview with Mark Montague Are you ready to take your race promotion skills to the next level? Then let me introduce you today’s guest, Mark...

Duration: 00:44:50


Win More Customers with Strategic Messaging - MOD023

3/31/2017
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Welcome to the Merchants of Dirt Podcast Episode #23, hosted by Reckoneer.com founder Kyle M. Bondo. This is your insider’s guide to practical recreational engineering where I teach you the art and science of building, promoting, and directing off-road races. In this episode, I talk about what strategies you can use to be more consistent when you communicate with your customers. Have a Question? Thank you so much for listening to Merchants of Dirt Podcast. If you have questions or...

Duration: 00:53:36

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