Pursuing Private Practice

Welcome to the Pursuing Private Practice podcast! This episode wraps up Season 3 of the podcast. We'll be back for Season 4 this fall! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Hannah Turnbull, founder of NourishED Colorado, a group practice specializing in eating disorders, and a business coach at Values Driven Group. Hannah shares her journey of building and leading a thriving group practice, the challenges and rewards of managing a team, and her bold decision to step away for an 18-week sabbatical. Together, they dive into leadership, company culture, burnout, and what it really takes to create a sustainable business that supports both clients and clinicians. This conversation is packed with inspiration and practical wisdom for any dietitian or business owner who wants to step fully into leadership while still honoring their own life outside of work. Hannah’s story is a powerful reminder that leading well means trusting your team, setting boundaries, and creating a business that fuels your life - not the other way around. Timestamps: Whether you’re dreaming of building a team, navigating leadership challenges, or simply craving more balance, this episode will leave you with the clarity and courage to create a business that truly supports the life you want to live. Hannah Turnbull is a multi-passionate clinician entrepreneur. She founded NourishED Colorado, a dietitian group practice specializing in eating disorders and weight-inclusive care, and is a business coach at Values Driven Group, where she helps clinicians build thriving, values-aligned group practices. As co-host of the Weight Inclusive Innovators podcast, she shares insights on business, leadership, and finances. A lifelong learner, she’s often found nose-deep in a leadership or finance book. Want more from Pursuing Private Practice? 🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Take up space as the CEO you’re meant to be. 👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ Find Pursuing Private Practice on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Charlie Golighlty, founder of Group Practice Partner, a fractional practice management partner for strategic, mission-aligned support. Charlie shares why so many solo clinicians and group-practice owners feel like they’re juggling too many hats and constantly putting out fires, and how bringing in someone who understands both the clinical world and the language of business can transform that chaos into clarity. If you’ve ever felt burnt out in the day-to-day business operations and are ready to step back, see the bigger picture, and make intentional moves for your business, this episode is for you. This episode is for you if you’re looking for actionable strategies, fresh perspectives, and practical next steps you can use to create a business that supports both your mission and your life. Timestamps: Whether you’re running a solo practice or managing a growing team, this conversation will leave you inspired, better equipped, and ready to make confident decisions for the future of your business. Charlie Golightly supports the visionaries behind group practices by acting as the integrator - the person who brings it all together. Through fractional practice management, they help human-centered teams get the nitty gritty details done with clarity, sustainability, and care. Whether its reimagining your systems, putting out administrative fires, or supporting your team while you take a leave, Charlie has your back. Learn more about their services and get your free Business Vitality Assessment at GroupPracticePartner.com. Want more from Pursuing Private Practice? 🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Take up space as the CEO you’re meant to be. 👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ Find Pursuing Private Practice on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the COAST stage of business. Join them to discuss the importance of coasting as a business owner, how it can be a strategic and intentional phase, and the benefits it brings to personal and professional life. When you’re a business owner, the need to COAST can come up at any time, sometimes planned, and sometimes unplanned. Whether you think you’ll be coasting anytime soon or not, this episode will leave you feeling confident when it’s your time to COAST. This conversation will help you see coasting not as a setback, but as a strategic way to build a sustainable business and life. Timestamps: This conversation is a reminder that coasting can be part of growth, and it’s an essential step in a business that works for your life, not against it. 🧑‍💻Want more from Pursuing Private Practice? Sign up for the Business School Mastermind waitlist! 🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout. Take up space as the CEO you’re meant to be. Enroll now. 👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm. Start building the support you need. Sign up for the free workshop today. 📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the LEAD stage of business. This stage is focused on the importance of hiring and leading a team. Hear insights on how dietitians can step into leadership roles, overcome the fear of hiring, and build a sustainable business. Whether you already have a team, are ready to hire, or may want to hire in the future, this episode is for you. free guideTeam Toolkit Tune in to gain the tools, mindset shifts, and practical strategies you need to confidently LEAD your business to the next level. Timestamps: free guideTeam Toolkit This conversation will leave you feeling empowered to build the team you need, so you can lead with confidence, protect your energy, and grow a sustainable practice. 🧠 Feeling overwhelmed trying to build your team? The Lead Your Team Toolkit helps you hire, manage, and lead with confidence. Whether it’s your first hire or your fifth, you’ll get clear steps, templates, and support to grow your business without burnout. Take up space as the CEO you’re meant to be. Enroll now. 👥 Ready to stop doing it all yourself? Hire Your Next Team Member is a free training that walks you through the first steps of hiring support for your business. You’ll learn how to plan your team structure, write clear job descriptions, and lead with confidence, without the overwhelm. Start building the support you need. Sign up for the free workshop today. 📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the GROW stage of business. This is a stage where you'll focus on expanding your reach, refining your marketing strategies, and implementing new systems, all while continuing to serve your clients effectively. This stage of business is all about getting fully booked but on your terms. In this episode, Jennifer walks you through the ups and downs and practical advice for marketing, finances, and much more. Whether you're looking to refine your current practice or considering launching new offers, this episode is packed with insights and advice to help you grow sustainably. This episode will empower you to make strategic decisions, streamline your systems, and confidently step into the next level of your business growth. Timestamps: No matter where you’re at in growing your business, this episode will help you clarify your goals and take intentional action to build a business that works for you. 🧑‍💻Want more from Pursuing Private Practice? Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO. Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life. 📈 Are you tired of feeling stuck with getting new clients? Your Marketing Plan Toolkit will help you map out your marketing strategy to attract more ideal clients to your private practice. This toolkit gives you the strategies, tools, and templates to find, connect, and convert a potential ideal client into a long-term customer in your private practice. 💸Are you ready to finally make more money? Check out the Make More Money Toolkit, designed to get you unstuck with private practice finances. You’ll get the tools and guidance to: Set realistic goals for your life and finances, starting with where you are right now Connect your business to your life: figure out the "paycheck" you need and how income, expenses, and taxes all fit together Build simple systems that support your financial goals (and make things feel easier!) Feel confident about your pricing, your profits, and the big vision you’re working toward 💰 Want to get 3 new clients in just 3 days (for FREE)? Join the training - Grow Your Business: Get Clients Now, for actionable strategies to clarify your ideal client, streamline your marketing funnel, and execute a visibility plan that works. With daily videos, workbooks, and steps tailored to grow your business, you’ll build confidence and see real results. 📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, and team member Courtney Vickery, CEO of Declet Designs, to talk about the START stage of business, the time where you transition from setting up your private practice to seeing your first clients. We'll explore the emotions, challenges, and action steps involved in this stage, focusing on the importance of developing strong counseling skills and effective customer service strategies. Whether you're just starting to see clients in your private practice or looking to refine your counseling approach, this episode offers valuable insights and resources to help you keep clients coming back. By understanding the unique dynamics and realistic expectations of the START stage, you’ll be better equipped to counsel clients and make an impact with your business. Timestamps: Join the waitlist today. Navigating the START stage is not just about getting clients. It's about becoming a confident, capable counselor for your clients, which is the foundation of your private practice. 🧑‍💻Want more from Pursuing Private Practice? Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO. Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life. 🤝Want to improve your counseling skills? Join the Nutrition Counseling Skills Toolkit Waitlist, launching Fall 2025! This brand-new toolkit is designed to equip dietitians with the essential counseling strategies they need to effectively support their clients. Whether you're just starting your private practice or looking to sharpen your skills as you grow, this resource will help you: Join the waitlist today! ✔️Want to see what private practice is all about? Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today. 📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, CEO of Pursuing Private Practice, as she kicks off the brand new Stages of Business Series with the very first stage: SET UP. In this episode, Jennifer dives into what it really takes to get started - from finding the courage to begin, shifting your mindset for success, and the practical steps to open up a business. This is the first of five episodes, each one dedicated to a different stage of business growth! If you’re thinking about starting a nutrition private practice, now or in the future, this episode will give you the insight, advice, and resources to help you get set up with confidence. Open for Business ToolkitBusiness School No matter where you’re starting from, this episode will help you take those first bold steps toward building a business that works for your life. Timestamps: Open for Business Toolkit The SET UP stage of business is all about shifting your mindset, executing legal decisions, defining your ideal-ish client, and creating your first offer. And yes, it’s totally possible in 30 DAYS! 🧑‍💻Want more from Pursuing Private Practice? Business School is officially open for enrollment, and it’s the best way to get direct support for your private practice. This program combines business coaching, accountability, office hours, and the most supportive community of dietitians you’ll find. Plus, it includes a full curriculum designed to help you at every stage, whether you're seeing your first clients, refining your marketing, or ready to hire a team. With Business School evolving into a mastermind experience, you’ll have access to two tracks: one for starting and growing your practice, and one for leading and building your team. No matter where you are, you’ll get the resources, support, and confidence to run your business like a CEO. Enrollment closes July 25th, so now’s the time to join us and take the next step toward building a business that works for your life. 🧰Just want the Open For Business Toolkit? Open For Business is for brand-new beginners! You'll receive step-by-step guidance to set up your nutrition practice, including mindset shifts, the legal essentials, picking an ideal-ish client, and how to design your first offer. This toolkit includes all the paperwork and templates you need to get started. In just one month, you'll be confident, organized, and fully prepared to announce you're "Open for Business." ✔️Want to see what private practice is all about? Download The Ultimate Checklist to Start Your Private Practice and get step-by-step guidance to start your business with confidence. Take the first step toward more freedom, flexibility, and fulfillment today. 📱 Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Courtney Vickery, a valued team member and a multi-passionate entrepreneur in the weight-inclusive space, as they dive deep into the journey of building a successful private practice. In this special series, they explore the five distinct stages of business: SET UP, START, GROW, LEAD, and COAST. Each stage comes with its own set of emotions, challenges, and action steps, and they’re here to guide you through them all. Whether you're just setting up your practice or looking to expand and lead a team, they’ve got insights and resources tailored for you. Join them for stories, lessons learned, and expert advice to help you run your business like a CEO. Get ready to take up space in business and redefine what success means for you. Business School Introducing each stage of business: In the SET UP stage of business, you're laying the foundation to officially open your practice within 30 days. This phase is all about taking action and shifting into the mindset of a business owner. It's a time to make important decisions, like defining your ideal client and creating your first offer, while navigating the legal aspects of your practice. While this stage is filled with excitement and hope, it's also normal to experience anxiety and fear. In the START stage of business, it's time to actively present your practice and announce that you’re open for business. This phase is all about experimenting with different marketing strategies, refining your systems, setting boundaries, and discovering your unique counseling style. As you build your skills, you'll gain confidence in your ability to market your business and deliver client results. Although this stage is exciting, it can also be frustrating at times, especially when you feel overwhelmed with balancing so many different tasks. In the GROW stage of business, you'll focus on expanding your reach, refining your marketing, and improving your systems—all while continuing to serve your clients effectively. During this stage, you’ll experiment with different strategies to grow your audience and streamline your business. You may feel proud of your progress but also feel the pull to transition into full-time entrepreneurship, especially if you’re currently balancing a job. Both the excitement and the challenges you face are part of the journey. The LEAD stage is all about stepping into a leadership role that helps you grow your business without burning out. It’s not just about constantly growing—it's about making your business more efficient, finding ways to take a step back when needed, and setting up systems that keep things running smoothly. Whether you’re preparing to coast or just want to focus on leading your team, this stage is about building a sustainable business that works for you. It’s a chance to refine your leadership skills and make sure your business is set up for long-term success. The COAST stage is all about reconnecting with your "why" and giving yourself the permission to take a breather when you need it. It might be the most important stage of your business journey because it’s all about recharging, refocusing, and keeping things going at a pace that works for you. Whether you're working through burnout or just enjoying the space after a period of hard work, slowing down can actually be a big step forward for your business. No matter what stage you’re in, this series will inspire you to take bold action and build a business that works for your life. It’s time to take up space in business! Timestamps: This episode gives you a quick overview of each stage, so you can reflect where you are and decide which episodes in the series are going to help move your business forward. Stay tuned for upcoming episodes dedicated to each stage of business this month! Courtney Vickery, MS, RD, LD is She's an anti-diet dietitian and Certified Intuitive Eating...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Amy Plano, Founder of The Reimbursement Dietitian, a successful private practice CEO passionate about helping dietitians create profitable nutrition private practices using insurance. Amy shares her journey of expanding The Reimbursement Dietitian by introducing a new service to help dietitians get credentialed and contracted with insurance companies. Jennifer and Amy chat about the ups and downs of starting something new, why meeting clients where they’re at really matters, and how group practices are shifting and growing. Whether you're a seasoned dietitian or just starting out, this episode is packed with actionable advice and inspiration to help you grow your business. It’s an honest and insightful look at what it really takes to build, lead, and evolve a successful group practice as a dietitian. Timestamps: Amy and Jennifer get real about the highs, lows, and lessons of running a group practice, and what it takes to keep growing without losing sight of what really matters. Amy Plano, The Reimbursement Dietitian, RD, MS, CDE, CDN, is a successful private practice dietitian passionate about helping dietitians create profitable nutrition private practices using an insured-based model. Together with her husband, Marc Plano, she runs the profitable The Plano Program, a health and wellness-based center in Orange, CT. She teaches dietitians how to use health insurance to make money in their nutrition practices through her coaching programs, online resources, and seminars. Want more from Amy? Follow her on Instagram @reimbursement_dietitian Visit her website. Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Sumner Brooks, the founder of EDRDPro, co-author of How to Raise an Intuitive Eater, mom of two, and dog-loving RDN. Sumner shares her advice on raising children to become intuitive eaters, drawing from her personal journey in motherhood and her professional expertise. We discuss her three keys framework for fostering a healthy relationship with food and body image in children, and explore the challenges and triumphs of “balancing” motherhood as a business owner. Whether you're a parent, a dietitian, or someone interested in Intuitive Eating, this episode is packed with wisdom, tips, and resources to inspire and support you on your journey. Writing "How to Raise an Intuitive Eater": Sumner shares her collaboration with Amee Severson and the process of writing their book, expressing gratitude to her mentor, Elyse Resch. The Three Keys Model in the Book: The book's framework includes three keys, unconditional love, flexible feeding routine, and intuitive eating voice, that interconnect to support intuitive eating. Advice for Dietitians Working with Families: Sumner advises dietitians to understand intuitive eating with adults first and emphasizes the importance of listening skills and checking biases. Balancing Motherhood and Business Ownership: Sumner discusses her personal experience with prioritizing and managing time to balance work and family life. Sumner’s insights offer a powerful reminder that supporting intuitive eating in families starts with understanding, compassion, and balance - both at home and in business. Timestamps: 01:11 Discussion on Intuitive Eating and Parenting: Sumner shares her framework from the book and offers practical tips and resources for parents. 03:25 Sumner's Professional Journey and New Podcast: Discussion of Sumner’s new podcast, "What the Fuss? Parenting for Food and Body Image," aimed at addressing parents' questions. 05:16 EDRD Pro and Professional Development: Sumner talks about EDRD Pro, an online platform for continuing education in eating disorder care, and its supportive community. 08:15 Writing "How to Raise an Intuitive Eater": Sumner shares the journey of writing the book with co-author Amee Severson and the influence of mentor Elyse Resch. 16:20 The Three Keys Framework Explained: Discussion of the three keys framework, emphasizing the importance of each component in raising intuitive eaters. 22:43 Advice for Dietitians Working with Families: Tips for dietitians interested in working with families on intuitive eating, highlighting the importance of listening skills. 32:35 Balancing Motherhood and Business: Reflection on the challenges of integrating motherhood with business ownership, sharing personal insights and strategies. Raising intuitive eaters and running a business both require flexibility, self-awareness, and a strong foundation of support, whether at home or in your professional community. Sumner is a mom to 2 amazing kids, an avid reader, and a dog-loving registered dietitian nutritionist (RDN) based outside of Portland, Oregon. She has been working in the eating disorder treatment space since 2009. As the founder of EDRDPro, Sumner’s professional focus is on bringing innovative eating disorder training to fellow dietitians and students through weight-inclusive and diversity-affirming models of care. By marrying her passion for helping people heal with her entrepreneurial drive, Sumner’s goal in building EDRD Pro is to ensure accessible, top-quality training is available to dietitians in the eating disorder space. She is also the co-author of How to Raise an Intuitive Eater: Raising the Next Generation with Food and Body Confidence. Want more from Sumner? Follow her on Instagram @intuitiveeatingrd Visit EDRDPro’s website. Purchase her book: How to Raise an Intuitive Eater: Raising the Next Generation with Food and Body...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Deanna Belleny Lewis, a registered dietitian and co-founder of Diversified Dietetics. Deanna opens up about the first year of postpartum life, navigating the tricky balance of motherhood and meaningful work. In this episode, she shares what it really looked like to “balance” the many hats she wears. Deanna shares her journey through pregnancy, postpartum, and the challenges of balancing her professional roles with motherhood Whether you’re a parent, a dietitian business owner, or both, this honest conversation will remind you that growth often happens in transitions and that you don’t have to do it all alone. Integration Over Balance: Deanna emphasizes the importance of integrating work and life rather than striving for a perfect balance. By focusing on what truly matters and setting realistic goals, we can create a fulfilling life that accommodates both our personal and professional aspirations. Building a Supportive Community: Surrounding ourselves with a strong support network is crucial. Whether it's family, friends, or colleagues, having people who understand and support our journey can make all the difference. Embracing Change and Flexibility: Motherhood teaches us to be adaptable and open to change. Deanna highlights the importance of being flexible and embracing the evolving nature of both motherhood and business. Pursuing Passion with Purpose: Deanna's dedication to her work showcases the impact of pursuing a career full of passion. By aligning work with values, we can all create meaningful change. Timestamps: [03:41] Career Impact of Motherhood: How Deanna's career was affected by motherhood, highlighting the significant changes and adjustments she had to make. [05:16] Maternity Leave Planning: Deanna talks about her approach to maternity leave, including the support from her team and the guilt she felt about stepping away from work. [08:43] Team Support and Guilt: Deanna reflects on the support she received from her team and the guilt associated with not being able to contribute fully during her maternity leave. [11:01] Balancing Roles: The conversation explores the concept of work-life integration versus balance, with Deanna sharing her strategies for managing multiple roles. [16:38] Future Vision: Deanna discusses her vision for a more easeful life, focusing on setting herself up for a balanced future while managing current responsibilities. [20:02] Support Systems: The importance of support systems in both career and motherhood is emphasized, with Deanna acknowledging the role of her team and community. [23:07] Identity Shifts: Deanna shares her evolving identity as a mother and professional, highlighting the unexpected joys and challenges of motherhood. [31:37] Vision for Motherhood: Deanna outlines her vision for motherhood and what that means for her and her family. Deanna’s journey highlights how staying rooted in your values can guide both personal growth and professional evolution, especially during life’s biggest transitions. Deanna Belleny Lewis is a Weight-Inclusive Registered Dietitian Nutritionist and Public Health practitioner currently living in the Bay Area. She is the co-founder of Diversify Dietetics, a non-profit organization dedicated to increasing the racial and ethnic diversity in the field of nutrition by empowering nutrition leaders of color. Deanna is passionate about creating system-level changes that advance equity, especially for Black and Brown communities. Before living in the Bay she worked for Harvard Medical School's Center for Primary Care as the Assistant Director of Systems Transformation. She has trained numerous allied health teams in leadership and professional skill development with an equity, diversity, and inclusion lens. She is the co-author of Embracing Diversity & Embodying Inclusive Leadership in Nutrition and Dietetics, a chapter in...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Nicole Groman, MS, RDN, as Nicole shares her journey from starting a private practice to launching a line of anti-diet merchandise that resonates with both clients and professionals. You’ll hear about the ups and downs of selling merchandise, the creative process behind Nicole’s designs, and how a product line supports her business mission. Whether you're just starting out or growing your brand, this episode is full of inspiration for turning your passion into creative offers that make an impact. Get ready to be inspired by Nicole’s story to grow your business in a meaningful way. Journey to Becoming a Dietitian: Nicole shares her background in psychology, her lived experience with healing from disordered eating, and her transition into private practice. Development of Private Practice and Merchandise Line: Nicole outlines her journey from starting a private practice to launching a merchandise line. Success at Conferences and Expos: Nicole shares her experiences and successes at FNCE and what she would have done differently. Marketing Challenges: Nicole talks about how marketing merchandise can be challenging, but integrating a product line into other business offers and promotions has worked well. Timestamps: 03:23 Nicole's Journey: Nicole shares her transition from psychology major to dietetics, highlighting her personal struggles with food. 05:15 Starting a Merchandise Line: Nicole explains the initial idea for her merchandise, starting with a simple design that gained traction on social media. 06:51 Initial Challenges: Nicole discusses the logistical challenges of handling production herself, leading to a temporary pause of the merchandise line. 10:06 Revamp and Success: Nicole talks about revamping her merchandise line, leading to success at FNCE in 2022 and 2023. 16:17 Marketing Challenges: The hardest part of selling merchandise is marketing, as Nicole balances multiple business offers and different ideal clients. 20:10 Future Plans: Nicole shares excitement for new designs and products, discussing strategies to engage her audience for feedback on colors and styles. 25:20 Creative Process: Nicole talks about her creative process and hopes for the merchandise line to grow and reach more people. Nicole’s journey shows how blending creativity with purpose can turn an idea into a meaningful and successful extension of your brand. Nicole is a Registered Dietitian with close to 10 years of experience helping individuals heal their relationships with food and their bodies. Her own history working towards intuitive eating has shaped her compassionate, non-diet approach to nutrition. Nicole believes that all foods can fit into a balanced and fulfilling life, and she empowers her clients to let go of dieting and find peace with food through one to one counseling and group programs. She shares her intuitive eating philosophy and practical tips for a sustainable relationship with food with her community on Instagram @thehungryclementine and has created an apparel line of merchandise that celebrates and encourages breaking free from dieting for good. Want more from Nicole? View her merchandise! Visit her website Check out her Eat, Chat, Love Community Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join the Get More Clients Challenge: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO:...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk with guests Courtney Vickery, Whitney Bateson, and Morgan Sinclair as they share their unique journeys and expertise in creating impactful websites for healthcare professionals. Discover the importance of a well-designed website as an extension of your business, learn about the different platforms and tools available, and gain insights into the technical aspects of website maintenance. Whether you're a dietitian looking to enhance your online presence or simply curious about the intersection of nutrition and design, this episode is packed with valuable advice and inspiration. Transition from Dietitian to Designer: The guests discuss their journeys from working as dietitians to becoming website designers, highlighting pivotal moments and motivations. Importance of Having a Good Website: The discussion focuses on how a website acts as a business extension and a crucial sales tool, compared to social media. Google Analytics and Tracking: An overview of basic tracking metrics, their importance, and the impact of AI and ChatGPT on search and analytics. Favorite Aspects and Challenges of Being a Website Business Owner: The guests share what they love about their work, the challenges they face, and the importance of outsourcing. Timestamps: 03:29 Guest Introductions: Meet our guests as they share who they are and their unique takes on designing websites for dietitians. 03:51 Wellness Pro Website System: Whitney talks about her Wellness Pro website system and how it helps dietitians get online with ease. 04:50 Branding and Web Design Studio: Morgan talks about her studio that supports weight-inclusive clinicians with branding and website design. 05:58 WordPress, Support, and SEO: Courtney shares how she helps dietitians build solid WordPress sites with ongoing support and a focus on local SEO. 07:14 Journey from Dietitian to Designer: Hear how each guest made the leap from being a dietitian to becoming a website pro. 19:05 Importance of a Website: Speakers dive into why a website isn’t just a nice-to-have; it’s a key part of your business that works like a 24/7 salesperson. 26:56 Website Components and Planning: From domains to plugins, they break down the essentials of planning and setting up a professional site. 32:45 Maintenance and Technical Aspects: Discussion on website upkeep, especially what it takes to keep a WordPress site running smoothly. 42:13 Google Analytics and Tracking: They explore how to track what’s working (and what’s not) on your site using Google Analytics. 46:23 Impact of AI on Websites: A quick chat about how tools like ChatGPT and AI are shifting the digital landscape, especially around analytics and traffic. 51:56 Favorite Aspects and Challenges: Our guests reflect on what they love most about their work and the real challenges that come with running a website business. This episode is your reminder that building an intentional, effective website is totally doable and a powerful way to grow your business. About Whitney: Whitney Bateson, MPH, RD, is a website strategist and marketing expert who has helped over 130 wellness professionals create high-converting websites that attract clients and grow their reach. As the creator of the Wellness Pro Website System, she has developed a proven, step-by-step framework that empowers business owners to launch beautiful, strategic websites - without the tech overwhelm. Whitney is also the host of The Growth Show podcast, where she shares practical marketing strategies and website tips to help health and wellness entrepreneurs build profitable, sustainable businesses. Find Whitney on Instagram: @whitneybateson About Morgan: Morgan Sinclair (she/her) is a multipassionate entrepreneur in Houston, Texas. She designs brands and websites for clinicians through Morgan Sinclair Designs, hosts trips through The Eating Expedition, and co-hosts the Weight Inclusive Innovators podcast....

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Julie Duffy Dillon, Registered Dietitian and host of Find Your Food Voice® podcast. Julie shares her journey of writing her book, "Find Your Food Voice." The conversation dives into the business aspects of writing a book, the challenges faced, and the strategies that worked for Julie. Whether you’re thinking about writing a book or have some big business projects in mind, this episode is perfect for you. Writing Process and Challenges: Julie shares her initial expectations versus the reality of writing, including managing chronic migraines and adjusting her writing schedule for better productivity. Purpose of the Book: The book focuses on eating disorders and a non-diet approach, providing therapeutic and practical tools to help people find their food voice. Finding Your Voice in Business: The conversation covers overcoming imposter syndrome, creating space for growth, and tips for setting up a productive workday. Advice for Aspiring Authors: Julie encourages aspiring authors to write a book when the time is right, emphasizing patience and readiness based on her personal experience. Timestamps: 02:51 Writing Process Expectations: Julie shares her initial expectations of the writing process and how she adapted her approach to writing in smaller, manageable chunks to accommodate her chronic migraine condition. 08:51 Book Content Overview: Julie talks about the content of her book, "Find Your Food Voice," which aims to provide practical tools and therapeutic guidance for those struggling with eating disorders and diet culture. 12:29 Celebrating Success: Julie discusses her plans to celebrate the book's release, including in-person and virtual events, and the importance of celebrating wins in business. 19:44 Future Business Plans: Julie shares her thoughts on the future of her business, considering a pivot away from one-on-one client work towards more writing and speaking opportunities. 24:16 Finding Your Voice: Jennifer and Julie discuss the parallel process of finding one's voice in business and helping clients do the same, highlighting the personal growth that comes with such projects. 31:19 Encouragement for Aspiring Authors: The episode concludes with Julie encouraging aspiring authors to write their books when the time is right for them, emphasizing that readiness is a decision rather than a feeling. Through speaking and writing, Julie helps people with a complicated relationship with food strategize how to remove the shame and blame dumped on them from the diet industry. Her work has been featured on TLC and in the New York Times, Outside Magazine, Shape and other outlets. She is the author of the book, Find Your Food Voice (Hachette, March 2025.) Attend her free book launch event on Tuesday, April 1st! Register here. Want more from Julie? Visit her website: https://julieduffydillon.com/ Purchase her book: https://www.amazon.com/Find-Voice-Julie-Duffy-Dillon/dp/139981365X Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Maggy Doherty, the dietitian behind the Maggy the Dietitian. Together, they explore the theme of "one size does not fit all" in business, discussing the pros and cons of small versus large practices, the complexities of insurance-based versus private pay models, and the unique challenges dietitians face in their careers. Maggy shares her personal journey from starting her own practice to managing a large team and then pivoting to a solo model, highlighting the importance of freedom and the inevitable challenges that come with growth. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable insights and inspiration to help you navigate your own path in the world of private practice. Embracing Individuality in Business: There is no one-size-fits-all approach to running a business. Every dietitian gets to make decisions based on their unique values and circumstances. Balancing Freedom and Responsibility: The podcast dives into the balance of freedom in both small and large practices—how more freedom can bring exciting opportunities but also new responsibilities. The Importance of Mental Health: As a business owner, prioritizing mental health and setting boundaries isn’t just important—it’s essential. Self-care is the foundation of sustainable success. Navigating Insurance and Self-Pay Models: The podcast breaks down the pros and cons of different business models, helping you navigate the options and choose the best path for your practice. Timestamps: 03:06 Maggy's Entrepreneurial Journey: Maggy shares her background, early ventures in nutrition, and her transition from corporate work to starting her own practice, Doherty Nutrition. 05:34 Growth of Doherty Nutrition: Maggy discusses the rapid growth of her practice, the hiring of dietitians, and the challenges of managing a larger team. 10:59 Navigating Business Decisions: The importance of recognizing that there is no one-size-fits-all approach in business and making decisions based on personal values. 12:07 Maggy's Pivot to a Smaller Practice: Maggy reflects on her decision to pivot to a smaller, self-pay practice after experiencing burnout and the impact of motherhood on her business. 19:31 Pros and Cons of Insurance vs. Self-Pay: Discussion on the advantages and disadvantages of accepting insurance versus operating a self-pay model, including marketing and financial implications. 35:21 Working with Dietitians: The unique challenges and rewards of coaching dietitians in private practice and the importance of understanding their specific needs. Maggy Doherty, MS, RD, LD, CEDS-C, started her practice Doherty Nutrition in 2019 as a one-woman show, wearing all the hats- biller, scheduler, marketer, and dietitian- before building it into a 30-person practice. In 2024, she felt a calling to get back to her entrepreneurial roots and use the lessons learned in business to open her next practice, Maggy the Dietitian, where she focuses on her most rewarding work: mentoring private practice owners, supervising eating disorder dietitians, and helping clients in their eating disorder recovery journey. Maggy’s business coaching style is derived from the tough lessons she learned from her own journey. Want more from Maggy? Visit her website: https://www.maggythedietitian.com Find her on Instagram: https://www.maggythedietitian.com Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School:...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, for a special bonus episode of the podcast to celebrate Registered Dietitian Nutritionist Day! Jennifer shares her journey to becoming a Registered Dietitian, highlights the powerful impact dietitians have on their clients, and explains why she’s so passionate about supporting fellow dietitians. Whether you’re an RD2Be, have been a dietitian for years, or someone who values the work of dietitians, join Jennifer to celebrate RD Day with 10 reasons why dietitians are an essential part of health and well-being. Personal Journey to Becoming a Dietitian: Jennifer talks about her own struggles with disordered eating during the early stages of her career and her journey to eating disorder recovery. Starting a Private Practice: Jennifer decided to start her own private practice after years of “research”. The ups and downs of business are worth all the benefits of private practice: freedom, autonomy, feeling valued, and making a difference in the lives of so many clients. Reasons Why Dietitians Are So Powerful: Celebrate RD Day with Jennifer’s top 10 reasons why she loves being a dietitian! Timestamps: 00:08 Introduction: Celebration of Registered Dietitian Nutritionist Day (RD Day) with Pursuing Private Practice! 01:44 Personal Journey: Jennifer shares her experience with disordered eating and how it led her to study nutrition at Penn State University. 04:32 Transition to Private Practice: Jennifer realized that she wanted to open her own private practice for flexibility and freedom. 08:59 Reasons Dietitians are Powerful: Introduction to the 10 reasons why dietitians are impactful in their clients' lives. 09:01 Reason #1: We help people change their relationship with food from negative to positive. 10:50 Reason #2: We see people get excited about food rather than fearful. 12:27 Reason #3: We get to the root of eating disorders and help clients find lasting recovery. 13:49 Reason #4: We support body image healing and help clients end the war with their bodies. 15:22 Reason #5: We see the difference nutrition makes in mental health. 17:10 Reason #6: We witness the power of hunger and satiety signals returning. 17:50 Reason #7: We help clients fuel their bodies for joyful movement. 18:30 Reason #8: We continually learn and provide cutting-edge nutrition information. 19:10 Reason #9: We embrace that sometimes there are no ‘right’ answers in nutrition—but there is always a next step. 19:50 Reason #10: We collaborate! 18:43 Conclusion: Celebration of all dietitians on Registered Dietitian Day and a reminder to feel valued and inspired in your work. Today, we celebrate the dedication, passion, and impact of dietitians everywhere—because the work we do truly changes lives. As a special celebration for RD Day, sign up for a free workshop all about private practice success! From Dietitian to Business Owner: 10 Steps to Build a Thriving Private Practice I’ll walk you through the steps you need to start and grow a successful private practice - without burnout. 🗓️ Wednesday, March 26th | 12:00 PM ET 🔗 Learn more & sign up: https://pursuingprivatepractice.com/10-steps-to-build-a-thriving-private-practice-workshop/ Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Elizabeth Stasny, owner of Live With Nutrition, to discuss the nuances of running a private practice as a dietitian. They explore the various business models available, including the decision to take insurance vs. private pay, the benefits of in-person vs. virtual sessions, and the potential of group offerings. Elizabeth shares her inspiring journey of building her practice, the challenges she faced, and the importance of community and support in the dietetics field. This episode emphasizes that there is no one-size-fits-all in business; instead, each dietitian must find what works best for them. Whether you've been a dietitian for many years or are brand new to the field, this episode will inspire you to explore different types of business offers in private practice. No One-Size-Fits-All in Business: Elizabeth shares how every private practice looks different. From taking insurance to choosing between virtual and in-person sessions, success comes from making choices that fit your values and goals. The Pros and Cons of Taking Insurance: Accepting insurance can increase accessibility and referrals, but it also comes with billing headaches and administrative burdens. Elizabeth explains why the best choice depends on your business model. Elizabeth’s Passion Project: With more clients using GLP-1 medications, Elizabeth believes dietitians play a crucial role in guiding them. Her group program provides non-judgmental, science-based support to help clients build healthy habits. The Power of Running a Group Program: Elizabeth highlights the benefits of group programs, from fostering community to creating new revenue streams. She encourages dietitians to explore group offerings alongside one-on-one care. Timestamps: 00:01 Different Revenue Streams in Private Practice: Discussion on ways to diversify income beyond insurance, including group programs, digital products, and courses. 01:50 No One-Size-Fits-All in Business: Elizabeth and Jennifer emphasize that success in private practice looks different for everyone, and the best approach is the one that aligns with your goals and values. 06:32 Elizabeth’s Private Practice Journey: Elizabeth shares how she started her business, from in-person visits to growing her practice after a layoff. 16:05 In-Person vs. Virtual Practice: The pros and cons of each, including energy management, accessibility, and client connection. 22:22 Taking Insurance vs. Private Pay: A breakdown of the benefits and challenges of accepting insurance, including billing issues and accessibility for clients. 32:25 Running a Group Program: Elizabeth explains how group programs can complement one-on-one care and provide additional income opportunities. As you continue to grow your private practice, remember that the decisions you make should align with your values, boundaries, and your unique strengths. Elizabeth is a dietitian and the owner and CEO of Live With Nutrition. Since starting her career in 2012, she has built a thriving private practice with a passion for group programs and community engagement. She blends intuitive eating, HAES, and behavioral health with clear, evidence-based guidance, focusing on real-life, sustainable nutrition instead of diet rules. Her mission is to free people from the pressure to eat perfectly and challenge the guilt tied to food and health. She helps clients create a nutrition plan that supports their goals, preferences, and well-being - one they can truly LIVE with. Find Elizabeth on Instagram @livewithnutrition and her website https://www.livewithnutrition.com/ Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp:...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Rachelle Heinemann, Therapist, Eating Disorder Expert, & Confidence Coach to talk about what dietitians need to know about counseling in private practice. The heart of a successful private practice isn’t just about providing nutrition education—it’s about building strong, supportive therapeutic relationships that truly help clients heal. In this episode, we dive into what makes counseling different from education, why setting boundaries is crucial for both you and your clients, and how to navigate client ambivalence. This episode will give you key takeaways to transform your counseling strategies, create better connections with your clients, and ultimately improve retention in your private practice. The Therapeutic Relationship: A therapeutic relationship is about creating a safe space where clients feel comfortable exploring their challenges, while the provider maintains professional boundaries and understands personal biases. Counseling vs. Education: Counseling goes beyond simply providing information, as it requires understanding how clients receive and interpret that information, as well as addressing any resistance they may have. Counseling Tips for Dietitians: A key tip for dietitians is recognizing that not all clients are fully invested in the counseling process, and acknowledging their ambivalence can help nurture a more effective and supportive relationship. Boundaries in Counseling: Setting clear and consistent boundaries is essential, not only for preventing burnout in providers but also for creating a structured environment that supports clients' personal growth and accountability. Timestamps: 03:30 Private Practice Journey: Rachelle shares how her work evolved from one-on-one therapy to podcasting to speaking and becoming a leader in her community. 05:54 Counseling and Business Success: Discussion on how strong counseling skills are essential for building a thriving private practice. 08:30 Counseling vs. Education: Rachelle explains the difference, stressing the need to understand clients' experiences and resistance to make changes. 12:18 Creating a Safe Space: The importance of acknowledging clients' ambivalence and providing a safe environment for expression. 16:13 Naming Client Feelings: Discussion on the importance of naming clients' emotions while avoiding assumptions. 23:45 Importance of Boundaries: The necessity of boundaries for both clinician well-being and client healing. 30:39 Defining Good Work: Discussion on the qualities of good counseling, including attentiveness and being human. 34:16 Tolerating Discomfort: Exploring the importance of helping clients develop resilience in uncomfortable situations. 37:10 Holding Space for Clients: Rachelle reflects on pivotal moments in counseling and the value of holding space rather than fixing problems. 39:10 Advice for Dietitians: Rachelle shares the importance of cross-education, supervision, and therapy for enhancing counseling skills. Rachelle Heinemann is a confidence coach, eating disorder expert, and speaker. Originally trained as a therapist, she’s spent years helping people overcome challenges like self-doubt, burnout, and disconnection. She understands the struggles because she lives them, too, and she has the tools and experience to help. 📱 Connect with Rachelle on her website or Instagram. Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead your...

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, and Shawna Melbourn, a non-diet Registered Dietitian and owner of ED for RDs. Shawan shares the journey of starting her online program, the evolution of her offerings, and the importance of human connection in counseling. Development & Growth of ED for RDsFeedback Guides Change:Counseling Strategies & Techniques:Personal Challenges in Counseling: Timestamps: The Importance of the Conversation:Seeking Creativity and Connection:Laying the Groundwork for a New Program:Adapting to Feedback:Tailored Training for Diverse Learners:Launching "ED for RDs Essentials":The Art of Effective Delivery:Normalizing Pressure in the Profession:Resources:ED for RDs Shawna Melbourn is a non-diet Registered Dietitian, an Approved Supervisor through the International Association for Eating Disorder Professionals (CEDS-S), and a Certified Intuitive Eating Counselor. She has walked alongside many individuals and families while they take the courageous steps towards recovery from an eating disorder. With almost 20 years of dedicating her career to this vulnerable and rewarding population, she developed an online training course for Registered Dietitians and other healthcare providers to learn these valuable and caring tools. In ED for RDs: Eating Disorder EDucation for Registered Dietitians online courses, she shares her years of training, clinical experience from both hospital and private practice and offers a safe place to gather non-diet, evidence-based practical knowledge. Want to connect with Shawna? 🌐 Website: www.edforrds.com 📱 Instagram: @edforrds Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @pursuing.private.practice

Welcome to the Pursuing Private Practice podcast! Join Jennifer McGurk, the CEO of Pursuing Private Practice, Kat Durston, the owner of Flourish Virtual Assistants, and Jordyn Springer, lead VA at Flourish and Jennifer’s assistant to discuss the incredible impact the right team can have on business growth, team dynamics, and how Flourish supports dietitians. Whether you’re just starting your business or looking for ways to grow sustainably, you’ll gain valuable insights from this conversation. Flourish’s Story:Why Jennifer Hired Flourish:The Importance of Delegating:Unconventional Dietetics Journey:Challenges in Business: Timestamps: The Birth of Flourish:Why Jennifer Hired Flourish:Jordyn's Role and Responsibilities:An “Unconventional” Dietetics Journey:The Value of Team Support:Navigating Business Challenges:Future Goals and Adaptability: Kathryn (Kat) Durston is a registered dietitian based in Grand Rapids, Michigan, with a unique background and multiple degrees in both Art and Design and Nutrition and Dietetics. She blends her creative passion with clinical expertise to craft engaging content and impactful marketing strategies. As the founder of Flourish Virtual Assistants, Kat has grown her marketing and media company from a college startup to a thriving 10-member team in just three years. Flourish has supported over 250 healthcare businesses with services ranging from social media management and blog writing to SEO and email marketing. In addition to her marketing work, Kat runs her own virtual private practice, Naturally Good Nutrition, specializing in functional nutrition for autoimmune conditions. 📲 Find Flourish on Instagram @flourishva 📩 Want to work with Flourish? Contact the team here. Jordyn Springer is the lead virtual assistant at Flourish, where she has been a key team member for over 1.5 years. During her time at Flourish, she has collaborated with more than 30 dietitians and B2B professionals, delivering exceptional support and expertise. Through Flourish, she works with Jennifer on the Pursuing Private Practice team. With a bachelor’s degree in dietetics, Jordyn is now expanding her skills by pursuing a master’s degree in digital marketing, blending her nutrition background with creative marketing strategies to make an even greater impact. 💬 Interested in chatting with Jordyn? Connect with her on LinkedIn! Want more from Pursuing Private Practice? 🗓️ Looking to start your private practice in just 30 days? Do it with our Open For Business toolkit: https://pursuingprivatepractice.com/open-for-business/ 📈 Want to get 3 new clients in just 3 days? Join Marketing Bootcamp: https://pursuingprivatepractice.com/businessplan/ 🌟 Looking for the ultimate support system to build the private practice you’ve always dreamed of? Check out Business School: https://pursuingprivatepractice.com/businessschool/ 🌍 Are you ready to lead with confidence and expand your impact? EXPAND is your path to stepping into the role of CEO: https://pursuingprivatepractice.com/business-coaching/ Find us on Instagram @pursuing.private.practice