Q-FM is a radio station whose idea was mooted over a considerable number of years. Its prime business interest is purely Zambian.
Q-FM is a commercial English-medium entertainment, music and information radio station targeted to an informed audience in the 15-45 age groups.
The station transmits 24-hours. The station identifies with its modern listeners by way of a target-oriented music mix. Q-FM aims to satisfy listeners' needs in order to maintain majority market share through quality programming. As market leaders in the entertainment arena, Q-FM sets the pace and trend for today's audience in Zambian radio.