The radio business was initially promoted as a Company by a joint venture between Next Mediaworks Limited. (formerly "MiD- Day Multimedia Limited") and BBC Worldwide Holdings B. V. (BBC). With the advent of time, Next Radio Limited became the subsidiary of Next Mediaworks Limited. Next Radio Limited was among the first private players to venture into private FM broadcasting and presently has established "Radio One" as the premium FM Brand in top 7 cities of the country being Delhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, and Ahmedabad. The Company operates under frequency 94.3MHz in all its cities except for the city of Ahmedabad where it operates under the frequency 95 MHz.