Renegade Marketers Unite

What’s working today in SEO for B2B SaaS brands? In this data-packed episode, digital marketing expert Tom Shapiro, CEO of Stratabeat, unveils the answers, drawing from an extensive study of 250 B2B SaaS websites. Prepare to challenge your assumptions and discover actionable strategies that can dramatically improve your search rankings and organic traffic. Key findings include: Blogging 5-8x per month increases Google top 10 keywords by 47.9%, compared to just 10% for 1-4 posts Websites offering online tools saw a 40.8% boost in top 10 keyword rankings Original research boosted top 10 keyword rankings by 36% on average Audience segmentation led to a 31.7% increase in Google top 10 rankings, vs. 12.4% for non-segmented sites Discover why blogging frequency is the low-hanging fruit you can't afford to ignore, learn how online tools can unexpectedly boost your SEO, and find out why audience segmentation might be your secret weapon. This data-driven deep dive challenges conventional wisdom and provides a roadmap for dominating search results in today's hyper-competitive landscape. Tune in! [The B2B SaaS SEO Performance Study is brought to you by Stratabeat and CMO Huddles] For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

When CMOs invest in growing their people, they grow their impact. And with the right coaching strategies in place, they ensure their teams not only keep pace with industry changes, but also drive innovation and set new standards. In this illuminating episode, join host Drew Neisser as he welcomes three exceptional CMOs to share their insights on nurturing high-performing teams: Michelle Boockoff-Bajdek of IDG (previously CMO of Skillsoft) Katie McAdams of Basis Technologies Marni Carmichael of Image Source, Inc. Discover how these leaders foster a culture of continuous learning, provide meaningful feedback, and adapt to the challenges of remote work. From creating individualized career paths to measuring employee satisfaction, our guests reveal their strategies for unlocking team potential and driving innovation. Key topics include: Building a feedback-rich environment Balancing hard skills with essential 'power skills' Adapting coaching methods for the hybrid workplace Incorporating learning and development into recruiting strategies Measuring the impact of talent development initiatives By championing continuous improvement, CMOs lay the groundwork for dynamic and forward-thinking teams. Tune in for a masterclass in talent development from some of B2B marketing's brightest minds! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What if the secret to becoming an influential CMO lies in the tactics used by FBI hostage negotiators? In this essential episode, Drew Neisser welcomes Chris Voss, former FBI hostage negotiator and author of "Never Split the Difference," to share game-changing conflict resolution and negotiation strategies for B2B marketing leaders. By listening, you’ll learn how to: Turn potential conflicts into collaborative problem-solving sessions Use tactical empathy to align with stakeholders Adapt your negotiation style to different personality types Increase your emotional intelligence for more effective leadership Techniques for managing stress and conflict in high-stake situations Voss reveals counterintuitive approaches to help CMOs transform the most challenging C-Suite conversations into collaborative wins. Whether you're advocating for your marketing budget, aligning with sales on lead goals, or negotiating with external agencies, this episode offers invaluable lessons from one of the world's top negotiation experts. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it really take to secure a CMO position in today’s competitive landscape? Whether you're actively job searching or want to be prepared for future opportunities, this episode is packed with actionable insights from two CMOs who recently landed coveted roles and the recruiter who helped place them: Kathie Johnson (CMO, Sitecore) Scott Morris (CMO, Sprout Social) Kate Bullis (Managing Director, ZRG Partners) You'll learn: How to strategically approach your job search and stand out from the crowd The importance of personal branding and articulating your unique value The value of networking with other CMOs How to quantify your impact during interviews and presentations Why culture fit matters and how to evaluate it during the interview process Don't miss this candid conversation on navigating the CMO job market, leveraging your network, and positioning yourself for success in your next CMO role. Tune in! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

As budgets tighten, partnerships emerge as a beacon for innovation and growth. In this electrifying episode, Drew Neisser sits down with Asher Matthew, co-founder and CEO of Partnership Leaders, to uncover the power of strategic partnerships in B2B marketing. Tune in to discover: Why partnerships are a key growth lever for B2B organizations The hidden “planning tax” that derails partnerships – and how to dodge it The three layers of effective partnerships: production, distribution, and consumption The rise of the "Chief Partnership Officer" and what it means for your organization Cutting-edge metrics to prove your partnerships are pulling their weight Asher shares invaluable insights on building high-quality, repeatable partnerships that drive real business results, using their strong partnership with HubSpot as an example. Learn how to leverage co-marketing, navigate relationships with larger partners, and create win-win scenarios that expand your reach and credibility. Whether you're a CMO looking to stretch every marketing dollar or a partnership professional seeking to up your game, this episode is packed with actionable strategies to supercharge your B2B partnerships. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to craft a fully-fledged content experience that not only engages but also drives conversions? Tune in to this episode as 3 seasoned B2B CMOs reveal the secrets to transforming content into a powerful tool for connection and conversion: 🌟 Warren Daniels (Bynder) reveals how leveraging content templating enables localized, relevant experiences that drive results, like increasing campaign recall by 32%. 🌟 Ellina Shinnick (HUB International) discusses orchestrating thematic, integrated campaigns that bring the brand's personality to life through creative, energetic content, and their “HUB Outlook” campaign. 🌟 Katrina Klier (Sage Strategy Group) introduces the "Source and Savor" model to maximize content efficiency and impact while boosting resonance. Uncover strategies to: Balance brand storytelling with performance marketing tactics Leverage research to redefine problems in a compelling, ownable way Measure content engagement to prioritize what resonates (and what to retire) Capitalize on AI's potential as an indispensable content team member And more! Whether you're a content marketer or senior leader, this insightful episode is packed with actionable tips to elevate your content experience game. Don't miss out! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

CMOs face immense pressure to drive growth and deliver results, often with limited resources. To succeed, they need laser focus, courage, and a formidable team. Enter, the impact player. In this riveting episode, Liz Wiseman offers deep insights from her popular book, Impact Players: How to Take the Lead, Play Bigger, and Multiply Your Impact. Tune in as Liz details the five key practices that differentiate impact players from ordinary contributors, discussing how CMOs can amplify their own impact, while nurturing high-caliber talent. Get ready to propel your team's effectiveness, outpace the competition, and enhance your leadership. This is a masterclass for anyone aiming to uncover the latent potential within their existing team or to assemble a new powerhouse of top performers. Don’t miss it! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What do CMOs and penguins have in common? More than you might think! Celebrate a major milestone with Episode 400, as Drew goes off the beaten path, sitting down with Dr. Pablo "Popi" Borboroglu - penguin conservationist extraordinaire and founder of Global Penguin Society (GPS). Popi shares his lifelong purpose of protecting penguins, and the vital role these remarkable birds play in the health of our oceans and planet. Learn amazing facts about different penguin species, their abilities to thrive in extreme environments, the threats they face, and how you can help. Hear incredible stories like how Popi's team grew one colony from 6 penguin pairs to over 8,000 through community partnership and eco-tourism efforts. He also shares his ambitious $6 million vision to purchase and preserve critical breeding grounds to ensure penguins survive for centuries to come. This conversation highlights the efficient, adaptable, highly social, and resilient nature of penguins—qualities top marketers need to drive impact. Whether you're a penguin lover or looking for creative ways to engage your B2B communities, tune in! Final Note: Renegade Marketers Unite is brought to you by CMO Huddles—a highly engaged community of B2B CMOs inspiring B2B greatness through confidence, colleagues, and connection. A group of penguins is called a “huddle,” and CMO Huddles donates 1% of all annual revenue to GPS. For full show notes and transcripts, visit https://renegade.com/podcasts To learn more about CMO Huddles, visit https://cmohuddles.com/

Are you ready to see how a shift to product-led strategies could unlock new growth for your business? Dive into the dynamic world of Product-Led Growth (PLG) and discover how it's turning the tables on traditional B2B business approaches. This episode with Smita Wadhawan from SimplePractice is all about how marketing can lead a PLG motion, driving revenue and fostering customer loyalty through innovative product-centric tactics. SimplePractice has successfully harnessed the power of PLG to not just participate in their market, but to dominate it. Whether you're building a startup or transforming an established company, the insights shared here will give you the tools to elevate your marketing game and pump up your product-led growth. Get ready to be inspired, energized, and equipped to propel your company to new heights! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

With mounting pressure to deliver ever-increasing pipeline results, it’s time for CMOs to prove that they’re not just tacticians—they’re key strategists essential to business longevity. In this episode, Liza Adams of GrowthPath Partners dives into how AI can make it all possible. She’s shepherding in a shift from “growth-at-all-costs” thinking to sustainable profitability. Armed with use cases and custom GPTs, Liza brings her extensive experience as an AI consultant and fractional CMO to outline how you can leverage generative AI as a strategic thought partner. Here are a few things she covers: How to deploy AI for competitive analysis and positioning How AI can identify and prioritize high-value customer segments How to use AI insights to blow away your C-Suite How promising to tip your AI can yield better results Don't miss this insightful conversation that could redefine how you view the role of AI in your marketing strategy! For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

What does it take to transform a local website into a global powerhouse? Find out from Tom Bianchi of Acquia and Hannah Grap of Sitecore, as they dissect the strategies behind successful international digital presences. Learn how Acquia’s latest initiatives are making the digital world more accessible and how Sitecore is modernizing data to tailor customer experiences across borders. We cover the changing landscape of SEO, how to localize your site for different countries, and which website metrics matter. Whether you're revamping your digital strategy or just tuning in to the latest trends, this episode is your gateway to mastering the art of engaging a worldwide audience through smart, inclusive web design. Don't miss these essential insights that could redefine your digital footprint! For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Every day, CMOs must navigate a whirlwind of high-stakes, spontaneous conversations, from pressurized boardroom challenges to delicate internal communications. Yet many have no formal training in this area or formulas for improvement. In this episode, Stanford professor and communication expert Matt Abrahams shares actionable, science-backed strategies from his latest book, “Think Faster, Talk Smarter.” Whether it’s acing unexpected questions in job interviews, managing crises, or giving feedback, discover the structures and exercises that will prepare you to handle every spontaneous scenario like a seasoned pro. This episode was originally recorded in front of a live audience, hosted by CMO Huddles, an exclusive community of B2B marketing leaders. If you’d like to join these conversations in the future, learn more at cmohuddles.com. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

Are you ready to elevate your role from marketing maestro to strategic linchpin within your organization? Tap into your CMO superpower—your “plus”—and discover how it can dramatically expand your impact far beyond the conventional scope of marketing. In this enlightening episode, we sit down with three trailblazing CMOs who have transcended traditional boundaries by embracing their “plus.” Learn from their experiences as they share the challenges and triumphs of mastering a dual role that leverages their skills to foster cross-functional success and drive significant organizational change. Meet our guests and the pluses they covered: Chris Willis: Former Chief Marketing + Pipeline Officer at Acrolinx. He is now CMO of Axios HQMelanie Marcus: Chief Marketing + CX Officer at SurescriptsPatti Newcomer: Former CMO + GM at FieldRoutes For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Katrina Klier, Michelle Puleio, Jeff Morgan, and Megan Rainbow To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

If you’re a B2B CMO stuck in limbo at the moment—you’re not alone. We’re in a seller’s market for executive talent, and the round peg, round hole expectations of companies looking for their next marketing chief are exceptionally limiting. Richard Sanderson of Spencer Stuart brings a glimmer of hope, suggesting a brighter outlook for 2024. In this episode, he shares his expert perspective on the trials and triumphs facing today’s marketing leaders. Tune in as we explore what’s going on with the CMO role right now, the 6 dimensions that capture recruiter’s attention, and effective strategies to showcasing these qualities on LinkedIn. Plus tips on interview prep, 100-day plans, and what mediums to search through. Recorded during a CMO Huddles Transition Team Huddle, this episode is more than just a conversation—it's a part of a supportive community aimed at empowering CMOs through networking, resume and cover letter reviews, and shared experiences. If you’re a B2B CMO in transition, check it out. For full show notes and transcripts, visit https://renegademarketing.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Peter Finter of KX, Adriana Gil Miner of Iterable, James (JD) Dillon of Tigo Energy, Suzanne Reed of LBMC, Hannah Grap of Sitecore, and Dan Cote To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

We’re in a defining moment where the role of the CMO is under the microscope, every decision measured against the relentless drumbeat of numbers and revenue. Yet, the pillars of authentic leadership extend far beyond the balance sheets—they’re the bedrock for sustainable growth. Tune in for a compelling dialogue with Jenn Lim, author of Beyond Happiness, as we delve into the art of harmonizing purpose with performance. Learn how a purpose-driven mindset can yield profound job satisfaction, catalyze growth, fortify teams, and solidify your place in the C-Suite. This episode unpacks practical strategies for safeguarding your career trajectory and elevating your role, even amidst the fervor of lead-chasing. Because in the end, the true measure of a CMO's success is about more than revenue generated—it’s in the resilience, innovation, and authenticity they bring to their team and the entire organization. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: James (JD) Dillon of Tigo Energy, Laura MacGregor of Center for Internet Security, Grant Johnson of Billtrust, Julia Goebel of Komodo Health, Julie Kaplan of CareMetx, LLC, and Eric Quanstrom of CIENCE To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/

From shifting market trends to M&As to unexpected external events, if great B2B marketing is one thing—it’s agile. And in this episode, we pull back the curtain on CMOs who aren't merely surfing the waves of change—they're harnessing them. Welcome to a masterclass in change management from Cary Bainbridge of ABM Industries, Narine Galstian of SADA, and Khalid El Khatib who was of Stack Overflow at the time of this recording but is now CMO of Consumer Reports. Join us as we dissect pivotal decisions, pivot points, and the nimble moves that define successful B2B marketing today. We’ll explore the agility of B2B marketing through the lens of these seasoned leaders, providing actionable insights into how to lead transformation via resilience, strategic foresight, and a culture of continuous learning. For full show notes and transcripts, visit https://renegade.com/podcasts/ To learn more about CMO Huddles, visit https://cmohuddles.com/

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Dave Bornmann, James (JD) Dillon, Jan Deahl, Jane Kayser Tague, James B. Stanton and Marca Armstrong To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/