School of Podcasting: Expert Tips for Launching and Growing Your Podcast

In this episode, we answer a question I know has been on the minds of so many podcasters: Where is podcasting headed? What We Covered Spotify, YouTube, and AI Slop:Optimism vs. Pessimism:Video, Discoverability, and Content Overload:Monetization Woes and the Hopes for Crowdfunding:Government Regulation and Freedom of Speech:Defining Your “Why” and Staying True to Your Mission:Staying Resilient: Participants Podcast Editors MastermindPodcast Editor's AcademySteve's Site)The Pharmacist’s Voice PodcastPerrysburg PodcastGuardian Down Roundtable50 Years Experience RequiredLessons in the RearviewGreatland MediaAskRalph.comPodcasting Morning ShowWelcome to Earth StoriesCool Cars with Chris Mentioned In This Episode JJJAck Film's Video on youTube Demonetization New Media Show Rob Greenlee and Brendan Monaghan Podcasting 2.0 on the Slop Factory at Spreaker Podnews on More AI than Human Shows Profit From Your Podcast Book Thanks for Sharing This episode became a great sharing of opinions, experiences, and predictions. Some worry about gatekeepers and algorithmic noise, while others find hope in podcasting’s unique intimacy and power to connect. No matter where things go, staying true to your purpose, your “why,” and serving your audience will always be the foundation. Keep your ears open, your content honest, and your passion high. Thanks to everyone who contributed, and as always: if you loved this conversation, hit that share button and keep the School of Podcasting growing! Mentioned in this episode: Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage Question of the Month: Favorite Remote Recording Tool So many podcasters us tools to do remote recording (guests, etc). It seems like people often go through a few before finding one they like. What is your current remote recording tool, and what tools have you used in the past (and why did you leave)? Also be sure to tell us a little bit about your podcast, and your website address so we can link to it in the show notes. Question of the Month Join the School of Podcasting Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee! School of Podcasting Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be?

In this episode, I take you behind the scenes of a good old fashioned microphone shootout—this time, it’s all about wireless lavalier mics! I (quickly) run through a lineup of wireless lavalier microphones including the DJI Mic Mini, Hollyland Lark M2, Rode Wireless Micro, Rode Wireless Go, and Shure Move Mic. Not only do I compare how they sound right out of the box, but I also show how a little post production can level the playing field between even budget and premium options. If you’ve ever wondered whether it matters which one you pick, you’ll definitely want to listen. This content may contain affiliate links, meaning I earn a small commission if you purchase through these links at no additional cost to you. I only recommend products or services I trust and believe will provide value to you. Thank you for your support! The Weight Of Adding Video - The First Look at Apple HLS The second big theme of today’s show is the pressure, and potential pitfalls, of adding video to your podcasting workflow. I break down what’s happening with Apple HLS video, what hosts like Captivate are charging, and why you need to seriously consider the “weight” video adds before taking the plunge. Getting Your Edited Audio To People In Apple - You Can't (If you add video) Can you maintain your audio quality? Should you be editing audio and video together, or keeping them separate? I also share some spot-on advice from Elsie Escobar about only adding video if it makes sense for your goals—not because you feel FOMO or outside pressure. Whether you’re mic shopping, contemplating a shift to video, or just want a sanity check on your podcasting process, this episode is for you. Enjoy! Gear Mentioned In This Episode DJI Mic Mini Shure Movemic Hollyland Lark M2 Rode Wireless Go 3 Rode Wireless Micro DJI Mic 2 Captivate Media Hosting Other Items Ecamm Video Software Streamdeck Accentize Plugins (DeRoom, Revive) USB-C extenders Blue Ocean Strategy Book The 22 Immutable Laws of Marketing (specifically, the "Law of Category" chapter) The Audacity to Podcast 1000 True Fans by Kevin Kelley Captivate Webinar on Apple HLS Implementation New Media Show Rob Greenlee with Sharon Taylor Media Roundtable with Dan Granger, Tim Ferriss (Entrepreneur & Host, The Tim Ferriss Show) and Dr. Laurie Santos WordPress Plugins Compromised Monica Rivera on Episode 613 Zoom Handyrecorder App David Draiman | The Magnificent Others with Billy Corgan Transistor Media Hosting Buzzsprout Media Hosting Justin Jackson Apple Podcasts Demo Mentioned in this episode: Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Get Some Feedback On Your Show “Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties’ where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It’s a safe, supportive way to hear what’s working, fix what’s not, and make your show stronger fast.” School of Podcasting Question of the Month: The Future of Podcasting Someone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for...

Welcome to this episode of the School of Podcasting! I’m Dave Jackson, and today I’m pulling back the curtain on the precise tools and strategies I personally use for affiliate marketing on my podcast. Whether you’re brand new to monetizing, or just looking to add another income stream, you’ll find this episode packed with actionable advice and real-world numbers. What I Cover in This Episode How affiliate marketing worksSwitchy Tools, Companies & Resources I Mentioned Here’s a list of all companies, tools, and platforms I talked about in this episode, along with URLs where applicable: School of Podcastingschoolofpodcasting.comChronometer SwitchyGenius LinkTextExpander1PasswordAmazon AssociatesSweetwaterPodpageAsk the Podcast CoachCaptivateBlubrryBuzzsproutTransistorRSS.com Affiliate Marketplaces I Use and Mentioned: Awinawin.comCJ (Commission Junction):cj.comRakuten:rakuten.comPartnerstack:partnerstack.com Other Resources Profit From Your Podcast BookSchool of Podcasting Free ResourcesJesse Lakes on Profit From Your Podcast9 Reasons Affiliates Get Banned from Amazon (How to Avoid) Final Takeaways SwitchyGenius If you’ve got an idea for an episode or want to leave feedback, head to schoolofpodcasting.com/voicemail. Thanks for tuning in! If this helped you, please share the episode or link a friend to schoolofpodcasting.com/1031. Mentioned in this episode: Join the #1 Podcast Education Site - The School of Podcasting Adam Curry is the co-founder of Podcasting (and the co-host of the No Agenda Show). When asked about learning how to podcast Adam said, "The place to go with the guy who has taught more people how to podcast than anybody I know - Dave Jackson, School of Podcasting.com" School of Podcasting Question of the Month: The Future of Podcasting Someone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it.

Have you ever wondered if the reason your podcast hasn’t “exploded” is actually the very thing that could help it last—and make it more rewarding? This week, I look into why having a smaller, passionate, and loyal audience often leads to more meaningful wins (personally and professionally) than simply racking up big download numbers. If you want to learn how to create enduring engagement, avoid common pitfalls, and connect with listeners in a way that actually matters, this episode is for you. Here’s what I cover in this week’s “Podcast Stew” styled episode (which includes chapters). 1000 True Fans focusing on your core audienceLessons from YouTube expertscompeting with “the big guys”ndependent vs. networked podcastingmonetizationpodcast business statsSpotify’s “walled garden“anybody but Spotify”The importance of fun and fulfillmentHow to effectively use calls-to-action Links mentioned this week: School of Podcasting Podpage Podnews Report Card How to Pitch a Podcast Show (Coming Soon!). Creators Hub in Spotify Apple Podcasts Hub Whether you’re launching, growing, or just rethinking your show’s direction, this episode is packed with honest stories and actionable advice, plus a dash of inspiration to help you stay true to your voice and audience. As always, if you want to go deeper, join the free School of Podcasting Thanks for listening! Don’t forget to share with a friend who needs a reminder that influence starts with true connection. Mentioned in This Show Oxford Road The Media Roundtable Episode Sound Off Podcast (Matt Cundill interviews Doug Downs) Why MKBHD Told Netflix: "Don't Bother on Jon Youshaei channel What Podcasting Can Learn From YouTube Growth with Rox Codes (Podbiz with Norma Jean Belenky) Lisa Kudrow on Vanity Fair Channel Sounds Profitable The Download James Cridland on Spotify's Features "Coming Soon." Jordan Harbinger Talks YouTube on New Media Show with Rob Greenlee Charlie Puth on Rick Beato Channel Project Hail Mary Trailer Big Lash Energy Interview Audible (aff link) Mentioned in this episode: See Your Show On Podpage If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look. Podpage Question of the Month: The Future of Podcasting Someone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month Live Appearances I will be at the Empower Podcasting Conference (Year 3!) in Charlotte North Carolina. This is my favorite type of conference with a cap at 250 people, it's a great crowd without being overwhelming. Great speakers, great networking, and a great location. Where Will I Be? Join the School of Podcasting Today - Your Future Self Will Thank You Stepping out of your comfort zone isn't easy, but at the School of Podcasting, we're here to make it feel like second nature. With our expertly crafted courses and an incredible community, you're never alone in your journey. From planning and launching to growing your podcast, I’ll be right by your side every step of the way. Remember, every podcast episode builds connections and opens doors to future opportunities. Take...

If listeners are quitting your podcast in the first five minutes, this episode is for you. In this annual ‘podcast pet peeves’ roundup, I asked my audience what makes them bail on a show— and they did not hold back. Participants You’ll hear from Kim Newlove (The Pharmacist’s Voice, Perrysburg Podcast), Steve Stewart (podcast editor extraordinaire), Todd ‘the Gator’ (Guardian Down Roundtable, Lessons in the Rear View), and York (Welcome to Earth Stories) as they unpack the habits that drive them nuts: from bad audio and buried leads to ad overload, lazy interview questions, sloppy terminology, and more. You’ll walk away knowing exactly what turns listeners off - and how to fix it. I’ll also share my own take on ads, monetization, and why a little creativity can still set your show apart in 2026 The Most Popular Pet Peeves I do this question every year, and as you might imagine, this list doesn't change much. This year seems like advertisements were the top peeve. Is Everyone Going to use the "YouTube Annoying Your Audience to Death" strategy, and use tools like Supercast and Patreon, and offer an ad-free version? Mentioned In This Episode School of Podcasting Podpage - Podcast Websites The Pharmacist's Voice The Perrysburg Podcast Steve Stewart Podcast Editors Academy Welcome to Earth Stories Guardian Down Roundtable Lessons in the Rear View Ask the Podcast Coach Podcasting Observations (Dave's Newsletter) School of Podcasting Follow Page Patreon Supercast OP3 Open Source Stats Truefans.FM Mentioned in this episode: Get Some Feedback On Your Show “Want honest, helpful feedback on your podcast? At the School of Podcasting, we host ‘Listening Parties’ where members share short clips and get constructive, encouraging critiques from fellow podcasters and myself. It’s a safe, supportive way to hear what’s working, fix what’s not, and make your show stronger fast.” School of Podcasting Question of the Month: The Future of Podcasting Someone asked me, and I had to think about it. So now I'm asking you, How do you feel about the future of podcasting? Where do you think it's going? (etc,). Feel free to share your opinion and why. Don't forget to tell us about your show and where we can find it. Question of the Month Give Your Podcast A Home When you look at our podcasting pieces, your media host is the engine. But your website is the home. It’s where your audience learns who you are, explores your episodes, and decides to subscribe. At Podpage, we build podcast websites that are fast, reliable, and designed to convert visitors into listeners. Every episode is automatically published, SEO-optimized, and structured for growth—so you can focus on creating, not managing your site. If your media host powers your podcast, Podpage gives it a place to live—and a place to grow. Start building your podcast’s home with Podpage by going to www.podpage.com/preview and start your 14 day free trial today. Podpage

The School of Podcasting has been acquired, and yes, that means changes are coming. But don’t panic! The essence of what we do is staying intact. We’re diving into the nitty-gritty of what this acquisition means for our loyal members and anyone thinking about joining. New Free Tier We’re adding a free tier, more courses, and even a way for you to connect with podcasting experts. This is all about making the podcasting journey smoother and more accessible for everyone. Brenden and I have a vision for the future, and it’s about empowering you to take your podcasting game to the next level. If you’ve ever wanted to launch a podcast, or if you’re already knee-deep in it and looking for ways to monetize, we’ve got you covered. We’re building a community where you can learn, grow, and thrive, and I’m more excited than ever to be a part of your podcasting journey. So, let’s get to work and see what we can do together! My Favorite CRM I'm not making this up. My favorite CRM is call "Less Annoying CRM. Its s a simple, no-frills customer relationship management tool built specifically for small businesses, solopreneurs, and anyone who feels overwhelmed by complex CRMs. It focuses on the essentials: tracking contacts, managing leads, organizing tasks, and keeping a clear sales pipeline (although I don't use the pipleline tool) Takeaways: Links referenced in this episode: schoolofpodcasting.compodpage.compodnews.netLess Annoying CRMLast week's episode on Podcasting SEOPodSEO Mentioned in this episode: Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter! Get a look into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. You also get "behind the scenes" info from the School of Podcasting Don't miss out on staying ahead of the game—join the 1700+ people who are already reading Podcasting Observations today! Podcasting Observations Question of the Month One of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026 Question of the Month Quit Thinking About It and START THAT PODCAST If you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/join School of Podcasting See Your Show On Podpage If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look. Podpage

When it comes to podcast strategies to grow your podcast, one strategy that often gets overlooked (because it takes time) is Search Engine Optimization (SEO). Now people are starting to market a "New" thing known as PSO (Podcast Search Optimization). Podcast Search Optimization VS Search Engine Optimization So what is the difference? In reality not much. Tools like Podseo and PSO and Ausha show you information on how often keywords are being search in Apple and Spotify (and others). SEO tools show what people are searching for in Google and other places (YouTube, TikTok, and more). So THE question is, do people search differently in a Podcast App vs how they search Google? For me, I don't think so. I might just type a keyword "Podcasting Best Practices" where in Google I would type "Podcasting Best Practices Podcast." Keyword Research Boils Dow To This Find a keyword that has a fair number of people searching for (somewhere between 20-100 searches), and see how much competition it has. Instead of trying to score for a really popular keyword, score multiple times with less popular (but still be sought after) key words with less competition. Mom said "Don't go play in traffic," but that's what you need to do - but no on the free way. What is Your Domain Authority? SEMRush (a great suite of tools) has a domain authority checker. Tools To Boost Your Podcast SEO on the Web Free Keyword Tool (That Sucks IMHO) https://www.wordstream.com/keywords Google Keyword Tool (Inside of Adsense Account) https://ads.google.com Go to Tools > Planning > Keyword Planner (Free and unlimited use) Keywords Everywhere Extension for Chrome and Firefox $7/month. Helps you measure traffic and competition for keywords. https://keywordseverywhere.com/ Also Asked (see what people are asking) 1 Free search a Day or $12/month https://alsoasked.com/ Answer Socrates 3 searches a day $15/month gets you 100 searches a month https://answersocrates.com Ubsersuggest Shows key word competition and more. It's a suite of tools to help find keywords, and write articles.$29/month.$290 Lifetime (credits thanks to AI) https://ubersuggest.com SERanking A full suite of tools that helps you create content, competitor comparisons and more. $129/month https://www.sewranking.com SEMRUSH Consider by many people to be "THE" suite of SEO tools (especially finding tools that your competitor is not using, and you should). $139/month https://www.semrush.com Page Audit Chrome Extension A chrome extension that shows all sorts of information about a page so you can then write a similar page that will rank better. Chrome Extension Two Tools Dedicated For Podcast SEO While I'm not sure there is much difference between SEO and PSO, there two tools dedicated for podcasts. PSO from Ausha This tool has some nice features, but it also left me frustrated. If you give me seven days to test the tool, give me access to ALL OF IT. I mean every marketer knows that you give it to the customer and let them "get hooked" so when their trial is over they will purchase. I couldn't do that as much of the tools spotlighted required me to upgrade. Boo. That being said it does show how much a keyword is searched for (not as specific as some tools for web seo). It also shows you how hard to competition is. Keep in mind that you need to give your dashboard 24 hours to show some statistics in your dashboard. Ausha PSO (affiliate) PodSEO This is from Andrea De Marsi (Co-founder of Spreaker) and Francesco Baschieri (Co-founder of Spreaker) and it has a similar feature set to the ausha tool. You can save 10% using the coupon schoolofpodcasting. (affiliate) I thought it was very cool that Podseo alerted me to the mistake that I had accidentally listed my show twice in Spotify (I moved from Libsyn to Captivate - nuff said). It has some cool episode planners, and is cheaper than Ausha PSO. Their AI tools looks at your episodes and recommend future ideas and then helps you...

Welcome to the world of Big Lash Energy, where Jayna Marie takes us on a no-holds-barred journey through the ups and downs of her life and career. As a makeup artist, Jayna decided that her life was too colorful not to share, and she jumped headfirst into podcasting. It's like she hit the ground running, with tons of awards, 200 episodes, and one million downlaods you might say she's unstoppable. The conversation kicks off with Jayna reflecting on the pressure to include video in her podcasting journey, but she confidently asserts that real connection comes from authentic storytelling, not flashy visuals. It’s refreshing to hear someone challenge the norm and embrace the art of audio storytelling. As the episode unfolds, Jayna shares her experiences with vulnerability, especially in her first episode, where she bared her soul and laid it all on the line. She describes it as feeling like she jumped off a cliff, and honestly, who hasn’t felt that way about sharing their truth? This episode dives into the nitty-gritty of her life, tackling topics that range from relationships to personal growth, all while maintaining a sense of humor that makes you feel like you're chatting with a friend over coffee. Jayna emphasizes the importance of being relatable and not shying away from difficult topics, making for a conversation that is both entertaining and enlightening. What really makes Jayna stand out is her approach to audience engagement. She’s built a loyal following by sharing snippets of her life and encouraging conversations around her podcast episodes. Jayna is all about creating that connection with her listeners, which is a breath of fresh air in a sea of cookie-cutter AI content. And let’s not forget her unique marketing tactics; she even uses dating apps to promote her podcast, turning the world of swiping into a strategic move for gaining listeners. It’s hilarious and clever, showing us that sometimes, the best marketing is just being yourself. This episode isn’t just about podcasting; it’s about authenticity, vulnerability, and the power of storytelling. If you’re looking for inspiration in your own podcasting journey, or just want a good laugh, tune in to hear Jayna Marie's incredible story and the lessons she’s learned along the way. So whether you're a seasoned podcaster or just curious about what it takes to create a meaningful show, Jayna's insights are golden. She proves that podcasting is more than just a hobby; it’s a way to connect, share, and inspire others through your unique voice. Join us as we delve into the world of Big Lash Energy and discover what makes Jayna Marie a standout in the podcasting community. It's a wild ride, and you won't want to miss it. Mentioned In This Episode Big Lash Energy Podcast Under the Makeup: A very Messy Life (Episode 1) Faking the "OH!" Face 8 Super Annoying Things That Men Do I Ran Out Of Time To Say I Love You: It's My Party, I'll Cry If I Want To (her latest episode as of this recording) Jayna's Makeup Site & Instagram Sticker Mule (For Car Decals) Switchy QR Maker, Link Tracker, and "Linktree" type tool Fourth Wall Create Merch Podpage Pretty Websites For Podcasters Who Don't Want To Learn How To Code Tim Wohlberg's Just the Tip Podcast Podcasting Tips From Jayna Marie: Lead with vulnerability and authenticity Sharing your true self and personal stories draws in listeners and forges real connections. Serve your audience with purpose Focus on providing value for others and fill gaps you wish someone had filled for you. Don’t overthink—trust your gut and put your work out there Creativity thrives when you let go of perfectionism and follow your instincts. Make sure every episode has a clear purpose Aim for your episodes to make listeners laugh, cry, or learn—give them a reason to engage. Prioritize storytelling and strong writing Compelling, well-crafted stories are at the heart of a great podcast. Break up solo shows with production...

In this episode, I tackled the question submitted by Emily Kate: What sacrifices and shortcuts did you take in your podcasting journey, and did they work out well? A fantastic lineup of podcasters shared their wisdom, experiences, and favorite tools. Here’s an organized list of all the contributors with their URLs, plus every resource/tool we mentioned to help you on your own podcasting path. Contributors & Their URLs Emily Kate : emilykatecreative.com Kim Newlove ("The Pharmacist’s Voice" & "Perrysburg Podcast") thepharmacistsvoice.com perrysburgpodcast.com Ralph ("Ask Ralph Media Network") askralph.com Includes shows: Financially Confident Christian, Grit and Growth Business, Truth Unveiled with Ralph, Content Creators Accountant Todd the Gator ("Guardian Down Roundtable") guardiandowncast.com Krista Lawley & Mark ("Practical Prepping Podcast") practicalprepping.info Resources & URLs Mentioned Otter.ai BitlySwitchySteve Stewart’s Podcast Editor Finder FormPodcast Editors AcademyAuphonicAudacityOBS (Open Broadcaster Software)Descript Resound.fmAppSumoCastmagicPodpageMusic Radio CreativeSunoEcamm LiveAlec Johnson / One Take Productions Ecamm Live MasterclassMagiVoice RegenThe Audacity to PodcastThe Podcasters RoundtablePodcasters Studio Mentioned in this episode: See Your Show On Podpage If you host a podcast, your website should work as hard as your episodes do. At Podpage, we automatically create a beautiful, professional site for your show — complete with episode pages, transcripts, audio players, SEO optimization, and built-in tools to grow your audience. No design work. No plugins. No ongoing maintenance. In less than a minute, you can see exactly what your podcast would look like on Podpage. Go to podpage.com/preview and generate your free preview site now. (No Credit Card Required) See your show the way it should look. Podpage Podcast Hot Seat - Now Private Podcast Audits There are things your podcast is missing that often lead to you losing the audience you are attracting. I help make good podcasts GREAT. End the frustration with your podcast growth. Check out the Podcast Hot Seat Service Today. Podcast Hotseat Join the School of Podcasting Mark from Practical Prepping had been podcasting for a while, but after joining the School of Podcasting, his podcast grew at a faster rate. His Facebook group has over 30,000 members! Join the School of Podcasting and get access to: Step-by-step tutorials An amazing podcast community Unlimited One-On-One Coaching Join today worry-free with a 30-day money-back guarantee! School of Podcasting Question of the Month One of our favorite questions, "What are your top podcasting pet peeves? You know the things that make you press fast forward, delete, or maybe even unfollow... share your frustration with these tactics along with a little bit about your show and your website (so I can add a link in the show notes). You can upload a pre-recorded version or press record on the website. I need your answer by March 27th, 2026 Question of the Month

Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting. This episode uses chapters to enable you to jump to the most important parts for you. Key Topics Covered: My Takeaways: You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs. Resources & Links Mentioned: schoolofpodcasting.comthepodcasthost.comThe Truth About ‘Video Podcasts’ on YouTubeThese 5 Podcasters Added Video – Here’s What Happenedpodcastindex.orgHosting Recommendations:captivate.fm

In this episode, I’m walking you through why great podcast editing doesn’t start with software, plugins, or secret shortcuts — it starts with knowing your audience. Once you’re crystal clear on who you’re talking to and what they value, editing becomes a lot easier: you simply remove anything that wastes their time or doesn’t deliver value. Editing For Content I’ll share examples from real interviews (including Amy Poehler’s “Good Hang” and conversations with my friends Daniel J. Lewis and Katie Krimitsos) to show how to tighten up questions, trim rambling answers, and keep the pace moving so your listeners stay engaged from start to finish. If you’ve ever listened back to your show and thought, “It’s fine…but something feels off,” this one’s for you. --- Where To start? Editing starts with your audience, not your software Did they actually answer the question? Cut the fluff, keep the value Friends, comfort, and wasted time Content editing vs. cosmetic editing Basic audio cleanup that actually matters

Alright, so if you’re a podcaster looking to snag more listeners and get them hooked on your back catalog, then buckle up, because we’re diving into binge triggers straight outta the Netflix playbook. We’re breaking down three juicy strategies that can keep your audience glued to their headphones, even after they’ve finished your latest episode. Plus, we’ve got a heartwarming “because of my podcast” story that’ll make you believe in the magic of podcasting. So, if you're tired of people tuning in and then bouncing faster than a bad date, stick around. We’re gonna make your podcast the one they're bingeing on next! 1. Open Loops (Brain Gaps) What It Is: An open loop is an unresolved element in your content—a question, mystery, or ongoing storyline that the listener subconsciously wants resolved. This is a storytelling technique borrowed from TV and movies: cliffhangers, subplots, or even hints about future developments that drive people to keep watching (or listening) to find out what happens next. Examples from the Episode: Will TrentTracker Will Trent How To Use: 2. Teasers & Episode Structure What It Is: Tease content before and after episodes to contextualize your podcast for new and returning listeners. By referencing what was discussed in previous episodes and previewing what’s coming next, you build a web of episodes that feel interconnected—just like "Next Episode" buttons on streaming platforms encourage more watching. Examples from the Episode: Harry Duran’s

I just got back from the Novel Marketing Conference. This was put on by my friend Thomas Umstattd Jr (who has a great podcast for authors). I love single track events, and this one was AMAZING. It was all about book marketing (which applies to podcasting). Only the original Podfest comes close (but that didn't feed me Schlotzky's deli Sandwiches). I need to give credit, the "Four D's" come from Chase Replogle who does a few podcasts including the Pastor Writer, Let's Talk Bible: Kids, and he's the Pastor at Bent Oak Church. His opening keynote was AMAZING. I have adopted it for podcasters. Main Points: Single Track Conferences:Opening Keynote – The Four Ds:Marketing Parallels:Serving Your Audience:Is Your Podcast a Painkiller or a Vitamin?:Podcast Competition:Why People Listen:Value of Listener’s Time:Improving Your Show:AI & Prompts:

Hey, it’s Dave Jackson from the School of Podcasting, and in this episode, I’m recapping my experience at Podfest 2026, which was a whirlwind of hallway chats, memorable dinners, and some eye-opening lessons. Here’s what I cover: Hallway Conversations & Overheard Myths: I noticed folks were obsessing over tiny details like the exact minute a podcast should release, debating things like whether 8:01am is better than 8:00am. Honestly, I don’t think anyone is waiting by their phone for your show to drop to the minute. Being consistent matters more than timing it down to the second. The Role (and Cost) of AI in Podcasting: I talked to podcasters searching for AI tools that could do everything—generate ideas, write scripts, edit, publish, you name it—ideally for free. The reality is, good AI isn’t free, and companies are raising prices when they add AI features. “AI” stands for “Always Increase” when it comes to your expenses! Reflections on Video: Unlike previous conferences, there wasn’t as much pressure this time to dive into video podcasting. Most folks seemed to realize you don’t want AI or automation to create your whole show. Polishing? Sure, but not producing the meat. A Cool AI Demo: I saw a preview of Episonic AI, which analyzes your past episodes, constructs a target audience profile, and even suggests topics and guests. It was interesting in demo form, but I’d want to play with it myself before really judging. Conference Costs and Why They're So High: I break down just how expensive it is to put on a conference—think $10k to rent an LED screen and $8k just to plug it in. Even coffee for attendees can run $135/gallon! High ticket prices aren’t about gouging attendees; organizers are just trying to cover astronomical hotel fees. Networking Magic: The biggest benefit of these events is always the networking. I had a blast connecting with old friends, like Daniel J. Lewis, Rob Walsh, Rob Greenlee, and James Cridlin, and got to enjoy some great stories and camaraderie. Podcasting Hall of Fame: The Hall of Fame event was a highlight. Seeing so many people who’ve truly served the podcasting community—sharing knowledge, fighting legal battles, innovating—reminded me that serving your audience is the common denominator among podcasting greats. A Word on Programmatic Ads: I discuss my article comparing podcast CPM/programmatic ads to the historic crash of banner ad prices on websites. My worry: as more low-quality, AI-generated shows flood the market and accept pennies, ad rates may sink across the board. "How to Pitch a Podcast" Show Update: I’m experimenting with a new show concept where we share the worst—and best—podcast pitches. So far, the main hurdle is getting folks to submit their stories in audio form. I’ve simplified the process, and hope more people will participate. If not, it may become a segment rather than a full show. Final Thoughts: If you went to Podfest, don’t wait to follow up with those business cards—make the most of your new connections! I share about my next steps, including attending the Novel Marketing Conference in Austin, and remind everyone to check out schoolofpodcasting.com if you want personal help growing your show. Mentioned In This Episode School of Podcasting Community Podnews Rich Graham the Merch Drop Show

On today’s episode, I dig into my thought process as I consider launching a new podcast—and I walk through the essential questions I ask anyone who’s thinking about starting one. If you’ve already got a podcast, these questions might help you rethink your approach. Why am I starting this podcast? I share my background as a teacher and my desire to fight back against spammy guest pitches. I want to educate PR agencies and help fellow podcasters feel less alone in the sea of spam. Who is this podcast for? This show is for two groups: PR agencies (so they can do their job better) and podcasters (so they know they’re not alone and can improve how they handle pitches). How will I measure success? Instead of downloads, I’ll measure success by how many people utilize resources I share, like PodMatch and PodcastGuests.com. I’ll also keep tabs on affiliate signups. What are the hurdles? I reflect on a previous project, Dates from Hell, which struggled because it required audience participation but didn’t yet have an audience. For this new podcast, I’ll need a steady supply of good (and bad) pitches from listeners. Is this a passion project, hobby, or business? This is mostly a passion project and a hobby, driven by my desire to make a difference and maybe have some fun. If I can monetize it, that’s a nice bonus. Why will my audience listen? Listeners will tune in to hear entertainingly bad pitches, learn how to make their own pitches better, and find solidarity in their struggles with guest booking spam. Plus, I’ll offer educational insights that no one else seems to be sharing right now. How long will it take to make an episode? I estimate each episode will take around half an hour to produce, keeping things doable alongside my other commitments. You measure your production time and then choose your schedule. Do I have time and resources to make this happen? I’ve already got hosting, gear, and a plan for the website (PitchAPodcast.com). The biggest challenge will be getting enough listener participation to keep the show going. Key Takeaway Links Mentioned Pitchapodcast.com schoolofpodcasting.com podcastingobservations.com Captive Media Hosting Buzzsprout Media Hosting PodMatch

Hey, it’s Dave Jackson here! In this episode, I’m diving letting you see why patience and persistence matter more than anything else in podcasting (and, honestly, in most creative pursuits). We’ve all been spoiled by the microwave mentality (wanting quick results and instant gratification) but the real success stories are built over years, not weeks. I kick things off with the story of the microwave’s invention as a metaphor for how society craves instant results, then flip the script to talk about why that approach just doesn’t work in podcasting. What Does it Take to Be Known? You’ll hear me break down the journeys of big names like Morgan Freeman, Samuel L. Jackson, Harrison Ford, Bryan Cranston, Lucille Ball, and even musicians like Bonnie Raitt and Andrea Bocelli—all of whom pushed through years (sometimes decades) before their “big break.” Yes, even Adam Sandler and Jerry Seinfeld had plenty of failures, awkward moments, and years of grinding before the world knew their names. I share how their experiences relate directly to podcasting, and why embracing your own style and sticking with what you love can make all the difference. You Need To Be More Than "Good" I also talk about the importance of consistency, cross-promotion, knowing your audience, and making your content “remarkable”—the kind people just have to talk about. I share how Seinfeld didn’t become a household name overnight, and how even my own podcast journey has been about slow, steady growth, not big, sudden leaps. Plus, I get into listener engagement strategies, word-of-mouth tactics, and why you should appreciate the connections and opportunities podcasting brings, from new friendships to dream gigs. And yes, you’ll hear a little power rant about the NFL’s approach to consistency (or lack thereof)! Because of My Podcast Lou Mongello Finally, I wrap up with plenty of listener “because of my podcast” stories, examples of how podcasting opens doors you never imagined, and a reminder that there’s nothing stopping you from growing your show except your own willingness to put in the time and effort. If you want to get inspired and set the right expectations for your own podcast journey—or just need a reminder that you’re not alone in the slow grind—this episode is for you. Thanks for tuning in! Mentioned In This Episode Lou Mongello and his WDW Radio Lou Mongello on SOP 713 Because of My Podcast Post on Reddit Because of my podcast show Mentioned in this episode: Podcast Hot Seat Attention podcasters! Are you ready to take your show to the next level? Introducing Podcast Hot Seat, the ultimate resource for podcasters who want to elevate their game. Just like a friend who tells you you've got spinach in your teeth, we're here to give you the honest feedback you need to shine. At podcasthotseat.com, we specialize in helping good podcasts become great. Hall of Fame podcaster Dave Jackson will identify your strengths and show you how to leverage them to keep your audience hooked. Don't let small oversights hold you back from podcasting stardom. Visit podcasthotseat.com today and put your show in the hot seat. Your listeners will thank you! Order now and get a free month at the School of Podcasting included in your purchase. Podcast Hotseat Live Appearances I'd love to see you at these events.

If you want a podcast launch checklist I have one available here. This show is intended for beginners to podcasting. If you already have one, this may be one to skip (or you will hear things you should've thought about but didn't). Here are the steps I covered. PodpageBuzzsproutweb hostingDomain NameNamecheap Here’s a handy list of every website and URL I mentioned in this episode, so you can find the resources and recommendations I talked about: School of Podcasting: https://schoolofpodcasting.com Podpage: https://podpage.com (And check out https://trypodpage.com for a quick start!) Buzzsprout:

Hey, I’m Dave Jackson, host of The School of Podcasting. If you want to start a podcast or make the one you already have better, this show is for you. Every week, I share tips, insights, and proven strategies to help you podcast with more confidence and less confusion. I've made it easy to follow the show, just go to www.schoolofpodcasting.com/follow to follow the show and never miss an episode.

What makes a podcast someone's favorite? I ask this every year, and here are the shows that were mentioned: Here is a list of the "Favorite" shows, as well as those who submitted them. Thanks so all who were involved. 1. Nudge 2. No Agenda 3.Treat Addiction Podcast 4. Daily Devotions for Busy Lives 5. Harry Shearer’s Show "Le Show" 6. School of Podcasting 7. Time Suck 8. Too Many Tabs 9. What Was That Like? 10. Daily Sports History 11. Walking is Fitness 12. Welcome to Earth Stories 13. The Pharmacist’s Voice Podcast 14. The Perrysburg Podcast 15. Content Creators Accountant 16. Back Look Cinema 17. POD News Weekly Review 18. Grow The Show 19. Podcast411 20. Your Podcast Consultant Common Thread of Great Content The common thread is distinctive, hard-to-find content delivered by engaging hosts with real chemistry, in a well-thought-out format, that solves a listener problem and leaves them feeling something (hopeful, grounded, entertained, or relieved). Did You Get Value From The Show? If you'd like to give back some of the value you received, you can do a one-time gift, or become an awesome supporter. Gear Used On This Episode Accentize Dialogue Enhance Plugin Rode Podmic USB

Hey, it's Dave! In this episode (which uses chapters FYI), I take you through a year-end wrap-up, sharing stories, rants, insights, and predictions about the world of podcasting. Here are the main points I covered: 1. A Christmas Story with a Lesson for Podcasters I kicked things off with a humorous Christmas tale about the Cridland Boys Choir, and what happens when you keep loosening your standards just to hit a target—a not-so-subtle lesson for the podcasting world. 2. Pushing Back on Changing Definitions in Podcasting I strongly disagreed with Steve Goldstein and Jay Nachlis' take that YouTube should be considered podcasts. (also TikTok, and Newsletters). I emphasized that a podcast, by definition, is audio, video, or PDF delivered via RSS—without that, it's not a podcast. 3. Why "Everything Is a Podcast" is Dangerous I called out the industry for letting YouTube (and now TikTok) hijack the term "podcast," muddling data and damaging clarity around the medium. 4. The Hazards of Exclusive Distribution Deals I discussed how exclusive distribution (like those seen with Netflix and Spotify) leads to loss of control and audiences for podcasters. 5. Warning Signs of Big Companies Manipulating Podcasting Shared concerns about major corporations and what happens when their decisions are driven mainly by shareholder profits and not creators or audiences. 6. AI Content Flooding the Podcast Space I highlighted the dangers of companies like Inception Point AI mass-producing low-value podcasts, cluttering directories, harming discoverability, and devaluing advertising rates. 7.Common Missteps Hurting Podcast Discovery I warned about creating duplicate listings in Apple Podcasts and elsewhere, usually when moving hosts, and the importance of understanding how to migrate your show correctly. 8. Show Name Collisions I noted the confusion caused by multiple shows using the same title (like "Thinking Outside the Box") and urged creators to do their research before naming their show. 9. Monetization Predictions for the Coming Year I predicted a shift toward premium/patron-supported models as podcasters get frustrated with low ad rates. 10. The Fight Against "AI Slop" I advocated for collectively pushing back against low-quality, AI-generated spam content in our medium. 11. Upcoming Industry Mergers I think we'll see podcast-related companies merging or being acquired in the near future. 12. The Reality of YouTube for Podcasters I expect many podcasters to try YouTube, realize it's not for them, and return to audio-first approaches—while some will succeed by mastering the video platform. 13. A Desire for More Creativity in Podcasting I called for a resurgence of risk-taking and creative experimentation, rather than everyone following the same tired formats. Podcasts/Shows Noted: Pod News Weekly Review No Agenda Show Good Hang with Amy Poehler Things We Learn in a Bar Work for the Wind by Aliyah Langley