Smarter Together: Phase 5’s Market Research Podcast
Business & Economics Podcasts
Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
Location:
Canada
Description:
Welcome to Smarter Together: The Market Research Podcast by Phase 5, hosted by Rachel Langer Abugov. This podcast digs into the latest, most innovative, and most inspiring insights we encounter in our work as market research, UX, CX, and innovation experts. Listen to our podcast for a window into how to bring your organization closer to your customers.
Language:
English
Episodes
Episode 9: The Power of Data with Katherine Wellman and Rachael Ramos from Humm
2/16/2024
Phase 5 is proud to be the insights partner for humm group, a consumer financing solution recently launched in Canada. Listen as they discuss, from experience, how data enables successful market strategies
Duration:00:09:52
Episode 8: Putting Customers First, Together with Tanya Fowler and Andreas Noe
10/17/2023
Tanya Fowler from First Canadian Title and Andreas Noe from Phase 5 discuss how they developed an award winning Customer Experience program.
Duration:00:24:57
Episode 7: Data Does Not Speak For Itself, Together with Eric Chue from Interac
9/15/2023
An interview with Eric Chue, Director of Research and Industry Insights at Interac. He discusses his journey towards becoming a market researcher and some key learning for being a successful market researcher.
Duration:00:34:04
Episode 6: The Importance of Insights for Building Successful Brands, Together with Spence Saunders from Art & Science
7/24/2023
Spence Saunders discusses how consumer insights fueled the rebrand of Knowledge First Financial to Embark.
Duration:00:20:40
Episode 5- Mystery shopping and Financial Services, Together with Deborah Baxley
5/3/2023
Our guest is Deborah Baxley, an international cards and mobility payment experience advisor.
Duration:00:19:37
Episode 4- X4 Summit Highlights, Together with Andreas Noe
4/20/2023
Andreas Noe leader of Phase 5s CX team, recaps the highlights of X4 Experience Summit.
Duration:00:31:54
Episode 3: Survey Innovation: Gamification and Chatbots, Together with Saloni Singh
2/27/2023
Listen to survey expert Saloni Singh discuss the newest innovation in survey techniques and how it can assist participation rates and findings.
Duration:00:13:35
Episode 1: Integrated UX and CX, Together with Stephan Sigaud
2/22/2023
Our inaugural podcast discussing customer centricity, and the intersectionality of UX & CX.
Duration:00:09:36
Episode 2: Intro to JTBD, Together with Steve Hansen
2/22/2023
Learn about Jobs to Be Done, an increasingly popular market research methodology.
Duration:00:19:36