Dale Pollak

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Gross Deception

Gross Deception

A journey of discovering and correcting a hole in the used car universe.Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a how-to...

The time has arrived for a new used vehicle playbook. In 2025, making money in the used vehicle business is more difficult than it has ever been. Margins have returned to pre-pandemic levels, and sales volumes are uncertain. The pain for dealers will...

Simply Selling More Cars Won’t Be Enough: Revolutionizing the Retail Automotive IndustryDale Pollak believes that the car business—and the dealers who make their living in it—are in more trouble than anyone cares to admit. After four decades and...

Dale Pollak reveals the whole truth about wholesaling vehicles and provides a path for dealers to make more money as they wholesale inventory.In Whole Truth, Dale Pollak, best-selling author and highly regarded innovator in automotive retail, will...