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A Hundred Years of Marketing

A Hundred Years of Marketing

This audiobook is narrated by a digital voice.Why does marketing announce that everything has changed every few years — and keep having exactly the same arguments?Every generation of marketers is told that the old playbook is dead. New channels...

Build in Public

Build in Public

This audiobook is narrated by a digital voice.One founder raised $124 million, hired four hundred people, and became the most quotable man in his industry. His company earned about six hundred thousand dollars in a year and was gone in a week. Another...

The Marketing as a Revenue Multiplier

The Marketing as a Revenue Multiplier

This audiobook is narrated by a digital voice.There is a question hiding inside every marketing budget, and almost no one asks it. Not “how much are we spending?” — that gets asked constantly. The question is: when the spending is done, what is...