Edward L. Bernays

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A Rare Recording of Edward L Bernays, Public Relations Pioneer

A Rare Recording of Edward L Bernays, Public Relations Pioneer

Edward Louis Bernays (November 22, 1891 - March 9, 1995) was an American pioneer in the field of public relations and propaganda. A nephew of Sigmund Freud, Bernays touted the idea that "The conscious and intelligent manipulation of the organized...

Crystallizing Public Opinion

Crystallizing Public Opinion

This audiobook is narrated by a digital voice.In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on...