John Castello

Essential Manual of Web Copywriting: How to Write Great Articles and Posts to Win Audiences and Improve Your Online Presencen this audiobook I will teach you the basic principles of proper writing for the web with the aim of immediately improving the...

Guide to Emotional Copywriting Techniques, Sales and Written Persuasion.“Intercept unconscious desires, leverage emotions, and craft effective copy that audiences won’t be able to miss.”The tiny (but incredibly powerful) manual that has already...

Thanks to this audiobook you will be able to achieve more satisfying relationships in your everyday life. Active listening and emotional intelligence are two crucial skills to learn and deepen today to see immediate results in your life.Learn to...

We all, more or less, suffer from stress. We stress with family, with girlfriends, with friends. We stress when something is wrong, in any area of our lives.But there comes a point when this malaise begins to show itself prominently.To ruin our days,...

From the bestselling course that has revolutionised the social media strategy of over 700 students comes the most transversal and complete handbook on the subject: lightning tips, unusual techniques and burning advice for achieving online editorial...

Thanks to this guided storytelling course you will learn how to create and structure a story from beginning to end, following the archetypes of storytelling, the so-called "hero's journey".If you have a book in your drawer, if you are missing some...

Did you know that the fear of public speaking is more common than that of spiders? That's right: speaking in front of two, ten or a hundred people (whether it's a coffee break with colleagues or a large audience at a company meeting) can be the most...

“A collection of valuable tips to better manage your online presence”.Thanks to this book you will learn to:✔ Find your ‘social motivation’✔ Make your brand known online✔ Understand the sales funnel✔ To use social to increase sales✔ To understand if...

In this audiobook, we'll address issues related to the seemingly 'out of control' spread of some online stories and videos. From Gagnam Style to the Ice Bucket Challange ... How come some stories take root and others don't?What makes a piece of...