Marketing Insight Guides

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Meatier Marketing Copy

Meatier Marketing Copy

Unleash the power of words to sell. It's easier to attract potential customers and persuade them to buy when you understand your audience and respect the nuances of language.Discover how to select tone, details, imagery, numbers, facts, verb tenses,...

Persuading People to Buy

Persuading People to Buy

Attract interest, then nail the sale.With attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product,...

Publicity Tactics

Publicity Tactics

Get noticed, grow your brand and gain market share.It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales...

Strategic Marketing

Strategic Marketing

Become the master of your business fate.With proper attention to marketing strategy, success is no accident. Time spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep...

The Marketing Attitude

The Marketing Attitude

Happily create customers for keeps.If marketing is the art of creating a customer, smart marketing creates customers who want to stick around and who match the values and approach of the business owner or organization.Discover the assumptions and...