William McDonough

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Bioneers Series 2-01: Re-Imagining Design: Becoming Tools of Nature

Bioneers Series 2-01: Re-Imagining Design: Becoming Tools of Nature

Bill McDonough has long been at the forefront of what he calls "the next industrial revolution." McDonough suggests that the growth/no growth struggle between business interests and environmentalists is absurd. The real question is "what do you want...

Principled Design Based on the Laws of Nature

Principled Design Based on the Laws of Nature

McDonough describes what is meant by the idea of “Cradle to Cradle,” and says “Things are designed to either go back to biology or back to technology without contaminating each other.” He tells us that we can and must design things to go back into an...

The Monticello Dialogues, Part I: Democratic Design

The Monticello Dialogues, Part I: Democratic Design

McDonough shares how his early life growing up in Hong Kong affected his worldview, and how his work has been influenced by innovative designs of Thomas Jefferson. He describes his work with chemist Michael Braungart in designing from the point of...