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This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!

This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!
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Aurora, IL


This podcast has two elements… a coaching podcast to help define and educate you about various marketing tools, and expert interviews with successful marketers who share their knowledge and experience on their area of expertise!






Episode 345 – Making The Most Of Evernote with CMO Andrew ‘Malc’ Malcolm

Over a decade leading global SaaS businesses, Andrew has tried just about everything to generate growth with marketing. Some of which has work; most of which hasn’t. But through identifying new products, pivoting to adjacent markets, changing monetization models, spending big on above the line marketing, doubling down on search engine marketing and more, Andrew has developed a repeatable approach to marketing that he calls “creatively analytic.” As CMO of Evernote, Andrew has created an...


Episode 344 – Growing Your Business With Curated Content On Evernote

One of my favorite tools that I use to organize my ideas and content is Evernote™. It's a free app that is available on your phone, tablet or desktop. Evernote gives you the ability to type notes, record audio notes, scan business cards, draw sketches and so much more. The most powerful uses include the addition of a web clipper tool (an extension) available for the Google Chrome, Apple Safari, and other browsers. Organization of content can save you hours a week lost in searching for...


Episode 343 – The Art Of Influence On Social Media with Chris Voss

Chris Voss has been a CEO and Serial Entrepreneur for over 31 years, building and managing a multitude of corporations in differing fields of industry. He's a Forbes Top 50 Social Media Influencer, Top Retweeted influencer by other social media influencers, Consultant, Trainer, Speaker, Photographer, Travel Blogger, Seen on Forbes, CNN, Huff Po, Alltop, etc. Listen to The Chris Voss Show Podcast on iTunes! Google Play (Android)


Episode 342 – What Does Beer and Social Media Have In Common?

What does Beer and Social Media have in common? You only rent them (and can be dangerous when combined)! There's a story all over the internet about a fairly successful company called LittleThings. It WAS a feel-good story page for women built around Facebook. Changes to the Facebook algorithms literally killed the traffic to their page and they watched their 58 million fans interaction quickly dwindle. Now 100+ people are looking for jobs. Businesses often drink the kool-aid and its lure...


Episode 341 – What’s New With Digital Publishing with Michael Schmidlen

Michael E. Schmidlen is a serial solo entrepreneur (aka “Solopreneur”) who has successfully run his multi-million dollar, home-based business for over 24 years. An Angel Investor and Published Collaborative Author, Michael is currently “working” on finishing his own first book, “THE Underwear Entrepreneur" - “The Definitive Guide To Working From Home”, where he shares his many business experiences and unique stories. The book is designed to be a blueprint for other small business owners,...


Episode 340 – What Is The Best Way To Broadcast Your Content & Who Is Listening?

What channel(s) are you broadcasting on? Years ago, we were happy with 3 TV channels, 10 radio stations, and a couple of newspapers. TV has become on-demand cable, Radio = podcasts, News = blogs. With millions of choices, how do you create a channel that people will WANT to pay attention to? (Hint: It's Not About You!) Why Broadcast? If people have too many choices they get confused. They're relying on those they Know, Like & Trust. Your original thoughts and content need a platform and be...


Episode 339 – Influencer Marketing with Chris Brogan

Chris Brogan is CEO of Owner Media Group , providing skills for the modern entrepreneur. He is also a highly sought after professional speaker and the New York Times bestselling author of nine books and counting. His latest is called Find Your Writing Voice. Chris has spoken for or consulted with the biggest brands you know, including Disney, Coke, Google, GM, Microsoft, Coldwell Banker, Titleist, Scotts, Humana Health, Cisco, Sony USA, and many more. He’s appeared on the Dr. Phil Show,...


Episode 338 – Why Nobody Cares What You Say On Social Media Any More?

In this super-charged, hyperactive world of news and misinformation, it's getting harder and harder to get people to pay attention to you and your messages. If people share your views they may pay attention, but information overload is having an impact on engagement on social media today! So how do you stand out above the noise? Post Positive Things - Get people to engage, share and align with a positive mindset Protect Your Brand - Be careful about getting into online discussions that...


Episode 337 – Building An Online Business with Paykickstart and Mark Thompson

Mark Thompson has been online for 10 years. Starting in the offline world, Mark worked with digital agencies working with business/client marketing campaigns (SEO, PPC, Social Media, Email Marketing) honing his internet marketing chops. He was fired from his very last JOB in 2010. He then became the Co-founder of and and has sold over 20 million dollars in sales. Mention Bacon and get a 30 Free Trial when using Mark's Special offer.


Episode 336 – NO… A Social Media Post Can’t You Make Money… and Here’s WHY?

I have been using Social Media for over 14 years (I was on LinkedIn in 2004) and I been trying to figure out the secret promised so many times in blogs, posts, podcasts, and books? I fell for the... "With This Easy Posting Formula... You Can Make Millions!" strategy, and I have tried it over and over again and failed. I paid THOUSANDS and saw PENNIES in return! I started to give up, but I am one Thick Headed Dewd (as my dad used to tell me). I started to dive deep and learned to use 6 key...


Episode 335 – Email Marketing Best Practices with Erik Harbison of Aweber

Erik is the Chief Marketing Officer at AWeber where he drives AWeber's overall marketing operations, vision and strategy, and oversees core growth disciplines, including business development, social media, PR, brand and content marketing. Erik has more than 20 years of experience in the marketing and advertising space that includes starting and selling a boutique agency, growing award-winning marketing teams, and launching performance-based campaigns. He also expresses his passion for...


Episode 334 – Is Email Marketing Dead? 5 Things To Know About Email Marketing!

I hear all the time that "Email Marketing is dead!" That is far from the truth. Email is still an integral part (or should be) of content marketing strategy. Corporations need paper trails so text messaging is not an option at the moment. You can send any more than 100 at a time with your email program or you will get blocked and blacklisted. I have heard "The money is in the list!", and there is a ring of truth to that. It's the quality and not the size of the list that counts. Also, you...


Episode 333 – Becoming A Thought Leader By Doing Good with Warren Whitlock

Warren Whitlock has been pushing into the future for decades. Producing New Media content since 1969. Online since 1981, Selling online since 1986. Wrote the first social media book about Twitter in 2008. Now helping businesses understand how the world will change even faster, and how to profit in this hyper volatile world. Warren is an advisor to leading edge companies and those that want rapid growth. A leading influencer in blockchain, martech, solar energy and health tech. Contact...


Episode 332 – How Can You Influence An Audience Better… Opinions or Story?

I always say we have three jobs no matter what your position is and what kind of business you are in... the "Sales", "Marketing", and "Customer Support" business. When we are working with clients or potential clients, we have to communicate features and benefits. These positions and details can come in two forms... Opinions and Story. They are defined like this: Opinion - "a view or judgment formed about something, not necessarily based on fact or knowledge" Story - " an account of past...


Episode 331 – Podcasting Metrics and Statistics with Mike Dell of BluBrry

Mike Dell is the Customer Support Coordinator for Blubrry Podcasting and Rawvoice Inc. Podcaster since 2005. In the first 1000 podcasters ever with Mike Dell's World podcast. Host of the Podcast Help Desk and Fast Food History podcasts along with Co-host of Your Podcast by Blubrry with CEO Todd Cochrane of Blubrry.


Episode 330 – How A Podcast Can Help Influence Thought Leadership?

I have been recording, editing, and sharing this podcast for over 3 years. In the course of that time, I have seen quite the shift in how podcasts are perceived, produced, and consumed. With over 250,000 other choices out there for listeners, how can you stand out from the crowd? Being a thought leader does not mean that you simply follow the pack, but you often have to take the road less traveled. I prefer the podcast to the trendy Facebook (or other platforms) live video because it's...


Episode 329 – Storytelling and Thought Leadership with Michael Hauge

MICHAEL HAUGE works with people who want to change more lives and make more money, by telling compelling stories. He has been one of Hollywood’s top consultants and story experts since 1985, and has worked with countless writers and filmmakers, as well as every major studio, on projects starring (among many others) Will Smith, Morgan Freeman, Julia Roberts, Tom Cruise and Reese Witherspoon. Applying those same powerful story principles, Michael now coaches independent consultants,...


Episode 327 – A Deep Dive Into Acuity Scheduling with Founder Gavin Zuchlinski

Gavin Zuchlinski is the founder of Acuity Scheduling, the slickest way for businesses to automate and manage their appointments online, allowing clients to schedule themselves. Gavin is a self-professed tech geek and espresso maniac (a word he does not use lightly) who wholeheartedly believes in that business should be fun. Acuity Scheduling supports over 50,000 businesses of all sizes, from people working for themselves to major corporations with thousands of employees. Their Customer...


Episode 326 – Time Waits For No One – Exploring Acuity Scheduling

Time management is sort of an oxymoron. You can't manage time, but you can manage tasks. You can also manage the time in your schedule! Programs like Acuity Scheduling will help you become the master of your digital calendars. This is part of my new "Favorite Tools" series of the Bacon Podcast, where I share tips and techniques for software, hardware and other tools that I have researched and actually use! Acuity Scheduling offers the following: Calendar Integration - Mac, PC, Google and...


Episode 325 – Thought Leadership Principles For The New Year with Mark S A Smith

Mark S. A. Smith designs and implements customer acquisition systems that find and recruit customers for disruptive products. He speaks at entrepreneurial events delivering pragmatic ideas to grow and succeed.He is an electrical engineer, media technologist, computer programmer, hardware salesman, a software marketer, and business owner who works with leaders who must develop the best way to bring in the right customers, fast!Mark wrote 13 books and sales guides targeting government,...


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