The Dimond Download by Chase Dimond & Cardinal Mason

Send us a text Watch This On YouTube In this episode, the boys recap their 2024 experience and share the biggest lessons they'll be carrying with them into the new year. They cover advice around how to design your environment for better outcomes, why it's worth paying money to make your life more frictionless, and when you should double down on things that are working well. They also share that they'll be going on a break for an indeterminate amount of time while they focus on other projects, and show appreciation for everyone who has listened over the past 50+ episodes. Tune in if you're a current or aspiring entrepreneur who wants to design a business that fits around their lifestyle, instead of trying to fit your lifestyle around your business. “The cost of inconvenience is really expensive... I'm just trying to make my life more convenient because by doing things that are not convenient, compromising my effectiveness and my happiness.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: How Your Environment Influences Your Outcomes – Mason shares why he likes to be surrounded by beautiful landscapes, objects, and people because it lifts his mood and makes him more productive. How To Use The "Bull Whip Effect" To Your Advantage – The boys discuss why your success today was dictated by actions you took weeks or months ago, and how your actions today will influence your future. Why It's Important To Have Non-Work Outlets – Chase emphasizes the importance of having hobbies, interests, and social circles that are completely unrelated to work, so you can blow of steam and protect your mental health. Why "Trust" Is A Serious Word – Mason shares some sage advice from his dad. He explains why, "Trust, but verify" should be a guiding principle for you and your team. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:00 – Ranking The Year From 1-10 00:03:20 – How Your Environment Impacts Your Results 00:07:48 – Why Inconvenience Is Expensive 00:12:50 – The "Bull Whip Effect" For Marketing 00:17:02 – Why You Need Outlets Outside Of Work 00:21:27 – Creating A Great Life Takes Work 00:23:15 – The Importance Of "Trust, But Verify" 00:27:36 – When To Go All In On Something 00:30:34 – Closing Thoughts & Resources LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… • www.chasedimond.com • www.twitter.com/ecomchasedimond • www.linkedin.com/in/chasedimond Keep up with Mason at… • www.copymba.com • www.twitter.com/CardinalMason • www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text In this episode, the boys start by recapping Mason's experience at Art Basel, a renowned art fair that attracts and interesting mix of wealthy collectors, celebrities, and socialites to Miami every December. They talk about common traits of luxury brands and products, and what makes them worth calling in favors, waiting in long lines, or paying a premium for. Then, they talk about how concepts like scarcity, exclusivity, and social proof can be used by entrepreneurs to make their own products and services irresistible. Finally, they provide a quick update on a new Meta ads policy that has a lot of business owners worried about the security of their lead gen channels. Tune in if you want to learn what makes things like Miami nightlife, luxury hotels, celebrity-endorsed products, and private schools so attractive, and how to use those principles to build an irresistible offer of your own. “I realized the only way to attract the people you want is by being in close proximity to other people like them. Rich people want to be around other rich people. Famous people want to be around other famous people. Your prospects want to know you're already working with people just like them.” – Cardinal Mason WHAT YOU’LL LEARN ABOUT: Recapping Art Basel – This once-a-year gathering of some of the richest people in America is a crazy experience. It's got everything you want in a great story – wealth, celebrities, supermodels, and a week of reckless extravagance. What Makes Premium Product Attractive – Mason's Art Basel experience taught him a few things about what makes premium products "worth it." When you have 1%ers throwing elbows to buy your product, you've figured something out. How To Make Your Product Irresistible – There are a handful of traits that are shared by almost every premium brand – quality, exclusivity, and viral word-of-mouth marketing. Learn how to apply these principles in a business context. A New Meta Ads Policy That Has Brand Owners Shaking – Meta is cracking down on certain categories that are known for making bold, unsubstantiated claims. If you're in the health, fitness, or finance niche, you'll want to hear this summary. KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:41 – Mason's Art Basel Experience 00:12:28 – Traits Of Premium, In-Demand Products 00:18:53 – How To Give Your Product "Celebrity Status" 00:24:34 – Meta's New, Restrictive Ad Policies 00:29:44 – Update On Chase's Media Business 00:32:06 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… • www.chasedimond.com • www.twitter.com/ecomchasedimond • www.linkedin.com/in/chasedimond Keep up with Mason at… • www.copymba.com • www.twitter.com/CardinalMason • www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text Watch This Episode On YouTube In this episode, the boys recap the in-person mastermind Mason held for members of his Inner Circle community. They also talk about the social platform that’s showing signs of popping off in 2025 and why young people who want to work in a high-income role with tons of opportunity should dive head first into high ticket sales. The conversation kicks off by sharing the first-hand account of Mason’s mastermind event and lessons he learned about hosting kick-ass meetups. Then, the guys talk about the next social platform with high organic reach and tons of growth potential. Finally, they share their frustrations with lazy or unprofessional salespeople and why that low bar of quality is a huge opportunity for young hustlers looking to make great money. Tune in if you want to learn how to organize an amazing in-person event, where you should be directing your personal branding efforts in 2025, or why taking your job seriously is (sadly) a competitive advantage these days. “The people who take stuff seriously, the people who just try harder than everybody else, they’re the ones that win. The people that don’t make six figures are the ones that just aren’t trying, and they’re the ones that complain the loudest.” – Cardinal Mason WHAT YOU’LL LEARN ABOUT: Mastermind Events & Dual City Living – The Next Great Audience Growth Opportunity – Frustrations With Sales & Customer Support Specialists – The Value Of Taking Your Job Seriously – KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:15 – CopyMBA Mastermind Recap 00:08:50 – Lessons Learned About Event Planning 00:11:50 – The Next Great Audience Growth Platform? 00:18:50 – Mason’s #1 Acquisition Strategy For Q1 00:24:22 – The Bar Is Low For Sales Professionals 00:31:30 – Why You Should Take Your Work Seriously 00:33:18 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text This episode is all how to cultivate a "Millionaire Money Mindset." Wealthy people look at money differently, and you'll need to change how you view and manage your own finances if you want to join them. Things kick off with an update from Chase, who just closed a huge deal for his new media company that helped them smash their entire Q4 goal within the first month. Then, the boys share five lessons they've learned on their path to consistently having seven figure years. Tune in if you want to learn how to "think like a millionaire" and start using money as a point of leverage instead of treating it like a scarce resource that needs to be hoarded. “They say money can't buy happiness, and that's true, but money really does solve most problems to a degree. If you think about all the problems you have in your life, there is almost certainly a way to pay someone to solve it." – Mason WHAT YOU’LL LEARN ABOUT: Lifestyle Inflation Is A Good Thing – Momentum In Business And Life – Build Your Mental Resilience – Why Settling Is Selfish – Build Your Team Of Experts – KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:04:22 – The Millionaire Money Mindset 00:05:20 – Mindset Hack #1 00:08:55 – Mindset Hack #2 00:12:38 – Mindset Hack #3 00:19:04 – Mindset Hack #4 00:21:30 – Mindset Hack #5 00:27:19 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text Watch This Episode On YouTube In this episode, we get a quick recap of Chase and Mason's first in-person hangout, plus their best advice for navigating Q4 as a freelancer or agency owner. It all kicks off with a discussion about how your marketing messages are probably too complicated for your audience. Keep it stupid simple, so the information you're trying to communicate actually gets heard. Then, they talk about what steps agency owners should take NOW to ensure they have a successful and stress-free fourth quarter. Tune in if you want to learn how to set your service business up for success in Q4 and beyond, or if you want to hear the latest update about Chase's LinkedIn course collab with a mega-influencer. And, while you're here, drop your #1 business goal for Q4 in the comments. Let's finish the year strong, together! “If you can really be there and be omnipresent for all your clients and really over-deliver in Q4, that sets up a beautiful Q1, Q2, where you've just earned a lot of trust and can start to cash in on that.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: Simple Scales, Fancy Fails – Survival Strategies For Agency Owners In Q4 – When & How To Test Out Performance Pricing – Chase's New LinkedIn Course Launch – Leveraging LinkedIn for Agency Growth – KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:17 – Why you should "dumb down" your marketing 00:05:07 – Examples of success brands built with a K.I.S.S. approach 00:07:59 – Why Q4 is so challenging for agency owners 00:12:21 – Strategies for having a smooth fourth quarter 00:14:23 – Why you might want to explore performance bonuses next year 00:17:03 – Details about Chase's LinkedIn course launch with ??? 00:23:18 – Final thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text Watch This Episode On YouTube This episode is all about how to host an amazing in-person event. We all know how dry and boring conferences can be when they use a cookie-cutter approach, so Chase and Mason break down exactly what a “best in class” meetup would look like. It all starts by recapping Chase’s recent experience at an event called Commerce Roundtable, where he highlights what the organizers did well to make it stand out from most live events. Then, the guys break that down into tactical advice Mason can apply to his first real in-person mastermind for members of his CopyMBA inner circle. Tune in if you want to learn what separates a so-so event from an amazing experience, or if you want to hear what big plans the boys have in store to close out the year. And, while you’re here, give a shout-out to the best live event you’ve ever attended in the comments! “I think the biggest message is just be a good person. Do good things for the community that end up being a win-win for everyone. You'll be really surprised by the support that you get in return.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:57 – Commerce Roundtable Recap 00:05:39 – Chase’s New Project (Media Brand) 00:09:08 – Planning For The First Live CopyMBA Event 00:11:07 – How To Host An Amazing In-Person Meetup 00:20:07 – Chase And Mason’s Goals For Q4 00:25:15 – Closing Thoughts & Send-off LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Bat

Send us a text Watch this episode on YouTube In this episode, we hear about Mason’s experience at New York Fashion Week (not on the catwalk, sadly) and the fellas share some of their best tips around networking, dealing with problem clients, and breaking through plateaus when building a brand. It all kicks off with a discussion about how to get in tight with celebrities and A-list influencers in your space, without coming off as sleazy or creepy. Then, the boys talk about dealing with nightmare clients and how to shore up your filtering systems. Finally, they talk about the value of consistency and how sometimes your audience growth efforts finally pop after weeks (or months) of frustration. Tune in if you want to learn how to effectively network and build relationships that can propel your career forward, or if you’re struggling to build your personal brand and want some motivation to see it through to the finish line. Have you ever met a celebrity or big influencer? Share your most impressive name drop in the comments! “If you have spent two, three months doing something consistently and nothing's actually happening for you, that doesn't mean that it's actually dead.” – Chase Dimond WHAT YOU’LL LEARN ABOUT: Networking With Influencers And Celebrities – How To Stand Out In Someone’s Inbox – Filtering Out An Dealing With Problem Clients – The Importance of Consistency For Audience Growth – KEY MOMENTS IN THIS EPISODE: 00:03:53 – How to connect with influential people 00:15:20 – The anatomy of a high quality client 00:21:09 – How to deal with nightmare clients 00:23:37 – Why persistence is key to audience growth 00:27:05 – Closing thoughts and resources LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers

Send us a text Watch This Episode On YouTube In this episode, Chase and Mason cover a variety of topics around personal branding, ranging from how to build an effective marketing funnel to how to structure your LinkedIn profile for success. They start by doing some “funnel hacking” to reverse engineer the customer acquisition model that helped Publishing.com go from $2M to $100M almost overnight. This ties into Alex Hormozis value equation, which they use to self-assess their own offers. Next, they run a personal brand audit on an Instagram influencer who has done an amazing job identifying a differentiated niche and positioning herself as THE go-to resource for that community. Tune in if you want to copy a successful personal branding playbook, and ride along as Chase tears down Mason’s LinkedIn profile to help him grow his audience faster. "Content alone isn't enough to go viral these days. Every person doing ghostwriting or content should have some distribution built in. Content alone isn't enough." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Funnel Hacking $100 Million Company – Personal Brand Breakdown – How To Be A Premium Brand – Roasting Mason’s LinkedIn Profile – Why Fall Is A Great Time For Change – KEY MOMENTS IN THIS EPISODE: LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text Watch this on YouTube: https://youtu.be/zivim8b7Hqs In this episode, Chase and Mason discuss some of the biggest Ls they’ve taken as business owners, and the steps they took to turn their setbacks into comebacks. They also share their best advice for building killer products, which includes actively listening to customer feedback and finding new ways to take off your “expert hat” and look at your work through the eyes of a beginner. They wrap up the conversation by talking about a new project Mason’s working on, and how much he’s enjoyed going from being the master to being the student all over again. Tune in if you want to hear a few anti-success stories and drop a comment with the book you think the boys should use to kick off the Dimond Download book club. "I remember a period of time where I thought, 'Oh man, this isn't all that it was chalked up to be.' We were counting on this money, and it just didn't come. Those early days were brutal." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Business Recovery Stories – Getting Ghosted By Clients – How To Build A Killer Product – Community Building For Services – Sustaining The “Beginner’s Mindset” – KEY MOMENTS IN THIS EPISODE: 00:01:50 – Business Recovery/Bounceback/Survival Stories 00:09:00 – Getting Ghosted By Clients Who Won't Pay 00:12:30 – What You Give Out, You Get Back 10x Over 00:17:05 – How To Be A Better Course Seller/Online Coach 00:20:11 – Importance of Listening To Customers & Serving Their Needs 00:24:35 – Mason's Going Deep On Research For A New Project 00:29:11 – How Many Hours A Week Of Free Time? 00:31:36 – Dimond Download Book Club? 00:34:00 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text In this episode, Chase and Mason discuss what makes the difference between “big” businesses and “HUGE” businesses, and lay out some of the common traits they’ve observed among the top 1% of founders. They also tell stories of their best “money well spent” scenarios, where the value they got from the product or experience was exponentially more than what they invested. Spoiler Alert: The examples they share aren’t the ones you’d expect. The conversation wraps up with a quick business update from Mason, who finally decided to take ads seriously and is now on track to have his first $1M month. Tune in to get a sneak peek at Mason’s new penthouse pad (it’s absolutely baller) and drop a comment with your own best “money well spent” story. "I think number one is just like the entrepreneur is hungry and they're hungry not for a base hit, or even a double – they're hungry for a home run or a grand slam. And they’re going to keep swinging until they get it." – Chase Dimond WHAT YOU’LL LEARN ABOUT: Factors for Big Business Success – Best “Money Well Spent” Scenarios – Buying Clout – Paid Ads Success – Audience Monetization Mastery – KEY MOMENTS IN THIS EPISODE: LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text In this episode, Chase and Mason talk about the value of spending time with people in-person, whether that’s taking time off to enjoy a golf trip with the boys, attending a private mastermind, or hosting an industry meet-up. Mason also shares his best takeaway from attending a mastermind hosted by Jeremy Haynes, which involves a concept called “goal math” that makes even your most ambitious revenue targets feel attainable. They wrap up the conversation by sharing a few high value projects they’ve each been putting off, and discuss how silly it is to delay doing something that will obviously have a positive impact on the business. Tune in to find out if Chase and Mason are going to start “The Dimond Dinner Series” after getting so much value from hanging out with folks IRL. "I don't think you can tell when someone's decent to good. But when the production quality is high AND the content is valuable, that’s when it’s actually perceived to be high value. That's the trifecta." – Mason WHAT YOU’LL LEARN ABOUT: The Power of "Goal Math" –The Power of In-Person Connections –Putting Off The “Important, But Not Urgent” –Leveling Up Communication Skills – How Production Quality Influences Customer Perception – KEY MOMENTS IN THIS EPISODE: LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimondKeep up with Mason at… www.copymba.comwww.twitter.com/CardinalMasonwww.tiktok.com/@cardinalmason SUPPORT THE PEOPLE WHO SUPPORT US Podcast production, show notes, and distribution is handled by James Sowers at www.castaway.fm. Thumbnail design is handled by Steven Baterina at www.creosocial.net.

Send us a text In this episode, the boys catch up after a brief hiatus. Mason shares how a Tiktok follower accused him of being a fraud. Chase talks about his experience recording a new course for one of the world’s most popular B2B influencers. They both share their takeaways, which center around what separates “good” creators from “great” creators, and what to look for to determine whether or not a person will live up to the public persona they display. The fellas wrap up the conversation by sharing a few marketing resources they recently discovered that seem promising, and Chase provides an update on how his LinkedIn growth business is doing. Tune in if you want to hear how Mason is handling the heat, or hear what the people behind some of your favorite influencer accounts are really like. “I think it's all right to put extra effort into things that can't ROI just because it would be sick. You know what I mean? Let's just try and brand this as something amazing because WE’RE amazing.” – Mason WHAT YOU’LL LEARN ABOUT: How To Handle Getting Called A Fraud – What Separates Experts From Amateurs –Why Most Creators Are Smarter Than You Think –Fun New Marketing Tools and Resources –The Latest On Chase’s LinkedIn Growth Service – KEY MOMENTS IN THIS EPISODE: 00:00:00 –00:01:31 – 00:03:19 –00:06:43 –00:13:43 – 00:15:24 – 00:23:23 – 00:28:13 – 00:31:03 – LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase and Mason discuss the content creation and distribution strategies they’ve used to grow their audience to over 1 million followers and subscribers, particularly on platforms like email, LinkedIn, and Twitter. They emphasize the importance of creating valuable content that resonates with your target audience and the significance of engaging with people who reply to your posts as well as other influential players in your space. Tune in if you want to hear what content creation and distribution strategies are working on various platforms right now, and learn how to leverage those tactics to drive more sales for your products or services. "The more advanced the information you give, the better. If you're leading the market in sophistication, you're going to get all the money." – Mason WHAT YOU’LL LEARN ABOUT: Content Formats on LinkedIn and Twitter – Balancing Personal and Professional Content – Selling Without Selling – Engagement Bait Posts – Frequency of Content Posting – Commenting for Distribution – Building Authority through Content – KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction00:01:46 – Introduction to Social Media Growth00:02:35 – Content Strategies for LinkedIn and Twitter00:03:27 – Understanding Platform Dynamics00:05:14 – Creating Effective Content Formats00:12:11– Repurposing and Recycling Content00:15:12 – Types of Content to Create00:27:45 – Live Audience Excitement00:28:08 – Promotional Posts Strategy00:30:33 – Selling Without Selling00:33:53 – Engagement Bait Tactics00:37:30 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Subscribe to the show and listen to all our past episodes at www.dimonddownload.com. Keep up with Chase at… www.chasedimond.comwww.twitter.com/ecomchasedimondwww.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.comwww.twitter.com/CardinalMason

Send us a text The fellas kick off this episode of The Dimond Download by recapping Chase’s weekend away at a wedding that cost over $1 Million to put on. They also cover a handful of interesting topics ranging from the downside of building a business that’s heavily reliant on your personal brand to current perspectives on the value of a college education and their future plans for growing the podcast. This is required listening for anyone who is in the thick of building their personal brand online or interested in using a podcast as a growth lever for their business. When you’re done taking notes, head to the comments section and let us know the craziest thing you’ve ever experienced at a wedding – but keep it PG-13! WHAT YOU’LL LEARN ABOUT: Chase’s Crazy Wedding Weekend – Jeremy Haynes' Tornado Ad Strategy – Downside Of Building A Personal Brand – The Value Of A College Education – Podcast Growth Strategies – KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:59 – Chase’s Epic Wedding Weekend 00:05:10 – The Jeremy Haynes Tornado Ad Strategy 00:11:25 – Challenges and Downsides Of Personal Brands 00:17:56 – Benefits & Drawbacks Of Going To College 00:20:27 – Growing The Podcast Through Guests and Giveaways 00:31:36 – Livestreaming As A Podcast Growth Tactic 00:32:08 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase shares a retrospective of his most recent course launch, covering everything from how to create demand to how to capture lessons learned so that your next course launch can be even better. Throughout the conversation, both of the guys talk about their experience with previous course launches and share some of their best advice for making tough decisions like how to price your course or striking the perfect balance for building up hype heading into the launch without coming off as overly spammy or self-promotional. This is an absolute must-listen for anyone who wants a step-by-step playbook for making their first course launch or their next course launch a runaway success. When you’re done taking notes, drop a comment with your favorite tactic that was shared! WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:29 – Chase’s Latest Course Launch Experience 00:05:52 – Personal Experience With Demand Generation For Courses 00:09:07 – Pricing Strategies & Finding The Right Fit 00:11:18 – The Perfect Course Launch Tech Stack 00:18:28 – Effective Multi-Channel Marketing For Courses 00:24:29 – Webinar Strategy for Course Launch 00:29:18 – Educational Email Sequences For Courses 00:33:24 – Can A Course Business Make $1M+ ? LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from practical uses for AI tools to the insane momentum (and earnings!) behind independent creators repping ecom brands on Tiktok shop. They also talk about the ups and downs of running a company, why it’s so hard to consistently capture the low hanging fruit in your business, and what makes the difference between LinkedIn content that’s mid and content that blows up. Give it a listen, and when you’re done, hit the comments section to let us know what you think the next big “flop” will be after Web3 and NFTs! WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:03:12 – Are We Still Bullish on AI? 00:05:28 – Interesting AI Tools and Products 00:08:32 – Practical Use Cases For AI Technology 00:11:30 – Why It’s Okay To Be Late To A Trend 00:13:10 – The Crazy Opportunity For Tiktok Shop 00:20:00 – LinkedIn Growth Business Update 00:22:30 – How Content Quality Impacts Growth 00:25:08 – Missed Opportunities In Business 00:28:23 – The Ups And Downs Of Running A Company 00:30:15 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from the moments they first started to feel like they were “making it” to recapping some of their business failures and what red flags they watch out for when spinning up new projects. They also talk about how Mason went from a carnivore diet skeptic to a convert in just a few hours thanks to indoctrination marketing. Finally, they introduce the concept of “trust hours” and how they can earn you a 10x return on your marketing efforts. Give it a listen, and when you’re done, hit the comments section to tell us about YOUR biggest business failure! WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:03:15 – Revisiting Our “Made It” Moments 00:08:49 – Marketing Lessons From The Carnivore Diet 00:13:48 – Trust Hours: A High Impact Marketing Tactic 00:15:16 – LinkedIn Ghostwriting Service & Platform Updates 00:18:54 – Business Failures & Lessons Learned 00:26:00 – Helping People Is More Rewarding Than Helping Brands 00:29:53 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase and Mason talk about a variety of topics ranging from a Taylor Swift conspiracy theory to their biggest regrets about their careers so far. They also talk about how to avoid getting taken advantage of by business “partners” who aren’t exactly trustworthy and Mason shares an idea that can help Chase earn $500k+ in additional revenue by the end of the year. Give it a listen, and drop your favorite member of One Direction in the comments! WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:02:33 – Is Taylor Swift A Plant For The NFL? 00:04:13 – The Influence Of Wealth vs. Social Status 00:09:55 – The Role Of Trust & Loyalty In Business Deals 00:20:29 – Biggest Regrets In Business So Far 00:25:17 – Idea For Expanding Chase’s LinkedIn Service 00:32:57 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, we catch up on Mason’s birthday, Chase’s trip to Hawaii, and a handful of business topics that have been on the docket for a couple weeks. The fellas talk about what feels like a mass migration from Twitter to LinkedIn and how some B2B influencers are making a killing by doubling down on what many consider to be the web’s “most boring social network.” They also talk about run-ins with Tier 1 celebrities and consider when it does and doesn’t make sense to outsource tasks. Give it a listen, and don’t forget to drop an “HBD” in the comments for Mason! WHAT YOU’LL LEARN ABOUT: KEY MOMENTS IN THIS EPISODE: 00:00:00 – Introduction 00:01:05 – Recap Mason’s Birthday & Chase’s Hawaiian Vacation 00:11:00 – Reasons For The Popularity of LinkedIn As A Brand-Building Channel 00:17:33 – Stories of Run-ins And Street Races With A-List Celebrities 00:20:30 – When Outsourcing Does and Doesn’t Make Sense To Use 00:25:37 – Closing Thoughts LIKE, FOLLOW, AND SUBSCRIBE: Keep up with Chase at… www.chasedimond.com www.twitter.com/ecomchasedimond www.linkedin.com/in/chasedimond Keep up with Mason at… www.copymba.com www.twitter.com/CardinalMason www.tiktok.com/@cardinalmason

Send us a text In this episode, Chase and Mason cover a variety of topics that range from how to build a personal brand that has longevity to how to become the type of person who wakes up every day to high value partners and opportunities waiting for them in their inbox. It’s packed with actionable advice for things like getting out of your comfort zone, manifesting your own success through positive self-talk, and getting connected with people who are more accomplished than you are, simply by leading with value and approaching the work with no expectations of a returned favor. Give it a listen, and, in the spirit of the “mamba mentality” topic, share your favorite memory or quote from Kobe Bryant. (Rest In Peace) WHAT YOU’LL LEARN ABOUT: Connect with me on: Twitter: https://twitter.com/ecomchasedimond LinkedIn: https://www.linkedin.com/in/chasedimond/ Instagram: https://www.instagram.com/chasehunterdimond/ Connect with Mason on: Twitter: https://twitter.com/CardinalMason Instagram: https://www.instagram.com/cardinalmase/ TikTok: https://www.tiktok.com/@cardinalmason