Product Mastery Now for Product Managers, Leaders, and Innovators
Business & Economics Podcasts
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Location:
Monument, CO
Description:
Welcome to Product Mastery Now, where you learn the 7 knowledge areas for product mastery. We teach product managers, leaders, and innovators the product management practices that elevate your influence and create products your customers love as you move toward product mastery. To see all seven areas go to https://productmasterynow.com. Hosted by Chad McAllister, PhD, product management professor and practitioner.
Twitter:
@ChadMcAllister
Language:
English
Contact:
7192351217
Episodes
529: Is this the best AI-powered market research approach? – with Carmel Dibner
3/4/2025
How AI captures customer needs that human product managers miss Watch on YouTube TLDR In my recent conversation...
Duration:00:32:01
528: From startup founder to product success and why interacting with people is the big change – with Anya Cheng
2/24/2025
How an AI-powered fashion startup achieved product-market fit Watch on YouTube TLDR In this episode, we’re joined by Anya Cheng, former product leader at Meta, eBay, McDonald’s, and Target, and current founder of the AI-powered fashion startup Taelor. Her journey from corporate product management to successful startup founder offers valuable lessons for product managers and […]
Duration:00:35:36
527: The truth behind “CEO of the Product” – with Francesca Cortesi
2/17/2025
The product manager’s path to influence Watch on YouTube TLDR In my recent conversation with Francesca Cortesi, CPO, we explored why the popular phrase “CEO of the product” can be misleading for product managers. Francesca explained that while this concept aims to emphasize ownership and decision-making authority, successful product management actually requires a different approach. […]
Duration:00:38:04
526: How product management transformed Olay from a dying brand into a market leader – with Nancy Dawes
2/10/2025
Serial innovators see dead people Watch on YouTube TLDR The transformation of Olay from a declining “Oil of Old Lady” brand into a market-leading skincare innovator offers valuable lessons for product managers and innovation leaders. Through deep consumer research, strategic pricing, and holistic product development, P&G’s Nancy Dawes led a team that created an entirely […]
Duration:00:49:32
525: Use Jobs-To-Be-Done to sell more product or to make a better product? – with Chad McAllister, PhD
2/3/2025
How product managers use Jobs-To-Be-Done to create products customers love Watch on YouTube TLDR In this episode, I explain the Jobs-To-Be-Done (JTBD) framework, a powerful approach to understanding customer needs and developing successful products. Real-world examples like McDonald’s morning milkshakes, Snickers vs. Milky Way marketing strategy, and Bosch’s entry into the circular saw market demonstrate […]
Duration:00:47:34
524: Why Moneyball is the best breakthrough innovation movie – with Bruce Vojak, PhD
1/27/2025
How serial innovators transform product management Watch on YouTube TLDR Navigating innovation in mature organizations requires a unique approach that goes beyond traditional business strategies. During my conversation with Bruce Vojak, PhD, a leading expert in breakthrough innovation, we explored the challenges and opportunities for product managers and business leaders seeking to drive meaningful organizational […]
Duration:00:45:34
523: #1 change to make OKRs work for you – with Ben Lamorte
1/20/2025
How product managers can make OKRs drive real results Watch on YouTube TLDR In my recent conversation with Ben Lamorte, the world’s most experienced OKR coach and founder of OKRs.com, we explored how product managers and leaders can transform their approach to Objectives and Key Results (OKRs). Ben shared insights about why many OKR implementations […]
Duration:00:41:23
522: Stop the stupid using proactive problem solving – with Doug Hall
1/13/2025
A product manager’s guide to breaking free from reactive problem solving Watch on YouTube TLDR In my recent conversation with Doug Hall, master of turning chaos into clarity, we explored how product managers and innovation leaders can break free from reactive problem-solving and create more value through proactive innovation. Doug shared that the average manager […]
Duration:00:36:18
521: Leadership Crossroads–What Every Product Manager Must Know Before Their Next Move – with Kimberly Bloomston, CPO
1/6/2025
The product manager’s journey from Individual Contributor to Chief Product Officer Watch on YouTube TLDR Kimberly Bloomston’s journey from individual contributor to Chief Product Officer at LiveRamp demonstrates the key transitions and skills needed at each level of product management leadership. Her path highlights how responsibilities evolve from hands-on product development to strategic business leadership, […]
Duration:00:40:48
Special: The 7 Knowledge Areas of Product Mastery in 2025 – with Chad McAllister, PhD
12/30/2024
Start 2025 with the essential knowledge areas that give product managers more influence and success In 2024 I co-authored the 3rd edition of the Product Development and Management Body of Knowledge: A Guidebook for Product Innovation Training and Certification. The book describes the seven knowledge areas that professional product managers, innovators, and leaders must have […]
Duration:00:32:51
520: The future of AI in product management – with Mike Todasco
12/23/2024
How product managers are transforming innovation with AI tools Watch on YouTube TLDR In this deep dive into AI’s impact on product innovation and management, former PayPal Senior Director of Innovation Mike Todasco shares insights on how AI tools are revolutionizing product development. From enhancing team brainstorming and prototype development to product iteration, AI is […]
Duration:00:37:41
519: Product verification, most important of the 19 activities of product management – with Nishant Parikh
12/16/2024
How product managers can adapt core responsibilities across different organizations and contexts Watch on YouTube TLDR Through his research and practical experience at MasterCard, Nishant Parikh identified 19 key activities that define the role of software product managers. He emphasizes that these activities vary based on context (large vs. small organizations, B2B vs. B2C, Agile […]
Duration:00:38:23
518: The non-obvious way to gain organization support for your ideas – with Doug Hall
12/9/2024
Why product managers need to stop the stupid Watch on YouTube TLDR Innovation expert Doug Hall reveals why most organizations struggle with innovation despite recognizing its importance. Through his experience running Eureka! Ranch and Dexter Bourbon Distillery, Hall discovered that successful innovation requires a bottom-up transformation focusing first on empowering frontline employees to fix inefficiencies […]
Duration:00:49:31
517: How to conduct an AI Design Sprint – with Mike Hyzy
12/2/2024
A custom ChatGPT model that helps accelerate product innovation Watch on YouTube TLDR In this episode, I interview Mike Hyzy, Senior Principal Consultant at Daugherty Business Solutions. He explains how to conduct an AI-powered design sprint that transforms product concepts into clickable prototypes in just hours instead of weeks. Using a custom ChatGPT model combined […]
Duration:00:42:57
516: Strategic decision making in product management- with Atif Rafiq
11/25/2024
How product managers can move from ideas to action Watch on YouTube TLDR In this episode, I speak with Atif Rafiq about how senior product leaders approach strategy development and execution. Atif brings valuable insights from a recent PDMA executive workshop where leaders discussed their real-world challenges with strategic decision making and innovation strategy. Key […]
Duration:00:35:10
515: Case studies of organizational growth through successful product launches – with James Whitman
11/18/2024
A framework for product launch success Watch on YouTube TLDR In this episode of Product Mastery Now, I interview James Whitman, author of LAUNCH Code and founder of Growth Guidepost. James shares insights from his research studying companies that consistently launch successful products. His LAUNCH Code framework offers a practical approach to product launch management […]
Duration:00:34:00
514: What product managers who are consistently beating competitors know – with Jay Nakagawa
11/11/2024
Elevating product strategy through advanced competitive intelligence Watch on YouTube TLDR In this episode of Product Mastery Now, I interview Jay Nakagawa, Director of Competitive Intelligence at Dell Technologies and a 25-year product management veteran. Our discussion reveals proven methods for understanding competitors and developing effective product strategies. Jay shares practical tools and frameworks product […]
Duration:00:32:06
513: What product leaders need to know about making new product development work – with Jack Hsieh
11/4/2024
Tips for managing global innovation projects Watch on YouTube TLDR In this episode of Product Mastery Now, I speak with Jack Hsieh about successful product development strategies. Jack brings 20 years of experience managing innovation projects at companies like Sony Ericsson and Logitech. He shares practical insights from the Product Development and Management Association (PDMA) […]
Duration:00:38:06
512: Improve your product creativity by finding the right partner – with Leah and Phillip Abraham
10/28/2024
Product innovation lessons from social media content creation Watch on YouTube TLDR In this episode of Product Mastery Now, I’m interviewing Leah and Philip Abraham, a creative duo with expertise in songwriting, acting, music production, and filmmaking. Their diverse background offers valuable lessons for product managers looking to improve their innovative thinking techniques. Throughout our […]
511: Product insights from employee #1 after a $2.3 billion exit – with Chris Elmore
10/21/2024
How product managers can foster a culture of innovation Watch on YouTube https://youtu.be/14cLrVAu7BA TLDR In this episode of Product Mastery Now, I’m interviewing Chris Elmore, a tech entrepreneur and college professor who helped found Avid Exchange, a unicorn startup that went public in 2021. Chris brings years of experience in product innovation and management, and […]
Duration:00:42:32