The Gearbox Podcast

Jimmy Purdy is joined by David Marks, owner of a full-service auto repair and used car dealership. David emphasizes the importance of having the diagnosing mechanic perform the repair to avoid blame-shifting and unresolved issues. Jimmy and David dive into the challenges of managing multiple employees, stressing the need for integrity and effective leadership. They also explore the financial viability of flipping cars versus just performing repairs, sharing insights from their personal experiences. 00:00 Keeping local tax revenue for well-managed municipalities. 04:12 America's evolution: Horse to car to electric vehicles. 09:33 Stopped accepting cars, too many waiting repairs. 10:47 Nothing wrong with being an auto repairer. 15:41 Issued repair credit to a dissatisfied customer. 17:59 What do we do in tough situations? 21:53 Let the diagnostician fix the identified issue. 22:57 Plug cat causing Kia CVT transmission issues, possibly. 27:03 Employees' home responsibilities affect job performance. 29:57 Experienced interviewees often make the worst employees. 33:32 Soft skills matter more than technical qualifications. 37:20 Overconfidence leads to disillusionment and financial trouble. 40:25 Dedication matters more than certification in automotive. 42:56 Modernize training programs to meet industry standards. 45:32 Committed automotive experience vital for dedicated applicants. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy welcomes Ashley Kaul to discuss several crucial aspects of business and customer service. Ashley emphasizes the vital role of honesty and transparency in marketing strategies, highlighting the need for genuine communication over automated systems. Jimmy shares his experiences with the importance of maintaining personal connections with customers and how effective handling of issues, like a broken truckload, can build lasting trust. They both underline the significance of work-life balance and fostering a supportive work culture to ensure employee retention and satisfaction. 00:00 I attended a marketing event in March, but I didn't get any results. 06:28 Employee retention strategies amid diverse industry challenges. 14:38 Manufacturing company tracks leads with 800 numbers. 19:28 Blogs and videos attract DIY clients needing help. 23:20 Raised as consumers to extensively research and price-check. 31:09 Loyal customer seeks trustworthy, reliable car repair. 37:05 Silent marketing encourages potential client engagement. 39:29 Marketing's challenge: Tracking customer origins in B2B relationships. 43:16 Automate follow-up prioritization; salespeople support, not the owner. 49:23 Focus on service for business success. 57:00 Closed weekends support employees' personal lives and mental health. 59:53 Balance work, community, and living meaningful lives. 01:06:00 Implemented IDPs to reconnect and align post-maternity. 01:13:07 Employees represent your business and reputation. 01:17:59 Misdiagnosed car problem, customer upset, fixed elsewhere. 01:24:27 Personal touch in customer service is invaluable. 01:26:02 Immediate phone response creates a personal touch. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by Ryan Stratemann to delve into the intricacies of automotive repair and business management. Ryan shares his journey from a one-bay shop to expanding his business, highlighting the importance of proper bookkeeping, proactive vehicle inspections, and pricing strategies. They also discuss the success and challenges of creating educational content on social media, emphasizing the need for authenticity and technical expertise. 00:00 Started TikTok, gained 10,000 followers quickly, monetized. 05:28 Long videos succeed organically without paid ads. 07:46 Customizing content based on the audience's skill level. 12:40 Joining ASOG doubled revenue and benefited technicians. 14:31 An Unsafe workplace led to my resignation. 18:28 Price increase led to fewer customers visiting us. 21:18 Gear selection needs expertise and personalized advice. 24:13 Could you make sure to find the root cause before the transmission repair inspection? 29:02 Now, we inspect the entire vehicle, not the transmission only. 31:27 Bigger cities' customers appreciate detailed diagnostic explanations. 36:10 Proper diagnostic fees incentivize thorough, accurate work. 39:11 Brother learned automotive trade from HVAC work. 42:57 No time to watch videos, feeling overwhelmed. 45:00 Technicians often feel forced to open shops. 49:39 Insatiable thirst for comprehensive technical knowledge. 53:12 Editing videos: time-consuming and detail-oriented process. 56:31 Promotes quality auto repairs over new purchases. 57:21 Shop owner by day, comedian by night. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by Chris Cotton, a recognized expert in auto shop coaching. Chris talks about the intricacies of automotive parts pricing, revealing how list prices often mislead customers. Jimmy and Chris also discuss the transformative impact of raising labor rates on profitability, stressing how many shops undervalue their labor. Lastly, Chris recommends a campaign to announce changes in shop hours for better training schedules, emphasizing the benefits for both customers and employees. 00:00 Consider consumer preference when naming an auto shop. 08:08 Great free information helped me move forward. 15:40 Entrepreneur ignores business plan, faces failure. 20:34 Dealers can increase margins by ignoring the list. 21:43 Honesty and integrity are essential in business. 28:55 Misinformation and clickbait in automotive repair. 35:47 Information gathering and implementation, not just copying. 38:30 Inaccurate shop management systems mess up labor costs. 45:11 Honest estimates only, bring your car in. 52:56 Effective communication is the key to success. 55:57 Auto shops need efficient service advisors for success. 01:03:08 Technicians are leaving the dealership, and there is an urge to support independent shops. 01:09:33 Implementing a 4-day work week boosts productivity. 01:13:14 Prepare for change with proactive communication strategies. 01:20:06 Constant content updates for shop owner improvement. 01:21:28 Provide income statement and business summary for review. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

Jimmy Purdy talks with John Eppstein, a seasoned automotive business owner. John discusses the importance of promoting community service to build trust and attract support. He also shares his journey of expanding John's Automotive Care from one shop to multiple locations, emphasizing the need for tailored marketing strategies. Lastly, John underlines the critical role of having the right team in place and the challenges involved in hiring and retaining qualified employees. 00:00 "I find potential, work, and move on." 04:35 Shop interviews, call applicants, unconventional tactics, drinks. 07:30 Improved interviewing process led to unexpected issues. 11:08 Seeking collaborative and open-minded individuals for the team. 14:17 Progressed from apprentice to experienced shop owner. 16:37 Experienced tech seeks advice from supervisor. 20:40 Express gratitude, listen and engage with employees. 25:35 Learning marketing and advertising helps business grow. 26:09 Learning, growth, diversity, and individuality foster success. 31:42 Adapted marketing approaches for different areas. 32:23 Marketing companies lack effective tracking and analysis. 38:15 Varied BDG groups formed a strong supportive network. 38:56 Asking for help, community service, supporting events. 43:32 Show willingness to help those in need. 48:51 Challenges in the San Diego auto repair industry. 49:37 Local car shops must charge fair prices. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

Today on The Gearbox Podcast, Jimmy Purdy and Greg Buckley kick things off differently than normal; they talk about the underground world of tree and fungi communication. Yep. Shifting gears, they discuss the mental health benefits of psychedelics and mindfulness practices and how those things can affect repair shop morale. Greg shares his insights on workplace culture, emphasizing the importance of personal sharing to build trust and transparency within the team. 00:00 Focus on business, acquisitions, renovations, industry commitments. 05:50 Red is emotional, yellow is a buffer. 14:52 Grinders work hard, but I value autonomy. 19:31 Jeremiah offers help at the car shop. 26:02 Tech's irresponsibility led to performance decline and complaints. 26:51 Warning about lazy colleagues and personal responsibility. 34:24 Balancing personal and professional life in work. 38:48 Culture over strict procedures for business success. 44:38 Technician shares personal issues during probation conversation. 51:24 Mechanic struggles to sell repairs, wife succeeds. 54:13 DNA differences, tree communication through the root system. 01:00:22 Electrical industry professionals are highly responsible individuals. 01:04:24 Focus on shop culture, and desire for human connection. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and Travis May highlight social media's growing importance for attracting customers and increasing business visibility. They discuss the benefits of collaboration among competing shops rather than cutthroat competition, emphasizing the need for mutual support in addressing industry challenges. Additionally, Travis shares his experiences navigating regulatory changes and the complexities of making crucial business decisions, particularly in separating his towing and repair divisions. 00:00 Family history of the shop in Wrightwood, California. 05:41 Understanding mistakes and adapting to change mindset. 10:35 Limited knowledge of taxes, focusing on towing. 18:13 Brand BDG group as a unified, supportive entity. 22:46 Unity and support make a powerful force. 30:48 Community outreach through soapbox derby race planning. 35:21 Shift from niche shops to all-in-one shops. 38:28 Deep customer conversations lead to tough decisions. 45:44 Unidentified issues lead to expensive repairs. 49:08 Charging for warranty, overlooked details, feedback vital. 55:16 Learning from each other, staying ahead. 59:18 Dispatching tasks and instructions to technicians effectively. 01:05:15 Unexpected power of personal experience and impact. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and Greg Rainville emphasize the need for job satisfaction and a role change if not respected at work. Greg shares his experiences on the non-linear nature of progress in marketing strategies and the importance of adapting them to client needs. They also delve into Greg's travels across the country, encountering both modern and traditional repair shops, highlighting the industry's resistance to change. 00:00 The Owner sang on the microphone, wild night in Ogden. 06:28 Traveled to Providence, stayed in hotel. 15:59 Developing communication platform for car diagnostics, challenges. 19:39 Auto repair professionals find comfort in like-minded individuals. 22:45 Questioning the importance of marketing; advocating simplicity. 30:06 Industry insiders feel isolated from a broader perspective. 34:30 Selling software to shop owner: challenging elevator pitch. 40:15 Transitioning between construction fields is relatively easy. 45:35 Proud of growth, more work ahead. 52:23 Excited shop visit, investment in design research. 57:28 Marketing team member tests industry trends effectively. 01:00:31 Startup founders learned shops neglect online listings. 01:04:42 Struggle with reaching a tipping point in growth. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy sits down with David Boyd to cover effective communication in the automotive industry. David emphasizes the importance of consistent and genuine customer interactions, highlighting how call coaching can significantly improve service quality. They also explore the challenges of balancing customer expectations with diagnostic processes, stressing the need for clear communication and proper investment in diagnostic equipment. 00:00 Investment in equipment with measurable return on investment. 10:39 Educating customers on effective service scheduling process. 15:45 Utilizing technology to minimize background noise. 20:12 Using technology for efficient customer call routing. 26:07 Independent shop owners share communication process insight. 31:38 Identify and prompt callers through marketing tracking. 38:46 Importance of call coaching for effective communication. 43:28 Consistency and natural conversation are important. 48:18 Efficient tool for streamlining phone call review. 55:22 Technology is used to eliminate business process defects. 56:44 Created phone service, identified gaps and offered solutions. 01:01:36 Close relationship with owners, elevating service expectations. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by Jay from Teamtailor, who delves into the challenges of hiring technicians in the automotive industry. Jay shares his insights on the significance of employer branding and how showcasing a company's culture and values can attract the right talent. Together, they discuss the importance of authenticity in content creation, especially with platforms like TikTok and Instagram for connecting with the audience. 00:00 The Institute offers coaching without contracts, a tailored approach. 05:44 Embracing startup mindset, learning fast, innovating. 09:17 Culture drives promotion and brand success. 11:48 Standardizing and streamlining the interview process using software. 14:26 Opinionated about work ethic and gratitude. 18:49 Authenticity is key in creating content. 21:58 Client-focused tools for diverse hiring solutions. 24:35 Find diverse talent through multiple job boards. 26:30 Creative, fast, risky guerrilla marketing builds brands. 30:48 Passionate about driving long distances in a Prius. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and Eric Merchant discuss the critical need for taking breaks and sabbaticals to avoid burnout, emphasizing the clarity it brought to his business approach. Jimmy and Eric also delve into the importance of accurate vehicle diagnostics, sharing a story where a misdiagnosed fuel filter was mistaken for a transmission issue. Finally, they highlight the emotional and operational challenges of running an auto shop, stressing the need for empathetic communication and mentorship. 00:00 Cross-country road trip covered 7500 miles. 07:04 Reluctant to allow people to fail. 07:42 Reluctant to be a mentor, but empathetic. 13:43 Rejuvenation brought clarity and fresh ideas. 14:21 Diverse approaches and resources for self-improvement. 20:06 Provide clients with needed information, not sales. 20:41 Repair your vehicle, it's your call. 25:02 Delay repairs, frequent tune-ups, misfires. Transmission issues. 27:58 Learning sticks and forces a better way of thinking. 30:23 Admit mistake, offer solution, avoid unnecessary stress. 34:48 Be actively involved in each job task. 37:40 Get the Gearbox podcast going and realize common struggles. 41:03 London current, bumper to bumper, fix blend door. 43:07 Built relationship, fixed film truck in Barcelona. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by guests Nick Valentine and Travis Smith. Nick and Travis discuss the joy and challenges of using and potentially breaking their equipment, emphasizing the importance of gaining trust from customers through personal experience. They tackle the issue of managing client expectations, detailing how they balance repairs and custom builds while navigating budget constraints and communication needs. Additionally, the conversation touches on the persistent problem of no-show clients and the strategies they employ to mitigate the negative impact on their business schedules. 00:00 "Gearbox podcast: Automotive repair and ownership insights" 04:36 Car quirks are fun stories for owners. 07:42 Quality customers are transparent about budgets and expectations. 11:49 Encouraging positivity while recognizing personal struggles. 13:04 Challenges of finding and developing talent. 17:27 Actively discussing improvement, embracing mistakes, prioritizing leadership. 21:59 Unpredictable schedule and last-minute cancellations impact work. 22:25 Prepare for long-term projects to handle disruptions. 28:17 Ensure item protection during extended handling and transport. 31:49 Costly engine repairs justify the overall price. 33:46 Questioning the value of invested time. 37:44 Estimating process, fear of losing jobs. 41:32 People asking for free ideas and work. 42:16 Working on sheet metal is cool. 47:46 Marketing involves showcasing cool products via media. 49:57 Focus on larger jobs, and delegate small ones. 53:03 Adjust hours for productivity, and minimize distractions. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by Steven Fafel, and they discuss the complexities of modern marketing. Steven emphasizes the critical role of online scheduling in streamlining customer experiences. Jimmy shares the importance of adjusting prices based on customer feedback to enhance service quality. They also delve into the significance of social media and event attendance as fresh marketing tactics. 00:00 Success from community recognition and car repair. 05:17 Striving for greatness in new programs and systems. 08:57 Disagreement with business practices and dealing with difficult customers. 10:11 Limited time, focus on business success. 16:08 Older shops need to adapt to technology. 19:07 Having a good time at the shop. 20:50 Optimizing marketing strategies for online and offline conversion. 25:53 Discovering successful shops online led to a positive experience. 29:23 Focus on customer acquisition to increase growth. 30:04 Auto ops delivers results in month one. 33:19 Startups struggle with constraining feedback from contracts. 36:50 Surveyed online scheduling methods, and found a lack of availability. 39:32 Gearbox sounds like a summons. We should go. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

Is social media important in the automotive industry? In this episode, Jimmy Purdy and Parker Branch, share insights on maintaining a positive shop culture amid employee turnover. Parker emphasizes proactive engagement with employees to retain talented staff, including regular performance evaluations and open discussions. Additionally, they delve into the benefits of using social media platforms to market the shop and attract both customers and potential employees. 00:00 Importance of accountability in business discussions. 04:57 Mechanic's journey from high school to entrepreneur. 09:53 Positive changes, initial concerns addressed, overall satisfaction. 13:44 Challenges and successes are temporary in business. 15:45 Gratitude for key employee's extended dedication. 19:13 Quarterly performance evaluations and team bonding at lunch. 20:47 Listening to what others want, setting expectations. 26:35 Stay vigilant and adapt to prevent mistakes. 30:03 Using tactics to cope with past struggles. 32:22 Marketing dollars attract potential employees through social media. 34:27 Build trust by making your shop fun. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy is joined by Josh Flat, owner of Flat Out Automotive in Sally County, West Jordan, Utah. Josh talks about the motivation he receives from a friend's doubts, sparking his journey to business ownership. Jimmy and Josh also discuss the importance of raising rates and building client relationships, providing insights into maintaining quality service and customer satisfaction. Josh shares his personal struggle with health challenges and the impact of business stress, emphasizing the need for self-care and seeking support in the industry. 00:00 Enjoyed unexpected trip to Utah for work. 06:35 Struggling with shop's financial expectations after partnership. 07:49 Tough transition, low prices, focus on marketing. 13:18 Confidence and reducing anxiety are crucial. Coaching helps. 14:41 Pressure to not disappoint; physical pain acknowledged. 19:28 Outsourcing marketing, but lacking insights and control. 21:21 Self-reflection leads to better leadership and growth. 26:01 Prefer slow days over working for no pay. 29:35 Embrace challenges, double down, and stand resilient. 32:24 Technicians work hard, fix cars, and grumble. 33:50 A Complex industry requires mental agility and client advocacy. 37:58 Seek support from others who understand. 40:14 Learning from each other to improve skills. 43:11 Fear of imperfection hinders repair progress. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and guest Gilbert Khoshaba discuss how attending ASD transformed his customer interactions and business growth. He shares the challenges of transitioning from an employee to a business owner, setting ambitious goals like expanding to four shops by age 45. They explore the struggles and opportunities in marketing, underscoring the importance of social media, coaching, and effective marketing strategies. 00:00 Transitioned from various jobs to car mechanic. 05:23 Self-taught technician becomes BMW specialist. 09:40 Watching a German guy restore and work on BMWs. 12:03 Average repair order is $1800, mastermind group. 15:52 Feeling lost in shop expansion and planning. 17:58 Setting goals drives motivation and productivity. 22:58 Flexibility and perseverance are key to success. 23:19 Shop owners focus on fixing cars, turning a profit. 28:21 Considering shop Genie or Steer for business, seeking advice. 29:53 Online networking platform for connecting various industries. 33:08 Hollis Brothers Autoworks: Auto service by KZ Hollis Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy welcomes Jessa Boyd and Tilly Corser from George's Friendly Auto Service in Lincoln, CA. Jessa shares her experience of classes not aligning with her goals, emphasizing the value of researching instructors and reaching out to experienced individuals. The trio also talk through the ethical considerations of offering free diagnostics and the importance of building trust with customers through transparent communication. Also, listen and learn about the innovative dispatching system at George's Friendly Auto Service, which has boosted efficiency by matching work to technicians' strengths. 00:00 Building relationships with customers is key. 09:00 Thorough inspections are essential to avoid misunderstandings. 11:16 Rechecking inspection for thorough and accurate results. 21:15 Dispatch based on strengths for the efficient shop. 24:55 Embracing growth and learning in the industry. 29:59 Using different concepts in the real world. 37:58 Simplifying complex information to gain customer trust. 41:03 Reevaluate approach, avoid over-analyzing, trust intuition. 44:00 Over the phone, build rapport, create doubt, explain complex. 50:04 "Goal determines direction; quick vs comprehensive service." 58:59 Seeing diverse opinions, learning, and respecting differences. 01:04:19 Controversial topic of paying for coaching was discussed. 01:07:33 Misaligned goals with instructor, seek prior advice. 01:10:33 Secretly invited Tilly to join last minute. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and Dave Krukowski discuss ways to navigate the complexities of marketing and customer retention in the automotive industry. Dave talks about the effectiveness and challenges of direct mail and retention marketing, emphasizing the necessity of regular service reminders. Together, they talk about the issues surrounding customer service, highlighting the importance of setting clear expectations and personal interactions, particularly around handling transmission work. Their discussion provides a wealth of strategies for auto shop owners aiming to enhance their customer experience and operational efficiencies. 00:00 Finding purpose, navigating change, and setting direction. 07:23 Eight years in golf provided valuable customer service. 14:38 Efficient management ensures a successful customer experience. 19:02 Self-taught in asking critical qualifying questions. 23:58 Loyalty program and personal touch in service. 29:46 Efficient customer appointment process in auto service. 34:41 Evolved inspection process ensures vehicle maintenance compliance. 41:57 Encouraging customers to trust and spend less. 48:13 Summary: Predictive maintenance services for transient area population. 49:19 Decline in service, less customer engagement, reminders. 59:05 Feedback shapes recommendations for vehicle maintenance. 01:00:32 Efficient process ensures consistent client satisfaction and success. 01:10:41 Navigating the middle ground, adapting to change. 01:14:30 Maximizing marketing returns through targeted customer acquisition. 01:16:39 Promoting business, seeking support from friends. 01:24:19 Struggling with technicians' preconceived notions and bad data. 01:28:46 Interview process is vital to maintain data integrity. 01:33:39 Concise communication and sticking to the process. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy welcomes Scott Pelava, a seasoned shop owner and community figure, on The Gearbox podcast. The conversation dives deep into the real challenges and personal costs of owning and operating an automotive repair shop. Scott shares his early struggles transitioning from technician to owner, highlighting the steep learning curve in mastering the business aspects to ensure growth and success. Both Jimmy and Scott discuss the critical balance between work and family life, revealing the personal sacrifices often made by business owners. 00:00 Seeking help from old coaching company to resolve issue. 06:04 Scott created a social media group and it grew rapidly worldwide. 15:53 Discovering marketing failures leads to business reflection. 19:26 Skilled technician seeks new opportunities due to disrespect. 22:40 Self-improvement and pushing others to excel. 27:34 Technicians seek solutions from various sources for problems. 35:11 Unending work stress, missed family time, neglect. 38:27 Reflecting on past client appeasement efforts. 43:12 Techs becoming owners, diminishing productivity and impact. 50:52 Networking led to finding new CRM options. 58:08 Positive feedback on classes, with minor issues. 01:01:28 Different customers, different needs, different services offered. 01:07:33 Coordinating ASOG scholarship for struggling shop owners. 01:09:45 Overdoing trade shows, scheduling classes, research. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE

In this episode, Jimmy Purdy and Dan Thieken discuss the complexities of managing and growing an automotive repair shop. Dan shares his experiences and challenges with business ownership, stating the importance of appropriate pricing and capital management. Jimmy discusses the evolutionary journey of his auto shop, highlighting his strategic shift from tires to full-service offerings and the critical role of seizing market opportunities. 00:00 Power sports tuning big with community support. 05:44 Interest in tires but focus on profitability. 11:46 Concerns about equipment purchase and financial impact. 20:49 Efficiently breaking down tasks in automotive services. 25:16 Felt the need to make more money. 31:55 Multiple shops' positive experience with client transition. 35:47 An experienced guy reflects on business challenges. 39:16 Opportunities must be seized to avoid mistakes. 44:08 Unique cutthroat market, limited communication with others. 51:13 Rapid development causes concern about the community's future. 57:28 Research instructors before attending classes; seek advice. 01:02:52 Challenging to motivate others without being salesy. 01:04:03 Technicians and shop owners embrace industry change. Thanks to our sponsor, Shop Boss! See how they can simplify your auto shop HERE