The MadMen Pod

Sameer welcomes special guest Varun Jindal, a seasoned marketer who has seen all sides of social marketing - from community management to brand partnerships - formerly at Dentsu, PepsiCo and TikTok. Varun and Sameer dive in on how far influencer marketing has come, and share some predictions of the future.

This week on the podcast, we delve into "Rebrands Due to Social Pressures," highlighting significant changes organizations have made in response to evolving societal values. The episode focuses on the recent rebrand of Boy Scouts to Scouting America, aiming for greater inclusivity. We discuss other impactful rebrands, including Aunt Jennie's, Eskimo Pie's transition to a more culturally sensitive brand identity, and L’Oréal's decision to remove terms like “whitening” from their products to promote racial equality. Join us as we explore how these brands have navigated the pressures and the implications of their actions. Plus, we'll touch on highlights from the Met Gala.

Navigating New Horizons: Brand Movements and Refreshes In this week's episode, we explore the dynamic shifts in the marketing landscape and the rejuvenation of brand identities. Our discussions are segmented into three insightful parts: Segment 1 - Brands on the Move: Dive into what's currently trending in the marketing world. From the intriguing Umax app to Zillow's engaging Bluey ad and the strategic pivot of Hollister from brick-and-mortar to online, we cover a spectrum of brands making significant moves. We also delve into the influential power of reviews with a look at MKBHD's take on Humane & Fisker Ocean. Segment 2 - Recent Brand Refresh: We analyze and share our thoughts on the latest brand refreshes that are reshaping perceptions and reinvigorating consumer interest. Discover the transformations of Bumble, Liquid IV, and the transition from Lifetime Fitness to simply Lifetime, along with other notable refreshes. Segment 3 - In-Person vs. Online Engagement: In this discussion, we assess the shifting strategies of companies as they navigate the balance between online presence and in-person engagements. This segment focuses on how both B2C and B2B entities are adapting to a world where physical presence is becoming increasingly valued alongside digital interactions. Join us as we unpack these developments, providing unique insights into how brands are adapting, transforming, and thriving in today's fast-evolving market.

Pioneers of Innovation: Crafting Markets from Scratch In this compelling episode dive into the fascinating world of 'Category Creation.' Join our hosts as they unravel stories of brands that didn't just enter the market—they created it! From Lululemon's yoga pants revolutionizing fitness wear to Tesla's charge into electric vehicles, discover how these companies shaped consumer culture and established thriving markets where none existed. Episode Highlights: Yoga Pants by Lululemon: How Lululemon turned athletic wear into a lifestyle statement. Electric Dreams by Tesla: Tesla's bold venture into making electric cars a mainstream choice The Energy Burst by Red Bull: Detailing how Red Bull created and dominated the energy drink market. Chilling Innovation by Plunge: Delve into how Plunge is making waves with its cold plunge tubs. As we explore these groundbreaking innovations, learn about the strategies these pioneers used to create demand, captivate early adopters, and scale their ventures into global phenomena. Tune in for a dose of inspiration and insight into the art of creating a category!

Rooted in Green: Unpacking Sustainability in Marketing In this Earth Day special, we delve deep into how brands are integrating sustainability into their DNA and the broader implications beyond environmental stewardship. Join Sameer, Adeel, and Salim as they explore compelling examples of companies making a real impact, and scrutinize those whose efforts might not be as green as they appear. What's Inside: Sustainability in Brand DNA: Discover how companies like Patagonia, Fab Brick, and Microsoft are embedding eco-conscious practices into the core of their business strategies, setting benchmarks for industry peers. Social Sustainability: We go beyond the environment to discuss how brands like Ben & Jerry’s, Lego, and Airbnb are addressing social sustainability, championing community initiatives, and fostering inclusive practices that contribute to societal well-being. Eco-Fails: A critical look at brands accused of greenwashing. We examine Amazon, H&M, and Volkswagen to understand where companies may fall short in their eco-friendly promises, shedding light on the thin line between marketing and reality. This episode strips back the green facade to reveal the true colors of sustainability in marketing. Tune in as we start with Sameer's introduction, immediately diving into how these brands are crafting a more sustainable future or merely painting a greener picture.

In this week’s episode of we delve into the latest headlines that are shaping the business and tech landscapes. From Google’s strategic acquisition of HubSpot to the economic impact of the recent eclipse, we cover the biggest stories in "What’s Trending." We analyze the fallout from Trump Social's challenges and discuss the creative and possibly controversial new tagline from Papa John’s, "Better get you some." Plus, we look into which brands capitalized on the eclipse event to boost their visibility and impact. In our "Up and Coming Brands" segment, we spotlight innovative companies making waves across industries. We take a closer look at Frida Uncensored, a bold initiative tackling reproductive health education, explore the eco-conscious fashion offerings of Tender Co., and dive into the unique world of Gentle Monster, a brand redefining style with its avant-garde eyewear. Wrapping up with "Market Insights," we shift focus to the burgeoning field of artificial intelligence. Amidst all the buzz, we break down what AI tools like ChatGPT and Adobe Firefly really offer to businesses and consumers today, providing a clearer understanding of their capabilities and potential. Tune in to gain valuable insights and stay ahead in the ever-evolving worlds of marketing and technology. Don’t miss out as we explore these dynamic topics, shedding light on how they're reshaping industries and consumer experiences.

In this episode titled "Brand Battlegrounds: The Art of Rivalry in Marketing," we take a thrilling dive into the world of iconic brand rivalries that have captivated consumers and shaped the marketing landscape. Opening with Sameer taking his shot at the run of show, we embark on a journey through the competitive spirit that drives these brands to creative excellence and strategic brilliance. Highlights Include: A deep dive into the classic cola war: Coke vs Pepsi. This segment explores the storied history, memorable campaigns, and strategic maneuvers that have defined this legendary rivalry. Quick Hits: This episode distills the essence of what makes a brand rivalry not just a fight for market share but a rich narrative of innovation, identity, and consumer engagement. Tune in to "Brand Battlegrounds" for an insightful exploration of marketing's most dynamic duels.

We are calling this Adeel's Comeback Episode. This week, we dive into stories of companies with incidents either in their control or out of their control that genuinely impacted their company, including which ones came out on top and which didn't—a lesson on crisis management.

Season 2 is here and this week Salim’s takeover the episode with 3 segments. In What’s Trending segment we talk about micro trends like Trader Joe’s mini tote bags, Stanley Cups; we discuss the rise in women’s soccer and the market potential and last we discuss how Starbucks cancels the CMO role. In the predict winner section we talk about which brands will win March Madness Lastly we discuss what’s more important branding or demand generation.

Apple goes all in with MLS, making Beats the official audio partner of the MLS. Quick-hit recaps of cool Valentine's Day campaigns. Mental health issues are on the rise, and the target is social media.

The MadMen recap an eventful Super Bowl with takes on the best and worst ads, and why Super Bowl ads are always worth it. Disney invests in Epic Games to get Mickey & Friends on Fortnite. Live Sports channels are consolidating into a single platform... just like cable?

Summary In this episode, Salim and Adeel review and react to several Super Bowl ads. They discuss the strategies and messages behind each ad, as well as the star-studded cast and the impact of the ads on the brands. The ads they cover include E-Trade, Doritos, Uber Eats, BMW, Bud Light, Michelob Ultra, and Pringles. They analyze the effectiveness of each ad and discuss the potential return on investment for the brands. Overall, they highlight the creativity and entertainment value of the Super Bowl ads. Watch the reactions on Youtube: https://www.youtube.com/@MadMenPod

Summary In this episode, Salim Gheewalla interviews Shez Mehra, a creative entrepreneur in the field of sound and music marketing. They discuss the importance of sound in marketing and branding, and how it can create a powerful emotional connection with consumers. Shez shares examples of successful campaigns and projects he has worked on, highlighting the impact of sound in enhancing brand experiences. They also explore the future of sound in marketing, including the rise of in-game audio advertising and the need for companies to prioritize sound design in their products and services. Takeaways

Summary The conversation covers various topics including social media influence, Tiger Woods' new brand, the future of malls, the streaming wars, TikTok Shop, the rise of Peacock and YouTube TV, content creation, and AI-generated websites. Takeaways

Summary This conversation covers a range of topics including the importance of in-office work, challenges with internal communication, the impact of viral videos on personal brand, advertising strategies of Calvin Klein and IKEA, screen time management with Opal, and the future of Carta as a brand. The conversation also touches on political commentary. Takeaways

Summary The conversation covers various collaborations, including Stanley Cups, Peloton's partnership with TikTok, and Nike's collaboration with Dove. The hosts discuss whether these collaborations are duds or studs. They also highlight Lil Nas X and Gardyn as brands to watch. Takeaways

Adeel goes into the three pillars of rhetoric: logos, pathos, and ethos.

In this week's episode, we dive into the latest headlines making waves across the globe. Southwest Airlines recently gained attention for a decades-old policy benefiting plus-size travelers, leveraging the moment to nudge other airlines towards inclusivity. Meanwhile, dating app Hinge is making unexpected moves with its "one more hour" initiative, allocating a $1 million fund to foster in-person connections. Join the conversation as we debate whether this is a dud or stud move for a dating app. Peter McGuinness, CEO of Impossible Foods, sheds light on the challenges facing the plant-based meat industry, suggesting a need for rebranding beyond taste and distribution. Does the category suffer from an image problem? We share our take on McGuinness's candid insights. As America approaches its 250th birthday, the Semiquincentennial Commission unveils a controversial new logo. We break down the design and share professional designers' critiques, exploring its symbolism and the task of bringing people together in today's challenging times. Our hearts turn to a different kind of brand to watch this week—Motaz Azaiza. In the midst of conflict in the Middle East, Motaz has become a symbol of truth, documenting the harsh realities on the ground in Palestine. We discuss the impact of his work, his growing following, and the resilience he embodies amidst the tragedy. Join us for a thought-provoking discussion on these topics and more in this week's Current Events Unplugged episode. Subscribe, like, and share your thoughts below. Let's stay informed together. #CurrentEvents #SouthwestAirlines #Hinge #ImpossibleFoods #Semiquincentennial #MotazAzaiza #Podcast #NewsAnalysis

Elon Musk goes after Disney CEO Bob Iger and the entire advertising world. Bath & Body Works drops a 10-foot tall candle in New York City to get you to slow down, reset and "Come Back to Your Senses." Mark Cuban cashes out of the Mavs and Shark Tank, and we have a theory as to what's next for him. KitKat wins the Inclusivity & Diversity Award for celebrating a break we tend to forget about. Farfetch is the latest luxury retailer to take a fall.

Coming off Black Friday, the MadMen debate some of the dumbest and coolest brand stunts of the weekend. Cards Against Humanity launches Yowza, a new social network where you can only do one thing. Mud Jeans and other fashion brands play in to anti-consumerism during Black Friday weekend. goPuff launches Apple Deals, with a lowercase A. Queen of Sparkles is collaborating with Coca-Cola. Kohl's will do anything to get you in their stores. Google makes some interesting hires that might indicate a move into news and publishing.