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The Mainframe

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Location:

United States

Networks:

Rainmaker.FM

Description:

Hosted by Chris Garrett and Tony Clark, this geeky but accessible show gives you what you need to know about online marketing that works, and the new media technology it takes to deliver it. Overwhelmed by the idea of running an online business? Listen in …

Twitter:

@copyblogger

Language:

English


Episodes

How to Deal with Haters and the Fear of Criticism

3/9/2016
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In this final episode of the Mindset series (and this podcast) Tony and Chris explore the negative, toxic side of online visibility. In this episode: How focusing on outside opinions of you could be holding you back Why the nuggets of truth in criticism could be a useful tool for you Tips for dealing with... Listen to episode

Duration: 00:24:50


Why Ego is the Enemy of Your Marketing

2/24/2016
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In this penultimate episode of the Mindset series — and this podcast — Tony and Chris reveal why ego, vanity, and drama could be the ruin of even the best marketing strategies. In this episode: How ego, vanity, and drama drain your energy and damage your reputation Why you need to work on developing freedom... Listen to episode

Duration: 00:20:30


The Mindset of a Marketer

2/10/2016
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In this episode of the new Mindset series, Tony and Chris explain what having a productive mindset actually means, and why is so important. In this episode you’ll learn: How the wrong mindset sets you up for failure before you start Why you need to work on your “metacognition” right now Ways developing empathy will... Listen to episode

Duration: 00:20:44


Why Failure is Always an Option

1/27/2016
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In this final episode of the product strategy series, Tony and Chris explain why product failure can be a good thing, and what failure in business really means. In this episode: How you should embrace failure Why you might not in fact be failing Ways to think about success and failure to put your progress... Listen to episode

Duration: 00:17:44


The Art of Digital Product Viability Testing and Iteration

1/20/2016
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For this episode of the product strategy series, Tony and Chris discuss risk-free ways to determine if a product is going to work in your market. In this episode: Why you should test the market before rolling out a launch How you don’t need to sell anything to know if your audience is going to... Listen to episode

Duration: 00:20:02


Star Wars, Product Creation, and the Fear of Selling Out

1/13/2016
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Tony and Chris discuss the truth about the product creator’s fear of ‘selling out’, what they thought about Star Wars Episode VII, and how to win customers over to your side. In this episode: How and why your previously loyal audience can turn on you Why you should not fear ‘selling out’ What you really... Listen to episode

Duration: 00:19:13


Instant Digital Product Ideas

11/25/2015
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In this episode of the product strategy series, Tony and Chris reveal ways you can create instant, profitable digital products. In this episode: Why repurposing works great as a product creation strategy How un-bundling works for developing introductory, low-cost offers Combining repurposing, bundling and repackaging to provide compelling, premium offers that customers will love

Duration: 00:17:09


How to Find a Profitable Market

11/18/2015
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In this episode of the new product strategy series, Tony and Chris discuss how to find profitable markets to enter. In this episode: Why creating a product based on assumptions is a bad move that will cost you time, money and reputation How to follow the money, see who is spending, and what they are... Listen to episode

Duration: 00:16:35


Why You Should Build Your Own Products

11/11/2015
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In this new series, Tony and Chris explore product creation as a way to build a profitable, and sustainable business. In this episode we discuss: Why products and services beat advertising as a business model The middle ground of affiliate marketing, and some traps to look out for Which types of product to consider, and... Listen to episode

Duration: 00:19:23


Building a Digital Community that Sticks Together

11/4/2015
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In this final part of our membership series, Tony and Chris discuss how to keep your community welcoming, engaging, and a group that people actually want to be a part of. In this episode: How to develop a feeling of inclusion and belonging amongst new members Why your membership can turn sour or even toxic,... Listen to episode

Duration: 00:21:53


Critical Mistakes that are Hurting Your Membership Site

10/28/2015
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In this seventh part of our membership series, we reveal the mistakes membership site owners make that harm sales, customer experience, and reputation. In this episode: The deadly sales issues that are costing you revenue and word of mouth Why your membership is not retaining customers like it should be What prospects are really looking... Listen to episode

Duration: 00:23:23


How to Adjust Your Prices to Match Your Market

10/21/2015
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In this sixth part of our series on membership sites, we discuss how to match your prices to the market, and the factors involved in optimal price points. In this episode: The magic of compounding and continuity Why the cable television model sucks and you want to avoid a race to the bottom What you... Listen to episode

Duration: 00:20:25


How to Earn Long-Term Customer Engagement

10/14/2015
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In the fifth part of our membership series, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long term, loyal... Listen to episode

Duration: 00:19:57


How to Keep Your Customers Coming Back for More

10/7/2015
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In this fourth part of our series on memebership sites, Tony and Chris outline strategies for keeping your customers sticking around and holding their interest. In this episode: How your sales tactics could be costing you a great deal of money and respect The key factors that turn a buyer’s remorse situation into a long... Listen to episode

Duration: 00:20:41


The Minimum Viable Membership-Based Business

9/30/2015
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In this third part of our series on membership sites, we define the key parts and decisions involved in getting started with building a membership site that works. In this episode: How memberships are built, starting with the minimum components you need in place in order to get started Which membership options could have a... Listen to episode

Duration: 00:24:20


The Key Types of Membership Sites for Building Your Digital Business

9/23/2015
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In the second part of this new series, Tony and Chris explore the types of membership sites you can create for your business. In this episode you’ll learn: How memberships are everywhere if you know how to spot them Which membership features to start with, and which you might add later The stages and categories... Listen to episode

Duration: 00:19:04


Why You Need a Membership Site

9/16/2015
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In this new series, Tony and Chris explore membership sites and why they are so beneficial both to you as a business owner, and also your customers. In this episode: The many benefits of membership sites How membership features improve your customer’s experience Why membership tools will improve your profitability while making your business easierPlay Episode

Duration: 00:22:22


How to Get Your Metrics Really Working

9/9/2015
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In the final part of this series, Tony and Chris discuss how to use your tools to apply metrics processes that provide you with actionable information. And please note … Chris had a bit of audio trouble in this episode. Normal service will resume next week! In this episode: Why one free tool could fulfillPlay Episode

Duration: 00:26:17


How to Double Your Business With Practical Management and Measurement

9/2/2015
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In the second part of this series, Tony and Chris discuss how you can grow your business with the right focus, measurement and management processes. In this episode: Why failure to measure the big stuff bleeds you dry fast, and spells disaster long term How to turn constraints into strategy Key questions you should startPlay Episode

Duration: 00:23:43


The Zen of Measurement, Optimization, and Focus

8/26/2015
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In this new series, Tony and Chris discuss the importance of the right metrics in growing your business, and why you should not be paralyzed by math. In this episode … How you can determine the correct metrics for your business Where to start, and what you need to focus on Why the big SiliconPlay Episode

Duration: 00:19:23

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