People make decisions, not data.
Debate and intellectual creativity around that data must be employed, but, you can’t be debating something you don’t understand.
The industry screams to collect big data; but how does one analyze that data to make actual decisions? Too often, data is placed before the people, and with lumps of big data, do we have the right people to use that data to determine the right story?
Join us today and listen as Doug Zarkin, the VP-Chief Marketing Officer of...
You’re probably seen the latest Farmers Insurance ads.
The company’s current ad campaign is all about revealing offbeat, unexpected claims the companies has handled for people. It’s creative, it’s funny, and most important, it’s memorable.
In this episode Mike Linton, Chief Marketing Officer at Farmers Insurance, shares the genesis of those incredibly creative ads as well as the strategy behind them. He also covers what has made him successful as the CMO in many major companies and why...
Mo Katibeh is the Chief Marketing Officer at AT&T Business—but he’s done just about every other role in the company as well.
Mo has worked for AT&T in everything from call centers, to cyber-security, to now marketing on AT&T’s business side. As such, he’s a very interesting person to talk to about marketing trends.
In this episode, Mo covers how the Internet of Things can help any business, why you need to market to all decision-makers in a given company, and what the future holds for...
Kathy Tan Mayor, Chief Marketing Officer at Carnival Cruise Line, has had a distinguished career that’s followed a path from Procter & Gamble, to Harvard Business School, to Las Vegas-based Caesar’s and Sands.
Everything she’s learned has prepared her for the role of leading Carnival’s marketing and navigating the unique challenges of business in an experientially based leisure industry.
In this episode, Kathy shares how experience and marketing, for a company like Carnival, are...
Scholastic is widely known for the children’s books it publishes, but it has a long history of selling subscriptions.
Founded in 1920, Scholastic’s very first product was a magazine called the “Western Pennsylvania Gazette.” The first CEO of the company realized that students didn’t have any news magazines that were appropriate and relevant to them. Hence, the inception of the company.
Now, Scholastic has 24 magazines, ranging from pre-k to age 12 audiences. Those magazines are the core...
Customer experience is inseparable from personalization.
In order for a customer to have the most impactful experience possible from a brand, that experience has to match her as a person.
Today’s guest is Kim Williams-Czopek, VP of Digital at Lilly Pulitzer. Kim has decades of experience in customer experience, and in this episode, she defines the term and talks about the intimate relationship between customer experience and personalization.
Find a breakdown of this episode here.
Marketing to marketers is like performing a magic show in front of an audience of magicians.
You have to step up your game, because it’s hard to impress them. So why would anyone take on that challenge?
Maribeth Ross, Chief Marketing Officer at Monetate, is the type of person who likes to take on challenges, so marketing to marketers has been the most interesting time of her career in the last few years. She’s sat down with a number of those marketers, and in this episode she shares the...
Jay Sarwar, Vice President of Client Services at Monetate, spends a lot of time talking with clients about UX differentiation, but his conversations usually tend to get even more macro than that.
There are three major themes that seem to come up in most of his interactions with clients, three obstacles that make UX differentiation so difficult to nail. In this episode, Jay covers those three themes, shares how his most successful clients are overcoming those obstacles, and gives a hard...
In the introduction to The Marketing Executive, you'll hear from host Jon Duch, Director of Product Marketing at Monetate, about what you can expect from the show.
The best way to learn is to hear from those who have walked your same road and navigated its challenges. Get ready to hear those stories from your marketing peers.