104.3 The River serves our listeners from a great location between the Ohio River and Rough River Lake! Rivers are a way of life here in Hardinsburg, Kentucky!
The River provides fast, accurate local news, and is the only daily news source in Breckinridge County. Weather is important for 100% of our audience, 100% of the time! 104.3 The River is an official reporting station for the National Weather Service.
We are involved with our community through public service, so you'll see us at all kinds of school events, the county fair, parades, the Relay for Life, etc. In short, if a crowd is gathered, 104.3 The River WXBC is probably there!
Our commitment to partnership within our community also provides opportunities for effective advertising and marketing, done in a professional manner.