KRVY-FM (97.3 FM, "97.3 The River") is an adult contemporary music formatted radio station serving Alexandria, Minnesota and airs Dial Global's AC Pure format at all times besides the morning show.
We’re the River 97.3 FM. We play light rock favorites from the 60’s and 70’s that you haven’t heard in awhile. Plus, we play the best of the 80’s, 90’s and today... from artists like Celine Dion, Elton John, The Backstreet Boys, Fleetwood Mac, Alicia Keyes, Phil Collins, Sheryl Crow, Billy Joel, Leona Lewis, The Eagles and so many more!
At The River 97.3, our goal is to serve West Central Minnesota listeners by presenting quality programming inside a wholesome, family orientated and non-offensive environment. Less commercials and more music – that’s what you’ll get from the 50,000 watt radio station – 24 hours a day. We’re The River 97.3 – Lite Rock Favorites- all the time!